We're looking for contributors

Bruce Willis A GOOD DAY TO DIE HARD Box Office: Hit or Flop?

Bruce Willis A Good Day to Die HardBruce Willis A Good Day to Die Hard: Not a very good weekend at the domestic box office

The latest Bruce Willis Die Hard movie, A Good Day to Die Hard, is having a merely acceptable weekend at the North American box office. The perfect date movie, A Good Day to Die Hard grossed a passable (for such a popular franchise) $8.23 million at 3,553 sites on Thursday, Valentine's Day, in addition to an estimated $25 million on the weekend proper (Feb. 15-17), according to figures found at Box Office Mojo. (Image: A Good Day to Die Hard Bruce Willis as John McClane points a gun at – someone.)

A Good Day to Die Hard's domestic cume stands at $33.23 million after four days. That's not exactly a great debut, considering that Monday is a semi-major holiday – Presidents Day – in the United States.

The Big Question: Will A Good Day to Die Hard reach $40m by Monday evening? That's certainly a possibility, but it's not guaranteed. Either way, if studio weekend box office estimates are on target, the widely lambasted Bruce Willis action flick – which currently has a putrid 10 percent approval rating and 4/10 average among Rotten Tomatoes' top critics – will surely get very close to that mark. For comparison's sake: the previous Die Hard movie, Live Free or Die Hard, scored $48.39 million in its first five days out.

Bruce Willis vs. Arnold Schwarzenegger, Sylvester Stallone, Jason Statham

So, is A Good Day to Die Hard a domestic box office hit or a flop? Well, if compared to the box office performances of the latest action vehicles starring Bruce Willis' fellow The Expendables actors, Willis' own action thriller looks as big as James Cameron's Titanic: Arnold Schwarzenegger's The Last Stand opened with $6.28m (cume: a disastrous $11.95 million after five weekends); Sylvester Stallone's Bullet to the Head took in $4.54 million in its first three days (cume as of Feb. 14: a cataclysmic $8.99 million after two weeks); and Jason Statham's Parker debuted with $7 million (cume: an embarrassing $16.97 million after four weekends).

Having made the above comparisons, let me remind you of a crucial fact: Unlike A Good Day to Die Hard, none of the aforementioned Stallone / Schwarzenegger / Statham movies is a sequel.

In fact, A Good Day to Die Hard is much bigger than The Last Stand, Bullet to the Head, and Parker not because of Bruce Willis, who hasn't had a major non-Die Hard box office hit since M. Night Shyamalan's Unbreakable 13 years ago, but because the John Moore-directed flick has the words "Die Hard" in the title. People flock to brands, no matter how crappy.

["Bruce Willis A Good Day to Die Hard Box Office: Hit or Flop?" continues on the next page. See link below.]

A Good Day to Die Hard Bruce Willis as John McClane photo: 20th Century Fox.

If you found Bruce Willis A GOOD DAY TO DIE HARD Box Office: Hit or Flop? an informative post, please recommend it to your friends. See share buttons above and on the left.
And consider following Alt Film Guide on Facebook and/or joining the FB group All About Movies.
Bruce Willis A GOOD DAY TO DIE HARD Box Office: Hit or Flop? © 2004-2015 Alt Film Guide and/or author(s). Text NOT to be reproduced without prior written consent.

Continue Reading: A GOOD DAY TO DIE HARD: To Become Lowest-Grossing Bruce Willis DIE HARD Movie in North America?

Previous Post: Berlin Film Festival Winners David Gordon Green, Paulina Garcia


Click on 'Load Comments' to leave a comment about Bruce Willis A GOOD DAY TO DIE HARD Box Office: Hit or Flop?.

Important: Different views and opinions are perfectly fine, but courtesy and respect are imperative. Abusive, bigoted, baseless (spreading misinformation), and/or trollish/inflammatory comments will be blocked and offenders may be banned.




FILM ARCHIVES

Box Office: Roman Polanski Controversy
Kristen Bell-Jamie Lee Curtis' 'You Again' Plummets
'Tangled' Close Behind 'Deathly Hallows 1': Box Office
Russell Brand-Helen Mirren's ARTHUR Underperforms: Box Office
THE LION KING 3D to Gross $35 Million?: Box Office
Daniel Craig, Chris Evans, Anna Faris, Seth Rogen Movies Flop: Box Office
'Paranormal Activity 3' Box Office: $10 Million Above Estimates?
Robert Downey Jr/SHERLOCK HOLMES 2, Chipmunks/CHIP-WRECKED: No Box Office Saviors
THE LORAX Blockbuster Surprise: Box Office
'John Carter' Box Office: Domestic Flop, Overseas Hit
THE HUNGER GAMES Box Office: TITANIC 3D, AMERICAN REUNION?
Tom Cruise ROCK OF AGES: Box Office Flop
2016 Movie Box Office: Per-Theater Average Plummets
'Atlas Shrugged Part 2' Box Office: Disastrous Debut?
Jackie Robinson Movie Box Office: Overperforming on Top
Oprah Winfrey THE BUTLER Box Office: Late Summer Sleeper Hit?
Box Office Movies: THE BEST MAN HOLIDAY (US), CATCHING FIRE (Brazil), THOR 2 (Worldwide)
THE HOBBIT: THE DESOLATION OF SMAUG Box Office: Far Behind AN UNEXPECTED JOURNEY?
I, FRANKENSTEIN: Aaron Eckhart Reboot Dismal 2014 Box Office Bomb
Zac Efron THAT AWKWARD MOMENT Weekend Box Office to Surpass Movie Budget?