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KILLING THEM SOFTLY: Brad Pitt Worst Box-Office Debut Ever

Killing Them Softly Brad PittKilling Them Softly: Brad Pitt has his worst opening weekend ever

Brad Pitt stars in Andrew Dominik's Killing Them Softly, an R-rated crime comedy-drama The Weinstein Company acquired for domestic distribution at this year's Cannes Film Festival. Prior to Cannes, where it generally received less than ecstatic reviews and failed to win a single Official Competition award, Killing Them Softly was considered a potential awards-season contender — after all, Pitt and Dominik's previous collaboration, The Assassination of Jesse James by the Coward Robert Ford, had been a critical favorite in late 2007. (Photo: Killing Them Softly Brad Pitt.)

Released at 2,424 North American locations on one of the year's weakest box office weekends, Killing Them Softly debuted with an anemic $2.51 million on Friday, and is expected to take in less than $8.5 million by Sunday evening. This latest Andrew Dominik / Brad Pitt collaboration has a so-so 68 percent approval rating and 6.7/10 average among Rotten Tomatoes' top critics, in addition to an embarrassing "F" CinemaScore among polled opening-weekend moviegoers.

Barring some unexpected critical support in the next couple of weeks, Killing Them Softly's awards season / Oscar chances are all but nil at this stage, at least in the top categories. And barring a miraculous Saturday / Sunday surge at the U.S. and Canada box office, Killing Them Softly is about to suffer the worst domestic opening weekend for a Brad Pitt movie in wide release — ever. [See also: "Cloud Atlas: One of Worst Opening Weekends Ever for Tom Hanks."]

Brad Pitt: Star power

Brad Pitt's career has had its ups and downs in the last two decades, but Pitt — at times with the assistance of strong co-stars — has consistently helped his movies to open strongly in the domestic market. Examples include Neil Jordan's Interview with the Vampire, co-starring Tom Cruise, which debuted with $36.38 million in 1994; Gore Verbinski's The Mexican, co-starring Julia Roberts, with $20.1 million in 2001; Steven Soderbergh's all-star Ocean's Eleven, co-starring Roberts, George Clooney, and Matt Damon, with $38.1m; David Fincher's The Curious Case of Benjamin Button, co-starring Cate Blanchett, with $26.85m; and even Bennett Miller's baseball drama Moneyball, which opened with a solid — for a baseball movie — $19.6 million last year.

In fact, according to figures found at Box Office Mojo, no Brad Pitt movie — i.e., a movie with Pitt as its star or co-star — screening at more than 600 locations has debuted with less than $10m, even without adjusting for inflation.

True, back in summer 1992, Cool World opened with $5.55 million at 1,448 sites, but the real stars in that eventual box office misfire were Kim Basinger and Gabriel Byrne. And in The Favor, which opened with $1.48 million at 1,029 venues in April 1994, Pitt was a member of an ensemble cast. The Favor could never be labeled a "Brad Pitt movie."

Since then, true Brad Pitt Movies have invariably had solid (or better) debuts even if their final tallies have fallen below expectations, e.g., Alan J. Pakula's $90m-budgeted The Devil's Own, which debuted with $14.27 million in 1997 (approx. $25 million today), cuming at $42.86m; and Martin Brest's also $90m-budgeted Meet Joe Black, which opened with $15.01 million in 1998 (also around $25 million today), cuming at $44.61m.

Even if divine intervention helps Killing Them Softly open north of $10m, once inflation is factored in the Andrew Dominik thriller will undoubtedly trail Brad Pitt's two weakest wide-release domestic debuts to date. Those are Jean-Jacques Annaud's Seven Years in Tibet, which opened with $10.02 million at 2,103 sites in 1997 (approx. $17 million today), and David Fincher's Fight Club, co-starring Edward Norton, which had a $11.03 million debut at 1,963 locations in 1999 (also around $17 million today).

Now, looking on the bright side, chances are Killing Them Softly will not become Pitt's worst domestic performer overall. By the end of its run, the Dominik film should ultimately outgross two other Brad Pitt movies that opened in limited release in the U.S. and Canada: the aforementioned The Assassination of Jesse James by the Coward Robert Ford, which cumed at an abysmal $3.9 million, and Terrence Malick's Palme d'Or winner The Tree of Life, which ended its run with $13.3 million last year.

Killing Them Softly cast

Besides Brad Pitt, the Killing Them Softly cast includes Scoot McNairy, Ben Mendelsohn, Richard Jenkins, Ray Liotta, James Gandolfini, Max Casella, Sam Shepard, Vincent Curatola, Trevor Long, and Garret Dillahunt.

Killing Them Softly Brad Pitt photo: The Weinstein Company.

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2 Comments to KILLING THEM SOFTLY: Brad Pitt Worst Box-Office Debut Ever

  1. jank brock

    Looks like hanging out with a dog faced overrated actress and adopting 100 kids has it's consequences! Pitt is off his nut, first to trade Aniston for Jolee was a bad move. Sure Aniston is probably a supreme bitch but all of em are. As for Jolee she looks too much like a man and especially her old man. Gotta wonder about these morons in Hollywood.

  2. Maeve

    Considering it has already amde $22+ million abroad I wouldn't worry.




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