The censored, "family-friendly," PG-13 version of Tom Hooper’s The King’s Speech opened with $1.19 million at 1,011 theaters, averaging a paltry $1,181 per site according to studio estimates found at Box Office Mojo. Perhaps that’s because North American "families" don’t care about Oscar winners; they’d much rather go see Easter bunnies talking with Russell Brand’s voice.
For comparison’s sake: last weekend, the original The King’s Speech — that’s the one with all the "fuck" exclamations — collected $1.55 million at 1,062 theaters, averaging $1,467 per site. The Weinstein Co. release stars Oscar winner Colin Firth, who has spoken vehemently against the censored version, Geoffrey Rush, Helena Bonham Carter, Guy Pearce, and Claire Bloom.
Meanwhile, the Cary Fukunaga-directed Jane Eyre, starring Michael Fassbender and Mia Wasikowska, continued to perform well — though not quite as impressively as before.
Despite doubling the number of theaters from 90 to 180, Jane Eyre was up only 27.5% this weekend, earning $1.23 million at no. 13 on the North American box-office chart. As a result, its per-theater average dropped from $10,778 to $6,872; for a movie in limited release, that isn’t exactly a huge number. Although there’s still room for further expansion, how far that expansion will go remains to be seen.
To date, Jane Eyre, distributed by Focus Features, has collected $3.5 million domestically.
Photo: Jane Eyre (Laurie Sparham / Focus Features)