Tom Cruise’s Box-Office Mission
by Andre Soares
Ray Richmond in the May 9 issue of the Hollywood Reporter:
"I’ve never seen entertainment writers and movie pundits take greater glee in a purported sub-par opening than they did while assessing the weekend performance of Mission: Impossible III, whose disappointing returns were essentially seen as a ‘That’ll teach Tom!’ triumph."
…
"But it’s unlikely [the film's perceived box-office disappointment] can automatically be ascribed to a Cruise backlash. Mission: Impossible II had a richer opening, to be sure, and this past weekend looks even worse when one factors in the higher ticket price of 2006 vs. 2000. Yet it’s also true that the first two days of a Memorial Day Weekend (which is when the first two "Missions" opened) are historically more lucrative than a non-holiday period. Duh!"
Now that Tom Cruise has stopped being a p.r.-manufactured nonentity, some in the U.S. media have turned against him. But the British public seems not to care, as the latest Mission Impossible opened to stronger numbers than its predecessors. (The film, in fact, is doing remarkably well overseas.)
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