Home Movie News ‘Clash of the Titans’: Sam Worthington Beats Tina Fey

‘Clash of the Titans’: Sam Worthington Beats Tina Fey

Sam Worthington, Gemma Arterton Clash of the Titans
Sam Worthington, Gemma Arterton Clash of the Titans.

April 16 update: Louis Leterrier’s Clash of the Titans, starring Avatar‘s Sam Worthington, held the top spot at the North American box office chart on Thursday, April 15, according to Box Office Mojo.

In all likelihood, that was last time for the Greek mythology epic as it should be dethroned today by either Matthew Vaughn’s Kick-Ass or Neil LaBute’s Death at a Funeral. In fact, this weekend Clash of the Titans may even fall behind two holdovers, How to Train Your Dragon and Date Night.

On Thursday, Clash of the Titans grossed $1.61 million (up 2 percent), followed by the Steve Carell / Tina Fey comedy Date Night with $1.57 million (up 3 percent). The two have been running neck-and-neck since Date Night opened a week ago. As usual, Date Night took the #2 slot but had the higher per-screen average: $466 vs. $424.

At no. 3, DreamWorks Animation’s How to Train Your Dragon, featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, earned $1.26 million (up 8 percent).

Following a wide chasm in revenues, next in line was Tyler Perry’s Why Did I Get Married Too, featuring Janet Jackson, with $481,000 (up 3 percent), posting some day-to-day gains – however minor – for a change.

April 12 update: Louis Leterrier’s Clash of the Titans (above), starring Avatar‘s Sam Worthington, was the actual winner at the domestic box office this past weekend. Early studio estimates had the Steve Carell-Tina Fey comedy Date Night as the #1.

Clash of the Titans grossed $26.6 million (down 56 percent), followed by Date Night with $25.2 million. Date Night still managed to retain the highest per-screen average among the top twelve films: $7,471.

At #3, DreamWorks Animation’s How to Train Your Dragon, featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, earned $24.8 million (down 14 percent).

Why Did I Get Married Too, featuring Tyler Perry and Janet Jackson, was the #4 movie with $11 million (down 62 percent), followed by the Miley Cyrus-Liam Hemsworth romantic melodrama The Last Song with $9.8 million (down 38 percent).

At #10, Letters to God, about a cancer-stricken boy (Tanner Maguire) whose heaven-bound letters change the lives of those around him, opened to only $1.1 million – about $100K less than original estimates – and $1,228 per screen, the lowest average among top ten movies.

April 11 update: Louis Leterrier’s Clash of the Titans, not Date Night, was the actual no. 1 film at the North America box office this past weekend.

Sam Worthington and his fellow Greek gods, demi-gods, and weirdos with bad hair grossed $26.2 million. Total to date $110.2 million. Cost: $125 million, not to mention millions more spent on marketing and distribution.

Perhaps Date Night should have been converted to 3D as well. Then, it might have landed the no. 1 spot, even if fewer people bothered to check it out.

The Tina Fey-Steve Carell comedy grossed $25.2 million. Directed by Shawn Levy, Date Night also features Mark Wahlberg, James Franco, and Taraji P. Henson. It cost about $55 million.

According to preliminary studio estimates published yesterday, Date Night was crowned the weekend’s top film with 27.1 million – that’s a nearly $2 million discrepancy. Clash of the Titans had followed with $26.8 million.

On its first weekend out, Clash of the Titans grossed $61 million. Another drop-off rate like that (56 percent) and next weekend the titans will be clashing to the tune of a little more than $12 million. (The studio claims to be happy with this “more modest” decline than the one they had expected. You may believe that if you wish.)

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Tina Fey, Steve Carell Date Night

Steve Carell and Tina Fey’s Date Night topped this weekend’s domestic box office with an estimated $27.1 million according to figures found at Box Office Mojo. Also featuring Mark Wahlberg and Taraji P. Henson, the $55 million comedy of errors beat Clash of the Titans, which dropped 56 percent from a week ago.

Screening at 3,374 locations, Date Night averaged a solid $8,032.

Despite being the #1 movie on Saturday and despite its higher 3D ticket prices (which account for more than 50 percent of its revenues), Louis Leterrier’s Clash of the Titans, had to settle for the #2 position.

Starring Avatar‘s Sam Worthington, the Greek mythology epic grossed an estimated $26.87 million over the weekend and $7,069 per screen.

Admittedly, Clash of the Titans’ receipts are only a notch below those of Date Night. It could be that their positions will be reversed when final figures are announced. That may not be too likely, but it’s not impossible.

Either way, if things continue as they have been Clash of the Titans will not last very long among the top five films. That’s not very good news for Warner Bros.’ $125 million production (not including marketing and distribution costs). The film’s total to date is $110 million, which translates as about $55-$65 million for Warners.

Clash of the Titans will quite likely reach the $150 million mark, but it’ll probably have a whole lot of trouble reaching $200 million at the domestic box office. As I’ve mentioned before, the overseas market will have to come to the rescue for this one.

DreamWorks Animation’s How to Train Your Dragon, the #1 movie on Sunday, came in third for the weekend with $25.35 million. Featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, the animated 3D film had a $6,326 per theater average, which is good for a movie on its third weekend – even considering its higher admission prices.

Even better news for DreamWorks/Paramount is that How to Train Your Dragon dropped only 12.6 percent from last weekend. The $165 million production has thus far collected $133.8 million and has a good chance of reaching $170-180 million (or more) if things continue as they’ve been. (And without any major 3D openings in the very near future.)

Even so, DreamWorks will have to rely on the foreign market and ancillary revenues for their profits.

Why Did I Get Married Too, featuring Tyler Perry and Janet Jackson, was the #4 movie with $11.1 million ($5,104 per theater), down 62.4 percent from last weekend. That’s the usual huge drop-off for a Perry flick. Even if there’s another hug he drop-off next weekend, Why Did I Get Married Too will probably end up in the black at the domestic box office. The $20 million production has already grossed $48.5 million.

At #5, the Miley Cyrus-Liam Hemsworth romantic melodrama The Last Song drew $10 million (down 37.5 percent), with a middling $3,740 per-screen average. Having cost only $20 million, The Last Song is another release that will likely end up in the black before foreign/ancillary revenues are tallied. To date, the film has grossed $42.4 million. It could reach $60-$65 million before its run is over.

If a movie isn’t made for 12-year-olds (in body or in mind or both), it’s not a cheapo horror thriller, it doesn’t get loads of year-end awards buzz, and doesn’t feature a major star in some capacity of other, it has almost no chance of finding an audience.

As to be expected, Clash of the Titans, starring Avatar‘s Sam Worthington as Perseus (above), once again landed in the top spot at the international box office with $54 million from approximately 7,000 screens in 31 territories. Total to date: $119.2 million, 65 percent of which from 3D screens.

Including North America, where it hasn’t been doing quite as impressively as one would have expected for a 3D (or 2D-to-3D) production: $229.7 million.

At #2, DreamWorks Animation’s How to Train Your Dragon, featuring the voices of Jay Baruchel, America Ferrera, and Gerard Butler, took in $23.7 million from 7,033 sites in 55 markets. Nearly 70 percent of the gross came from 3D screens. International total to date: $148.1 million. Worldwide total: $281.9 million.

At #3, Tim Burton’s Alice in Wonderland, starring Mia Wasikowska, Johnny Depp, Helena Bonham Carter, and Anne Hathaway, collected $19 million from 7,152 screens in 51 territories. Overseas total: $461.5 million. Worldwide: $780.8 million, landing it in the 29th spot on the all-time worldwide box office chart (if you choose to ignore inflation and 3D/IMAX surcharges).

April 10 update: Steve Carell and Tina Fey’s Date Night topped the domestic box office on Friday with $9.7 million according to Box Office Mojo. The comedy of errors may end up as the #1 movie for the weekend as well, with a gross somewhere between $25-28 million.

Else, Friday’s #2 movie, Louis Leterrier’s Clash of the Titans, will top the weekend’s box office chart – but only barely. Starring Avatar‘s Sam Worthington, the Greek mythology epic grossed $8.4 million on Friday, a nearly 68 percent drop from a week ago.

Considering its relatively poor performance throughout the week, that’s bad – though not unexpected – news for Warner Bros.’ $125 million production. The overseas market will have to charge to the rescue for this one – as it probably will.

DreamWorks Animation’s How to Train Your Dragon, featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, earned $7.1 million (down 35.7 percent). That’s good news for the studio following the animated 3D film’s somewhat disappointing opening. In fact, How to Train Your Dragon is expected to end the weekend very close to both Clash of the Titans and Date Night.

At #4, the Miley Cyrus-Liam Hemsworth romantic melodrama The Last Song drew $3.6 million (down 50 percent), followed by Tyler Perry’s Why Did I Get Married Too, featuring Perry and Janet Jackson, which took in $3.5 million (down 71 percent).

Once again, Why Did I Get Married Too‘s huge drop-off wasn’t surprising considering that it had lost nearly 50 percent of its audience from Monday to Thursday. But it was surprising if compared to Why Did I Get Married back in 2007, which lost an acceptable 42.9 percent after its debut weekend. The sequel could bounce back today and tomorrow, but it’s unlikely that it’ll be able to recover much of the lost ground.

At #10, Letters to God, about a cancer-stricken boy whose heaven-bound letters change the lives of those around him, failed to cause nearly as much impact at the box office, opening to a paltry $395K at 897 theaters – only $440 per screen, the lowest per-screen average among Friday’s top ten movies.

April 5 update: Clash of the Titans, starring Avatar‘s Sam Worthington, grossed $61.23 million over the Easter Weekend, according to final figures found at Box Office Mojo.

At #2, Tyler Perry’s Why Did I Get Married Too, which features Perry and Janet Jackson, earned $29.2 million, or nearly $1 million less than estimated. Still, it’s a pretty solid opening for Perry’s comedy.

Right behind it, How to Train Your Dragon, featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, collected $29 million.

At #4, the Miley Cyrus-Liam Hemsworth romantic melodrama The Last Song earned $16 million, followed by Tim Burton’s Alice in Wonderland with $8.2 million.

April 4 update: At #2, Tyler Perry’s Why Did I Get Married Too, which features Perry and Janet Jackson, earned an estimated $30.1 million over the Easter Weekend, according to figures found at Box Office Mojo.

The comedy about four married couples on vacation took in between $5-$10 million more than expected. Even without the assistance of higher 3D prices, Why Did I Get Married Too averaged a remarkable $13,991 per theater.

At #4, the Miley Cyrus-Liam Hemsworth romantic melodrama The Last Song earned $16.2 million, landing it at the lower end of expectations. Based on a Nicholas Sparks novel and co-starring Greg Kinnear, The Last Song has grossed $25.5 million on its first five days. The weekend per-theater average was a solid $6,062.

For comparison’s sake: Dear John, another melodramatic romance based on a Sparks novel, opened to $30.3 million earlier this year. Its per-theater average was $10,262. Dear John went on to gross $79.4 million at the U.S. and Canada box office.

Previous post: Clash of the Titans, starring Avatar‘s Sam Worthington, grossed an estimated $61.4 million on its debut weekend, according to Box Office Mojo. That makes Louis Leterrier’s fantasy adventure the highest-grossing Easter Weekend movie ever.

Adding to that amount the $2.65 million earned on Thursday night, Clash of the Titans has taken in a total of $64.05 million. About 52 percent of the Clash of the Titans revenues in North America came from 3D screens.

Just bear in mind that higher 3D ticket prices – including the price hike across the board (of up to 25 percent) from a week ago – surely helped the movie reach those figures even if actual attendance numbers may have left the demanding Greek gods somewhat underwhelmed.

The fantasy epic, which cost an estimated $165 million to produce, had a good though unspectacular $16,256 per screen average. For comparison’s sake: on its opening weekend, when ticket prices were lower than today, Tim Burton’s Alice in Wonderland grossed $31,143 per screen, while James Cameron’s Avatar grossed an average of $22,313.

Clash of the Titans has been criticized for its clunky 2D-to-3D conversion; whether that will affect the film’s future performance at the box office remains to be seen.

In addition to Sam Worthington as Perseus, the movie also features Academy Award nominees Liam Neeson, Ralph Fiennes, Pete Postlethwaite, and Elizabeth McGovern, plus Alexa Davalos, Liam Cunningham, Gemma Arterton, Ian Whyte, Nicholas Hoult, Jason Flemyng, and Mads Mikkelsen.

Distributed by Music Box, the Swedish thriller The Girl with the Dragon Tattoo is faring much better. At only 87 theaters, the 2h40 million film starring Noomi Rapace as a computer hacker helping to solve a series of grisly crimes grossed $483,000 ($5,598 per screen) over the weekend and $1.47 million total.

Had a major studio distributed it – with millions spent on marketing – The Girl with the Dragon Tattoo could have become a blockbuster in the United States, much like it has elsewhere. The old Miramax, which managed to turn unlikely foreign-language fare into domestic box office hits is sorely missed.

April 3 update: Clash of the Titans, starring Avatar‘s Sam Worthington, grossed an estimated $26.3 million on Friday, according to Box Office Mojo.

Adding to that amount the $2.65 million (not $4.2 million as previously reported; that included midnight showings) earned on Thursday night, Clash of the Titans has taken in $29 million.

Clash of the Titans, which has been criticized for its poor use of 3D technology, also stars Liam Neeson, Ralph Fiennes, Alexa Davalos, Liam Cunningham, Gemma Arterton, Ian Whyte, Nicholas Hoult, Jason Flemyng, Mads Mikkelsen, Pete Postlethwaite, and Elizabeth McGovern.

At #2, Tyler Perry’s Why Did I Get Married Too, which features Perry and Janet Jackson, earned an estimated $12.3 million on Friday. The comedy follows four married couples on vacation. It’ll surely outperform its predecessor.

At #4, the Miley Cyrus-Liam Hemsworth romantic melodrama The Last Song earned $7.1 million. Co-starring Greg Kinnear, The Last Song could reach as much as $16 million over the Easter Weekend and about $25 million on its first five days.

Previous post: Clash of the Titans, starring Avatar‘s Sam Worthington, grossed close to $26 million on Friday, according to Nikki Finke at Deadline.com. Those, of course, are preliminary estimates. Adjusted figures will be released Saturday morning.

Adding to that amount the $4.2 million earned on Thursday night, Clash of the Titans has taken in about $30 million. Weekend earnings are expected to hover around $65 million. Some had been predicting up to $75-$80 million; distributor Warner Bros. had opted for an unrealistically low $55 million.

Clash of the Titans, which has been criticized for its poor use of 3D technology, also stars Liam Neeson, Ralph Fiennes, Alexa Davalos, Liam Cunningham, Gemma Arterton, Ian Whyte, Nicholas Hoult, Jason Flemyng, Mads Mikkelsen, Pete Postlethwaite, and Elizabeth McGovern.

Tyler Perry’s Why Did I Get Married Too, distributed by Lionsgate, earned an estimated $13 million on Friday. Weekend cume could be as high as $30 million, or about $5 million more than the highest predictions – and about $8 million more than Why Did I Get Married did on its opening weekend a few years ago. Sure, movie ticket prices are higher, but not that much higher.

Distributed by Paramount, DreamWorks Animation’s How To Train Your Dragon collected about $11.2 million on Friday and could reach $28 million for the weekend. If business grows really hot on Saturday and Sunday, it might do even better than that.

That would be good news for the studio, as many found the 3D animated feature’s debut to be underwhelming – at least in relation to its cost.

At #4, the Miley Cyrus-Liam Hemsworth romantic melodrama The Last Song earned $7 million on Friday and could reach as much as $16 million over the Easter Weekend and about $25 million for its first five days.

April 2: Although James Cameron’s Avatar is pretty much out of the picture, three 3D titans will be clashing this Easter Weekend (sorry, I couldn’t resist the stupid pun): holdovers Alice in Wonderland and How to Train Your Dragon, and new entry Clash of the Titans, which stars Avatar‘s Sam Worthington.

And the winner will be… Clash of the Titans, obviously. By how much? Well, that’s a good question that, as usual, no one seems to have a good answer for, yet.

According to Nicole Sperling at EW.com, Clash of the Titans will open at 1,600 3D screens out of 3,777 venues. Chiefly thanks to higher 3D ticket prices, predictions range from $60-$80 million – a huge gap between low and high expectations.

In a sense, Clash of the Titans is the sort of release that is all but critic-proof, which means that Warner Bros. and director Louis Leterrier don’t have to worry about, say, Kenneth Turan’s appraisal of the film in the Los Angeles Times: “When the most thrilling thing about a film turns out to be its title, even unleashing the Kraken won’t be payoff enough.”

In fact, Clash of the Titans has already earned an estimated $4.2 million from Thursday night and midnight screenings, according to Phil Contrino at boxoffice.com. That’s more than the vast majority of arthouse movies earn in their entire run.

Having said that, Warners and Leterrier will probably have to worry about another Turan complaint: “It’s doubtful that records are kept about this sort of thing, but consider the possibility that Clash of the Titans is the first film to actually be made worse by being in 3-D.”

If audiences agree, Clash of the Titans may sink under its own three-dimensional weight. That could also start a backlash against 2D-to-3D conversions. We shall see.

Clash of the Titans also stars Liam Neeson, Ralph Fiennes, Alexa Davalos, Liam Cunningham, Gemma Arterton, Ian Whyte, Nicholas Hoult, Jason Flemyng, Mads Mikkelsen, Pete Postlethwaite, and Elizabeth McGovern.

With Clash of the Titans the runaway champion over Easter Weekend, How to Train Your Dragon will have to settle for #2 with $28-30 million. If those box office predictions are correct, that would mean a relatively small 30-35 percent drop from its debut weekend.

The #3 spot should belong to Tyler Perry’s Why Did I Get Married Too, featuring Perry and Janet Jackson, with $18-25 million – that’s quite a discrepancy – at 2,155 sites. Why Did I Get Married, like many other Tyler Perry flicks, opened with $21.3 million in 2007. The original received poor reviews; the sequel wasn’t even screened for most critics. Not a good sign.

Miley Cyrus’ The Last Song is expected to gross $16-21 million at #4 at 2,673 screens. The discrepancy here is quite wide as well – about 33 percent percent. If it’s at the lower end, the film’s take will be somewhat of a disappointment; if it’s at the upper end, then it’ll be seen as a promise of more millions next weekend.

Based on a novel by Nicholas Sparks, the romantic melodrama The Last Song co-stars Greg Kinnear and Liam Hemsworth. I’m assuming Disney is hoping that not too many moviegoers will think that The Last Song and Dear John are one and the same movie, considering that their posters are so alike.

28 comments

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28 comments

moviegoer2010 -

I went to see Why Did I Get Married Too, I thought it was a great movie. It was full of laughs and there was a great play on emotions in this movie as well. To combine to two I think is a great way to keep the audience engaged because you don’t know what emotion is gonna be displayed next. Especially Janet Jackson this film allowed her to have a breakthrough on the big screen. I give it 2thumbs up!

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Erika P -

So far as of yesterday 4/2/2010 The Last Song has made $16,488,000 pretty sure by the end of Sunday Miley’s movie will atleast make 24+ million

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twilighterxxx -

i wonder when it will be released in england…they need to publice this film more!

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nora -

How about the fact that most of the 204 theaters the film opened to were showing it for the FIRST time!!

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pc -

Asked my sister to go see it since she was directly affected by 9/11. Told her not to read spoilers. She loved it. Those critics are irrelevant.

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Kim -

I love Remember Me so much and am sending or taking all my friends to see it. Yesterday I wnet with a friend - a 46 year old guy who had never heard of Rob or of Twilight and had no idea at all what RM was about - and he “abso-freaking-lutely” loved the film (except the ending which he disliked intensely), and we talked and talked about it for hours. He was blown away by Rob’s performance and as a man was particularly moved by the depiction of the son/father relationship. In my country RM is doing well and is #5 at the box office sofar, with blockbuster competition like Titans, AIW and Dragons. Not bad for a little film!

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HappySue -

Saw Remember me twice and thought it was even better after the second viewing. Plan to go again. Obsessed by Robert Pattinson and enjoy every thing he is in. 69 years old and just enjoy a good romance. After 50 years of marriage still see my husband as 17 when I met him and just as exciting as Robert. Love them…

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sunshine3000 -

Yes, it is. Remember me is a great story, I love it.

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bettyel -

I agree with Belle and think the word-of-mouth has been really good. I’ve seen Remember Me twice and enjoyed the second viewing even more than the first. It will appeal to both sexes and trust me, you’ll enjoy it and be left with a lot to think about after you leave the theatre. It has a good script and excellent actors. Remember Me is a surprisingly very good movie.

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Belle -

Yay!!! Seems like the public are reading the reader reviews rather than the critic’s reviews. Remember Me is a wonderful movie and deserves to do well.

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mh - Reply
Angela -

I went to see “Chloe” this weekend. I have to say that this movie is waaaay better than Atom Egoyan’s perivous work “Where the Truth Lies”. And this movie actually manages to make Toronto (the filming location) looks beautiful and European! I never thought about city that way. But there should be a way to make Amanda Seyfried’s character appears to be more creepy. Still a very flawed movie. I was hoping for better.

Speaking of “Chloe”, I read somewhere saying that this movie has already made its budget back by international pre-sales. How does that work?

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Doug Lynner -

Some of your readers may find my recent radio show, Tribute To The Runaways, an interesting listen. It explores the band’s music, solo music and bands that have benefited from their groundbreaking work. It can be streamed for free at http://www.neatnetnoise.com.

Thanks!

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mh -

>>>>>>>>>>>>>You guys realize that Variety characterized Clash’s midweek box office as “strong,” right? Are they wrong? It seems you have a chip on your shoulder about this title.

CLASH OF THE TITANS lost about 36% of its box-office revenues in three days — Monday to Thur. Among the top movies on the box-office chart, only Tyler Perry’s WHY DID I GET MARRIED TOO fared worse.
And that’s ‘strong’?

Do they also think the 68% drop-off on Friday showed CLASH OF THE TITANS’ box-office strength??

Que Viva Variety!!

CotT per-screen average
On Monday: $1,693.
On Thursday: $1,077.

For comparison’s sake (per-screen average):

How to Train Your Dragon (mon-thu, 1st wk):
$1,187 - $1,293

Alice in Wonderland (mon-thu, 1st wk):
$2,416 - $1,815

Shutter Island (mon-thu, 1st wk):
$1,116 - $899

Avatar (mon-thu, **3rd** wk):
$2,339 - $1,761

And don’t forget. Ticket prices went up a week or so before CLASH OF THE TITANS opened.

Source: Box Office Mojo

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Jed -

You guys realize that Variety characterized Clash’s midweek box office as “strong,” right? Are they wrong? It seems you have a chip on your shoulder about this title.

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Jameszina Ellis -

TYLER PERRY IS AWSOME.

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Jameszina Ellis -

JANET JACKSON TURNED IT OUT . SHE WAS AWSOME. JANET IS THE TRUE QUEEN. GO JANET!!!!!!! AND THE REST OF THE CAST WAS WONDERFUL. I LOVED THE MOVIE.

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Jack -

Still, $6 million salary is a huge pay cut for Ben Stiller (who usually gets $20 million salary per movie).

SPC is famous for not overspending on marketing, so I guess the marketing cost of “Chloe” would be very modest. Sony Pictures Worldwide Acquisitions Group and SPC decided to do the US release of “Chloe” after the movie got many bad reviews from US critics (at Toronto Film Festival), so they definitely knew what the movie was and they would spend the P&A cost accordingly. (On the other hand, almost all of overseas distributors acquired this movie even before it was finished; it may be because StudioCanal began to sell this movie to distributors right after the US box office success of “Taken”)

In this case, I think Sony Pictures Worldwide Acquisitions Group and SPC will make a lot of profit (especially I think “Chloe” will be a HUGE dvd/blu-ray title). StudioCanal is already making profit on this movie. But some overseas distributors are going to lose money.

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mh -

>>>>>> I don’t know how much “Greenberg” was cost to make, beside the fact that Ben Stiller was paid $6 million to do this movie.

Perhaps Ben Stiller has been way overpaid for this one.

>>>>>>>>>You are right that “Chloe” isn’t doing very well at overseas box office. But I thought that altfg.com’s box office report is only about US box office, so the overseas box office wouldn’t be relevant.

We usually do overseas box-office reports separately.

>>>>>>>>Based on the business model of Sony Pictures Worldwide Acquisitions Group, the US box office performance of “Chloe” is actually acceptable, if not excellent. …

Well, that’s usually the way it goes for films with “adult” themes. They do much better on DVD/ pay per view, etc.

As I said, it’s perfectly possible that Sony Pictures Classics will make money off of “Chloe.” I’m just not sure what the terms of the contract are — or how much they spent marketing and distributing the film.

Will SPC give a percentage of its earnings, whether at the box-office or via ancillary venues, to the producing companies? If so, how much?

That may eventually determine Sony’s profits or lack thereof.

Personally, I hope the film will earn Sony some good money. If Julianne Moore is in it, I’m there rooting for the film. And if it’s “soft porn” made by none other than Atom Egoyan, then it’s probably something well worth checking out.

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Jack -

“Greenberg” gets much more positive reviews than “Chloe”. “Greenberg” also clearly has much bigger marketing cost than “Chloe”. (On many newspapers, the prints ads of “Greenberg” are clearly much bigger than “Chloe”) Of course, Focus has the worldwide rights of “Greenberg”, so it would put more effort to support the movie. I don’t know how much “Greenberg” was cost to make, beside the fact that Ben Stiller was paid $6 million to do this movie.

You are right that “Chloe” isn’t doing very well at overseas box office. But I thought that altfg.com’s box office report is only about US box office, so the overseas box office wouldn’t be relevant. It looks like I am wrong.

Based on the business model of Sony Pictures Worldwide Acquisitions Group, the US box office performance of “Chloe” is actually acceptable, if not excellent. The Sony group tends to buy indie films primarily for ancillary markets, but with small theatrical commitments in sometime (like whay Image and Anchor Bay are doing). Even the indie sellers had called the Sony group as super-ancillaries.
http://blogs.indiewire.com/thompsononhollywood/2009/09/01/fall_season_feast_and_famine

And “Chloe” is a softcore porn, which tend to overperform in ancillary markets. (Even terrible movies like “Color of Night” and “Showgirls” did so)

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mh -

It’s true that “Chloe” had a perfectly acceptable mid-level decrease from the previous week, but it *still* fared worse than “Greenberg.”

“Greenberg” dropped by 27.3%, after a good (though not outstanding) first weekend in limited release.

“Chloe” had a mediocre first weekend in North America: 900K, a paltry $2,573 per screen average.

Perhaps Sony Pictures and StudioCanal won’t lose money on the film, but unless “Chloe” performs amazingly well overseas, **someone somewhere** will.

Overseas figures are incomplete, but by mid-March “Chloe” had grossed only $2.8 million in seven major/mid-size markets as per Box Office Mojo.
http://boxofficemojo.com/movies/?page=intl&id=chloe.htm

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pinkdoll -

WHY DID I GET MARRIED, Was a GREAT GREAT movie. It’s was FUNNY FUNNY FUNNY and very good. I don’t understand why they don’t give him Oscars, he has the best movies right now.

The movie is Funny and heartbreaking Go see it.

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Jack -

“Chloe” fared ‘worse’? The movie’s grosses only dropped 35.2% from last week. (great hold for a film that received a lot of very bad reviews)

It is true that “Chloe” is cost $15 million to make. But Sony Pictures Worldwide Acquisitions Group only paid ‘low-seven-figure’ to acquire the movie’s US rights. And StudioCanal (a French company which fully financed this movie) had already made its budget back via international pre-sales.
http://www.thewrap.com/article/sony-picks-egoyans-chloe-8453

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Susan -

I enjoyed the movie a great deal.

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Selene -

Thanks!

It is a pity! What Apparition did with The Runaways was the same that put fire in a pile of money. Incredible!

If Apparition didn’t have change the rules a week before the premiere in March 19, the outcome box office would probably would be different.
The buzz, the critics and the mouth to mouth were all lost because a lazy marketing strategy.
If it had gone wide worldwide in March 19, none of the negative buzz would happen. This is like fire… If one site say it is bad business, in hours, sites all over the world will talk about it, growing the negative buzz without even worried if the source is security.

The first weekend had $3,300 average per theater. Not awesome but not bad for a indie movie in limited release, with a lousy marketing campaign.
The second weekend had $1,927 and the third had $2,129.

I can’t get it!
It had a $10 Million budget! It is not a movie with more than $100 Million budget as some studio’s releases that are not making this kind of average in the weekends, won’t pay the cost and the theater’s owners are maintaining it screening and are full of fear of the Runaways. I really can’t understand this!

Well…
I am 49, so I am the target audience!

Sorry for my English but it is not my first language. Have some patience! :-)

I have some thoughts about it and would like to expose it here, for you understand why I am saying that the marketing campaign was lousy….

1- The film is rate R, so most of the audience DO NOT HAVE A TWITTER, do not surf on Internet all day tracking movies reviews and do not have Kristen Stewart and Dakota Fanning as reference for a good movie.

2- Dakota is well known between audience above 20 years old but most of us do not have her as a reference because in our mind she is still a little girl, so… as a child actor, she would only be in a lead actor if the movie was for children audience, if not, she would be a support actor. She is starting a new step of her acting career and the 20/30/40 or older audience still has to have time to assimilate her as a reference.

Most of Kristen Stewart’s films were indie and most of the target audience don’t have access to indie films. That is the reason why almost no one over 30 don’t remember her before Into the wild and Twilight. She is not a teen star from TV, where millions of people has access and Twilight is not a good reference for the target audience. For most of the rate R audience she is not yet a reference.

Both actress are gifted, are monsters of their generation and probably will be huge in a near future, but today they still are not a reference for the RATE R AUDIENCE.

3- They could use the come of age acting of the two actress plus the example of the The Runaways girls to incentive the mothers to go and see it with their teenage daughters to given them a lesson of how things can be good or how things can be bad if you get lost, use drugs without guidance. Cherry and Joan are good examples of life as also the two actress. But they left the media do a negative buzz about the use of drugs and sex outfits.

4- The film has music, rock and roll music, why do not involve TV channel as MTV in the project? My GOD! There is a large audience that would go to see it just because Joan Jett.

5- Apparition home page and also The Runaways homepage don’t have a forum or a place where they could interact with the fans to understand better the target audience.

6- There was not any The Runaways banners, that I have had knowledge, on sites as NY Times or any site from newspapers or magazines, sites of entertainment or sites like yours. Because, these are the sites where some of the target audience surf. I saw banners from Greenberg and another indie movies in sites like that, but not from The Runaways.

7- All the talking shows were before march 19! Most of the newspaper reviews were before march 19. Since March 18, Apparition vanish from the face of the Earth, without a word.

Beside its all, The runaways had all the media put an amount of pressure in it because of Kristen Stewart name and you can see it last weekend box offices reviews and this ridiculous and totally unfair!
No film without a establish actor or an Oscar buzz can pull an audience without a smart marketing campaign and lets be honest, Kristen Stewart still is a gifted kid unknown for majority of the rate R audience.

Contrary the other kids from Twilight that most of fan base has the ages between 11 and 17 years, I am almost certain that more than 60% of the Kristen Stewart’s fan base has ages over 17. She has a good number of fans since Speak and a huge fan base of movies goers like me that didn’t remember her from Panic Room but that were magnetized for her acting skills in Twilight.
I didn’t see Twilight and didn’t want to see New Moon but I become curious because all the buzz. When New Moon was release I went to see it. She hold me in the seat all the time. I felt that something was wrong.. or the poor dialogs or the cutting edition but she was in almost all the scenes, doing a insightful performance elevating clearly the level of her co-workers performances. I went to her IMDB page, saw that she was the amazing girl from Panic Room and Into the Wild and she had worked with several directors and actors that are reference of quality for me as for example, Mary Stuart Masterson. I bought DVDs of all her films and discovered amazing films as Speak and The Cake Eaters. I discovered a new amazing actress. Like me, most of her fans did the same. She became a reference for new films. She, Dakota Fanning, Abigail Breslin and Saiorse Ronan are some of the gifted promises, under 20, in my opinion.

Apparition was really lazy to thought that everything can be resolve thru the Internet media and blogs. They really didn’t get who was the target audience.

Although the Brazilian distributor is another company, I don’t think it will be release in September as it was programmed if the situation don’t get better…. :(

I hope they learn the lesson and don’t do the same with Welcome to the Rileys!

They are insane! They put fire in a pile of money!

Sorry for the long post…. I hope that I have had sucess in the explanation of my point of view. :-)

Reply
mh -

Thank you for catching the typo. It’s been corrected. It’s true that $2,179 is much more than $1,179, but at 83 screens it’s still a low per-screen average.

That’s why I believe that even if “The Runaways” opens wide it won’t do very good business. It’ll surely do better on home video/video on demand.

Reply
Selene -

Please, fix The Runaways box office average per teather information.

It is not U$1,179

[b] It is U$2,179 [/b]

This is a BIG diference!!!

Reply
peanuts -

I’ve seen Clash Of The Titnans in 3D and it looks terrible. Word is getting around fast.

Reply

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