Justin Bieber: Never Say Never
Justin Bieber: Never Say Never will be screening at 300 theaters in North America on Wednesday night, two days (or rather, a day and a half) prior to the 3D documentary/biopic’s official debut at more than 3,000 locations on Friday.
Those 300 special screenings are already sold out despite the Never Say Never tickets’ hefty price tag: $30 per person. That includes not only the chance to see Justin Bieber in 3D, but also to take home Never Say Never merchandise such as purple-colored 3D glasses.
"As we were putting together the release plan for this movie, we were very respectful of the relationship Justin has developed with his fans," Paramount vice chair Rob Moore was quoted as saying in The Hollywood Reporter. "We wanted to stay to true to that relationship, and give them a special and specific way to be the first ones to see the movie."
"Special and specific" is right. More than 60,000 tickets sold at $30 a pop have generated about $2m. Of that amount, half will be reported as box-office revenues; the other half as merchandising income.
Photo: Paramount Pictures.