May 8 update: Starring Jackie Earle Haley as Freddy Krueger, the 2010 A Nightmare on Elm Street remake collected $9.119 million at no. 2 this weekend at the U.S. and Canada box office. Drop-off rate: a calamitous – but hardly unexpected – 72 percent.
Freddy Krueger might consider having a manicure done before slicing his way into the inevitable sequel.
As found at Boxofficemojo.com, the reborn Freddy Krueger has brought in $48.5 million in the domestic market to date. Production costs, not including marketing and distribution expenses: $35 million.
And here’s the no. 1 movie at the domestic box office over the May 7–9 weekend.
May 7 update: A Nightmare on Elm Street 2010, starring Jackie Earle Haley as the iconic Freddy Krueger, grossed $1.293 million at the U.S. and Canada box office on Wednesday, May 5, according to Box Office Mojo.
Also in the much-panned horror flick’s cast: Kyle Gallner, The Twilight Saga: Eclipse‘s Kellan Lutz, Thomas Dekker, Rooney Mara, Katie Cassidy, and Clancy Brown.
Down one spot, Jennifer Lopez and Alex O’Loughlin’s romantic comedy The Back-up Plan earned $482K at no. 3.
A Nightmare on Elm Street 2010, starring Jackie Earle Haley as Freddy Krueger, collected $1.809 million at the North American box office on Tuesday as per Box Office Mojo. Also in the much-panned horror flick’s cast: Kyle Gallner, The Twilight Saga: Eclipse‘s Kellan Lutz, Thomas Dekker, Rooney Mara, Katie Cassidy, and Clancy Brown.
Up one spot at no. 2, Jennifer Lopez and Alex O’Loughlin’s romantic comedy The Back-up Plan earned $622K, followed by How to Train Your Dragon, featuring the voices of Jay Baruchel, America Ferrera, and Gerard Butler, with $582K.
May 3 update: A Nightmare on Elm Street 2010, starring Jackie Earle Haley as Freddy Krueger, ended up grossing $32.9 million in North America according to weekend actuals released by Box Office Mojo.
That’s $700K more than yesterday’s studio estimates, but $7 million less than some had been predicting for the much-panned $35 million horror remake.
Also in the film’s cast: Kyle Gallner, Rooney Mara,The Twilight Saga: Eclipse‘s Kellan Lutz, Katie Cassidy, Thomas Dekker, and Clancy Brown.
At a distant #2, How to Train Your Dragon, featuring the voices of Jay Baruchel, America Ferrera, and Gerard Butler, collected $10.6 million, followed by Steve Carell and Tina Fey’s comedy of errors Date Night with $7.57 million.
Jennifer Lopez and Alex O’Loughlin’s romantic comedy The Back-up Plan drew $7.25 million at #4.
April 30 update: Iron Man 2 will surely dominate the overseas box office this weekend. The Los Angeles Times reports that the Jon Favreau movie starring Robert Downey Jr, Gwyneth Paltrow, Don Cheadle, Mickey Rourke, Scarlett Johansson, Samuel L. Jackson, and Sam Rockwell is expected to earn more than $100 million internationally. (The original Iron Man took in about that much on its first weekend in 2008.)
Iron Man 2, which has generally been greeted coolly by critics in English-language publications, earned $2.2 million when it opened on Wednesday in six territories, including France.
Now, it’s worth remembering that in the last five months, especially in the last few weeks, the dollar has gained quite a bit of ground against the euro and other foreign currencies. That should affect (by lowering) the US dollar amount of foreign box office receipts.
When it opens in the US on May 7, pundits are predicting that Iron Man 2 may cross the $150 million mark.
Considering its surprisingly modest drop-off rate from last weekend, it now seems likely that The Losers will be able to match, perhaps even surpass by a couple of million, its $25 million production cost. (Just bear in the mind that studios will get only about 50-55 percent of their films’ domestic gross.)
May 2 update: Apparently, poor word of mouth spread faster than even Freddy Krueger expected. A Nightmare on Elm Street, which seemed poised for a $40 million weekend in North America, ended up with a more modest (though still impressive) $32.2 million ($9,665 per theater) according to studio estimates found at Box Office Mojo.
On Saturday, the Samuel Bayer-directed horror flick starring Jackie Earle Haley as Freddy lost about one-third of its Friday audience. Sunday’s earnings are expected to be half of those of Saturday, or a mere third of what the film took in on Friday.
Also in the Nightmare on Elm Street cast: Kyle Gallner, Rooney Mara,The Twilight Saga: Eclipse‘s Kellan Lutz, Katie Cassidy, Thomas Dekker, and Clancy Brown.
New entry Furry Vengeance, starring Brendan Fraser, earned a paltry $6.5 million, landing at #5 on its debut weekend. Cost: $35 million, though distributor Summit Entertainment says that production costs have been attenuated by rebates, incentives, and pre-sales. If true, that’s good (or less bad) news, as Furry Vengeance will have a tough time reaching even $15 million at the domestic box office.
A Nightmare on Elm Street, which ten years from now could well end up on lists featuring the worst movies of the 2010s, was the No. 1 movie at the North American box office on Friday. The horror flick grossed an impressive $15.8 million (including Thursday midnight screenings) according to Box Office Mojo.
Weekend predictions for A Nightmare on Elm Street had been hovering between $30-$40 million. Unless bad word-of-mouth spreads around fast, it looks like Freddy Krueger’s box office take will match the higher end of expectations.
Whether that’s cause for rejoicing or tearing your hair off depends on whether or not you’re making millions off of this sort of material. Warner Bros./New Line Cinema folks must be ecstatic.
Directed by Samuel Bayer, the new A Nightmare on Elm Street stars Academy Award nominee Jackie Earle Haley as Krueger, a rude guy who never does his nails and is always butting into people’s dreams.
Featuring the voices of Jay Baruchel, America Ferrera, and Gerard Butler, How to Train Your Dragon was a distant #2, with $2.5 million, followed by Steve Carell and Tina Fey’s comedy of errors Date Night, with $2.465 million.
Alex O’Loughlin and Jennifer Lopez’s romantic comedy The Back-up Plan was down three spots, earning $2.43 million at #4.
April 30 update: The 2010 remake of A Nightmare on Elm Street should land at the top of the U.S. and Canada box office chart this weekend. Predictions for the horror movie, which was a popular franchise in the ’80s, have been in the $30 million range.
This time around, Freddy Krueger will be played by Academy Award nominee Jackie Earle Haley, the sex offender who meets a very bizarre fate in Todd Field’s Little Children. Robert Englund played Krueger in the earlier films.
Directed by Samuel Bayer, A Nightmare on Elm Street will open at 3,332 theaters (and about 4,700 screens). The more sites the better, as horror movies tend to do well on the first weekend and then hit bottom rather rapidly.
Michael Bay’s Platinum Dumes, which also produced The Texas Chainsaw Massacre and Friday the 13th remakes, is behind this one as well. Warner Bros.’ New Line Cinema is the distributor.
Also in the Nightmare on Elm Street cast are: Kyle Gallner, Rooney Mara, Katie Cassidy, Thomas Dekker, and the Twilight Saga‘s Kellan Lutz.
Previous post: Featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, How to Train Your Dragon grossed $15.35 million over the lackluster weekend of April 23-25, according to final figures released by Box Office Mojo.
Starring Jennifer Lopez and Alex O’Loughlin, Alan Poul’s romantic comedy The Back-up Plan debuted with a disappointing $12.2 million at #2.
At #3, the Steve Carell-Tina Fey comedy Date Night took in $10.46 million, ahead of new entry The Losers, starring Avatar‘s Zoe Saldana, Jeffrey Dean Morgan, and Chris Evans, which collected only $9.4 million.
Jennifer Lopez, Alex O’Loughlin, The Back-up Plan.
April 25 update: Starring Jennifer Lopez and Alex O’Loughlin, Alan Poul’s romantic comedy The Back-up Plan debuted with an estimated $12.25 million over the weekend, according to Box Office Mojo. That’s a disappointing figure for a movie playing at 3,280 theaters.
The $35 million film’s per-theater average was a mediocre $3,735. Unless The Back-up Plan grows some sturdy back-up legs (I couldn’t resist the truly awful pan), it won’t even match its cost at the North American box office. And remember, studios get only about 50-55 percent of a film’s domestic box office gross.
Previous post: As expected, DreamWorks Animation’s How to Train Your Dragon, considered by some a “disappointment” on its debut weekend (chiefly because of its high cost – $165 million), topped the North American box office chart this weekend according to figures found at Box Office Mojo.
How to Train Your Dragon has been out for five weeks. It hasn’t topped the box office chart in the U.S. and Canada since its first week. I wonder how many times that has happened in the past: a movie that opens at the lower end of expectations holds steady in second or third place for more than a month and then suddenly tops the box office chart once again.
In fact, How to Train Your Dragon was also the unofficial box office winner last weekend as well; Lionsgate opted to include Kick-Ass’ late Thursday figures in the film’s overall weekend take, thus tipping the box office totals to its favor.
But things get more complicated than that: Dragon is a 3D movie, which means higher ticket prices – about 30-40 percent – than those for 2D movies. If the studios reported attendance figures – and that’s how it should always be – Kick-Ass was indeed last week’s winner, and quite possibly The Back-up Plan would have been the winner this week as well. After all, the gap between Alan Poul’s romantic comedy and Dragon is less than $3 million, or about 20 percent of Dragon‘s take.
(Studios releasing 2D movies might consider this sort of publicity line: “The Most Watched Movie in North America!” – even if their films end up in second or third place while competing against pricier 3D entries.)
Featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, How to Train Your Dragon grossed $15.02 million over the lackluster weekend – in all probability the lowest-grossing of 2010. (Final figures will be released Monday.)
April 20: James Cameron’s worldwide blockbuster Avatar will be released on DVD/Blu-ray tomorrow, April 22. The Los Angeles Times is doing its bit to promote the release, featuring an interview with the filmmaker.
Here are a couple of choice tidbits from the q&a with Patrick Kevin Day:
- Avatar should be rereleased in August, with six additional minutes featuring lots of WETA work.
- Avatar‘s sequel, which Cameron expects will be made in less time and for less money than the original, will have some of its focus on Pandora’s ocean, “which will be equally rich and diverse and crazy and imaginative.”
And here’s the best Cameron quote:
“I think every model we should use in evaluating any environmental project moving forward should be: Is it good business and is it good for the environment? Because there’s this idea promoted by the right and by special interest groups that you have to choose. You can either have a strong economy or you can help the environment, but you can’t do both at the same time. That’s ridiculous. In fact, as a sustainable vision for a healthy economy has to involve changing our energy policy and changing with respect to the natural world.”
April 17 update: Kick-Ass may have disappointed somewhat – perhaps expectations had been too high – but it was still the #1 movie this past weekend in the U.S. and Canada. Final studio figures have been released at Box Office Mojo.
Matthew Vaughn’s R-rated action-packed, expletive-filled comic-book adventure starring Aaron Johnson and Chloë Grace Moretz grossed $19.82 million, a little more than initially predicted.
Thus, Kick-Ass – admittedly, with the assistance of late-night Thursday screenings – managed to edge out DreamWorks Animation’s 3D feature How to Train Your Dragon, featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, which grossed nearly $400,000 less than expected: $19.63 million.
This is the second flip-flop in a row at the box office’s top spot: last week, the Steve Carell-Tina Fey comedy Date Night seized the box office crown only to have it taken off the next day by legitimate ruler Clash of the Titans.
The question now is: Have studios been inflating their Sunday estimates on purpose to get more (free) publicity for their films on Sunday morning, when weekend estimates are released? After all, Monday actuals are less frequently disseminated.
According to final studio figures found at Box Office Mojo, on its second weekend the Steve Carell-Tina Fey comedy Date Night took in $16.72 million, while at nearly 1,000 fewer theaters Neil LaBute’s R-rated Death at a Funeral remake, starring Chris Rock, Martin Lawrence, Danny Glover, Avatar‘s Zoe Saldana, and James Marsden, collected $16.21 million ($6,595 average; the highest among the top twelve films).
Letters to God‘s box office take has been anything but heavenly. According to Box Office Mojo, the “inspirational” drama grossed only $615K following a 43.5 percent drop-off from last week.
After ten days out, Letters from God has collected a dismal $2.01 million. The film will apparently have trouble matching its ridiculously low $3 million at the North American box office.
Bette Gordon’s Handsome Harry, starring James Sheridan, didn’t fare as well, earning only $13,500 at four screens ($3,750 average), while Bob Bowdon’s indictment of the American public education system, The Cartel, earned only $4K at 2 theaters ($2,050 average).
Previous post: Kick-Ass and Death at a Funeral disappointed somewhat while How to Train Your Dragon was a major surprise, according to studio estimates for this weekend reported at Box Office Mojo.
DreamWorks Animation’s 3D animated feature How to Train Your Dragon was the weekend’s top film at the North American box office, in large part thanks to costlier 3D/IMAX ticket prices.
Featuring the voices of Jay Baruchel, Gerard Butler, and America Ferrera, How to Train Your Dragon grossed an estimated $20 million ($5,229 per theater), barely edging out R-rated new entry Kick-Ass, which took in $19.75 million ($6,444).*
Just like what happened last week, when Date Night and Clash of the Titans vied for the top spot, final figures to be released Monday may show reverse the picture. But one thing is certain: the old-fashioned 2D Kick-Ass had about one-third more viewers than Dragon.
How to Train Your Dragon‘s cume currently stands at $158.6 million, very close to matching its $165 million production cost – something that seemed all but unattainable when the movie opened to somewhat disappointing results four weeks ago. (Matching its cost doesn’t mean the film will be in the black as a result of its North American grosses as studios get 50%-55 percent of that total. And there are also marketing and distribution costs not included in the production price tag.)
Kick-Ass, which cost Lionsgate about $25 million ($15 million according to the Los Angeles Times) to acquire for US distribution, had a production tag of $30 million as per Box Office Mojo. I haven’t seen figures for Kick-Ass piracy, but thanks to its R rating in the US, this is one movie that may end up losing quite a bit of business as a result of teens and preteens watching pirated copies online.
Directed by Matthew Vaughn, Kick-Ass stars Aaron Johnson as a nerd-turned-bumbling-superhero. Also in the cast, Chloë Grace Moretz and Nicolas Cage.
The #3 and #4 positions on the box office chart are just as iffy as those for #1 and #2.
On its second weekend, the Steve Carell-Tina Fey comedy Date Night took in an estimated $17.3 million ($5,118 average), while at nearly 1,000 fewer theaters Neil LaBute’s R-rated Death at a Funeral remake, starring Chris Rock, Martin Lawrence, Danny Glover, Avatar‘s Zoe Saldana, and James Marsden, collected $17 million ($6,913 average; the highest among the top twelve films).
Date Night‘s total to date is $49.2 million. Official production cost: $55 million.
Down from #1 to #5, Clash of the Titans, starring Sam Worthington, earned an estimated $15.77 million ($4,202 average) – a much better than expected 40 percent drop from a week ago. Total to date $132.9 million. Production cost: $125 million.
* The reports I’ve read don’t mention the amount – previously reported as $1 million – Kick-Ass made on late Thursday night shows. Clearly, those are being included as part of the film’s total weekend take.
Previous post: As reported early on Saturday, Kick-Ass and Death at a Funeral will apparently have underwhelming debuts, according to more precise estimates released by Box Office Mojo.
Kick-Ass, which cost Lionsgate about $25 million to acquire, is expected to gross around $19-20 million after outdistancing its competition with a just passable $7.6 million Friday take, or $2,480 per theater. Weekend estimates had ranged from $25-$30 million.
For comparison’s sake, at this time of year, Quentin Tarantino’s R-rated Kill Bill Vol. 2 opened in 2004 to the tune of $25.1 million (approx. $31 million today). The following year, Robert Rodriguez’s Sin City opened with $29.1 million (approx. $34 million today).
Had it been a PG-13 or a PG movie, attendance could easily soar on Saturday and Sunday, but Kick-Ass got an R rating, which means that many (most?) of its teen (and pre-teen) fans will have to wait for it to come out on DVD so they can watch it.
Directed by Matthew Vaughn, Kick-Ass stars Aaron Johnson as a nerd-turned-bumbling-superhero. It has caused controversy in some quarters because of its language and violence.
Neil LaBute’s Death at a Funeral remake, starring Chris Rock, Martin Lawrence, Danny Glover, Avatar‘s Zoe Saldana, James Marsden, and others, also bowed to a disappointing $5.6 million, or 2,277 per theater. “Disappointing” because some had been predicting the R-rated comedy might rival Kick-Ass’ box office take and perhaps even reach the $30-million heights of Tyler Perry’s Why Did I Get Married Too.
Death at a Funeral may end up with $17-$18 million over the weekend, perhaps falling behind last weekend’s holdover comedy of errors Date Night, starring Steve Carell and Tina Fey. Date Night, screening at nearly 1,000 more theaters, took in an estimated $5.46 million ($1,617 average) on Friday.
Starring Avatar‘s Sam Worthington, Clash of the Titans went from #1 (last weekend; #2 last Friday) to #5 in a week. Its Friday take was an estimated $4.28 million ($1,140 per theater). It’s expected to end the weekend with $14 or so million, but don’t be too surprised if ends up earning less than that. The Greek mythology epic’s drop-off rate last weekend was 56 percent; it could be less this weekend, but it could also surpass 60 percent. We shall see.
Previous post: Kick-Ass and Death at a Funeral may end up with underwhelming debuts, reports Nikki Finke at Deadline.com.
Lionsgate reportedly paid $25 million for the US distribution rights to Kick-Ass, which is expected to gross about $19 million following a just passable $7.5 million Friday estimate. Weekend estimates for the R-rated flick had ranged from $25-$30 million.
Now, Finke does explain that those are early, very rough estimates and that late Friday night shows may turn things around to a certain extent.
Directed by Matthew Vaughn, Kick-Ass stars Aaron Johnson as a nerd-turned-superhero-of-sorts, and so far has been doing good – though hardly phenomenal – business in the United Kingdom ($10.7 million after about a week), where its expletive-filled dialogue has outraged some.
Death at a Funeral, directed by Neil LaBute and starring Chris Rock and Martin Lawrence, may be battling it out with the Steve Carell-Tina Fey holdover Date Night for the #2 spot. Both comedies are expected to collect around $17.5 million by Sunday night, after grossing $6 million and $5.7 million, respectively, on Friday.
More precise estimates will be released Saturday morning.
R-rated ‘Kick-Ass’ box office predictions
April 15: Kick-Ass, starring Aaron Johnson, and Death at a Funeral, with Chris Rock and Martin Lawrence, will battle it out for the top spot at the North American box office this weekend (April 16–18), according to various box office clairvoyants. Both are R-rated films, which makes this coming weekend sort of unique.
Why the R rating? Lots of expletives, which in the United Kingdom has led to complaints from those who worry that movies featuring foul-mouthed heroes and heroines will be the end of Queen and Country.
The crowd at the 2010 SXSW Film Festival was considerably less fearful of Kick-Ass leading to any type of social deterioration. In fact, the film was enthusiastically received.
Based on Mark Millar and John S. Romita Jr.’s comic books, the actioner features a nerdy teen (Aaron Johnson) who decides it’s time to become a super-hero. “I can’t fly, but I can kick your ass.”
Will the young nerd be able to do same at the North American box office?
Violence sells – to some extent
According to Box Office Guru, the biggest opening for an R-rated film in the month of April was back in 2005, when Robert Rodriguez’s violent Sin City grossed $29.1 million. The previous year, Quentin Tarantino’s violent Kill Bill: Vol. 2 grossed $25.1 million (or about $31 million today as per Box Office Mojo). Predictions for the violent Kick-Ass have been in the $25-$30 million range.
Last weekend, it opened in the U.K. and Ireland to the tune of $5.9 million, behind newcomers Clash of the Titans ($8.6m) and How to Train Your Dragon ($7.3m). But considering the fact that the competition consisted of more expensive (in terms of ticket prices) 3D movies, the Kick-Ass nerds acquitted themselves quite well.
In the two countries, the film’s total to date currently stands at $10.7 million.
Pioneering comedy actioner?
At Box Office Mojo, Brandon Gray states that if Kick-Ass succeeds – as it likely will, at least to some extent – it’ll become “the first superhero comedy on record to do so,” as the sub-genre “is riddled with box office failures like Mystery Men, Superhero Movie and Blankman.”
Kick-Ass will be opening at 3,065 theaters (4,400 screens), with previews late Thursday night.
Directed by Matthew Vaughn from a screenplay by Vaughn and Jane Goldman, the film also features Chloë Grace Moretz, Best Actor Oscar winner Nicolas Cage (Leaving Las Vegas), Mark Strong, Christopher Mintz-Plasse, and Best Supporting Actress Oscar nominee Elizabeth McGovern (Ragtime).
If Matthew Vaughn’s Kick-Ass doesn’t turn out to be as forceful as expected, then it’s possible that Neil LaBute’s Death at a Funeral, which opens at 2,400 theaters on Friday, will land the top spot on the North American box office chart.
Because it stars a mostly black cast, Death at a Funeral is perceived as an “ethnic” movie – as opposed to a movie about human beings. That sort of nonsense affects how movies get marketed, which means that this remake of Frank Oz’s 2007 British arthouse hit may not reach as wide an audience as it might have otherwise.
Predictions have ranged from about $20 to $30 million (along the lines of Tyler Perry’s Why Did I Get Married Too).
In the Death at a Funeral cast: Chris Rock, Martin Lawrence, Zoe Saldana, Danny Glover, James Marsden, Regina Hall, Tracy Morgan, and Luke Wilson.
Depending on how well either Kick-Ass or Death at a Funeral does at the box office, DreamWorks Animation’s How to Train Your Dragon could be either the #2 or #3 movie. In all likelihood #3, even if it has another low (15-30 percent) drop-off.
Kellan Lutz, Thomas Dekker, and Jackie Earle Haley A Nightmare on Elm Street images: New Line Cinema / Warner Bros.
Alex O’Loughlin and Jennifer Lopez The Back-Up Plan image: CBS Films.
Liam Hemsworth and Miley Cyrus The Last Song images: Sam Emerson / Touchstone.
Aaron Johnson Kick-Ass image: Dan Smith / Marv Films / Lionsgate.