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Zac Efron 'That Awkward Moment' Weekend Box Office to Surpass Movie Budget?

Zac Efron movies That Awkward MomentZac Efron movies: 'That Awkward Moment' box office disappoints on Super Bowl weekend - though grosses may surpass budget

Zac Efron can be seen this weekend, January 31-Feb. 2, 2014, in That Awkward Moment, a romantic comedy directed by Tom Gormican, and co-starring Miles Teller (the star of Sundance 2014 double winner Whiplash), Michael B. Jordan (the star of Sundance 2013 double winner Fruitvale Station), and Imogen Poots. (Image: Zac Efron in That Awkward Moment.)

Released by Focus Features at 2,809 North American locations as a sort of “counter-programming” to the Super Bowl, That Awkward Moment had a disappointing debut on Friday, collecting an estimated $2.94 million, according to estimates found at Box Office Mojo. Chances are things aren't going to get all that much better on Saturday before the film plummets – like just about every other movie out there – on Super Bowl Sunday.

'That Awkward Moment' box office: Good news and bad news

Now, first the good news: That Awkward Moment will in all likelihood end up in the black once international box office figures and ancillary revenues are tallied. Zac Efron or no, the film reportedly cost a measly $8 million – and its opening weekend gross will almost surely surpass that figure (though a chunk of the box office gross will remain with the exhibitors). Now, the bad news: All the publicity about Zac Efron and his broken jaw, rehab stint, and potential role in Star Wars 7, failed to ignite moviegoer's interest in the film, which means Efron's latest star vehicle will likely end up with a very, very modest $8.5-$9 million by Sunday evening.

That Awkward Moment will be trailing both the lowbrow comedy Ride Along, starring Kevin Hart and Ice Cube, and most probably Disney's animated feature Frozen. Last year, the big winner on Super Bowl weekend was Jonathan Levine's zombie drama Warm Bodies, starring Nicholas Hoult and Teresa Palmer. Warm Bodies took in $20.35 million at 3,009 U.S. and Canada locations.

That Awkward Moment has a dismal 12 percent approval rating and 4.1/10 average at Rotten Tomatoes. But then again, on the same site Ride Along has a nearly as rotten 26 percent approval rating and 4.6/10 average. Even so, the braindead action comedy is about to top the domestic box office chart for the third consecutive weekend and its domestic gross to date totals $84.66 million. In other words, one can't blame poor reviews for the lowly box office performance of That Awkward Moment.

Also worth noting, Jason Reitman's $18 million-budgeted Labor Day, starring Kate Winslet and Josh Brolin, will likely debut with a paltry $5 million from 2,584 venues.

Official studio box office estimates for Zac Efron's That Awkward Moment, Kate Winslet's Labor Day, and other movies will be released Sunday morning. Weekend box office actuals come out on Monday.

Zac Efron movies box office

That Awkward Moment is a major hit when compared to a string of recent Zac Efron movies (including ensemble efforts) – all low-budget productions that for whatever reason(s) failed to find a big-screen audience. The combined total box office gross of Liberal Arts, The Paperboy, Parkland, and At Any Price is less than what That Awkward Moment scored on one day.

On the other hand, Zac Efron's latest movie will be performing quite modestly when compared to Efron's 2012 mid-level hit The Lucky One, a Warner Bros.-distributed, $25 million-budgeted romantic drama that pulled in $60.45 million in North America.

Next for Zac Efron is Nicholas Stoller's comedy Neighbors, also featuring Dave Franco, Rose Byrne, Seth Rogen, Lisa Kudrow, and Christopher Mintz-Plasse. Also, Rob Reiner's thriller You Belong to Me has been announced as a project for both Efron and Harrison Ford.

Zac Efron That Awkward Moment image: Focus Features.


         
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2 Comments to Zac Efron 'That Awkward Moment' Weekend Box Office to Surpass Movie Budget?

  1. Editor

    @Ellen,

    Similar premise — neighbors at odds with one another — but the Zac Efron “Neighbors” reportedly has an original screenplay by Andrew J. Cohen and Brendan O'Brien, and features a newly married couple & baby living next door to a frat house. Neighbors 1981 was adapted from a novel by Thomas Berger, and pitted a “quiet suburban man” against the rowdy neighbors that had just moved in.

  2. Ellen

    Zac, is Efron's upcoming movie “Neighbors” a remake of the 1981 Dan Akroyd/John Belushi comedy?