AVATAR Box Office: Behind THE BELLS OF ST. MARY’S or LAWRENCE OF ARABIA?

Zoe Saldana in Avatar

AVATAR: #20 at the Domestic Box Office (Inflation Adjusted)
If 3D/IMAX surcharges are factored in, Avatar would drop quite a bit on Box Office Mojo’s inflation-adjusted chart. As I’ve explained in the comments section of a previous Avatar post, the 3D/IMAX premiums can add somewhere between 25-30 and 40 percent to Avatar’s grosses. Most other movies, including the vast majority of recent releases, don’t have that sort of advantage — certainly not to Avatar’s extent, as 80% of its domestic gross has come from 3D and/or IMAX screenings.
Even if you opt for the lower end of the scale and subtract only 25% from Avatar’s earnings — in [...]

by Michelle Hutton | February 11, 2010   
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AVATAR Box Office: #58 All-Time (Inflation-Adjusted) Domestic

Zoe Saldana in Avatar (WETA / 20th Century Fox)

Following an estimated $48.5 million take over the weekend, the total gross of James Cameron’s Avatar currently stands at $429m. The sci-fi spectacle is now the seventh biggest blockbuster ever at the domestic box office (not taking inflation or higher 3D/IMAX ticket prices into account), slightly ahead of the Johnny Depp vehicle Pirates of the Caribbean: Dead Man’s Chest ($423.3m) and slightly behind George Lucas‘ Star Wars: Episode I – The Phantom Menace ($431m). By next Friday, Avatar will likely be #4, right behind Lucas’ 1977 Star Wars ($460.9m).
Now, things change quite a bit when inflation is added to the box-office mix, even without considering Avatar’s 3D/IMAX premium surcharges — and [...]

by Michelle Hutton | January 10, 2010   
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