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	<title>Comments on: Box Office: Kristen Stewart&#8217;s THE YELLOW HANDKERCHIEF Disappoints</title>
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	<link>http://www.altfg.com/blog/box-office/kristen-stewart-the-yellow-handkerchief-disappoints-567/</link>
	<description>The Oscars, film awards, new releases, Los Angeles screenings, movie classics, gay movies, film festivals, box office, foreign and independent films</description>
	<lastBuildDate>Sun, 20 May 2012 21:06:15 +0000</lastBuildDate>
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		<title>By: Sandyeddiag</title>
		<link>http://www.altfg.com/blog/box-office/kristen-stewart-the-yellow-handkerchief-disappoints-567/#comment-487545</link>
		<dc:creator>Sandyeddiag</dc:creator>
		<pubDate>Mon, 08 Mar 2010 03:42:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.altfg.com/blog/?p=22683#comment-487545</guid>
		<description>I just saw Kristen and Taylor on the Oscars giving a presentation. It was a shame. Kristen would not smile at all. She look frowned up and mad. And of all things, she stopped in the middle of her one line and turned her head to &quot;COUGH&quot;!!  Taylor looked like he wanted to slap her, he was soooo embarrassed.  

I guess the disappointment of TYH just goes to show that it&#039;s actually Robert Pattinson that is carrying the Twilight Saga and not her.  I bet Remember Me is going to do just perfect at the box office.</description>
		<content:encoded><![CDATA[<p>I just saw Kristen and Taylor on the Oscars giving a presentation. It was a shame. Kristen would not smile at all. She look frowned up and mad. And of all things, she stopped in the middle of her one line and turned her head to &#8220;COUGH&#8221;!!  Taylor looked like he wanted to slap her, he was soooo embarrassed.  </p>
<p>I guess the disappointment of TYH just goes to show that it&#8217;s actually Robert Pattinson that is carrying the Twilight Saga and not her.  I bet Remember Me is going to do just perfect at the box office.</p>
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		<title>By: mh</title>
		<link>http://www.altfg.com/blog/box-office/kristen-stewart-the-yellow-handkerchief-disappoints-567/#comment-487483</link>
		<dc:creator>mh</dc:creator>
		<pubDate>Sat, 06 Mar 2010 02:57:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.altfg.com/blog/?p=22683#comment-487483</guid>
		<description>Not a prob...

As I explained in my previous comment, the fewer the # of screens, the higher the per screen average is supposed to be if the movie is successful.

Two of the top four films that weekend were playing at more than 3,000 screens. The two others were playing at nearly 2,500. TYK was playing at 7 and it was still behind all four.

Also, &quot;Shutter Island&quot; was on weekend #2. &quot;Avatar&quot; on weekend #11. TYK was on weekend #1 -- and was still behind both &quot;Cop Out&quot; and &quot;The Crazies,&quot; neither of which could be considered  out-and-out box-office hits.

Now, let&#039;s compare THY to other movies in limited release that weekend:

THY - $5,328 at 7 screens
&quot;A Prophet&quot; - $18,197 at 9 screens
&quot;The Ghost Writer&quot; - $18,350 at 43 screens (2nd weekend)
&quot;The Art of the Steal&quot; - $13,006 at 3 screens
&quot;Formosa Betrayed&quot; - $5,155 at 15 screens
&quot;Ajami&quot; - $4,307 at screens (on weekend #4)

THY doesn&#039;t look so hot then. Neither does &quot;Formosa Betrayed&quot; -- though it did almost as much per screen as THY at more than twice the # of screens.

Meanwhile, you can see that &quot;A Prophet&quot; and especially &quot;The Ghost Writer&quot; are doing excellent business.</description>
		<content:encoded><![CDATA[<p>Not a prob&#8230;</p>
<p>As I explained in my previous comment, the fewer the # of screens, the higher the per screen average is supposed to be if the movie is successful.</p>
<p>Two of the top four films that weekend were playing at more than 3,000 screens. The two others were playing at nearly 2,500. TYK was playing at 7 and it was still behind all four.</p>
<p>Also, &#8220;Shutter Island&#8221; was on weekend #2. &#8220;Avatar&#8221; on weekend #11. TYK was on weekend #1 &#8212; and was still behind both &#8220;Cop Out&#8221; and &#8220;The Crazies,&#8221; neither of which could be considered  out-and-out box-office hits.</p>
<p>Now, let&#8217;s compare THY to other movies in limited release that weekend:</p>
<p>THY &#8211; $5,328 at 7 screens<br />
&#8220;A Prophet&#8221; &#8211; $18,197 at 9 screens<br />
&#8220;The Ghost Writer&#8221; &#8211; $18,350 at 43 screens (2nd weekend)<br />
&#8220;The Art of the Steal&#8221; &#8211; $13,006 at 3 screens<br />
&#8220;Formosa Betrayed&#8221; &#8211; $5,155 at 15 screens<br />
&#8220;Ajami&#8221; &#8211; $4,307 at screens (on weekend #4)</p>
<p>THY doesn&#8217;t look so hot then. Neither does &#8220;Formosa Betrayed&#8221; &#8212; though it did almost as much per screen as THY at more than twice the # of screens.</p>
<p>Meanwhile, you can see that &#8220;A Prophet&#8221; and especially &#8220;The Ghost Writer&#8221; are doing excellent business.</p>
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		<title>By: Matt</title>
		<link>http://www.altfg.com/blog/box-office/kristen-stewart-the-yellow-handkerchief-disappoints-567/#comment-487482</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Sat, 06 Mar 2010 02:14:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.altfg.com/blog/?p=22683#comment-487482</guid>
		<description>I&#039;m not letting you go - you didn&#039;t address this - &quot;the TYH average is higher than all movies in the top ten for that weekend except the top 4.&quot;</description>
		<content:encoded><![CDATA[<p>I&#8217;m not letting you go &#8211; you didn&#8217;t address this &#8211; &#8220;the TYH average is higher than all movies in the top ten for that weekend except the top 4.&#8221;</p>
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		<title>By: kim</title>
		<link>http://www.altfg.com/blog/box-office/kristen-stewart-the-yellow-handkerchief-disappoints-567/#comment-487478</link>
		<dc:creator>kim</dc:creator>
		<pubDate>Sat, 06 Mar 2010 00:09:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.altfg.com/blog/?p=22683#comment-487478</guid>
		<description>I got the number few days ago. I have to admit that I&#039;m so proud with all support over 3 days in only 7 screens. I just wish it opens in more screens in different states because I really want to go see it. 

By the way, the lady who wrote this piece needs to learn how to do math because this is a very very good number ($5,328/screen)/3 days (7 screen shown only)</description>
		<content:encoded><![CDATA[<p>I got the number few days ago. I have to admit that I&#8217;m so proud with all support over 3 days in only 7 screens. I just wish it opens in more screens in different states because I really want to go see it. </p>
<p>By the way, the lady who wrote this piece needs to learn how to do math because this is a very very good number ($5,328/screen)/3 days (7 screen shown only)</p>
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		<title>By: mh</title>
		<link>http://www.altfg.com/blog/box-office/kristen-stewart-the-yellow-handkerchief-disappoints-567/#comment-487469</link>
		<dc:creator>mh</dc:creator>
		<pubDate>Fri, 05 Mar 2010 17:26:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.altfg.com/blog/?p=22683#comment-487469</guid>
		<description>Matt,

Good question -- perhaps I should have explained myself better.

THE GHOST WRITER averaged $1,521 per screen on *one day* on a Wednesday at 43 screens. That was the film&#039;s 13th day out.

THE YELLOW HANDKERCHIEF averaged $5,328 per screen over *one weekend* (total amount made over the **three-day** weekend divided by the # of screens) at 7 screens. That was the film&#039;s opening weekend.

The fewer the # of screens, the higher the per screen average -- or so it should be if a movie is successful.

For comparison&#039;s sake: on its opening weekend, THE GHOST WRITER averaged more than $40,000 at 4 screens.</description>
		<content:encoded><![CDATA[<p>Matt,</p>
<p>Good question &#8212; perhaps I should have explained myself better.</p>
<p>THE GHOST WRITER averaged $1,521 per screen on *one day* on a Wednesday at 43 screens. That was the film&#8217;s 13th day out.</p>
<p>THE YELLOW HANDKERCHIEF averaged $5,328 per screen over *one weekend* (total amount made over the **three-day** weekend divided by the # of screens) at 7 screens. That was the film&#8217;s opening weekend.</p>
<p>The fewer the # of screens, the higher the per screen average &#8212; or so it should be if a movie is successful.</p>
<p>For comparison&#8217;s sake: on its opening weekend, THE GHOST WRITER averaged more than $40,000 at 4 screens.</p>
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		<title>By: Matt</title>
		<link>http://www.altfg.com/blog/box-office/kristen-stewart-the-yellow-handkerchief-disappoints-567/#comment-487468</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Fri, 05 Mar 2010 17:02:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.altfg.com/blog/?p=22683#comment-487468</guid>
		<description>How was $5,328 per screen &quot;below par&quot; for TYH? In the paragragh just above that you note &quot;The Ghost Writer&quot; only averaged $1,521 per screen. Actually, the TYH average is higher than all movies in the top ten for that weekend except the top 4.</description>
		<content:encoded><![CDATA[<p>How was $5,328 per screen &#8220;below par&#8221; for TYH? In the paragragh just above that you note &#8220;The Ghost Writer&#8221; only averaged $1,521 per screen. Actually, the TYH average is higher than all movies in the top ten for that weekend except the top 4.</p>
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		<title>By: elle</title>
		<link>http://www.altfg.com/blog/box-office/kristen-stewart-the-yellow-handkerchief-disappoints-567/#comment-487467</link>
		<dc:creator>elle</dc:creator>
		<pubDate>Fri, 05 Mar 2010 15:54:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.altfg.com/blog/?p=22683#comment-487467</guid>
		<description>It&#039;s sad that TYH didn&#039;t do better but i think that just marketing Kristen wasn&#039;t the best idea. However, I love Kristen Stewart and I will be seeing the movie next week.</description>
		<content:encoded><![CDATA[<p>It&#8217;s sad that TYH didn&#8217;t do better but i think that just marketing Kristen wasn&#8217;t the best idea. However, I love Kristen Stewart and I will be seeing the movie next week.</p>
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