- Beastly movie box office: CBS Films’ Beauty and the Beast-inspired romantic fantasy is the second Alex Pettyfer star vehicle to underperform in the domestic market this year. Daniel Barnz directed; Vanessa Hudgens is the romantic interest and potential spell-dispeller.
Beastly movie box office: Beauty and the Beast-inspired romantic fantasy is year’s second Alex Pettyfer underperformer
March 4–6 weekend box office (cont.): Far behind both DreamWorks Animation/Paramount Pictures’ computer-animated comedy Western Rango ($38.1 million) and Universal Pictures’ sci-fi thriller The Adjustment Bureau ($21.2 million), CBS Films’ romantic fantasy Beastly brought in $9.9 million from 1,952 North American (U.S. and Canada only) venues according to final studio figures found at boxofficemojo.com.
That isn’t exactly bad news for a production that reportedly cost $17 million (as always, not including marketing and distribution expenses) and whose budget has already been mostly covered by foreign pre-sales. Even so, $9.9 million is an undeniably modest figure for a new title in wide release.
Directed by Daniel Barnz, and starring Vanessa Hudgens and Alex Pettyfer – whose mid-February release I Am Number Four was also a box office underperformer – averaged a just passable $5,046 per site.
Beastly movie cast
Besides Alex Pettyfer as a wealthy, arrogant New Yorker who is magically transformed into a scarred, hairless, tattooed freak and Vanessa Hudgens as the young woman who may be able to dispel the curse by falling in love with him, this Beauty and the Beast-inspired tale also features Mary-Kate Olsen, LisaGay Hamilton, Peter Krause, Neil Patrick Harris, Dakota Johnson, Erik Knudsen, and Regina King.
Director Barnz also handled the adaptation Alex Flinn’s 2007 novel of the same name.
The Alex Pettyfer-Vanessa Hudgens romantic fantasy Beastly ultimately collected a paltry $27.9 million domestically and an even more dismal $15.3 million (likely incomplete) internationally. Worldwide total: $43.2 million.
That was less than enough to cover the movie’s total price tag (including marketing and distribution costs).
Beastly’s top international markets were the United Kingdom/Ireland ($2.2 million), Germany ($2.1 million), Italy ($2.1 million), France ($1.2 million), and Russia/CIS ($1.2 million).
Australian figures aren’t listed at Box Office Mojo.
Rounding out the weekend’s Top Five movies
Rounding out the Top Five movies on this past weekend’s domestic box office chart were:
- At no. 4, Bobby and Peter Farrelly’s comedy Hall Pass grossed $8.9 million (down 35 percent on its second weekend). Cume: $26.9 million. Cast: Owen Wilson, Jason Sudeikis, Jenna Fischer, and Christina Applegate.
- At no. 5, Kelly Asbury’s animated romantic comedy-musical Gnomeo & Juliet grossed $7.2 million (down 46 percent on its fourth weekend). Cume: $84 million. Voice cast: James McAvoy and The Adjustment Bureau costar Emily Blunt.
”Beastly Movie Box Office” endnotes
Unless otherwise noted, “Beastly Movie Box Office: Year’s Second Alex Pettyfer Underperformer” box office information via Box Office Mojo. Budget info – which should be taken with a grain of salt – via BOM and/or other sources (e.g., the New York Times, the Los Angeles Times, Screen Daily, The Hollywood Reporter, Variety, Deadline.com, etc.).
Comments about Beastly and other titles being hits/profitable or flops/money-losers at the box office (see paragraph below) are based on the available data about their production budget, additional marketing and distribution expenses (as a general rule of thumb, around 50 percent of the production cost), and worldwide gross (as a general rule of thumb when it comes to the Hollywood studios, around 50–55 percent of the domestic gross and 40 percent of the international gross goes to the distributing/producing companies).
Bear in mind that data regarding rebates, domestic/international sales/pre-sales, and other credits and/or contractual details that help to alleviate/split production costs and apportion revenues are oftentimes unavailable, and that reported international grosses may be incomplete (i.e., not every territory is fully – or even partially – accounted for).
Also bear in mind that ancillary revenues (domestic/global television rights, home video sales, streaming, merchandising, etc.) can represent anywhere between 40–70 percent of a movie’s total take. However, these revenues and their apportionment are only infrequently made public.
Alex Pettyfer Beastly movie publicity image: Greg Gorman | CBS Films.
“Beastly Movie Box Office: Year’s Second Alex Pettyfer Underperformer” last updated in February 2023.