Next in line at the North American box office this weekend, May 13-15, was the Reese Witherspoon-Robert Pattinson-Christoph Waltz circus drama Water for Elephants with $4.1 million at no. 8, according to studio estimates found at Box Office Mojo.
Directed by Francis Lawrence, Water for Elephants has proved itself quite resilient: it was down only 32 percent. Domestic total: $48.47m. Water for Elephants should pass the $50m milestone domestically within the week. Cost: $38m.
It’s worth noting that Water for Elephants was the top release in Australia this weekend, taking in $3.8m. The film’s current worldwide total stands at $82.47m.
Rounding out the top twelve were:
- Tyler Perry’s Madea’s Big Happy Family with $2.2 million (-47 percent). Domestic total: $50.21m. Perry’s latest passed the $50m milestone some time today. There’s no way Madea’s Big Happy Family will get even close to the box office success of Perry’s previous Madea misadventure, Madea Goes to Jail, which went on to gross $90.5 million domestically. Madea’s Big Happy Family cost a reported $25m.
- AnnaSophia Robb’s Soul Surfer with $1.8 million (-22 percent). Domestic total: $39.2 million. Cost: $18m.
- Glenn Close-Hayden Panettiere’s Hoodwinked Too! Hood vs. Evil with $1.03 million (-49 percent, after losing 1,229 locations). Domestic total: a dismal $8.44m. Internationally, Hoodwinked Too! grossed $622k up to May 8. Cost: $30m.
- Patrick Wilson-Rose Byrne’s Insidious with $965k (-28 percent). Domestic total: $51.68m. Cost: $1.5 million, in addition to $20m+ in marketing expenses.
Gone from the top twelve were the Disney documentary African Cats, Jake Gyllenhaal-Michelle Monaghan’s Source Code, and Aimee Teegarden-Thomas McDonell’s Prom. (Obviously, I spoke too fast yesterday about Prom’s weekend resurgence. Prom was down 60 percent compared to last weekend, after losing 1,529 locations.)
Among the top-twelve movies Thor, with the assistance of 3D surcharges, had the highest per-theater average, $8,706. Hoodwinked Too! Hood vs. Evil had the lowest, $808.
Also among the top twelve (barring newcomers Bridesmaids and Priest), Jumping the Broom posted the highest weekend-to-weekend drop-off rate, -52 percent. Rio posted the lowest, -6 percent.
Photo: Water for Elephants (David James / 20th Century Fox / Regency)