2016 movie box office: Third wide-release weekend actuals
2016 Obama's America, Dinesh D'Souza and John Sullivan's critique of U.S. president Barack Obama based on D'Souza's book The Roots of Obama's Rage, was the no. 3 movie at the North American box office on both Monday and Tuesday, Sept. 10-11. The 2016 movie added an estimated $1.04 million at 2,017 locations since Sunday for an estimated cume of $27.16 million after 61 days — about 20 of those in wide release — according to figures found at Box Office Mojo. [Photo: George Obama, Barack Obama's half-brother, talks with Dinesh D'Souza in 2016 Obama's America.]
This past weekend, Sept. 7-9, despite a 15 percent increase in number of venues and last week's Democratic National Convention, 2016 Obama's America was down a relatively steep 41 percent. As a result, D'Souza and Sullivan's 2016 movie's per-theater average plummeted another 50 percent (after tumbling 46 percent the previous weekend), down to a paltry $1,641 on the documentary's third weekend in wide release. [See also: "Henry Cavill / Bradley Cooper Movies: One of Worst Box-Office Weekends in More Than Two Decades."]
On the positive side, on both Monday and Tuesday, 2016 Obama's America had the highest per-theater average among the top twelve movies on the North American box office chart. Having said that, when putting those figures in context one realizes that's no major feat: The U.S. and Canada box office continues to be suffering from one of the weakest-performing crop of late-summer movies in years — possibly in a couple of decades (in number of tickets sold).
For instance, on Tuesday, the 2016 movie was tops — but with a meager $260 per-venue average, compared to Shia LaBeouf / Tom Hardy's Lawless' $242 and Ole Bornedal / Jeffrey Dean Morgan's The Possession's $238. That's a tiny gap, especially considering that Lawless is playing at 3,138 venues and The Possession at 2,834 locations vs. 2016 Obama's America's 2,017 venues. All things being equal, the lower the number of the theaters, the higher the per-theater average should be.
2016 Movie: Wide release likely to be downsized in near future
In all likelihood, exhibitors will start replacing 2016 Obama's America with something potentially more profitable within the next two weekends. Barring a miracle, expect the 2016 movie's actual weekend grosses and per-theater averages to go down dramatically.
Even so, Dinesh D'Souza and John Sullivan's documentary will surely end its run north of $30m, possibly around $35-36m. That depends on how the 2016 movie will fare this coming weekend and the next. Either way, by next Sunday 2016 Obama's America should have surpassed Chimpanzee to become 2012's top non-fiction film at the North American box office.
"2016 Movie Box Office: No. 3 on Weekday Chart" Dinesh D'Souza and George Obama (Barack Obama's half-brother) in 2016 Obama's America: Rocky Mountain Pictures.