Press Release:
Academy Film Archive Receives $100,000 for Film Preservation
Beverly Hills, CA — The Andrew J. Kuehn Foundation has presented the Academy Film Archive with $100,000 for film preservation, Academy of Motion Picture Arts and Sciences' President Sid Ganis has announced.
The grant will be used to preserve two feature films by Academy Award®-nominated director Otto Preminger — the 1953 Oscar®-nominated film The Moon Is Blue [actress Maggie McNamara was nominated as Best Actress; the film itself caused an uproar because the word "virgin" is uttered at one point. Preminger refused to have it deleted, despite pressure from the Production Code censors] and the 1962 drama Advise & Consent.
The grant was presented to Ganis by Will Gorges, chairman of the Kuehn Foundation, prior to the premiere screening of the feature documentary Coming Attractions: The History of the Movie Trailer on Wednesday, March 15, at the Academy's Linwood Dunn Theater in Hollywood.
Andrew J. Kuehn, was a director-producer and advertising executive whose pioneering work included the trailers for such films as Jaws, E.T. The Extra-Terrestrial and Star Wars. Prior to his death in 2004, Kuehn began initial production on Coming Attractions.
The documentary, executive produced by Gorges, is a historical chronicle of movie advertising and marketing techniques used to promote films. Coming Attractions has been produced for educational and research purposes and will be distributed to academic and archival institutions worldwide.