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Facebook Film Tops Again & Wes Craven Bombs

Josh Duhamel, Katherine Heigl, Life As We Know It
Josh Duhamel, Katherine Heigl, Life As We Know It

Oct. 14, '10, update: David Fincher's Facebook film The Social Network, starring Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, passed the $50 million milestone at the North American box office on Wednesday, Oct. 13, after topping the chart with $1.23 million, according to Box Office Mojo. Total to date: $50.81 million.

Once again, the gap separating the Facebook film from the Greg Berlanti-directed Katherine Heigl-Josh Duhamel-Josh Lucas comedy Life As We Know It and Randall Wallace's Secretariat, starring Diane Lane and John Malkovich, was only about $150,000.

Life As We Know It brought in $1.08 million at no. 2, while Secretariat grossed $1.05 million at no. 3.

Ben Affleck's The Town, featuring Affleck, Jeremy Renner, Jon Hamm, and Rebecca Hall, drew $550,000 at no. 4.

Up one spot, Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Carey Mulligan, Josh Brolin, and Susan Sarandon, collected $401,000 at no. 5.

Down one spot, Wes Craven's 3D horror flick My Soul to Take, featuring Max Thieriot, took in $386,000 at no. 6.

Next in line were Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole with $365,000 at no. 7 and the Emma Stone vehicle Easy A with $275,000 at no. 8.

Rounding out the top twelve were Renée Zellweger-Bradley Cooper's Case 39 with $226,000, Matt Reeves' Let Me In with $218,000, Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver's You Again with $191,000, Ryan Fleck-Anna Boden's It's Kind of a Funny Story with $165,000.

Among the top twelve movies, The Social Network had the highest per-theater average, $444. You Again had the lowest, $82.

Every single movie among the top twelve was down on Wednesday. It's Kind of a Funny Story posted the lowest Tuesday-to-Wednesday drop-off rate, down 6.1 percent. My Soul to Take posted the highest, down 20.9 percent.

Photo: Life As We Know It (Peter Iovino / Warner Bros.)

Jesse Eisenberg, The Social Network
Jesse Eisenberg, The Social Network

Oct. 13, '10, update: David Fincher's Facebook movie, The Social Network, which stars Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, topped the North American box office once again on Tuesday, Oct. 12, with $1.37 million.

This time around, the gap separating The Social Network from Life As We Know It and Secretariat was considerably smaller than in the last few days.

Even so, The Social Network continues to do solid business, and should be crossing the $50 million milestone sometime today. Total as of Tuesday: $49.58 million.

The Greg Berlanti-directed Katherine Heigl-Josh Duhamel-Josh Lucas comedy Life As We Know It collected $1.23 million at no. 2 – less than $150,000 behind The Social Network – while Randall Wallace's Secretariat, starring Diane Lane and John Malkovich, pulled in $1.2 million at no. 3.

Secretariat and Life As We Know It will probably be switching positions in the next few days, with the former jumping one spot on the weekend.

Up one spot, Ben Affleck's The Town, featuring Affleck, Jeremy Renner, Jon Hamm, and Rebecca Hall, scored $608,000 at no. 4.

Wes Craven's 3D horror flick My Soul to Take, featuring Max Thieriot, grossed $488,000 at no. 5.

Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Carey Mulligan, Josh Brolin, and Susan Sarandon, drew $459,000 at no. 6.

At no. 7, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole was down three spots with $427,000. For obvious reasons, animated films almost invariably fare better on weekends (and holidays) and underperform during the week.

Next in line was the Emma Stone vehicle Easy A with $308,000 at no. 8. Easy A should be passing the $50 million total next weekend. Total as of Tuesday: $49.09 million.

Rounding out the top twelve were Renée Zellweger-Bradley Cooper's Case 39 with $255,000, Matt Reeves' Let Me In with $251,000, Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver's You Again with $217,000, Ryan Fleck-Anna Boden's It's Kind of a Funny Story, back among the top twelve with $176,000.

Among the top twelve movies, The Social Network had the highest per-theater average, $497. You Again had the lowest, $93.

Every single movie among the top twelve was down on Tuesday (following the Columbus Day holiday). Money Never Sleeps posted the lowest Monday-to-Tuesday drop-off rate, down 24 percent. Legend of the Guardians posted the highest, down 66.4 percent.

Photo: The Social Network (Merrick Morton / Sony Pictures)

Oct. 12

Diane Lane, Nelsan Ellis, Otto Thorwarth, John Malkovich, Secretariat
Diane Lane, Nelsan Ellis, Otto Thorwarth, John Malkovich, Secretariat

David Fincher's The Social Network, which features Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, was once again the no. 1 movie at the North American box office on Columbus Day, Monday Oct. 11, with $2.18 million.

Up one spot at no. 2, Randall Wallace's Secretariat, starring Diane Lane and John Malkovich, grossed $1.88 million. Secretariat's “rise” isn't surprising, as PG-rated films tend to perform better on weekends and holidays for obvious reasons.

Down one spot, the Greg Berlanti-directed Katherine Heigl-Josh Duhamel-Josh Lucas comedy Life As We Know It came in third place with $1.7 million.

Both Secretariat and Life As We Know It fell below the daily $1,000-per-theater average on Monday, their fourth day out, with $612 and $541, respectively.

Wes Craven's 3D horror flick My Soul to Take fell below that mark on Day 3, Sunday, when it averaged $615. Its Monday average was a paltry – for a new entry – $255.

Additionally, My Soul to Take fell below the $1m-per-day mark on Monday, Day 4, taking in only $655,000.

At no. 4 on the Monday chart, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole drew $1.27 million.

Up one spot, Ben Affleck's The Town, featuring Affleck, Jeremy Renner, Jon Hamm, and Rebecca Hall, brought in $950,000 at no. 5. The well-received The Town will likely pass Legend of the Guardians on weekdays.

Down one spot, Craven's My Soul to Take, featuring Max Thieriot, pulled in the aforementioned $655,000 at no. 6.

Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Carey Mulligan, Josh Brolin, and Susan Sarandon, earned $605,000 at no. 7. Money Never Sleeps was followed by the Emma Stone vehicle Easy A with $562,000 at no. 8.

Rounding out the top twelve were Alpha and Omega with $410k (back among the top twelve, but expect it to be gone once again tomorrow – and probably for good), Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver's You Again with $363,000, Matt Reeves' Let Me In with $354,000, Renée Zellweger-Bradley Cooper's Case 39 with $350,000.

At no. 13, Ryan Fleck-Anna Boden's It's Kind of a Funny Story took in $264,000. It'll possibly be back among the top twelve in the next few days.

Among the top twelve movies, The Social Network had the highest per-theater average, $790. You Again had the lowest, $156.

Among the holdovers, Alpha and Omega posted the lowest Sunday-to-Monday drop-off rate, down 18.9 percent. My Soul to Take posted the highest, down 58.6 percent.

Photo: Secretariat (Disney).

Oct. 11

Josh Duhamel, Katherine Heigl, Life As We Know It
Josh Duhamel, Katherine Heigl, Life As We Know It

David Fincher's The Social Network, featuring Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, topped the North American box office this past weekend with $15.45 million.

The Greg Berlanti-directed Katherine Heigl-Josh Duhamel-Josh Lucas comedy Life As We Know It came in second place with $14.5 million.

At no. 3, Randall Wallace's Secretariat, starring Diane Lane and John Malkovich, collected $12.69 million.

At no. 4, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole pulled in $6.88 million.

Wes Craven's 3D horror flick My Soul to Take, starring Max Thieriot, opened at no. 5 with $6.84 million.

Ben Affleck's The Town, featuring Affleck, Jeremy Renner, Jon Hamm, and Rebecca Hall, drew $6.41 million at no. 6.

Chances are Affleck's well-received heist thriller will beat both Legend of the Guardians and My Soul to Take throughout the week. We shall see.

Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Carey Mulligan, Josh Brolin, and Susan Sarandon, brought in $4.6 million at no. 7. Money Never Sleeps was followed by the Emma Stone vehicle Easy A with $4.28 million at no. 8.

Rounding out the top twelve were Renée Zellweger-Bradley Cooper's Case 39 with $2.68 million, Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver's You Again with $2.51 million, Matt Reeves' Let Me In with $2.44 million, Ryan Fleck-Anna Boden's It's Kind of a Funny Story with $2.01 million.

Among the top twelve movies, The Social Network had the highest per-theater average, $5,576. You Again had the lowest, $1,078.

Among the holdovers, The Social Network posted the lowest weekend-to-weekend drop-off rate, down 31.2 percent. You Again posted the highest, down 56.1 percent.

Photo: Life As We Know It (Peter Iovino / Warner Bros.)

Oct. 10

Max Minghella, The Social Network
Max Minghella, The Social Network

David Fincher's The Social Network, featuring Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, topped the U.S. and Canada box office for the second weekend in a row (Oct. 8-10), according to studio estimates.

On a relatively slow weekend, down 5.7 percent from a week ago and with new entries Life As We Know It and Secretariat failing to crack the $15 million mark, the widely acclaimed The Social Network took in $15.5 million at 2,771 locations, down a mere 30.1 percent compared to last weekend. The Facebook drama's per-theater average was $5,594.

Budgeted at $40m-$50 million (depending on the source), The Social Network has grossed an estimated $46.06 million after 10 days.

The coveted $100 million milestone still looks pretty far in the distance, but if The Social Network maintains its low drop-off rate and regains some box office muscle later in the year – when it'll inevitably start winning and/or getting nominated for myriad film awards – it could reach it.

Photo: The Social Network (Merrick Morton / Sony Pictures)

Katherine Heigl, Josh Duhamel, Greg Berlanti, Life As We Know It
Josh Duhamel, director Greg Berlanti, Katherine Heigl, Life As We Know It

Despite an early Friday lead, the Greg Berlanti-directed Katherine Heigl-Josh Duhamel-Josh Lucas comedy Life As We Know It came in second place this weekend with $14.63 million, according to studio estimates.

The $38 million Warner Bros. release averaged a passable $4,464 at 3,150 locations.

Randall Wallace's Secretariat, starring Diane Lane and John Malkovich, landed in third place with $12.6 million. Some were heralding this sentimental tale about a successful underdog – or rather, underhorse – as this year's The Blind Side and Diane Lane as this year's Sandra Bullock.

However, barring a miracle, the $35 million Disney release has absolutely no chance of becoming another $200m+ hit. In fact, Secretariat will have trouble recovering its production budget at the domestic box office, as approximately $70 million would be needed for that. (Studios keep about 50-55 percent of their films' grosses.)

Diane Lane, for her part, may get an Oscar nomination, but Secretariat won't make her a top box office draw.

Secretariat's per-theater average was a barely passable $4,102 at 3,072 sites.

Photo: Life As We Know It (Peter Iovino / Warner Bros.)

Max Thieriot, My Soul to Take, Wes Craven
Keir Gilchrist, Zach Galifianakis, It's Kind of a Funny Story
Max Thieriot in Wes Craven's My Soul to Take (top); Keir Gilchrist, Zach Galifianakis in Ryan Fleck and Anna Boden's It's Kind of a Funny Story (bottom)

At no. 4, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole earned $7.01 million this weekend at the North American box office, down only 35.1 percent according to studio estimates. Cume: $39.4 million after ten days. Cost: $80 million.

Additionally, Legend of the Guardians has taken in $25 million overseas.

Wes Craven's My Soul to Take opened at no. 5 with only $6.91 million. Featuring Max Thieriot, the $25 million 3D horror flick about a bloodthirsty serial killer averaged a meager $2,690 per venue.

For comparison's sake: Craven's last solo directorial effort, Red Eye, grossed $16.16 million on opening weekend back in 2005, when ticket prices were quite a bit lower than they are now – not to mention the fact that Red Eye theaters didn't charge extra for 3D shows (as per the Los Angeles Times, 86 percent of My Soul to Take's ticket sales came from 3D screenings).

Red Eye went on to collect $57.89 million domestically; My Soul to Take won't get even close to that figure.

Down two spots from last weekend, Ben Affleck's heist thriller The Town, featuring Affleck, Jeremy Renner, Jon Hamm, and Rebecca Hall, scored $6.35 million (down 34.9 percent) at no. 6. Total: $73.78 million. Cost: $37 million. International take: $18.8 million.

Oliver Stone's Wall Street: Money Never Sleeps was down four spots at no. 7 with $4.62 million (down 53.8 percent). The socially conscious drama stars Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach.

But despite all the talent involved, Money Never Sleeps will turn out to be an expensive flop for 20th Century Fox. Total: $43.66 million. Cost: $70 million.

Next in line was the Emma Stone vehicle Easy A, down three spots at no. 8 with $4.2 million (only down 37.8 percent). Total: $48.13 million. Cost: $8 million. This Sony/Screen Gems release has – by far – the best cost/revenue ratio among the top twelve movies.

Rounding out the top twelve were:

  • Renée Zellweger's Case 39 with $2.63 million (down 50.8 percent. Total: $9.6 million after 10 days. Cost: $26m),
  • Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver's You Again with $2.47 million (down 56.8 percent. Total: $20.73 million after three weekends. Cost: $20m),
  • Matt Reeves' Let Me In with $2.4 million (down 53.4 percent. Total: $9.12 million after 10 days. Cost: $20m),
  • and Ryan Fleck-Anna Boden's It's Kind of a Funny Story with $2.01 million at 742 theaters, or a paltry $2,712 per venue.

Distributed by Focus Features, It's Kind of a Funny Story's cast includes Keir Gilchrist, Emma Roberts, Zach Galifianakis, Academy Award nominee Viola Davis, and Lauren Graham.

Unlike Easy A, It's Kind of a Funny Story will have trouble recovering its puny $8 million budget at the domestic box office.

Gone from the top twelve were Milla Jovovich-Ali Larter-Wentworth Miller's Resident Evil: Afterlife, the M. Night Shyamalan presentation Devil, the animated Alpha and Omega, and, after 13 weekends, Christopher Nolan-Leonardo DiCaprio's Inception, down at no. 18 with an estimated $510k.

Among the top twelve movies, The Social Network had the highest per-theater average, $5,594. You Again had the lowest, $1,061.

Among the holdovers, The Social Network posted the lowest weekend-to-weekend drop-off rate, down 30.9 percent. You Again posted the highest, down 56.8 percent.

Photo: My Soul to Take (Universal Pictures); It's Kind of a Funny Story (K.C. Bailey / Focus Features)

Oct. 9

Katherine Heigl, Josh Lucas, Life As We Know It
Katherine Heigl, Josh Lucas, Life As We Know It

Starring Katherine Heigl, Josh Duhamel, and Josh Lucas, Greg Berlanti's Life As We Know It took in $5.25 million on Friday, Oct. 8, thus topping the North American box office according to studio estimates.

The race for the Columbus Day weekend crown remains somewhat open, however, as David Fincher's The Social Network, down one spot, grossed an estimated $4.9 million at no. 2 – down only 38.8 percent compared to last week.

If Life As We Know It doesn't attract many more moviegoers on Saturday/Sunday, but The Social Network does – and it probably will, considering the rave reviews and the Oscar buzz – the two movies could reverse positions by Sunday evening.

The Social Network features Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara.

Randall Wallace's Secretariat, starring Diane Lane and John Malkovich, landed in third place with $4.09 million.

It's further behind the other two movies than estimates posted late Friday night. Even so, as a kiddie flick, its revenues should increase considerably on the weekend proper. Whether that'll lift it past one or both of its competitors remains to be seen. At this stage, it doesn't seem too likely.

Secretariat's per-theater average was only $1,322, compared to $1,768 for The Social Network and $1,667 for Life As We Know It.

Photo: Life As We Know It (Peter Iovino / Warner Bros.)

Max Thieriot, My Soul to Take
Max Thieriot in Wes Craven's My Soul to Take

Wes Craven's My Soul to Take, a horror flick featuring Max Thieriot, opened at no. 4 with only $2.66 million and a disappointing $1,035 average per venue, according to studio estimates.

Down three spots at no. 5, Ben Affleck's heist thriller The Town, featuring Affleck, Jeremy Renner, Jon Hamm, and Rebecca Hall, scored $1.86 million.

Down two spots – but now ahead of Oliver Stone's Wall Street: Money Never Sleeps – Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole earned $1.77 million at no. 6.

Some have remarked that last week's announcement about Zack Snyder as the director of the new Superman may have rekindled interest in his owl movie. Could be. Or maybe not.

Legend of the Guardians was down 31 percent compared to last Friday, which was down 43.1 percent from opening day the week before. The CGI-animated film's Thursday-to-Friday attendance increase rate was 212 percent this week, and an even more impressive 267 percent the week before. In other words, without a thorough investigation, it's unclear whether Superman earned Legend of the Guardians extra box office dough.

Perhaps because Oliver Stone isn't directing any new superhero flick, Money Never Sleeps was down four spots at no. 7 with $1.38 million. The socially conscious drama stars Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach.

Next in line was the Emma Stone vehicle Easy A, which continues to perform, with $1.35 million at no. 8.

Rounding out the top twelve were Renée Zellweger's Case 39 with $810,000, Let Me In with $760,000, Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver's You Again with $758,000, and new entry It's Kind of a Funny Story with $680,000 at 742 theaters (or a meager $916 per venue).

Directed by Ryan Fleck and Anna Boden, It's Kind of a Funny Story features Keir Gilchrist, Emma Roberts, Zach Galifianakis, Viola Davis, and Lauren Graham.

Gone from the top twelve were Milla Jovovich-Ali Larter-Wentworth Miller's Resident Evil: Afterlife, the M. Night Shyamalan presentation Devil, the animated Alpha and Omega, and, after 13 weekends, Christopher Nolan-Leonardo DiCaprio's Inception.

Among the top twelve movies, The Social Network had the highest per-theater average, $1,768. You Again had the lowest, $325.

Among the holdovers, Legend of the Guardians posted the highest Thursday-to-Friday jump, the aforementioned up 212.4 percent. You Again posted the lowest, up 82.7 percent.

Photo: Universal Pictures

Oct. 9 early morning

Justin Timberlake, Jesse Eisenberg, The Social Network
Katherine Heigl, Josh Duhamel, Life As We Know It

Max Thieriot, John Magaro, Denzel Whitaker, My Soul to Take, Wes Craven
Justin Timberlake, Jesse Eisenberg in David Fincher's The Social Network (top); Katherine Heigl, Josh Duhamel in Greg Berlanti's Life As We Know It (upper middle); Diane Lane, John Malkovich in Randall Wallace's Secretariat (lower middle); Max Thieriot, John Magaro, Denzel Whitaker in Wes Craven's My Soul to Take (bottom)

 

David Fincher's The Social Network, Greg Berlanti's Life As We Know It, and Braveheart screenwriter-turned-director Randall Wallace's Secretariat are all vying for the top spot at the North American box office this Columbus Day weekend.

According to Nikki Finke at Deadline.com, early, rough estimates from her sources – not official studio estimates – indicate that the race is actually between The Social Network, now on its second weekend out, and the Katherine Heigl-Josh Duhamel-Josh Lucas comedy Life As We Know It.

On Friday, Life As We Know It grossed an estimated $5 million, or $1,587 at 3,150 venues – these figures may change dramatically when studio estimates are released Saturday morning. It was followed by The Social Network's $4.5 million (down 43 percent from a week ago).

Secretariat, which stars Diane Lane and John Malkovich, took in $4.2 million (a passable $1,367 average at 3,072 sites).

The thing is, those estimates are all mighty close. Secretariat, a Disney release aimed at kiddies and the adults who take them to theaters and buy them popcorn, will likely get a Saturday-Sunday boost as is invariably the case with kiddie flicks (or those perceived as such), even if overall they're considered as underperformers (e.g., Legend of the Guardians: The Owls of Ga'Hoole — an estimated $6.8 million this weekend – Alpha and Omega, The Tooth Fairy).

In others words, Life As We Know It and The Social Network may have an early edge, but it's still a three-way race.

In any case, none of the three movies is expected to gross much more than $15 million over the weekend.

Another new entry, Wes Craven's horror flick My Soul to Take, found relatively few willing to grab it, landing at #4 with an estimated $2.5 million at 2,572 theaters, or a paltry $972 per site.

My Soul to Take is expected to gross about $7 million over the weekend, making it the third box office disappointment in the horror/thriller genre this fall, following the Renée Zellweger vehicle Case 39 and the Let the Right One In remake Let Me In.

Photo: Life As We Know It (Peter Iovino / Warner Bros.); The Social Network (Merrick Morton / Sony Pictures); Secretariat (Disney Productions); My Soul to Take (Universal Pictures).

Oct. 8

Featuring Jesse Eisenberg as Facebook's Mark Zuckerberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, David Fincher's The Social Network topped the North American box office – in all likelihood for the last time – on Thursday, Oct. 7, with $1.82 million.

Opening today are Randall Wallace's Secretariat, starring Diane Lane and John Malkovich, and the Katherine Heigl-Josh Duhamel comedy Life As We Know It, neither of which is expected to gross more than $20m, but both of which are expected to gross more than The Social Network. Fincher's widely acclaimed drama about the creation of Facebook debuted last week with $22.6m; according to expectations for this type of well-received adult drama, attendance should go down 35-50 percent this weekend.

If its drop-off rate is at the lower end, there's certainly a chance that The Social Network will manage to beat at least one of the new entries.

At no. 2 on Thursday, Ben Affleck's heist thriller The Town, featuring Affleck, Jeremy Renner, Jon Hamm, and Rebecca Hall, pulled in $772,000.

At no. 3, Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach, scored $726,000.

Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole brought in $568,000 at no. 4.

Next in line were the Emma Stone vehicle Easy A with $457,000 at no. 5 and the Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver comedy You Again with $414,000 at no. 6.

At no. 7, the Renée Zellweger vehicle Case 39 collected $353,000, followed by Let Me In with $346,000 at no. 8.

Rounding out the top twelve were Milla Jovovich-Ali Larter-Wentworth Miller's Resident Evil: Afterlife with $241,000, the M. Night Shyamalan presentation Devil with $227,000, the animated Alpha and Omega with $151,000, Christopher Nolan-Leonardo DiCaprio's Inception with $73,000.

Among the top twelve movies, The Social Network had the highest per-theater average, $659. Alpha and Omega had the lowest, $66.

Also among the top twelve, seven movies posted minor attendance increases on Thursday; the other five posted minor attendance decreases.

Wall Street: Money Never Sleeps posted the highest Wednesday-to-Thursday drop-off rate, down 9.1 percent. Alpha and Omega posted the biggest attendance increase, up 13 percent.

Photo: The Social Network (Merrick Morton / Sony Pictures).

Oct. 7

David Fincher's The Social Network, with Jesse Eisenberg as Facebook's Mark Zuckerberg, in addition to Andrew Garfield, Justin Timberlake, and Rooney Mara, was the no. 1 movie at the North American box office for the sixth day in a row, earning $1.9 million on Wednesday, Oct. 6.

At no. 2, Ben Affleck's heist thriller The Town, featuring Affleck, Jeremy Renner, Jon Hamm, and Rebecca Hall, collected $828,000.

At no. 3, Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach, brought in $799,000.

Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole scored $549,000 at no. 4.

Next in line were the Emma Stone vehicle Easy A with $413,000 at no. 5 and the Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver comedy You Again with $399,000 at no. 6.

At no. 7, the Renée Zellweger vehicle Case 39 grossed $368,000, followed by Let Me In with $361,000 at no. 8.

Rounding out the top twelve were Milla Jovovich-Ali Larter-Wentworth Miller's Resident Evil: Afterlife with $235,000, the M. Night Shyamalan presentation Devil with $215,000, Alpha and Omega with $134,000, Christopher Nolan-Leonardo DiCaprio's Inception with $70,000.

Among the top twelve movies, The Social Network had the highest per-theater average, $687. Alpha and Omega had the lowest, $58.

Every single movie among the top twelve went south on Wednesday. Let Me In posted the biggest Tuesday-to Wednesday drop-off rate, down 19.6 percent. Inception posted the lowest, down 5.1 percent.

Photo: The Social Network (Merrick Morton / Sony Pictures).

Oct. 6

Justin Timberlake, The Social Network
Justin Timberlake, The Social Network

David Fincher's The Social Network, featuring Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, was once again the no. 1 movie at the U.S. and Canada box office, grossing $2.338 million on Tuesday, Oct. 5.

At no. 2, Ben Affleck's heist thriller The Town, featuring Affleck himself, Jeremy Renner, Jon Hamm, and Rebecca Hall, pulled in $964,000.

At no. 3, Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach, drew $963,000.

Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole brought in $615,000 at no. 4.

Next in line, both up two spots, were the Emma Stone vehicle Easy A with $483,000 at no. 5 and the Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver comedy You Again with $477,000 at no. 6.

Down two spots at no. 7, the Renée Zellweger vehicle Case 39 collected $457,000, followed by Let Me In, also down two spots, with $449,000 at no. 8.

Rounding out the top twelve were Milla Jovovich-Ali Larter-Wentworth Miller's Resident Evil: Afterlife with $265,000, the M. Night Shyamalan presentation Devil with $250,000, Alpha and Omega with $143,000, Christopher Nolan-Leonardo DiCaprio's Inception with $74,000.

Among the top twelve movies, The Social Network had the highest per-theater average, $844. Alpha and Omega had the lowest, $62.

You Again posted the biggest Monday-to-Tuesday attendance increase, up 33.3 percent. Devil was the only movie down – a minuscule 0.1 percent.

Photo: The Social Network (Merrick Morton / Sony Pictures).

Oct. 5

Andrew Garfield, The Social Network
Andrew Garfield, The Social Network

David Fincher's The Social Network topped the North American box office with $2.056 million on Monday, Oct. 4.

Featuring Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, The Social Network fell below the daily 1,000-per-theater average on Monday, earning $742 on Day 4.

Two newcomers fell below the $1m-per-day mark, the Renée Zellweger vehicle Case 39 and the horror/thriller Let Me In. Both opened on Friday with per-theater averages already below the daily $1,000, $827 and $947, respectively.

Also on Monday, the inevitable happened when Ben Affleck's heist thriller The Town, featuring Affleck himself, Jeremy Renner, Jon Hamm, and Rebecca Hall, scored $815,000 at no. 2, thus beating Oliver Stone's Wall Street: Money Never Sleeps, which brought in $773,000. Money Never Sleeps stars Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach.

Down two spots at no. 4, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole drew $574,000.

Up two spots at no. 5, Case 39 took in $439,000, followed by Let Me In, also up two spots, with $418,000 at no. 6.

Next in line, both down two spots, were the Emma Stone vehicle Easy A with $406,000 at no. 7 and the Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver comedy You Again with $357,000 at no. 8.

Rounding out the top twelve were the Milla Jovovich-Ali Larter-Wentworth Miller's Resident Evil: Afterlife with $253,000, M. Night Shyamalan presentation Devil with $251,000, Alpha and Omega with $138,000, Christopher Nolan-Leonardo DiCaprio's Inception with $68,000.

Among the top twelve movies, The Social Network had the highest per-theater average, $742. Alpha and Omega had the lowest, $60.

The Social Network posted the smallest Sunday-to-Monday drop-off rate, down 63.1 percent. Alpha and Omega posted the highest, down 85.4 percent, followed by Legend of the Guardians' down 81.8 percent.

Photo: The Social Network (Merrick Morton / Sony Pictures).

Oct. 4

Andrew Garfield, The Social Network
Andrew Garfield, The Social Network

David Fincher's The Social Network grossed $550k less than the studio estimates released yesterday. Featuring Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara, the Aaron Sorkin-adapted drama about all the nasty infighting following the creation of Facebook topped the U.S. and Canada box office with $22.45 million – not $23 million – this past weekend (Oct.1-3), according to actuals.

Some will now once again proclaim that The Social Network has been a box office disappointment. It hasn't. Pundits are the ones who should adjust their tracking methods.

A $22.45 million opening ($8,100 per theater) for an adult drama featuring no major box office names is remarkably good. Which proves that, regardless of what's been said about the irrelevance of film criticism, there's a sizable number of moviegoers out there who actually pay attention to what movie critics and journalists have to say.

Photo: The Social Network (Merrick Morton / Sony Pictures).

Ben Affleck, Jeremy Renner, The Town
Ben Affleck, Jeremy Renner, The Town

At no. 2, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole collected $10.88 million in North America over the weekend, according to actuals found at Box Office Mojo.

At no. 3, Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach, brought in $10 million.

Only $250,000 behind Money Never Sleeps, Ben Affleck's heist thriller The Town, featuring Affleck himself, Jeremy Renner, Jon Hamm, and Rebecca Hall, scored $9.74 million.

At no. 5, the Emma Stone vehicle Easy A pulled in a solid $6.74 million.

Next in line was the Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver comedy You Again with $5.72 million – down only 31.9 percent, the second-lowest drop-off rate among the top twelve movies.

Here's wondering if Tony Curtis' death somehow boosted You Again's allure, as one of Curtis' daughters, Jamie Lee Curtis, stars in the much-panned comedy.

The Renée Zellweger vehicle Case 39 landed at no. 7 with only $5.35 million. It was followed by another new entry, Let Me In, which grossed $5.14 million at no. 8.

Rounding out the top twelve were the M. Night Shyamalan presentation Devil with $3.56 million, Alpha and Omega with $2.92 million, Milla Jovovich-Ali Larter-Wentworth Miller's Resident Evil: Afterlife with $2.78 million, Christopher Nolan-Leonardo DiCaprio's Inception with $904,000.

Among the top twelve movies, The Social Network had by far the highest per-theater average, $8,100. Alpha and Omega had the lowest, $1,270.

Inception posted the smallest drop-off rate, down 27.5 percent. Wall Street: Money Never Sleeps posted the highest, down 47.4 percent.

Photo: The Town (Claire Folger / Warner Bros.)

Oct. 3

Zack Snyder's Legend of the Guardians

Surprisingly, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole was the no. 2 movie at the U.S. and Canada box office this weekend, with $10.85 million, down only a very modest 32.5 percent from last weekend, according to studio estimates.

The lack of new kiddie-oriented movies surely helped the box office pull of the $80 millionCGI-animated 3D feature. Total to date: $30.04 million.

Down two spots at no. 3, Oliver Stone's Wall Street: Money Never Sleeps, starring Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach, suffered a passable 46.9 percent attendance decrease, scoring $10.1 million. Total to date: $35.87 million. Cost: $70 million.

Only $100,000 behind Money Never Sleeps – in other words, there could be some switching around when actuals are released on Monday – Ben Affleck's heist thriller The Town, featuring Affleck himself, Jeremy Renner, Jon Hamm, and Rebecca Hall, grossed an estimated $10 million.

The Town, which has received strongly positive reviews, will quite possibly overtake Money Never Sleeps next week. Total: $64.3 million. Cost: $37 million.

At no. 5, the Emma Stone vehicle Easy A scored a quite respectable $7 million (down only 34 percent). Total: $42.2 million. Cost: $8 million.

Next in line was the Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver comedy You Again with $5.55 million – considering all the poor reviews, down a surprisingly low 34.4 percent – at no. 6. Total: $16.43 million. Cost: $20 million.

Photo: Legend of the Guardians: The Owls of Ga'Hoole (Warner Bros.)

Renée Zellweger, Jodelle Ferland, Case 39
Chloë Grace Moretz, Kodi Smit-McPhee, Let Me In
Renée Zellweger, The Twilight Saga: Eclipse's Jodelle Ferland in Christian Alvart's Case 39 (top); Chloë Grace Moretz, Kodi Smit-McPhee in Matt Reeves' Let Me In (bottom)

The Paramount Vantage-distributed Renée Zellweger vehicle Case 39, a $26 million horror/thriller directed by Christian Alvart back in 2006, and also featuring Bradley Cooper, Ian McShane, and The Twilight Saga: Eclipse's newborn vampire Jodelle Ferland, landed at no. 7 with only $5.35 million – a paltry $2,420 average, according to studio estimates.

In recent years, Oscar winner Renée Zellweger hasn't been very lucky at the domestic box office. Case 39 grossed on one single weekend more than either My One and Only and Miss Potter collected during their entire run, but that isn't saying very much as domestic box office figures for those two movies were abysmal.

Zellweger's biggest hit since 2005's Cinderella Man was the George Clooney-directed romantic comedy Leatherheads, itself a major box office disappointment with a total take of only $31.37 million. In that one, Zellweger shared the screen with both Clooney and John Krasinski.

Another major fall 2010 disappointment: Overture's Let Me In, Matt Reeves' English-language adaptation of Tomas Alfredson's Swedish vampire hit Let the Right One In, which earned an estimated $5.3 million at no. 8, averaging a mere $2,624 per theater. Cost: $20 million.

Note: You Again, Case 39 and Let Me In may change positions when final figures are released on Monday.

Rounding out the top twelve were:

  • the M. Night Shyamalan presentation Devil with $3.67 million (down 44.4 percent; cost: $10m; total $27.39 million),
  • Alpha and Omega with $3 million (down 36.6 percent; cost: $20m; total $19.02 million),
  • Milla Jovovich-Ali Larter-Wentworth Miller's Resident Evil: Afterlife with $2.8 million (down 43.5 percent; cost: $60m; total $56.63 million),
  • Christopher Nolan-Leonardo DiCaprio's Inception with $870k (down - percent; cost: $60m; total $288.37m).

Hayden Christensen-Chris Brown-Paul Walker's Takers and George Clooney's The American were gone from the top twelve.

Among the top twelve movies, The Social Network had by far the highest per-theater average, $8,300. Alpha and Omega had the lowest, $1,303.

Inception posted the smallest drop-off rate, down 30 percent. Wall Street: Money Never Sleeps posted the highest, down 47 percent.

Overall box office was down 9 percent compared to the same weekend last year, when Zombieland opened with $24 million.

Photo: Case 39 (Mark Fellman / Paramount Vantage); Let Me In (Saeed Adyani / Fish Head Productions).

Oct. 2

Andrew Garfield, Jesse Eisenberg, The Social Network
Andrew Garfield, Jesse Eisenberg, The Social Network

Featuring Jesse Eisenberg, Andrew Garfield, Justin Timberlake, and Rooney Mara – none of whom are, at least for the time being, box office magnets – David Fincher's critical hit The Social Network topped the North American box office with $23 million this weekend (Oct.1-3), according to studio estimates.

Some have absurdly called the opening a disappointment because several box office pundits – who are usually off the mark, anyhow – had predicted a gross above $25 million.

Well, The Social Network averaged a hefty $8,300 at 2,771 locations. For comparison's sake, last week's top movie, Oliver Stone's Wall Street: Money Never Sleeps, another adult drama, took in $19.01 million ($5,333 average) despite the presence of major names like Michael Douglas and Shia LaBeouf.

The previous week, Ben Affleck's critically acclaimed $37 million “adult” thriller was considered a hit when it brought in $23.8 million ($8,322 average).

According to various reports citing sources at Sony Pictures, The Social Network did well in urban centers on the West and East coasts and in Chicago, but failed to do much business outside of those areas. It wasn't exactly a big box office draw in Canada, either.

Yet, Sony Pictures' $40–$50 million (reports vary) production will surely have a long life at the box office, considering the overwhelmingly positive critical reception awarded to the Aaron Sorkin-adapted drama about the creation of Facebook, currently the film to beat at the 2011 Oscars.

Photo: The Social Network (Merrick Morton / Sony Pictures)

Previous post

Max Minghella, Armie Hammer, The Social Network
Max Minghella, Armie Hammer, The Social Network

David Fincher's critical hit The Social Network has apparently become a box office hit as well.

Two new entries, however, have turned out to be disappointments. Both, by the way, are in the horror/thriller genre: Let Me In, Matt Reeves' English-language adaptation of Tomas Alfredson's Swedish vampire hit Let the Right One In, and the Renée Zellweger vehicle Case 39, directed by Christian Alvart, and also featuring Bradley Cooper, Ian McShane, and The Twilight Saga: Eclipse's newborn vampire Jodelle Ferland.

Starring Jesse Eisenberg as troubled Facebook founder Mark Zuckerberg, The Social Network collected an estimated $8 million at the U.S. and Canada box office on Friday at 2,771 theaters, according to Variety. Though considerably less than the $9.5 million reported late last night, that figure represents a solid $2,887 per venue – and without inflatable 3D surcharges.

The Sony Pictures release also features Justin Timberlake, Andrew Garfield, and Rooney Mara.

Overture's Let Me In landed at a modest no. 6, grossing an estimated $1.9 million in 2,548 sites. That's a little better than last night's estimates, but still quite a disappointment. The horror movie's per-screen average was a paltry $745.

At no. 7, Paramount Vantage's Case 39 (shot in '06) collected an estimated $1.8 million at 2,211 locations, averaging a weak $814 per site. Of late, Renée Zellweger hasn't been very lucky at the domestic box office – see New in Town, My One and Only, Appaloosa, Leatherheads, and Miss Potter.

Photo: The Social Network (Merrick Morton / Sony Pictures)

Michael Douglas, Shia LaBeouf, Wall Street: Money Never Sleeps
Michael Douglas, Shia LaBeouf in Oliver Stone's Wall Street: Money Never Sleeps

Down one spot at no. 2, the Oliver Stone-directed socially conscious drama Wall Street: Money Never Sleeps collected $3.3 million, or a 52.3 percent drop compared to a week ago.

Money Never Sleeps stars Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Eli Wallach.

About $200,000 behind Money Never Sleeps, Ben Affleck's heist thriller The Town, featuring Affleck himself, Jeremy Renner, Jon Hamm, and Rebecca Hall, pulled in $3.1 million. The Town, which has received strongly positive reviews, could well overtake Money Never Sleeps next week.

At no. 4, Zack Snyder's CGI-animated 3D feature Legend of the Guardians: The Owls of Ga'Hoole drew $2.6 million, down only 42.5 percent from its debut.

At no. 5, the Emma Stone vehicle Easy A scored a respectable $2.2 million at the beginning of its third week.

Following Let Me In at no. 6 and Case 39 at no. 7 were the Kristen Bell-Jamie Lee Curtis-Odette Yusman-Sigourney Weaver comedy You Again with $1.6 million at no. 8, the M. Night Shyamalan presentation Devil with $1.1 million at no. 9, and the Milla Jovovich-Ali Larter-Wentworth Miller sci-fier/actioner Resident Evil: Afterlife with $800,000 at no. 10.

Gone from the top ten on Friday were Alpha and Omega, Hayden Christensen-Chris Brown-Paul Walker's Takers, and, after 12 weeks, Christopher Nolan-Leonardo DiCaprio's Inception.

Photo: Wall Street: Money Never Sleeps (20th Century Fox)

Previous post

Jesse Eisenberg, Justin Timberlake, The Social Network
Jesse Eisenberg, Justin Timberlake in David Fincher's The Social Network

David Fincher's Facebook-infighting drama The Social Network, which features Jesse Eisenberg, Justin Timberlake, Andrew Garfield, and Rooney Mara, topped Friday's box office in North America according to early, rough estimates reported at Deadline.com.

With an estimated $9.5 million on Friday and possibly $27 million for the weekend, The Social Network easily beat – if figures hold, that is – competitors Wall Street: Money Never Sleeps' $3.3m/Friday and $10.2 million/weekend, and The Town's $3m/Friday and $9.6m/weekend.

The English-language remake of Let the Right One In, Let Me In, took in an estimated $1.7 million on Friday and $4.7 million for the weekend. If that's correct, then Let Me In will join You Again and Legend of the Guardians as another early fall box office disappointment.

The same goes for Case 39, featuring Renée Zellweger, Bradley Cooper, and The Twilight Saga: Eclipse's Jodelle Ferland, which fared slightly worse, taking in an estimated $1.5 million on Friday and potentially $4.1 million for the weekend.

Remember, those are early, rough figures. They're not official studio estimates and may change quite a bit by Saturday morning.

Photo: The Social Network (Sony Pictures).


         
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