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Censorship-Induced Box-Office Bomb?: ATLAS SHRUGGED PART 2

Atlas Shrugged Part 2 censorship box officeAtlas Shrugged Part 2 box office: Still (barely) there on weekend no. 4

Atlas Shrugged: Part II, the critically panned second installment in a planned movie trilogy based on Ayn Rand’s novel, is still playing in North America. (Photo: Atlas Shrugged Part 2 Samantha Mathis as Dagny Taggart.)

Last week, I’d predicted that after plunging 85 percent on its third weekend out the John Putch-directed sociopolitical melodrama would be completely gone by now. I was wrong. At 70 locations, Atlas Shrugged Part 2 added $35,200, down 62 percent after losing 77 theaters, according to studio estimates found at Box Office Mojo. But here’s another prediction: Atlas Shrugged Part 2, which averaged a dismal (estimated) $500 per venue this weekend, will be irretrievably gone by next weekend.

Worshiped by Libertarians and the American Far Right (which blithely chooses to ignore Ayn Rand’s dismissal of religion and blind religious faith), the two Atlas Shrugged movies have failed to catch on at the box office — and, in the case of Atlas Shrugged: Part I, in terms of DVD sales as well. Each movie was budgeted at a reported $20m.

Four weekends ago, Atlas Shrugged Part 2 had one of the worst domestic debuts ever for a movie in wide release (600-2,000 theaters). The following weekend, the anti-altruism, anti-government melodrama suffered the worst box office drop (65 percent) among the top 15 movies on Box Office Mojo’s domestic weekend box office chart.

Atlas Shrugged Part 2 has to date collected a paltry $3.28 million at the North American box office. As I’ve mentioned before, the film’s international prospects, much like those of its predecessor, are nonexistent. The critically massacred box office bomb Atlas Shrugged Part 1 finished its domestic (i.e., worldwide) five-weekend run with $4.62m.

Atlas Shrugged Part 2: Censorship-induced box office bomb?

Right-wingers should accept the fact that Atlas Shrugged Part 2 bombed in the "Free Market" of their nightmares — the one that doesn’t behave according to (idealized) ideological thought. In fact, using the Free Marketers’ own ideology, it’s easy to explain the frigid reception for the Ayn Rand movie adaptation at the box office.

The market rejected Atlas Shrugged Part 2 because distributor Atlas Distribution failed to come up with the required capital, the marketing know-how, and the necessary "product quality" (in the eyes of the market) to stir up interest for its release. (Read the comments section in this site’s other Atlas Shrugged articles; many fans of the book have been very disappointed with the movie adaptations.) It’s pure insanity to blame Atlas Shrugged Part 2’s disastrous box office performance on the Barack Obama administration or some conspiracy of silence by the (imaginary) "Liberal Media."

Remember Dinesh D’Souza and John Sullivan’s 2016 Obama’s America? Distributed by Rocky Mountain Pictures — the same company that released Atlas Shrugged Part 1the 2016 movie became a sleeper hit (for a political documentary) this past summer, cuming at $33.44 million at the domestic box office.

Poor marketing strategies, an apparent lack of cash flow to plug their film, and a widely derided product — not anti-right-wing censorship by the Obama White House or conglomerate-owned media entities — are the reasons for the abysmal commercial failure of both Atlas Shrugged movies.

Atlas Shrugged Part 2 cast

In Atlas Shrugged Part 2, Samantha Mathis plays the enterprising Dagny Taggart (incarnated by Zac Efron’s The Lucky One leading lady Taylor Schilling in Part I). Other cast members in the second (and quite possibly last) Atlas Shrugged feature includes Jason Beghe as Henry Rearden and Esai Morales as Francisco d’Anconia, plus Richard T. Jones, Kim Rhodes, and Patrick Fabian. The screenplay is credited to Atlas Shrugged Part 1’s Brian Patrick O’Toole and TV writer Duke Sandefur.

Samantha Mathis as Dagny Taggart Atlas Shrugged Part 2 photo: Atlas Distribution.

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7 Comments to ATLAS SHRUGGED PART 2: Censorship-Induced Box-Office Bomb?

  1. Ayn

    I agree wholeheartedly with Ashley Nov 4.
    The movie like any movie does no book justice. The philosophy is not well directed.
    The article above only confirms that there was censorship to this movie because of the fear and mentality which is portrayed in the book of the looters in society.
    Unfortunately, I see the world being played out exactly as Ayn predicted. The best thing the Republicans could do is to strike and leave for Atlantis and let the Democrats bring it all down with no-one to blame but themselves.
    Ayn

  2. DewD

    You know this movie must be a total dog when you absolutely can’t find a bit torrent download of it anywhere…

    Objectivism and a free market only work when you have a product people actually want. Guess AS II is not worth squat.

  3. Norman

    No, you can’t truthfully say that some kind of “liberal censorship” killed “Atlas Shrugged II.” What probably did kill it was the censorship of the miseducated ignorance of the american public.

  4. Barb

    I couldn’t agree more, Ashley. Very well stated

  5. Matthew

    Nice hit piece. Enjoy yourself>

    Now, you may take a couple of days and READ Atlas Shrugged. You may find that the book (not the movie, it was okay but it would have taken a movie four times as long to do the book justice) teaches you something about how regulation and excessive taxation will destroy business.

  6. John galt

    Is this article supposed to be about the movie, or a virtual soap box for the author? Albeit somewhat humorous there is no mention of the movie content.

  7. Ashley

    I will say that the movies dont do the book justice. I will also say that the left is delusional. They live in a fantasy world. They want this “utopian society” that is utterly ridiculous. Just as is this idea that there are no losers in the schools now. No winners. Not everyone is equal. Its just a fact, and despite these arbitrary ideas that the left is trying to force down our throats, that will never change. We may not all be equal but we do all have the same opportunity to better ourselves. Those who chose to work hard deserve everything they have. While those who chose to sit back and rely on handouts and the “poor me” mentality deserve the little that they have. This country would be in shambles if we didnt have those hard workers and free thinkers. So to those on the left that say “everything should be fair,” they have obviously never heard the expression “who ever said life was fair? You want something, you work for it?” All of this free stuff is an abomination and is leaving the young people today with no work ethic. The liberals are making our youth into lazy, useless, pathetic, drones. Its infuriating. And Ms Rand saw the path we were on and chose to publish her work to try and inform the world. But as usual, only some of us understand reality.







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