Warner Bros.' The Dark Knight Rises got a nice plug when six minutes of footage premiered before IMAX screenings of Paramount's Tom Cruise blockbuster Mission: Impossible - Ghost Protocol. (One could also say that MI4 got a boost from the TDKR footage as well.)
But Batman is a DC comics character, how could that be? Well, good business sense. That's it. And remember, as MTV.com explains, back in 2008 The Dark Knight trailer was shown before Marvel's Iron Man.
And it gets better for fanboys, fangirls, and fanseniors: the new The Amazing Spider-Man trailer will also be screened before The Avengers. The rebooted Spider-Man has been much less buzzed about than either The Avengers, which hasn't even opened but is already “considered” one of the 250 greatest movies ever on the IMDb, or The Dark Knight Rises. Directed by Marc Webb (replacing the old Spider-Man's Sam Raimi), the reboot stars Andrew Garfield in the old Tobey Maguire role.
The Dark Knight Rises officially opens July 20. Directed by Christopher Nolan and co-written by Nolan and his brother Jonathan Nolan, the third and last installment in Nolan's Batman trilogy features The Fighter / Batman Begins' Christian Bale, Rachel Getting Married / The Devil Wears Prada' Anne Hathaway, La Vie en Rose / Rust & Bone's Marion Cotillard, and This Means War / Wettest Country's Tom Hardy.
Also: Latter Days / Inception's Joseph Gordon-Levitt, The Man Who Would Be King / Alfie' Michael Caine, Dolphin Tale / Invictus' Morgan Freeman, Reuben Reuben / Merry Christmas Mr. Lawrence's Tom Conti, and Birdy / Full Metal Jacket's Matthew Modine.
And finally: The Social Network / Battleship's Josh Pence, Lovelace / Atonement / Juno Temple, Gone / One from the Money's Daniel Sunjata, Nestor Carbonell, Joey King, Brett Cullen, Chris Ellis, Josh Stewart, Christopher Judge, Aidan Gillen, Adam Rodriguez, and Rob Brown.
The Avengers features The Iceman / Captain America: The First Avenger's Chris Evans as the red-white-and-blue Captain, Due Date / Sherlock Holmes' Robert Downey Jr as Iron Man, The Kids Are All Right / Shutter Island's Mark Ruffalo as the Incredible Hulk, Contagion / Shakespeare in Love's Gwyneth Paltrow as Pepper Potts, and Snow White and the Huntsman / Red Dawn's Chris Hemsworth as Thor.
Also: The Deep Blue Sea / Midnight in Paris' Tom Hiddleston as Loki, Hitchcock / We Bought a Zoo's Scarlett Johansson as the Black Widow, Hansel and Gretel: Witch Hunters / Ingenious' Jeremy Renner as Hawkeye, Melancholia / Mamma Mia!'s Stellan Skarsgård, Pulp Fiction's Samuel L. Jackson as Nick Fury, Grassroots / The Storm Awaits' Cobie Smulders as Maria Hill, Walkabout / Logan's Run's Jenny Agutter, Powers Boothe, Clark Gregg, Alexis Denisof, Jerzy Skolimowski, and the voices of Paul Bettany and Lou Ferrigno.
The Dark Knight Rises photo: Ron Phillips / Warner Bros.