Paul Wesley, Nina Dobrev, Ian Somerhalder, Teen Choice Awards
The Teen Choice Awards 2011 television ratings were down 27% among adults in the coveted 18-49 demographic, according to preliminary results. Aired from 8 to 10 p.m. on Fox, this year’s Teen Choice Awards featured an array of youth-oriented celebrities, among them multiple-award winners Justin Bieber, Selena Gomez, and The Twilight Saga: Eclipse’s Robert Pattinson, in addition to tons of scream teens. Hosted by The Big Bang Theory’s Kaley Cuoco, the awards ceremony averaged a 1.1 rating and 3.2 million viewers.
The Teen Choice Awards’ ratings silver lining was that the show’s viewership was up 8% among teenagers. In fact, it was Fox’s most watched summer program among teens according to The Hollywood Reporter.
Among the evening’s other Teen Choice Award winners were the two latest Harry Potter movies: Harry Potter and the Deathly Hallows: Part 1 and Harry Potter and the Deathly Hallows: Part 2, which has become the year’s biggest worldwide blockbuster. Also: Harry Potter’s Daniel Radcliffe and Emma Watson, plus Taylor Swift, Taylor Lautner, Cameron Diaz, Ashton Kutcher, and Justin Timberlake. But the Sunday evening ratings war was won by CBS with the reality TV shows Same Name and Big Brother.
Image: Fox Network / Teen Choice Awards