A Beautiful Marketing Ploy
by Andre Soares
Recommend Reading:
"Wanna know how good Tony [Angellotti] is? Remember when A Beautiful Mind was under media attack for sugar-coating the story of its real-life subject, John Nash, and it looked like all Oscar hope was kaput? Tony saved it. There was never a smear campaign against it. No fiend from a rival studio secretly contacted journos, egging them on. That’s rubbish. Andy Seiler of USA Today and I mounted an exhaustive search to find a single journalist who was contacted by a competitor slamming A Beautiful Mind. Found nothing. Not a shred of evidence. It was just one of those cases of journalists getting into a frenzied game of one-upmanship, finding new layers of sugar to chip away. An old-fashioned media pile on and pile up, causing all Oscar hell to break loose because it involved the best-pic frontrunner by a beloved, Oscar-overdue Hollywood insider Ron Howard."
That’s Tom O’Neil in The Gold Derby, referring to how far p.r. people will go to push a particular film — and how they often (almost always?) — succeed in making fools of both voters and journalists. The dreary A Beautiful Mind is a case in point — though something went wrong when it came to pushing United 93 for this year’s Golden Globes.
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