***We're looking for contributors***

'Kick-Ass' Movie Disappoints: 'Pioneering' R-Rated Comic Superhero Box Office

Aaron Johnson Kick-Ass
Aaron Johnson, Kick-Ass

April 17 update: Kick-Ass may have disappointed somewhat – perhaps expectations had been too high – but it was still the #1 movie this past weekend in the U.S. and Canada. Final studio figures have been released at Box Office Mojo.

Matthew Vaughn's R-rated action-packed, expletive-filled comic-book adventure starring Aaron Johnson and Chloë Grace Moretz grossed $19.82 million, a little more than initially predicted.

Thus, Kick-Ass – admittedly, with the assistance of late-night Thursday screenings – managed to edge out DreamWorks Animation's 3D feature How to Train Your Dragon, featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, which grossed nearly $400,000 less than expected: $19.63 million.

This is the second flip-flop in a row at the box office's top spot: last week, the Steve Carell-Tina Fey comedy Date Night seized the box office crown only to have it taken off the next day by legitimate ruler Clash of the Titans.

The question now is: Have studios been inflating their Sunday estimates on purpose to get more (free) publicity for their films on Sunday morning, when weekend estimates are released? After all, Monday actuals are less frequently disseminated.

Nine of the top twelve movies this past weekend made less money than Sunday estimates indicated. Kick-Ass, Miley Cyrus' The Last Song, and Tim Burton's Alice in Wonderland were the three exceptions.

Photo: Kick-Ass (Dan Smith / Marv Films / Lionsgate)

Miley Cyrus, Liam Hemsworth, The Last Song beach scene
Miley Cyrus, Liam Hemsworth, The Last Song

According to final studio figures found at Box Office Mojo, on its second weekend the Steve Carell-Tina Fey comedy Date Night took in $16.72 million, while at nearly 1,000 fewer theaters Neil LaBute's R-rated Death at a Funeral remake, starring Chris Rock, Martin Lawrence, Danny Glover, Avatar's Zoe Saldana, and James Marsden, collected $16.21 million ($6,595 average; the highest among the top twelve films).

Down from #1 to #5, Clash of the Titans, starring Sam Worthington, earned $15.38 million.

After a nearly $10 million gap, the Miley Cyrus-Liam Hemsworth The Last Song, based on Nicholas Sparks' bestseller, was #6 with $5.92 million.

Next in line was Tyler Perry's Why Did I Get Married Too, featuring Janet Jackson, with $4.09 million, followed by Tim Burton's Alice in Wonderland, starring Mia Wasikowska, Johnny Depp, and Helena Bonham Carter, with $3.65 million.

At #9, the MGM comedy Hot Tub Time Machine, starring John Cusack, grossed $3.49 million.

Rounding out the top thirteen were Jennifer Aniston's The Bounty Hunter with $3.08 million, Diary of a Wimpy Kid with $2.79 million, James Cameron's Avatar with $1 million, and Roman Polanski's The Ghost Writer with $681K.

Among the top thirteen movies, The Bounty Hunter had the lowest per-theater average: $1,246. Avatar was the only movie that posted gains: an impressive up 18.7 percent after adding 46 theaters.

Photo: The Last Song (Sam Emerson / Touchstone)

Previous post

Liam Hemsworth shirtless, Miley Cyrus, The Last Song
Liam Hemsworth, Miley Cyrus, The Last Song

With nearly a $10 million gap separating it from #5 movie Clash of the Titans, the Miley Cyrus-Liam Hemsworth The Last Song, based on Nicholas Sparks' bestseller, was #6 at the North American box office this weekend according to Box Office Mojo.

The romantic melodrama earned an estimated $5.8 million ($2,096 per theater), after dropping 41 percent from last week. Total to date: $50 million. Cost: $20 million.

Next in line was Tyler Perry's Why Did I Get Married Too, featuring Janet Jackson, with $4.18 million ($2,249 average), after dropping 62 percent from a week ago. Among the top twelve films, Why Did I Get Married Too had the steepest drop-off rate. Total to date: $54.88 million. Cost: $20 million.

Another instance of too-close-to-call:

At (possibly) the #8 slot, the MGM comedy Hot Tub Time Machine, starring John Cusack, grossed $3.54 million ($1,536 average), while Tim Burton's Alice in Wonderland, starring Mia Wasikowska, Johnny Depp, and Helena Bonham Carter, took in an estimated $3.5 million ($1,729 average).

To date, Hot Tub Time Machine has accumulated $42.5 million. Cost: $36 million. Alice in Wonderland's total is $324 million. Cost: $200 million.

Rounding out the top thirteen were Jennifer Aniston's The Bounty Hunter with $3.2 million (total: $60.3 million), closely followed by Diary of a Wimpy Kid with $2.8 million (total: $57.1 million), James Cameron's Avatar with $1.02 million (total: $745m) after adding 46 theaters, and Roman Polanski's The Ghost Writer with $683K (total: $12.5m).

Among the top thirteen movies, The Bounty Hunter had the lowest per-theater average: $1,293. The Ghost Writer, which stars Ewan McGregor, Pierce Brosnan, and Kim Cattrall, had the lowest drop-off rate, 16.9 percent.

Photo: The Last Song (Sam Emerson / Touchstone)

Robert Pattinson serious, Remember Me

Starring Robert Pattinson, the romantic drama Remember Me grossed an estimated $64K this weekend after losing 181 theaters – more than half what it had a week ago. Consequently, its drop-off rate was quite steep: 60.9 percent, according to Box Office Mojo.

At the start of its sixth week in release, the romantic drama directed by Allen Coulter, and pairing Pattinson with Emilie de Ravin, Pierce Brosnan, and Chris Cooper, has a grossed a total of $18.75 million at the North American box.

Its per-theater average this weekend was a low $408 – in fact, the lowest among the 40+ films found on Box Office Mojo's weekend chart.

About three weeks ago, I believed Remember Me would end up with more than $20 million domestically. Then I lowered my expectations to about $19 million. But if things continue as they've been in the past week, Remember Me will have trouble even reaching that more modest mark.

On the positive side, Robert Pattinson's drama is having better luck overseas. I'll be posting Remember Me's foreign revenues shortly.

Remember Me will be out on DVD on June 22.

Sam Worthington in armor, Clash of the Titans

Louis Leterrier's Clash of the Titans, starring Avatar's Sam Worthington, held on to the top spot on the international box office chart this weekend thanks to strong openings in Italy, Mexico, and Argentina, according to The Hollywood Reporter.

The 3D Greek mythology epic also featuring Liam Neeson, Ralph Fiennes, and Gemma Arterton, grossed $53.6 million at about 10,400 venues in 57 markets, doing particularly well in Russia, France, and Germany. It'll open in Japan next Friday. International cume to date: $188.7 million.

At #2, Tim Burton's 3D fantasy Alice in Wonderland collected $34 million (nearly twice as much as last weekend) thanks to strong openings in Japan ($14m) and Spain ($10.1m). Overseas total to date: $503.5 million.

Worldwide, Alice has grossed $827.5 million. It's now the 22nd biggest box office hit ever – if you choose to ignore inflation, higher 3D/IMAX prices, and exchange-rate fluctuations.

Alice in Wonderland, which stars Mia Wasikowska, Johnny Depp, Helena Bonham Carter, and Anne Hathaway, opens in Brazil next Friday.

The #3 spot belonged to another 3D entry, How to Train Your Dragon, which took in $15.5 million in 58 territories. Overseas cume: $176.5 million, two-thirds of which from 3D screens.

The Steve Carell-Tina Fey (2D!!) comedy Date Night opened in six new European markets, landing in 4th place. The Carell-Fey pairing grossed a ho-hum $8.1 million in 41 territories, doing best in Russia. International total to date: an equally ho-hum $17.8 million.

At #5, the Jennifer Aniston-Gerard Butler comedy The Bounty Hunter grossed $7 million in 51 markets. Foreign total to date: $51.5 million.

Also of note, Nanny McPhee and the Big Bang, starring Emma Thompson as an uglier and nicer version of Mary Poppins, drew $5.7 million in 13 markets for a solid overseas total of $44.6 million.

Kick-Ass, starring Aaron Johnson, earned $2.6 million from 675 screens in four territories. International total to date: an acceptable $17.4 million. (Remember, Kick-Ass is only playing in 4 territories.) The film opens in Germany, Austria and French-speaking Switzerland next weekend.

Non-English-language hits include Luc Besson's Les Adventures Extraordinaires d'Adele Blanc-Sec / The Extraordinary Adventures of Adele Blanc-Sec, a film adaptation of Jacques Tardi's comic-book series that earned $5 million in France, and the biopic As Vidas de Chico Xavier / Chico Xavier, about the Brazilian medium and author, which grossed $1.8 million in that a country for a $10.6 million total.

Photo: Clash of the Titans (Jay Maidment / Warner Bros.)

Kristen Stewart as Joan Jett, Dakota Fanning as Cherie Currie, The Runaways
Kristen Stewart as Joan Jett, Dakota Fanning as Cherie Currie, The Runaways

The Kristen Stewart-Dakota Fanning vehicle The Runaways added $285K to its box office total this weekend, according to Box Office Mojo. Directed and written by Floria Sigismondi, the biopic's cume currently stands at $2.98 million. (Cost: $10m.)

The film's per-theater average, however, was once again low for a movie in limited release (243 theaters): $1,214, or about half of what it was a week ago. (Another 39 theaters were added this weekend.)

On the positive side, The Runaways's drop-off rate was relatively low, 37.1 percent. (Last week it jumped a whopping 182 percent following the addition of dozens of theaters.) Now, next week's performance will depend on how many theaters will want to keep The Runaways on their schedule. If it sheds dozens of theaters, the film may suffer a steeper drop-off rate.

As I've mentioned before, The Runaways, much like Robert Pattinson's Remember Me, will likely find a larger audience on DVD/pay-per-view. Considering its low $10 million cost, it should end up in the black as well.

The Runaways has been greeted by mixed reviews. But generally, Dakota Fanning (as Cherie Currie) and particularly Kristen Stewart (as Joan Jett) have received positive-to-enthusiastic notices.

Also in the film's cast are Michael Shannon and Tatum O'Neal.

Photo: The Runaways (Apparition)

Ben Hollingsworth, Amber Heard, Demi Moore, David Duchovny, The Joneses
Soledad Villamil, Ricardo Darin, The Secret in Their Eyes
Benjamin Bratt, La Mission
Anthony Hopkins, The City of Your Final Destination
Ben Hollingsworth, Amber Heard, Demi Moore, David Duchovny, The Joneses (top); Soledad Villamil, Ricardo Darin, The Secret in Their Eyes (upper middle); Benjamin Bratt, La Mission (lower middle); Anthony Hopkins, The City of Your Final Destination (bottom)

Letters to God's box office take has been anything but heavenly. According to Box Office Mojo, the “inspirational” drama grossed only $615K following a 43.5 percent drop-off from last week.

After ten days out, Letters from God has collected a dismal $2.01 million. The film will apparently have trouble matching its ridiculously low $3 million at the North American box office.

More bad news

Derrick Borte's The Joneses, starring Demi Moore, David Duchovny, and Ben Hollingsworth, opened at 193 theaters, with a disappointing $554K ($2,870 average), while William Dear's The Perfect Game, about a Mexican team that wins the Little League World Series, fared even worse at 437 theaters: a meager $494K, average $1,185.

The $6-million City Island is hanging in there, however, with another $259K after five weeks (total: $842K), while Ben Stiller's Greenberg collected a so-so $315K ($1,831 average) for a total of $3.39 million.

Now the good news

The Academy Award-winning Argentinean drama The Secret of Their Eyes opened with a solid $176K at only 10 screens, averaging an excellent $17,600 per theater.

Doing just as well was Banksy's Exit Through the Gift Shop, collecting $166K at 8 screens, averaging $20,750 per theater.

James Ivory's The City of Your Final Destination, starring an international cast that includes Anthony Hopkins, Norma Aleandro, Alexandra Maria Lara, Hiroyuki Sanada, Laura Linney, and Omar Metwally, opened at one theater with an okay $22K.

Bette Gordon's Handsome Harry, starring James Sheridan, didn't fare as well, earning only $13,500 at four screens ($3,750 average), while Bob Bowdon's indictment of the American public education system, The Cartel, earned only $4K at 2 theaters ($2,050 average).

Most notable box office surges

La Mission, starring Benjamin Bratt as an ex-con at odds with his gay son, jumped 165 percent, earning $130K ($5,909) for a total of 200K after ten days.

The Square jumped 122 percent, earning $38K at 10 theaters. Total to date: $61,700.

Figures for The Girl with the Dragon Tattoo, the Swedish international box office hit starring Noomi Rapace, were unavailable.

Also of interest: Hubble 3D ($313K), Julianne Moore's Chloe ($172K), Jeff Bridges' Crazy Heart ($170K), Jacques Audiard's A Prophet ($84K), Helen Mirren's The Last Station ($65K), Tomm Moore's The Secret of Kells ($37.6K), Michael Haneke's The White Ribbon ($22K), and Colin Firth's A Single Man ($14K).

Photos: The City of Your Final Destination (Screen Media Films); The Joneses (Gene Page / Roadside Attractions); The Secret in Their Eyes (Sony Pictures Classics); La Mission (Screen Media)

Kristen Stewart, Robert Pattinson, The Twilight Saga: New Moon
Kristen Stewart, Robert Pattinson, The Twilight Saga: New Moon

You can vote for the National Movie Awards, the British version of the People's Choice Awards.

Chris Weitz's The Twilight Saga: New Moon is up for best fantasy film, in addition to the performance of the year award for Robert Pattinson, Kristen Stewart, or Taylor Lautner.

James Cameron's Avatar is also in the running in the fantasy film category. Zoe Saldana and Sam Worthington are up for performance of the year.

David Slade's The Twilight Saga: Eclipse, also featuring the Pattinson-Stewart-Lautner trio, is up for most eagerly awaited movie of the summer, along with Sex in the City 2, Toy Story 3, and The A-Team.

Among the breakthrough movies are Audrey Tautou's Coco Before Chanel, Noomi Rapace's The Girl with the Dragon Tattoo, and Michael Caine's Harry Brown. Needless to say, Tautou, Rapace, and Caine are nowhere to be found among the “performers of the year.” But Gemma Arterton is in there for Clash of the Titans, and so are Rupert Grint, Daniel Radcliffe, and Emma Watson for Harry Potter and the Half-Blood Prince.

And two-time Oscar winner Emma Thompson for Nanny McPhee and the Big Bang.

So, the National Movie Awards almost make the People's Choice Awards look elitist and highbrow.

Voting closes in 9 days, 7 hours … and counting.

The winners will be announced on May 26 on ITV1.

Photo: The Twilight Saga: New Moon (Kimberley French / Summit Entertainment)

Previous post

Miley Cyrus, Liam Hemsworth in love, The Last Song
Miley Cyrus, Liam Hemsworth, The Last Song

With less than half the Clash of the Titans box office revenues, the Miley Cyrus-Liam Hemsworth romantic melodrama The Last Song, based on Nicholas Sparks' bestseller, was #6, earning an estimated $1.9 million ($687 per theater) on Friday, as per Box Office Mojo.

Next in line was Tyler Perry's Why Did I Get Married Too, featuring Janet Jackson, with $1.25 million ($672 average). A week ago, Perry's film grossed $3.57 million ($1,657 per theater). In other words, it has lost nearly two-thirds of its audience.

The #8 movie was the MGM comedy Hot Tub Time Machine, starring John Cusack, with $1.05 million ($455 average).

Rounding out the top twelve were Jennifer Aniston's The Bounty Hunter with $960K, Tim Burton's Alice in Wonderland with $930K, Diary of a Wimpy Kid with $655K, and James Cameron's Avatar with $255K.

Also of note: Derrick Borte's The Joneses, starring Demi Moore, David Duchovny, and Ben Hollingsworth, opened at 193 theaters, with a disappointing $155K ($803 average), while William Dear's The Perfect Game, about a Mexican team that wins the Little League World Series, grossed even less at 437 theaters: a paltry $137K, average $329.

Photo: The Last Song (Sam Emerson / Touchstone)

Previous post

Aaron Johnson, Kick-Ass
How to Train Your Dragon (top); Aaron Johnson, Kick-Ass (bottom)

Kick-Ass and Death at a Funeral disappointed somewhat while How to Train Your Dragon was a major surprise, according to studio estimates for this weekend reported at Box Office Mojo.

DreamWorks Animation's 3D animated feature How to Train Your Dragon was the weekend's top film at the North American box office, in large part thanks to costlier 3D/IMAX ticket prices.

Featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, How to Train Your Dragon grossed an estimated $20 million ($5,229 per theater), barely edging out R-rated new entry Kick-Ass, which took in $19.75 million ($6,444).*

Just like what happened last week, when Date Night and Clash of the Titans vied for the top spot, final figures to be released Monday may show reverse the picture. But one thing is certain: the old-fashioned 2D Kick-Ass had about one-third more viewers than Dragon.

How to Train Your Dragon's cume currently stands at $158.6 million, very close to matching its $165 million production cost – something that seemed all but unattainable when the movie opened to somewhat disappointing results four weeks ago. (Matching its cost doesn't mean the film will be in the black as a result of its North American grosses as studios get 50%-55 percent of that total. And there are also marketing and distribution costs not included in the production price tag.)

Kick-Ass, which cost Lionsgate about $25 million ($15 million according to the Los Angeles Times) to acquire for US distribution, had a production tag of $30 million as per Box Office Mojo. I haven't seen figures for Kick-Ass piracy, but thanks to its R rating in the US, this is one movie that may end up losing quite a bit of business as a result of teens and preteens watching pirated copies online.

Directed by Matthew Vaughn, Kick-Ass stars Aaron Johnson as a nerd-turned-bumbling-superhero. Also in the cast, Chloë Grace Moretz and Nicolas Cage.

The #3 and #4 positions on the box office chart are just as iffy as those for #1 and #2.

On its second weekend, the Steve Carell-Tina Fey comedy Date Night took in an estimated $17.3 million ($5,118 average), while at nearly 1,000 fewer theaters Neil LaBute's R-rated Death at a Funeral remake, starring Chris Rock, Martin Lawrence, Danny Glover, Avatar's Zoe Saldana, and James Marsden, collected $17 million ($6,913 average; the highest among the top twelve films).

Date Night's total to date is $49.2 million. Official production cost: $55 million.

Down from #1 to #5, Clash of the Titans, starring Sam Worthington, earned an estimated $15.77 million ($4,202 average) – a much better than expected 40 percent drop from a week ago. Total to date $132.9 million. Production cost: $125 million.

* The reports I've read don't mention the amount – previously reported as $1 million – Kick-Ass made on late Thursday night shows. Clearly, those are being included as part of the film's total weekend take.

Photos: Kick-Ass (Dan Smith / Marv Films / Lionsgate); How to Train Your Dragon (DreamWorks Animation)

Previous post

Aaron Johnson Kick Ass fighting with clubs
Aaron Johnson, Kick-Ass

As reported early on Saturday, Kick-Ass and Death at a Funeral will apparently have underwhelming debuts, according to more precise estimates released by Box Office Mojo.

Kick-Ass, which cost Lionsgate about $25 million to acquire, is expected to gross around $19-20 million after outdistancing its competition with a just passable $7.6 million Friday take, or $2,480 per theater. Weekend estimates had ranged from $25-$30 million.

For comparison's sake, at this time of year, Quentin Tarantino's R-rated Kill Bill Vol. 2 opened in 2004 to the tune of $25.1 million (approx. $31 million today). The following year, Robert Rodriguez's Sin City opened with $29.1 million (approx. $34 million today).

Had it been a PG-13 or a PG movie, attendance could easily soar on Saturday and Sunday, but Kick-Ass got an R rating, which means that many (most?) of its teen (and pre-teen) fans will have to wait for it to come out on DVD so they can watch it.

Directed by Matthew Vaughn, Kick-Ass stars Aaron Johnson as a nerd-turned-bumbling-superhero. It has caused controversy in some quarters because of its language and violence.

Neil LaBute's Death at a Funeral remake, starring Chris Rock, Martin Lawrence, Danny Glover, Avatar's Zoe Saldana, James Marsden, and others, also bowed to a disappointing $5.6 million, or 2,277 per theater. “Disappointing” because some had been predicting the R-rated comedy might rival Kick-Ass' box office take and perhaps even reach the $30-million heights of Tyler Perry's Why Did I Get Married Too.

Death at a Funeral may end up with $17-$18 million over the weekend, perhaps falling behind last weekend's holdover comedy of errors Date Night, starring Steve Carell and Tina Fey. Date Night, screening at nearly 1,000 more theaters, took in an estimated $5.46 million ($1,617 average) on Friday.

How to Train Your Dragon collected an estimated $4.4 million ($1,150 per theater) on Friday, switching places with Clash of the Titans, which was initially announced as the #4 film. As a result of the usual Saturday/Sunday surge for kiddie flicks the 3D animated feature may end up with about $16-17 million – and could even land in third place, ahead of either Date Night or Death at a Funeral.

Starring Avatar's Sam Worthington, Clash of the Titans went from #1 (last weekend; #2 last Friday) to #5 in a week. Its Friday take was an estimated $4.28 million ($1,140 per theater). It's expected to end the weekend with $14 or so million, but don't be too surprised if ends up earning less than that. The Greek mythology epic's drop-off rate last weekend was 56 percent; it could be less this weekend, but it could also surpass 60 percent. We shall see.

Photos: Kick-Ass (Dan Smith / Marv Films / Lionsgate)

Previous post

Kick-Ass Aaron Johnson Clark Duke
Kick-Ass, Aaron Johnson, Christopher Mintz-Plasse
Kick-Ass: Aaron Johnson, Clark Duke (top); Johnson, Christopher Mintz-Plasse (bottom)

Kick-Ass and Death at a Funeral may end up with underwhelming debuts, reports Nikki Finke at Deadline.com.

Lionsgate reportedly paid $25 million for the US distribution rights to Kick-Ass, which is expected to gross about $19 million following a just passable $7.5 million Friday estimate. Weekend estimates for the R-rated flick had ranged from $25-$30 million.

Now, Finke does explain that those are early, very rough estimates and that late Friday night shows may turn things around to a certain extent.

Directed by Matthew Vaughn, Kick-Ass stars Aaron Johnson as a nerd-turned-superhero-of-sorts, and so far has been doing good – though hardly phenomenal – business in the United Kingdom ($10.7 million after about a week), where its expletive-filled dialogue has outraged some.

Death at a Funeral, directed by Neil LaBute and starring Chris Rock and Martin Lawrence, may be battling it out with the Steve Carell-Tina Fey holdover Date Night for the #2 spot. Both comedies are expected to collect around $17.5 million by Sunday night, after grossing $6 million and $5.7 million, respectively, on Friday.

Clash of the Titans, starring Avatar's Sam Worthington, was #4 on Friday with an estimated $4.4 million, but is expected to finish the weekend in fifth place with $14.5 million, right behind DreamWorks Animation's How to Train Your Dragon.

The 3D animated feature took in an estimated $4.2 million on Friday, but – thanks to the usual Saturday/Sunday surge for kiddie flicks – is expected to end up with $15.5 million.

More precise estimates will be released Saturday morning.

Photos: Kick-Ass (Dan Smith / Marv Films / Lionsgate)

April 15

Kick-Ass Aaron Johnson R-Rated Comic Superhero MovieAaron Johnson in 'Kick-Ass': R-rated comic superhero movie.

R-rated 'Kick-Ass' box office predictions

Kick-Ass, starring Aaron Johnson, and Death at a Funeral, with Chris Rock and Martin Lawrence, will battle it out for the top spot at the North American box office this weekend (April 16–18, '10), according to various box office clairvoyants. Both are R-rated films, which makes this coming weekend sort of unique.

Why the R rating? Lots of expletives, which in the United Kingdom has led to complaints from those who worry that movies featuring foul-mouthed heroes and heroines will be the end of Queen and Country.

The crowd at the 2010 SXSW Film Festival was considerably less fearful of Kick-Ass leading to any type of social deterioration. In fact, the film was enthusiastically received.

Based on Mark Millar and John S. Romita Jr.'s comic books, the actioner features a nerdy teen (Aaron Johnson) who decides it's time to become a super-hero. “I can't fly, but I can kick your ass.”

Will the young nerd be able to do same at the North American box office?

Violence sells – to some extent

According to Box Office Guru, the biggest opening for an R-rated film in the month of April was back in 2005, when Robert Rodriguez's violent Sin City grossed $29.1 million. The previous year, Quentin Tarantino's violent Kill Bill: Vol. 2 grossed $25.1 million (or about $31 million today as per Box Office Mojo). Predictions for the violent Kick-Ass have been in the $25-$30 million range.

Last weekend, it opened in the U.K. and Ireland to the tune of $5.9 million, behind newcomers Clash of the Titans ($8.6m) and How to Train Your Dragon ($7.3m). But considering the fact that the competition consisted of more expensive (in terms of ticket prices) 3D movies, the Kick-Ass nerds acquitted themselves quite well.

In the two countries, the film's total to date currently stands at $10.7 million.

Pioneering comedy actioner?

At Box Office Mojo, Brandon Gray states that if Kick-Ass succeeds – as it likely will, at least to some extent – it'll become “the first superhero comedy on record to do so,” as the sub-genre “is riddled with box office failures like Mystery Men, Superhero Movie and Blankman.”

Kick-Ass will be opening at 3,065 theaters (4,400 screens), with previews late Thursday night.

'Kick-Ass' credits

Directed by Matthew Vaughn from a screenplay by Vaughn and Jane Goldman, the film also features Chloë Grace Moretz, Best Actor Oscar winner Nicolas Cage (Leaving Las Vegas), Mark Strong, Christopher Mintz-Plasse, and Best Supporting Actress Oscar nominee Elizabeth McGovern (Ragtime).

A few weeks ago, Aaron Johnson won the 2010 Jameson Empire Award for Most Promising Actor for his performance as the young John Lennon in Sam Taylor-Wood's Nowhere Boy.

 

Aaron Johnson Kick-Ass image: Dan Smith / Lionsgate.

Chris Rock, Martin Lawrence Death at a Funeral
Zoe Saldana, James Marsden Death at a Funeral
Neil LaBute's Death at a Funeral: Chris Rock, Martin Lawrence (top); Zoe Saldana, James Marsden (bottom)

If Matthew Vaughn's Kick-Ass doesn't turn out to be as forceful as expected, then it's possible that Neil LaBute's Death at a Funeral, which opens at 2,400 theaters on Friday, will land in the top spot on the North American box office chart.

Because it stars a mostly black cast, Death at a Funeral is perceived as an “ethnic” movie – as opposed to a movie about human beings. That sort of nonsense affects how movies get marketed, which means that this remake of Frank Oz's 2007 British arthouse hit may not reach as wide an audience as it might have otherwise.

Predictions have ranged from about $20 to $30 million (along the lines of Tyler Perry's Why Did I Get Married Too).

In the Death at a Funeral cast: Chris Rock, Martin Lawrence, Zoe Saldana, Danny Glover, James Marsden, Regina Hall, Tracy Morgan, and Luke Wilson.

Depending on how well either Kick-Ass or Death at a Funeral does at the box office, DreamWorks Animation's How to Train Your Dragon could be either the #2 or #3 movie. In all likelihood #3, even if it has another low (15-30 percent) drop-off.

The Steve Carell-Tina Fey comedy Date Night should be positioned at #4, less because of its potential staying power and more because Louis Leterrier's Clash of the Titans has been sinking rather rapidly.

The Greek mythology epic starring Avatar's Sam Worthington dropped 56 percent last weekend. Another drop like that, and it'll collect only about $12-13 million in the next three days.

For comparison's sake: This past Wednesday, Clash of the Titans grossed $1.589 million ($418 per screen); a week ago, its take was $4.224 million ($1,118 per screen). That's a 62 percent drop-off rate.

Also, this week Clash of the Titans' per-screen average has been consistently lower than that of Date Night.

Clash of the Titans box office information: Box Office Mojo

Photos: Death at a Funeral (Phil Bray / Columbia Pictures)

If you liked the article 'Kick-Ass' Movie Disappoints: 'Pioneering' R-Rated Comic Superhero Box Office, please recommend it to your friends. See floating share buttons on the left.
Follow Alt Film Guide on Google+, Facebook, and Twitter.

Continue Reading: 'A Single Man' & 'Glee,' Drew Barrymore: GLAAD Awards

Previous Post: 'Bonnie and Clyde' Film Editor Dede Allen Dies

'Kick-Ass' Movie Disappoints: 'Pioneering' R-Rated Comic Superhero Box Office © 2004–2016 Alt Film Guide and/or author(s).
Text NOT to be reproduced without prior written consent.

Leave a comment about ''Kick-Ass' Movie Disappoints: 'Pioneering' R-Rated Comic Superhero Box Office'

Important: It's perfectly fine to disagree with our own and/or other commenters' views and opinions, but thoughtfulness and at least a modicum of sanity are imperative.

In other words: Spammy, rude/abusive, bigoted, baseless (spreading misinformation), trollish/inflammatory, and/or just plain demented comments will be zapped and offenders may be banned.

Additionally, bear in mind that a) harassment will not be tolerated b) links found in comments will generally be deleted.

Most recent comments listed on top.

13 Comments to 'Kick-Ass' Movie Disappoints: 'Pioneering' R-Rated Comic Superhero Box Office

  1. Jackie

    Have seen this movie 4 times.. its amazing.. the acting/music/artistry in this film are fantastic! I only wish it would have stayed in theatres longer. Will definitley buy when it comes out on DVD.

  2. nola

    beth
    Kristen was very good, I have seen it and love it.
    ;)

  3. Beth

    The movie was awful and Kristen was the same as always. If the camera wasn't on her but filming Dakota and Kristen was visible but not the center of attention she looked dead. It made me think of a wind up doll, like the only way for her to be animated is to be wound up.
    The movie has to make $19 million for the studio to break even that's no profit. That does not include paying Apparition or money spent on promoting the film which would be another 5 miilion (keeping the 55% rule in mind would me they need to make an another 9 mil on top of the 19 mil or 28 million to break even. I will be shocked if it does. Summit has the distribution rights for overseas not Apparition, so be upset with Summit on why the overseas market hasn't been started.

  4. Ellen Dickinson

    I wish they'd play The Runaways in more theaters…we had to drive 160 miles roundtrip to see it in Tulsa, Oklahoma. It surely would have made much more money if they'd only have put it out there.

  5. christina rueda

    To all movie buffs, this movie was amazing, everything was awesome bout it. The actors were great, the story and camera work, Check it out.

  6. nora

    If apparition had taken this film to a wide release, the film would be an even grander flop than it was! The limited release showed people weren't interested in it. It's a mediocre film anyway; As for Fanning&Stewart, enthousiastic reviews?? Srsly?? The critics that liked Dakota didn't like Stewart&the other way around! Their approach to their characters were the exact opposite, so some critics liked one&some liked the other; the only rave reviews I read, were from Twi-fans…who didn't even watch the film as it seems…

  7. Vaughn

    If Apparition had of taken this movie wide, it would have been in the top ten for a number of weeks. The per screen average puts it there. It will be a hit overseas and on DVD. They only spent $10 million to make it and very little to market the actual film. I've heard that they've already made the budget back on selling it to foreign markets. The DVD should be huge too because the people that couldn't see it because of the rating will be able to watch at home. It will also sell well with the Itunes movie buying crowd. Adventureland was the same way. It didn't do much in theaters, but is now a cult classic on DVD. Almost every person i know has it. I'm just happy that Kristen Stewart, Dakota Fanning, and Michael Shannon) are going to get a lot more work because of the movie. Floria also did a wonderful job considering that this is her first film. I'm stoked that it's holding up and I know Apparition is glad that they've made their investment back and are in the black. My UK relatives are waiting to see the movie.

  8. Michael

    He doesn't have any male fans in America. I thought this movie would have made at least sixty million here, but the Twilight tweens didn't go see it. I don't know why. It had an attractive cast, PG-13 rating, and it played wide. I guess they were offended by the ending or they don't want to see him play a human person. I don't see his next film doing great in America either. Maybe he should stick to being an international star. A lot of Americans don't know the Bollywood actors, but they are famous in the rest of the world. Rob's future will be better if he sticks to films with international appeal. The American audience will never forget Edward Cullen so he's never going to be a big star here.

  9. Becca

    I think Remember Me is doing quite well considering the competition it was up against. It was a wonderful film, with solid performances from a wonderful cast. With only a 16 million dollar budget, Remember Me want be in the red. Summit will definately see a profit. I'm glad that I got to see it on the big screen, instead of waiting for the DVD. I've already pre-ordered my copy.

  10. reny

    i love you full

  11. serindipity

    it is a shame that the film has not recieved the recognition it deserves. It is actually a very good films and the characters are convincing. I bet the DVD release will be very high in sales as it is not really a cinema film….certain films are better on the big screen so you pay the money to get the impact so in comparison with that point i can understand the box office non hit approach. The same applied with 'me and orson wells'…a good film, an excellant cast yet faded into obscurity. Remember me will be remembered there is no denying robert pattinson's appeal.

  12. nola

    rememmber me earned 46 million so far, an it was invested 16 million.
    I think it is very good. I amfrom Europe, and I enjoyed Remember me a lot.

  13. ariagirl

    Unfortunately, US audiences are jaded. It doesn't surprise me that it is doing better overseas. I think they rushed Rob into this piece. Despite good acting on the part of the actors, I think the ending sequence put many in the US off…just an observation…