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Sarah Palin Movie Plummets (Again), Dominic Cooper's THE DEVIL'S DOUBLE Opens Okay: Box Office

Dominic Cooper, The Devil's Double, Uday Hussein
Dominic Cooper as either Uday Hussein or Latif Yahia in Lee Tamahori's The Devil's Double

Steve Carell-Julianne Moore-Ryan Gosling-Emma Stone's CRAZY, STUPID, LOVE Okay, Michael Bay-Shia LaBeouf's TRANSFORMERS 3 to Reach $1 Billion Worldwide: Box Office

The Sarah Palin movie The Undefeated plummeted once again at the North American box office this weekend (July 29-31), according to studio estimates found at Box Office Mojo. After losing 10 of its 14 theaters, The Undefeated collected a meager $5,200 over the weekend – down a horrific 79 percent – and a dismal $1,300 per venue. Last weekend, The Undefeated was down 62 percent despite a 40 percent rise in the number of theaters showing the film.

Sarah Palin fans shouldn't despair. Next February, both the former U.S. vice-presidential candidate and The Undefeated movie should be up for Razzie Awards – handed out to the very worst cinematic mis-accomplishments of the year.

Starring Mamma Mia! and Captain America: The First Avenger's Dominic Cooper and Swimming Pool's Ludivine Sagnier, Lee Tamahori's The Devil's Double opened with $95,000 at 5 locations, averaging an acceptable $19,000 per site. The Devil's Double is a fictionalized account of Latif Yahia, a man forced to impersonate Saddam Hussein's son Uday Hussein. An Arabic-accented Dominic Cooper plays both Uday H. and Yahia.

Directed by Joe Cornish and co-executive-produced by Edgar Wright, the comedic alien invasion movie Attack the Block opened with $130,000 at eight locations, averaging $16,850 per site. Much like the opening figures for The Devil's Double, those are acceptable – though not more than acceptable – opening numbers for a movie in very limited release. Remember: all things being equal, the fewer the number of theaters, the higher the per-theater average. In the Attack the Block cast: Nick Frost, Luke Treadaway, and Jodie Whittaker.

Last weekend, Elle s'appelait Sarah / Sarah's Key opened at five sites, averaging $23,142 per theater. This weekend, The Weinstein Company expanded its release to 33 sites. The buzz must have been good, as Sarah's Key was up 218 percent, collecting a solid $369,000 and averaging $11,182 per site. In other words, there's still room for further expansions.

Sarah's Key's North American total currently stands at $539,000; overseas, it has already pulled in nearly $13.5 million. The Gilles Paquet-Brenner-directed Jewish Holocaust-themed drama stars Kristin Scott Thomas and Mélusine Mayance as Sarah. The original French title literally translates as "She Was Called Sarah" or "Her Name Was Sarah."

Photo: The Devil's Double (Herrick Entertainment / Sofie Van Mieghem).

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6 Comments to Sarah Palin Movie Plummets (Again), Dominic Cooper's THE DEVIL'S DOUBLE Opens Okay: Box Office

  1. bmovie

    I guess the only Sarah Palin news in the next week or so will be whether or not she will attend the Razzies for her award. Hopefully, they will give her the wrong address.

  2. Chris

    They need to change the title (even the movie has been defeated), or pull it and act like it never happened. What an embarrassment.

  3. Chris

    This is funny. There aren't enough Palinian parrots and pigeons to make this even appear to be of interest - they obviously aren't seeing it multiple times. Bannon has gone silent while most people have lost interest. Interesting that Palin's supposed to "announce" in Aug or Sept before the DVD hits Walmart on October 1st. Soon this movie will be another forgotten attempt at keeping Palin in the news (I guess the bus tour is over - there was only supposed to be a break while Sarah attended jury duty).

  4. Sally

    Sarah overplayed her hand. When she can no longer convince her dwindling base to shell out 8 bucks to see their queen immortalized on the bug screen, she is in trouble. Bannon thought he'd made a 'family movie' about a great, misunderstood woman. Instead, he filmed a load of garbage that no one BUT her base is even interested in. Where are the facts about MatMaid, Troopergate, the ethics investigations she LOST, babygate, and so many others? Where is the scene where she told Frank Bailey and staff to drum up those popularity numbers by rigging the polls? Not to mention writing her own letters to editors and getting others to sign and deliver them. The woman is a gutless wonder...rich as Satan, and with as much conscience.

  5. zac

    Besides the fact that you're comparing apples and bananas -- wide release, younger target audience vs limited release, older target audience -- I don't know where you got your box-office figures.

    HARRY POTTER AND THE DEATHLY HALLOWS: PART 2 was down 72% on its second weekend out. However, considering that first-weekend box-office figures included $43.5 million from Thursday midnight screenings, DEATHLY HALLOWS 2's actual drop-off rate was 61%.

    On its third weekend, DEATHLY HALLOWS 2 was down 53%.

    Sarah Palin's THE UNDEFEATED drop-off rates: 62% on the second weekend (despite a 40% rise in the number of theaters showing the film) and 79% on its third weekend. Any way you look at it, THE UNDEFEATED bombed at the North American box office.

  6. Joe

    Give me a break, Palin's movie Is Down exactly the same percentages as Potter the last 2 weeks.

    All I can say is there is no Mitt movie, and Obama won't get a Razzie, he will get voted out.


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