'Magic Mike' opens strongly
July 1, '12, update: Directed by Oscar winner Steven Soderbergh (Traffic), and featuring Channing Tatum, Alex Pettyfer, Matt Bomer (photo), Olivia Munn, Matthew McConaughey, and Joe Manganiello, Magic Mike way overperformed at the North American box office this weekend, trailing only Seth MacFarlane / Mark Wahlberg / Mila Kunis' comedy Ted.
In fact, this June 29-July 1 weekend has proven that there is a large audience for R-rated movies – if such “adult” films are marketed wisely. According to studio estimates at Boxofficemojo.com, Magic Mike scored $39.15 million (including $2.05 million from Thursday midnight screenings) at 2,930 venues, averaging $13,363 per theater. Box-office pundits had been expecting an opening weekend between $20–$25 million.
Magic Mike could have done even better had it not dropped a calamitous 41 percent on Saturday. That could bode poorly for Magic Mike, in case word of mouth isn't nearly as enthusiastic as the film's male dancers/strippers. (R-rated isn't the same as NC-17-rated. So, perhaps it's The Case of the Missing Naked Man?) We'll find out next weekend.
As seen on Rotten Tomatoes, Magic Mike has made film critics trip all over themselves in their apparent effort to come up with the worst movie reviews ever written. No, not for the movie itself, which has a surprisingly high 91 percent approval rating (and a more moderate 7.5/10 average). The critics' reviews have been some of the most inane ever written.
Channing Tatum: 2012 domestic box office draw
For comparison's sake: Michael Sucsy's The Vow, co-starring Rachel McAdams, opened with $41.2 million in February. The romantic drama went on to gross $125 million in North America. In March, Phil Lord and Chris Miller's comedy 21 Jump Street, opposite Jonah Hill, debuted with $36.3 million, eventually collecting $138.26 million in the U.S. and Canada.
Tatum is certainly doing much better this year than in 2011, when Ron Howard's The Dilemma, Kevin Macdonald's The Eagle, and Dito Montiel's The Son of No One turned out to be either box office disappointments or downright box office bombs both domestically and overseas.
Tatum's biggest worldwide box office hit by far remains Stephen Sommers' G.I. Joe: The The Rise of Cobra, which brought in $302 million in 2009. Note: except for G.I. Joe, Channing Tatum's films have performed much better in North America than elsewhere.
Magic Mike Production budget recovered on Day 1
Written by Reid Carolin, who also plays a supporting role in the film, Magic Mike was inspired by Channing Tatum's own experiences as a dancer/stripper. The independently made comedy-drama reportedly cost $7 million – though distributor Warner Bros.' marketing expenses must have been several times that amount.
Anyhow, when it comes to its budget alone, Magic Mike has more than recouped its costs on its first weekend out. In fact, the film managed that feat on Day One, when it took in nearly $20 million. It should be noted that an estimated 73 percent of Magic Mike's audience consisted of women.
Somewhat ironically, Channing Tatum's only box office disappointment this year has been another Steven Soderbergh-directed movie: Haywire, an actioner released by Relativity Media that cumed at a paltry $18.94 million in North America, plus a dismal $12.2 million overseas.
Magic Mike box office: Steven Soderbergh's best opening weekend?
If studio estimates are accurate, Magic Mike has provided Steven Soderbergh with his best opening weekend ever at the domestic box office. Well, tied with Ocean's Twelve's $39.15 million. And if you choose to ignore a minor detail such as higher ticket prices. In fact, Magic Mike sold fewer tickets than any of the star-laden Ocean's movies.
For comparison's sake: Ocean's Eleven opened with $38.1 million in 2001 (or about $53 million today); Ocean's Twelve with $39.15 million in 2004 (about $50 million today); and Ocean's Thirteen with $36.13 million in 2007 (about $41 million today). Admittedly, those movies were costlier PG-13 productions featuring (in at least one of them) the likes of George Clooney, Matt Damon, Julia Roberts, Brad Pitt, Don Cheadle, Casey Affleck, Catherine Zeta-Jones, Bernie Mac, Al Pacino, Scott Caan, and Andy Garcia. (Even so, if studio estimates are correct, Magic Mike did outgross all three of them on Day 1.)
Besides the aforementioned Channing Tatum, Matt Bomer et al., the Magic Mike cast includes James Martin Kelly, Cody Horn, Avery Camp, Adam Rodriguez, Kevin Nash, and Gabriel Iglesias.
Matt Bomer Magic Mike shirtless dancing photo: Claudette Barius / Warner Bros.
Seth MacFarlane's Ted movie: Teddy bear (with MacFarlane's voice) and hot girls (with their own voices)
Seth MacFarlane's Ted Movie breaks box office record (of sorts). This past week, pundits had been expecting that Seth MacFarlane's R-rated comedy Ted, starring Mark Wahlberg and Mila Kunis, and Pixar / Disney's animated feature Brave would be vying for the no. 1 spot on the North American box office chart this June 29-July 1 weekend. Each movie was expected to earn around $30m-$35 million.
Well, box office pundits were right about Brave, which took in an estimated $34.01 million (down a not inconsiderable down 48 percent). But they were sure wrong about Ted.
Unless studio estimates are far off, Ted has become the most successful original R-rated comedy at the domestic box office (ignoring inflation): $54.1 million (including $2.62 million from Thursday midnight screenings) at 3,239 locations, averaging a solid $16,703 per site. The previous opening-weekend record holder in the “original R-rated comedy” category was Todd Phillips' The Hangover, which grossed $44.97 million in June 2009.
Now, if inflation is taken into account (as it always should), then MacFarlane's Ted would be in second position on the “original R-rated comedy” opening-weekend box office chart, behind Scary Movie. Directed by Keenen Ivory Wayans, and featuring Anna Faris, Jon Abrahams, Regina Hall, and others, Scary Movie raked in $42.34 million at 2,912 sites back in 2000, which represents approximately $62 million today.
Seth MacFarlane's Ted movie: behind only The Hangover 2, Sex and the City?
Without taking inflation into account, two other R-rated comedies – one a sequel; the other an adaptation of a TV series – have opened ahead of Seth MacFarlane's Ted: Bradley Cooper / Zach Galifianakis et al.'s The Hangover Part II with $85.94 million and Sarah Jessica Parker / Kim Cattrall et al.'s Sex and the City with $57.03 million. Johnny Knoxville's Jackass 3D had a bigger opening day than Ted, but its ultimate debut-weekend gross was lower: $50.35 million.
If inflation is taken into account, another sequels remains ahead of Ted in terms of ticket sales: Jason Biggs / Seann William Scott's American Pie 2, which scored $45.11 million in 2001 or about $63 million today. Eddie Murphy's widely panned Beverly Hills Cop II got close, but remains slightly behind Ted if studio estimates are accurate: $26.34 million in 1987 or about $53 million today.
Reportedly made for $50 millionand acquired by Universal for $69 million, Ted has surpassed its production budget* on its first weekend out in North America. That's a rare feat, even for low-budget movies. (Ted has a “mid-range” budget.)
Seth MacFarlane's multiple Ted roles
Best known for the television series Family Guy, Seth MacFarlane not only directed Ted, but also co-wrote the comedy with fellow Family Guy scribes Alec Sulkin and Wellesley Wild. Additionally, MacFarlane provides the voice of one of the film's key characters: the teddy bear Ted.
Besides Mark Wahlberg (whose Contraband was a surprising mid-level hit earlier this year) and Black Swan / Friends with Benefits' Mila Kunis, Ted also features Joel McHale, Giovanni Ribisi, Patrick Warburton, Matt Walsh, Bretton Manley, the voice of Patrick Stewart, and cameos by Norah Jones, Sam J. Jones, and Tom Skerritt.
* If studio estimates and Ted's reported budget are accurate, then Seth MacFarlane's R-rated comedy has indeed surpassed its production costs. However, it'll take another $50 million or so for Ted recover its budget at the domestic box office, as Hollywood studios usually get about 50 percent of their movies' gross in the U.S. and Canada.
And bear in mind that production budgets don't include marketing / distribution expenses, which may easily have added another $30 million to Ted's budget. (Marketing / distribution costs are often – though certainly not always – around 50 percent of a film's production budget.)
Seth MacFarlane's Ted movie / “Teddy Bear and hot girls” picture: Universal Pictures.
Tyler Perry Madea movie 5: Madea's Witness Protection
Tyler Perry Madea movie box office. Trailing Seth MacFarlane / Mark Wahlberg's Ted, Steven Soderbergh / Channing Tatum's Magic Mike, and Disney / Pixar's Brave this weekend at the North American box office was the latest Tyler Perry Madea movie: Madea's Witness Protection. Tyler Perry in drag brought in an estimated $26.35 million at 2,161 locations, or $12,193 per theater. That's approximately what box office pundits had been expecting last week, and about $4 million less than early Friday estimates indicated.
Box-office comparison: Tyler Perry Madea movies
For comparison's sake: according to figures found at Box Office Mojo, Madea's Big Happy Family debuted with $25.06 million in April 2011, averaging $10,957 per site. Madea's Family Reunion (2006) and Madea Goes to Jail (2009) opened (in February) with, respectively, $30 millionand $41 million – or about $36 million and $43 million today. Perry's first Madea movie, Diary of a Mad Black Woman (directed by Darren Grant), opened with $21.95 million in 2005 (about $27 million in 2012).
Except for Diary of a Mad Black Woman, which opened at 1,483 locations, the other previous Tyler Perry Madea movies were released at approximately the same number of theaters as Madea's Witness Protection. Madea's Family Reunion averaged $13,687 per venue (approx. $16,500 today), while Madea Goes to Jail's average was $20,192 (approx. $21,000 today). Diary of a Mad Black Woman's average was $14,770 (about $18,000 today).
Even the non-Madea Perry comedy Why Did I Get Married Too, which opened on Easter weekend 2010, had a stronger debut than Perry's last two Madea movies. Why Did I Get Married Too raked in $29.28 million at 2,155 theaters, averaging $13,591 per site.
Madea movie budgets still modest, but higher than in the past
Something else worth noting: Diary of a Mad Black Woman and Madea's Family Reunion had tiny $5.5m-6 million budgets, while Madea Goes to Jail cost a reported $17.5 million. Madea's Big Happy Family was the most expensive of Perry's four Madea movies: $25 million. Madea's Witness Protection is next in line, having cost a reported $20 million.
Undoubtedly, Madea's Witness Protection will manage to recover its modest production costs at the box office even though Tyler Perry's movies tend to plummet after their first weekend out (on average, 60 percent) and they have no following overseas.
In fact, like most other Tyler Perry films, this latest Madea entry has already managed to surpass its budget on its debut weekend at the North American box office.
Even so, barring a miraculous resurgence, perhaps it's time for Tyler Perry / Madea to put away her oversized tacky glasses and equally oversized fake boobs.
Written and directed by Tyler Perry, Madea's Witness Protection features Eugene Levy, Denise Richards, Doris Roberts, Romeo Miller, Tom Arnold, John Amos, Marla Gibbs, Danielle Campbell, Devon Leos, and Shayne Anderson.
Tyler Perry Madea movie Madea's Witness Protection picture: Lionsgate.
June 30 p.m.
Channing Tatum shirtless dancing: Magic Mike
Channing Tatum shirtless dancing sizzles domestic box office: Magic Mike. Channing Tatum, whether or not fully clothed, has become a box office magnet in North America. This year alone – and we're not in July yet – Tatum has had no less than three domestic box office hits: the romantic drama The Vow co-starring Rachel McAdams, which became a sleeper hit ($125m) last winter; the comedy 21 Jump Street, opposite Jonah Hill ($138.26m); and now Steven Soderbergh's movie about male dancers/strippers, Magic Mike.
Magic Mike: Channing Tatum's third 2012 hit
Reportedly budgeted at $7 million and inspired by Channing Tatum's own experiences as a dancer/stripper, the R-rated Magic Mike opened with a strong $19.41 million on Friday (including $2.05 million from midnight screenings) at 2,930 locations, averaging a highly impressive $6,625 per theater. Pundits had been expecting Magic Mike to gross over the weekend somewhere between $20–$25 million. Magic Mike trailed only Ted, coincidentally another R-rated comedy, this one directed by Seth MacFarlane, and starring Mark Wahlberg and Mila Kunis.
Magic Mike's Friday performance was so good it actually beat last night's estimates, which had the movie raking in around $15 million. Chances are Soderbergh and Tatum's mix of comedy, drama, romance and bare torsos (but not much else, apparently) may end up collecting close to $40 million by Sunday evening.
Somewhat ironically, Channing Tatum's only box office disappointment this year has been another Steven Soderbergh movie: Haywire, a Relativity Media release that cumed at a meager $18.94 million in North America, in addition to an even paltrier $12.2 million overseas.
Magic Mike box office: Steven Soderbergh's best opening day
For comparison's sake: Soderbergh's Ocean's Eleven opened with $13.33 million in 2001 (or about $18.5 million today); Ocean's Twelve with $14.73 million in 2004 (about $19 million today); and Ocean's Thirteen with $13.17 million in 2007 (about $15 million today). Those movies featured (in at least one of them) the likes of George Clooney, Matt Damon, Julia Roberts, Brad Pitt, Don Cheadle, Casey Affleck, Catherine Zeta-Jones, Bernie Mac, Al Pacino, Scott Caan, and Andy Garcia. Even so, even studio estimates are correct, Magic Mike outgrossed them on Day 1.
Besides Channing Tatum, Magic Mike also features Alex Pettyfer, Olivia Munn, Matt Bomer, Matthew McConaughey, Joe Manganiello, James Martin Kelly, Reid Carolin , Cody Horn, Avery Camp, Adam Rodriguez, Kevin Nash, and Gabriel Iglesias. Reid Carolin also wrote the Magic Mike screenplay.
Channing Tatum shirtless dancing in Magic Mike photo: Claudette Barius / Warner Bros.
Box office: Ted movie with Mark Wahlberg, Teddy Bear
Box office: Ted Movie far surpasses expectations. Initially, it was thought that Seth MacFarlane / Mark Wahlberg's R-rated comedy Ted and Disney / Pixar's animated Brave would be vying for the top spot at the North American box office this weekend. Both movies were expected to earn around $30m-$35 million each.
However, according to studio estimates the Man and his Teddy Bear movie will far surpass early predictions. Including $2.62 million from midnight screenings, Ted earned an estimated $20.2 million on Friday – the highest ever opening-day figure (not adjusted for inflation) for an original R-rated comedy according to Box Office Mojo. The previous opening-day record holder, Todd Phillips' The Hangover, opened with $16.73 million in June 2009.
Box office: Ted movie fourth best opening day ever for an R-rated comedy?
Box Office Mojo's Ray Subers adds that Ted also ranks third all-time for R-rated comedies in general, trailing Bradley Cooper / Zach Galifianakis et al.'s The Hangover Part II's $31.6 million and Sarah Jessica Parker / Kim Cattrall et al.'s Sex and the City's $26.8 million. But however unfunny, shouldn't the R-rated Jackass 3D be considered a comedy as well? The Johnny Knoxville flick opened with $22.04 million.
Reportedly budgeted at $50 million and acquired by Universal for $69 million (as per Deadline.com), Ted may surpass its production costs* on its first weekend out in North America. That's a rare feat, even for more modestly budgeted releases.
Ted movie cast, screenwriters
Directed by Family Guy's Seth MacFarlane, and co-written by MacFarlane, Alec Sulkin, and Wellesley Wild, in addition to Mark Wahlberg (who had a surprise mid-level hit with Contraband earlier this year), Ted also features MacFarlane's voice, Black Swan's Mila Kunis, Joel McHale, Giovanni Ribisi, Patrick Warburton, Matt Walsh, Bretton Manley, the voice of Patrick Stewart, and cameos by Norah Jones, Sam J. Jones, and Tom Skerritt.
* Surpass its budget, yes; recover it, no. The Ted movie will need to earn about $100 million in North America to earn its production costs back at the domestic box office, as studios usually get about 50 percent of their movies' gross in the U.S. and Canada. And remember, production budgets don't include marketing / distribution expenses.
Mark Wahlberg / Ted movie picture: Universal Pictures.
June 30 early a.m.
Magic Mike movie: Alex Pettyfer, Matthew McConaughey, Channing Tatum
Box office: Magic Mike movie, Ted overperforming. If early estimates are correct, both Magic Mike and Ted are surpassing expectations at the North American box office. Particularly stellar is Ted's estimated $20 million on Friday (including $2.62 million from midnight screenings) and a potential $51 million over the weekend. The R-rated, $50 million-budgeted comedy stars Mark Wahlberg (who had a surprise mid-level hit with Contraband earlier this year), Mila Kunis, and Seth MacFarlane, who also directed.
With the Magic Mike movie, Channing Tatum apparently has his third hit of 2012, following The Vow and 21 Jump Street. This $7 million-budgeted mix of comedy, drama, and romance featuring (male) strippers (though the guys apparently don't romance one another) earned an estimated $15 million on Friday (including $2.05 million from midnight screenings) and may reach $37 million by Sunday evening according to Deadline.com. Directed by Steven Soderbergh, in addition to Channing Tatum, Magic Mike also features Matt Bomer, Alex Pettyfer, Olivia Munn, Matthew McConaughey, and Adam Rodriguez.
Tyler Perry no. 3 on Friday
At no. 3, Tyler Perry's latest Madea comedy, Madea's Witness Protection raked in an estimated $10.6 million and may reach $30 million over the weekend. If early estimates are accurate, this most recent Tyler Perry drag effort may bring in more cash than its predecessor, Madea's Big Happy Family, which debuted with $25.06 million.
Faring more modestly was Disney's family drama People Like Us, with $1.6 million at no. 8 on Friday, and possibly $4.6 million by Sunday evening. Star Trek's Chris Pine, Elizabeth Banks, Olivia Wilde, Michael Hall D'Addario, Michelle Pfeiffer, Mark Duplass, and Philip Baker Hall are some of the People Like Us. Alex Kurtzman directed.
Gone from the top ten on Friday were Kristen Stewart / Charlize Theron / Chris Hemsworth's Snow White and the Huntsman, Tom Cruise's Rock of Ages, Will Smith / Tommy Lee Jones / Josh Brolin's Men in Black III, and Adam Sandler's That's My Boy.
Magic Mike movie / Alex Pettyfer, Matthew McConaughey, Channing Tatum pictures: Glen Wilson / Warner Bros.