The Sarah Palin movie The Undefeated plummeted once again at the North American box office this weekend (July 29-31), according to studio estimates found at Box Office Mojo. After losing 10 of its 14 theaters, The Undefeated collected a meager $5,200 over the weekend -- down a horrific 79 percent -- and a dismal $1,300 per venue. Last weekend, The Undefeated was down 62 percent despite a 40 percent rise in the number of theaters showing the film.
Sarah Palin fans shouldn't despair. Next February, both the former U.S. vice-presidential candidate and The Undefeated movie should be up for Razzie Awards -- handed out to the very worst cinematic mis-accomplishments of the year.
Starring Mamma Mia! and Captain America: The First Avenger's Dominic Cooper and Swimming Pool's Ludivine Sagnier, Lee Tamahori's The Devil's Double opened with $95,000 at 5 locations, averaging an acceptable $19,000 per site. The Devil's Double is a fictionalized account of Latif Yahia, a man forced to impersonate Saddam Hussein's son Uday Hussein. An Arabic-accented Dominic Cooper plays both Uday H. and Yahia.
Directed by Joe Cornish and co-executive-produced by Edgar Wright, the comedic alien invasion movie Attack the Block opened with $130,000 at eight locations, averaging $16,850 per site. Much like the opening figures for The Devil's Double, those are acceptable -- though not more than acceptable -- opening numbers for a movie in very limited release. Remember: all things being equal, the fewer the number of theaters, the higher the per-theater average. In the Attack the Block cast: Nick Frost, Luke Treadaway, and Jodie Whittaker.
Last weekend, Elle s'appelait Sarah / Sarah's Key opened at five sites, averaging $23,142 per theater. This weekend, The Weinstein Company expanded its release to 33 sites. The buzz must have been good, as Sarah's Key was up 218 percent, collecting a solid $369,000 and averaging $11,182 per site. In other words, there's still room for further expansions.
Sarah's Key's North American total currently stands at $539,000; overseas, it has already pulled in nearly $13.5 million. The Gilles Paquet-Brenner-directed Jewish Holocaust-themed drama stars Kristin Scott Thomas and Mélusine Mayance as Sarah. The original French title literally translates as "She Was Called Sarah" or "Her Name Was Sarah."
Photo: The Devil's Double (Herrick Entertainment / Sofie Van Mieghem).