We're looking for contributors

Friday Box Office: THE AVENGERS Trailing HARRY POTTER, TWILIGHT Movies?

Chris Evans Captain America The Avengers
Chris Evans: Captain America, The Avengers

Barring a huge surge on Saturday and Sunday matinees, The Avengers will not be breaking any box office records in North America. Even if one chooses to ignore inflation, the Joss Whedon-directed Marvel / Walt Disney release is expected to remain behind David Yates / Daniel Radcliffe's Harry Potter and the Deathly Hallows: Part 2 both on opening day Friday and for the weekend as a whole.

The Avengers is expected to collect around $70 million at 4,349 locations on Friday (including $18.7 million from Thursday midnight screenings), according to Deadline.com. If that's correct, The Avengers will land behind not only Deathly Hallows 2 ($91.07 million), but also Chris Weitz's The Twilight Saga: New Moon ($72.7m) and Bill Condon's The Twilight Saga: Breaking Dawn Part 1 ($71.64 million), both starring Kristen Stewart, Robert Pattinson, and Taylor Lautner. Note that unlike Deathly Hallows 2 and The Avengers, the two Twilight movies did not have the advantage of box-office-boosting 3D surcharges. [Update: The Avengers collected an estimated $80.5m. Working on a follow-up post.]

As per Deadline's sources, The Avengers is expected to gross $160m over the weekend, behind only Deathly Hallows 2's $169.18m. Well, that is, if you choose to ignore inflation. Else, The Avengers would be down one or two (or more) slots.

And if you apply the true measure of a movie's box office appeal — ticket sales — The Avengers may fall behind a few other titles as well once 3D/IMAX surcharges are taken into account. I'll write a follow-up post on that once official studio estimates are announced on Saturday.

The Avengers features Captain America: The First Avenger's Chris Evans as Captain America, Sherlock Holmes' Robert Downey Jr as Iron Man, Shutter Island's Mark Ruffalo as the Incredible Hulk, Iron Man 2's Scarlett Johansson as the Black Widow, and Snow White and the Huntsman's Chris Hemsworth as Thor.

Also: The Bourne Legacy's Jeremy Renner as Hawkeye, The Deep Blue Sea's Tom Hiddleston as Loki, The Storm Awaits' Cobie Smulders as Maria Hill, Pulp Fiction's Samuel L. Jackson as Nick Fury, Shakespeare in Love's Gwyneth Paltrow as Pepper Potts, and Much Ado About Nothing's Clark Gregg as agent Phil Coulson.

And finally: Stellan SkarsgÄrd, Powers Boothe, Alexis Denisof, veteran Jenny Agutter (Walkabout / Logan's Run), and Deep End director / Roman Polanski's Knife in the Water screenwriter Jerzy Skolimowski, in addition to the voices of Paul Bettany and Lou Ferrigno.

In other box office news, Think Like a Man earned an estimated $2.6 million at no. 2 on Friday and should reach $8 million by Sunday evening. The comedy features Jerry Ferrara, Michael Ealy, Gabrielle Union, and Taraji P. Henson.

At no. 3, Gary Ross' The Hunger Games added $1.9 million on Friday and is expected to rake in $6.7 million over the weekend. Jennifer Lawrence, Josh Hutcherson, and Liam Hemsworth star. (It's kinda curious that both Hemsworth brothers have mega 2012 box office blockbusters.)

Rounding out the top six on Friday were Zac Efron / Taylor Schilling's romantic drama The Lucky One and Jason Segel / Emily Blunt's comedy The Five-Year Engagement, each with $1.8m. They were followed by the animated Pirates! Band of Misfits with $1.4 million ($5.9 million for the weekend).

Of the three, Pirates! is expected to come out on top when weekend figures are announced (kiddie flicks perform better on the weekend proper). Next should be The Five-Year Engagement and then The Lucky One. None of the three is expected to earn more than $6m.

Remember, the above figures are early, rough estimates. Official Friday estimates will be announced on Saturday, and weekend estimates on Sunday. Box-office actuals come out on Monday.

Chris Evans / The Avengers photo: Zade Rosenthal / Walt Disney Studios.

If you enjoyed reading Friday Box Office: THE AVENGERS Trailing HARRY POTTER, TWILIGHT Movies? and/or found it an informative post, please recommend it to your friends. See share buttons above or on the left. ()
Originally posted: Friday Box Office: THE AVENGERS Trailing HARRY POTTER, TWILIGHT Movies? ()

Continue Reading: THE AVENGERS Box Office: Behind HARRY POTTER, TWILIGHT Movies, TDK?

Previous Post: COSMOPOLIS Clip: Robert Pattinson, Dead Rats


"Friday Box Office: THE AVENGERS Trailing HARRY POTTER, TWILIGHT Movies?" © 2004-2014 Alt Film Guide and/or author(s). Text NOT to be reproduced without prior written consent.


Feel free to leave your comment about the Alt Film Guide article "Friday Box Office: THE AVENGERS Trailing HARRY POTTER, TWILIGHT Movies?" in the space below. Note: Different views and opinions are perfectly fine, but courtesy and respect are imperative. Abusive, bigoted, trollish, baseless (spreading rumors or misinformation), and inflammatory comments and/or remarks will be deleted, and such commenters may be banned.

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

1 Comment to Friday Box Office: THE AVENGERS Trailing HARRY POTTER, TWILIGHT Movies?

  1. I think you might want to rethink your Avengers numbers………..200M, crushed the record!!!




CLOVERFIELD Crushes Box-Office Competitors
AVATAR Tops DAYBREAKERS, LEAP YEAR, YOUTH IN REVOLT
Russell Crowe's ROBIN HOOD Underwhelms: Box Office
Christopher Nolan's THE DARK KNIGHT RISES: Large Canvas and Operatic Sweep - Will Oscar Care?
Joanne Siegel Dies: Original Lois Lane Model
Jeremy Renner/THE BOURNE LEGACY Photo
Jean Dujardin: Next James Bond Villain?
THE LUCKY ONE Movie Box Office: Zac Efron Third Best Opening
G.I. JOE RETALIATION Box Office: Will It Reach $50m Domestic?
THE BIG WEDDING Bombs, Tom Cruise OBLIVION to Cross $200m Worldwide: Weekend Box Office