Golden Globes 2013 box office bump
The Golden Globes are undeniable domestic box office boosters. True, the Globes’ box office bump may not last long, but let’s not forget that a DVD/Blu-ray cover with the tagline "Winner of 1/2/3/etc. Golden Globe(s)" is a solid marketing tool, no matter how many pundits consider the Hollywood Foreign Press Association both untrustworthy and irrelevant. (See Golden Globes 2013 non-surprises.) [Photo: Golden Globes 2013 hostesses Tina Fey and Amy Poehler. © HFPA / Hollywood Foreign Press Association.]
The day after the Tina Fey and Amy Poehler-hosted Golden Globes 2013 ceremony — the most watched in the United States in the last six years — David O. Russell’s Silver Linings Playbook, which earned Jennifer Lawrence the Best Actress - Comedy or Musical Golden Globe, more than doubled its Monday-to-Monday domestic box office take, going from $289k at 745 locations to $583k at 810 sites, according to figures found at Box Office Mojo. Steven Spielberg’s Lincoln, which earned Daniel Day-Lewis a Best Actor - Drama Golden Globe, was up 51 percent (compared to the previous week), collecting $620k after having added about 10 percent more theaters (for a total of 2,027).
Best Picture - Drama and Best Director (Ben Affleck) winner Argo was up an astounding 284 percent compared to the previous Monday — though, admittedly, after more than doubling its number of locations (from 302 to 621) last Friday. Oh, but wait. Last Friday, a mere two days after the Academy Award nominations were announced, Ben Affleck’s political thriller was up only 53 percent compared to the previous week. In other words, it seems that the Golden Globes ceremony had a much more noticeable impact on that film’s box office than the Academy’s announcement.
Les Misérables, Django Unchained down despite Golden Globes
Now, Les Misérables, the winner of three Golden Globes, was down 30 percent compared to the previous week, collecting $878k at 2,927 locations. For the record, the Les Misérables wins were for Best Picture - Comedy or Musical, Best Actor - Comedy or Musical for Hugh Jackman, and Best Supporting Actress Anne Hathaway.
Also, Quentin Tarantino’s Django Unchained, winner of Golden Globes for Best Supporting Actor Christoph Waltz and Best Screenplay (Tarantino), was down 35 percent compared to the previous Monday, grossing $1.21m.
How come there was no Golden Globes box office boost for those two Globe-winning movies? Well, I’d say there was. After all, both Les Misérables and Django Unchained opened on Christmas Day 2012; in other words, yesterday was only their third Monday out. Also worth noting is that Les Misérables was down 80 percent on Monday last week while Django Unchained was down 64 percent. True, the previous Monday was a semi-holiday, December 31, but bear in mind that going to the movies isn’t exactly most people’s idea of spending the evening on New Year’s Eve.
As for Kathryn Bigelow’s Zero Dark Thirty, which earned Jessica Chastain the Best Actress - Drama Golden Globe and a very funny torture joke at the expense of Bigelow’s former husband James Cameron, it’s impossible to make Monday-to-Monday comparisons as the controversial thriller about the U.S. government’s hunt for Osama bin Laden went into wide release last Friday. However, Friday / Monday surges can be compared: Zero Dark Thirty was up 1,010 percent on Friday (compared to the previous Friday); and 851 percent on Monday (compared to the previous Monday).
Box-office performance of movies not honored by the Golden Globes
And here are a couple of movies bypassed by the Golden Globes 2013: both Tom Cruise’s thriller Jack Reacher and Peter Jackson’s fantasy The Hobbit: An Unexpected Journey were down 50 percent on Monday (compared to the previous Monday). Jack Reacher was playing at 2,707 locations (vs. 3,288 the week before); The Hobbit: An Unexpected Journey was screening at 3,012 locations (vs. 3,755 the previous Monday).
On a smaller scale, Juan Antonio Bayona / Naomi Watts’ The Impossible, which didn’t win any Golden Globes and was nominated only for Best Actress - Drama (Watts), was down 9 percent despite an increase of about 35 percent in its number of theaters (from 572 to 808).
Tina Fey and Amy Poehler Golden Globes 2013 photo: © HFPA / Hollywood Foreign Press Association / Golden Globes 2013.