We're looking for contributors

Box Office: MEN IN BLACK 3 Way Behind MEN IN BLACK, MIB2

Men in Black 3 Will Smith Josh Brolin
Men in Black 3: Josh Brolin, Will Smith

Starring Will Smith and Tommy Lee Jones, Men in Black III opened with solid though hardly outstanding figures at the North American box office on Friday. Directed by Men in Black / Men in Black II's Barry Sonnenfeld, the action / comedy / sci-fier will undoubtedly be this four-day weekend's top-grossing movie – which means that after three weekends on top, The Avengers' reign at the domestic box office is over. But there's no denying that MIB3's Friday performance fell below expectations, especially for a 3D movie budgeted at somewhere between $225m-$300m.

Men in Black 3 collected $18 million (including $1.55 million from Thursday midnight screenings) at 4,248 theaters according to studio estimates found at Box Office Mojo. BOM's Ray Subers predicts that Men in Black 3 will gross at least $70m – perhaps even reaching $80m – over the four-day weekend. Box-office prognosticators were expecting the third Will Smith-Tommy Lee Jones pairing to bring in $80m-90m. So, even if Men in Black 3 does reach the $80m mark, that'll still be at the lower end of expectations. [See also: Will Smith / Tommy Lee Jones' MEN IN BLACK 3 Disappoints: Box Office.]

Also, according to Deadline.com, Men in Black 3 cost Sony Pictures either $225 million (as per Sony) or $300m (as per "rival studios"), while the Los Angeles Times has the film's budget pegged at "nearly $250m." For comparison's sake: Disney's John Carter cost a reported $250m and The Avengers $220m, while the reported budget of Universal's Battleship was $209m.

MEN IN BLACK 3 way behind its two predecessors

Now, it would be ludicrous to claim that Men in Black III opened on a par with Men in Black ($18.85 million on Wed., July 2, 1997, including $4.81 million from Tuesday evening screenings) and Men in Black II ($18.59 million on Wed., July 3, 2002). In 2012 dollars, MIB opened with approximately $32 million while MIB2 opened with approx. $25m.

Minor detail: Neither previous MIB movie was in 3D, which can increase ticket costs by up to 45 percent. Another minor detail: Men in Black cost $90m (approx. $129 million today); Men in Black II cost $140m (approx. $179 million today).

In addition to Will Smith and Tommy Lee Jones, Men in Black 3 features Oscar nominee Josh Brolin (Milk), two-time Oscar winner Emma Thompson (Best Actress for Howards End, Best Adapted Screenplay for Sense and Sensibility), Jemaine Clement, Michael Stuhlbarg, Mike Colter, Nicole Scherzinger, Michael Chemus, and Alice Eve. Etan Coen (not the Coen brothers' Ethan Coen) wrote the MIB3 screenplay.

Will Smith / Josh Brolin / Men in Black III photo: Wilson Webb / Columbia Pictures.

If you found Box Office: MEN IN BLACK 3 Way Behind MEN IN BLACK, MIB2 an informative post, please recommend it to your friends. See share buttons above and on the left.
And consider following Alt Film Guide on Facebook and/or joining the FB group All About Movies.
Box Office: MEN IN BLACK 3 Way Behind MEN IN BLACK, MIB2 © 2004-2015 Alt Film Guide and/or author(s). Text NOT to be reproduced without prior written consent.

Continue Reading: Box Office: CHERNOBYL DIARIES Implodes, EXOTIC MARIGOLD HOTEL Expands

Previous Post: Box Office: CHERNOBYL DIARIES Bombs


You can leave your comment about Box Office: MEN IN BLACK 3 Way Behind MEN IN BLACK, MIB2 in the space below. Important: Different views and opinions are perfectly fine, but courtesy and respect are imperative. Abusive, bigoted, baseless (spreading misinformation), and/or inflammatory comments will be deleted, and such commenters may be banned.

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>




FROM THE ARCHIVES

Jake Gyllenhaal's PRINCE OF PERSIA #2; SEX AND THE CITY 2 #3; ALICE IN WONDERLAND Back: Box Office
THOR Tops, FAST FIVE Second: International Box Office
JACK AND JILL/Adam Sandler in Drag: Second-Lowest-Grossing Sandler Comedy in Past Five Years?
BREAKING DAWN Passes $300 Million Mark Worldwide: Box Office
Kristen Stewart/Robert Pattinson/Taylor Lautner/BREAKING DAWN Now Third Biggest Box-Office Hit of 20...
Give Them Good Movies and Theyll Come: Box Office 24% Ahead of 2011
Box Office MOONRISE KINGDOM vs. DREAMGIRLS, BROKEBACK MOUNTAIN
Tyler Perry Madea Movies Losing Box Office Heat
THE HEAT Movie Box Office: Top of the North American Chart on Friday?
WHITE HOUSE DOWN Movie: Channing Tatum Bigger Box Office in Romantic Movies