Snow White and the Huntsman profitable? (See previous article: “Budget Recovered? SNOW WHITE AND THE HUNTSMAN.” Above photo: Chris Hemsworth as The Huntsman and Kristen Stewart as Snow White.) [Addendum: This two-part article has been revised and updated. Please check out SNOW WHITE AND THE HUNTSMAN box office vs. budget.]
Without China, can Snow White and the Huntsman ever recoup its budget for the studio? Not only it can, but it will. In fact, Sanders’ film should easily be able to recover even the extra $80m-$90m the studio likely spent marketing / distributing it. (As a rule of thumb, marketing / distribution costs amount to about half of a film’s budget — though those figures can vary widely.)
According to a recent study in the United Kingdom, last year only 24 percent of British film revenues came from (apparently domestic) box office receipts. For a blockbuster such as the Anglo-American co-production Sherlock Holmes, the breakdown was 57 percent for box office / TV / cable / satellite and 43 percent for DVD / Blu-ray / digital.
Of course, those percentages vary from country to country, but let’s use a really conservative figure for Snow White and the Huntsman: 50 percent box office , 50 percent everything else. In both cases, worldwide earnings.
At this point in time, that would mean another $355 million in ancillary revenues for the Universal release. Even if the studio gets only half of that amount*, or about $177.5 million, that would be more than enough to cover the little that’s left of the budget, in addition to the studio’s marketing / distribution expenses. In that scenario, Universal would ultimately be left with significant earnings: even after deducting expenses for the marketing / distribution of DVDs, etc., the studio would collect around $50m.
Once again, these are "speculative estimates." The point I’m making is that Universal will recover its investment on Snow White and the Huntsman — plus (sizable) change. That helps to explain why Snow White and the Huntsman 2 is in the works.
Snow White and the Huntsman top international markets
Snow White and the Huntsman’s top foreign markets are the following (figures up to July 8): the United Kingdom with $23.43 million, Japan with $18.14 million, Australia with $15.97 million, Mexico with $15.82 million, France with $13.42 million, Germany with $13.2 million, Japan with $10.93 million, Russia/CIS with $12.56 million, Brazil with $12.31 million, and Spain with $10.72m.
Besides the aforementioned Kristen Stewart, Charlize Theron, Chris Hemsworth, and Sam Claflin, the Snow White and the Huntsman cast includes Bob Hoskins, Ian McShane, Eddie Marsan, Ray Winstone, Vincent Regan, Noah Huntley, Nick Frost, Rachael Stirling, and Toby Jones. The screenplay was credited to Evan Daugherty, John Lee Hancock, and Hossein Amini.
* Note: Studios spend less on marketing / distributing DVDs than big-screen releases. Also worth noting is that their cut of the grosses from DVD sales is considerably larger, about 66 percent — at least in the domestic market. And remember that a percentage of the money Universal and co-producing company Roth Films earn will have to be (however reluctantly) handed to the talent getting a share of the Snow White and the Huntsman’s gross / rentals.
Box office information: Box Office Mojo.
Kristen Stewart Snow White / Snow White and the Huntsman 2012 picture: Alex Bailey / Universal Pictures.