Harrison Ford & Kristen Stewart Movies Flop Badly

Rachel McAdams, Harrison Ford, Morning Glory
Rachel McAdams, Harrison Ford in Roger Michell's Morning Glory

Nov. 12, '10, update: Following a fantastic up 230 percent jump from the day before, Dreamworks' Megamind, featuring the voices of Will Ferrell, Tina Fey, and Brad Pitt, topped the North American box office for the first time since Sunday, collecting $7.63 million on Thursday, Nov. 11, according to Box Office Mojo.

Down one spot at no. 2, Todd Phillips' comedy Due Date, starring Robert Downey Jr and Zach Galifianakis, earned $3.36 million, up 30.7 percent. In fact, every movie among the top twelve was up more than 20 percent from Wednesday.

Up one spot at no. 3, Tyler Perry's For Colored Girls brought in $1.55 million – once again above the $1 million-per-day mark. Perry's drama features Janet Jackson, Kerry Washington, Thandie Newton, Whoopi Goldberg, Kimberly Elise, Loretta Devine, and others.

Down one spot at no. 4, Roger Michell's Morning Glory, starring Harrison Ford, Diane Keaton, Rachel McAdams, Patrick Wilson, and Jeff Goldblum, took in $1.53 million. After two days, Morning Glory has yet to reach $3 million at the domestic box office.

At no. 5, Robert Schwentke's Red, starring Bruce Willis, Helen Mirren, Mary-Louise Parker, John Malkovich, and Morgan Freeman, pulled in $1.17 million.

Two horror flicks were next: Saw 3D, featuring Tobin Bell, Cary Elwes, Betsy Russell, and Sean Patrick Flanery, with $707,000, and Tod Williams' Paranormal Activity 2 with $674,000.

Next in line was Diane Lane's Secretariat with $606,000 at no. 8.

Rounding out the top twelve were Johnny Knoxville's Jackass 3D with $577,000, Clint Eastwood-Matt Damon's Hereafter with $471,000, David Fincher-Jesse Eisenberg-Justin Timberlake's The Social Network with $420,000, Katherine Heigl-Josh Duhamel-Josh Lucas' Life As We Know It with $364,000.

Among the top-twelve movies, Megamind had the highest per-theater average, $1,937. Life As We Know It had the lowest, $211.

Also among the top twelve, Megamind posted the highest Wednesday-to-Thursday attendance gains, the aforementioned up 229.9 percent. Saw 3D posted the lowest, up 24 percent.

Photo: Morning Glory (Macall Polay / Paramount Pictures)

Nov. 11

Diane Keaton, Harrison Ford, Morning Glory
Diane Keaton, Harrison Ford, Morning Glory

Todd Phillips' comedy Due Date, starring Robert Downey Jr and Zach Galifianakis, topped North America's box office for the third consecutive day on Wednesday, Nov. 10, collecting $2.57 million according to Boxofficemojo.com.

After six days, Due Date has grossed a total of $40.1 million, or about $5 million less than Phillips' The Hangover on its debut weekend in summer 2009.

At no. 2, Dreamworks' Megamind, featuring the voices of Will Ferrell, Tina Fey, and Brad Pitt, brought in $2.31 million, up a surprising 23.8 percent from Tuesday.

At no. 3, Roger Michell's Morning Glory, starring Harrison Ford, Diane Keaton, Rachel McAdams, Patrick Wilson, and Jeff Goldblum, landed with a mere $1.06 million at 2,518 locations, or a paltry $424 per theater (vs. $768 for Due Date and $587 for Megamind).

There was a time when Harrison Ford could do no wrong, no matter how poor the material. Following Hollywood Homicide, Firewall, Extraordinary Measures, and now Morning Glory, that time seems to have been left behind in the past.

Down one spot at no. 4, Tyler Perry's For Colored Girls drew $930,000, thus falling below the $1m-per-day mark for the first time on Day 6. Among the top-twelve movies, For Colored Girls is the only one that has gone down every single day since Saturday.

Perry's drama features Janet Jackson, Kerry Washington, Thandie Newton, Whoopi Goldberg, Kimberly Elise, Loretta Devine, and others.

At no. 5, Robert Schwentke's Red, starring Bruce Willis, Helen Mirren, Mary-Louise Parker, John Malkovich, and Morgan Freeman, scored $692,000.

Two horror flicks were next: Saw 3D, featuring Tobin Bell, Cary Elwes, Betsy Russell, and Sean Patrick Flanery, with $570,000, and Tod Williams' Paranormal Activity 2 with $509,000.

Next in line was Johnny Knoxville's Jackass 3D with $435,000 at no. 8.

Rounding out the top twelve were Diane Lane's Secretariat with $324,000, Clint Eastwood-Matt Damon's Hereafter with $319,000, David Fincher-Jesse Eisenberg-Justin Timberlake's The Social Network with $291,000, Katherine Heigl-Josh Duhamel-Josh Lucas' Life As We Know It with $214,000.

Gone from the top twelve: Hilary Swank-Tony Goldwyn-Sam Rockwell's Conviction.

Among the top-twelve movies, Due Date had the highest per-theater average, $768. Life As We Know It and Secretariat had the lowest, $124.

Also among the top twelve (barring new entry Morning Glory), only three movies were down on Wednesday. For Colored Girls posted the highest Tuesday-to-Wednesday drop-off rate, down 11.6 percent, followed by Hereafter (-7.3 percent) and Saw 3D (-3 percent). Paranormal Activity 2 posted the highest attendance gains, up 24.1 percent.

Photo: Morning Glory (Macall Polay / Paramount Pictures)

Nov. 9

Zach Galifianakis, Robert Downey Jr, Due Date
Robert Downey Jr, dog, Zach Galifianakis in Todd Phillips' Due Date

Todd Phillips' Due Date, starring Robert Downey Jr and Zach Galifianakis, managed to top the North American box office on Monday, Nov. 9, collecting $2.31 million according to Box Office Mojo.

Down one spot at no. 2, Dreamworks' Megamind, featuring the voices of Will Ferrell, Tina Fey, and Brad Pitt, pulled in $1.86 million. Megamind suffered the not unusual weekday fate of animated features: it tumbled catastrophically (85 percent).

Tyler Perry's For Colored Girls came in third place with $1.13 million. Perry's drama features Janet Jackson, Kerry Washington, Thandie Newton, Whoopi Goldberg, Kimberly Elise, Loretta Devine, and others.

At no. 4, Robert Schwentke's Red, starring Bruce Willis, Helen Mirren, Mary-Louise Parker, John Malkovich, and Morgan Freeman, drew $534,000, down only 19.4 percent.

At no. 5, the horror flick Saw 3D, featuring Tobin Bell, Cary Elwes, Betsy Russell, and Sean Patrick Flanery, grossed $520k.

Saw 3D was followed by another horror flick, Tod Williams' Paranormal Activity 2, which earned $396,000 at no. 6.

Next in line were Johnny Knoxville's Jackass 3D with $353,000 at no. 7 and Clint Eastwood-Matt Damon's Hereafter with $274,000 at no. 8.

Rounding out the top twelve were Diane Lane's Secretariat with $270,000, David Fincher-Jesse Eisenberg-Justin Timberlake's The Social Network with $203,000, Katherine Heigl-Josh Duhamel-Josh Lucas' Life As We Know It with $164,000, Hilary Swank-Tony Goldwyn-Sam Rockwell's Conviction with $126,000.

Among the top-twelve movies, Due Date had the highest per-theater average, $691. Life As We Know It had the lowest, $84. On Monday, all three new entries – Due Date, Megamind, For Colored Girls – fell below the daily $1,000 per-theater average.

Also among the top twelve, Megamind posted the lowest Sunday-to-Monday drop-off rate, down 11 percent. Jackass 3D posted the highest, down 65.7 percent.

Photo: Due Date (Melinda Sue Gordon / Warner Bros.)

Nov. 8

Kristen Stewart, Welcome to the Rileys
Kristen Stewart in Jake Scott's Welcome to the Rileys

At only 4 locations, Danny Boyle's 127 Hours, starring James Franco, collected $265k for an outstanding $66,213 per venue according to weekend actuals found at Box Office Mojo.

As mentioned in a previous post, 127 Hours' per-theater average this weekend is second only to The Kids Are All Right's $70,282 average at 7 theaters in July.

Not faring well at all is the Jake Scott-directed, Kristen Stewart-James Gandolfini-Melissa Leo drama Welcome to the Rileys, which lost 56.8 percent of its business (at 10 theaters) on weekend no. 2, collecting only $18,226 or $1,822 per site. Total after ten days: A dismal $78,000.

This is mind boggling, as Kristen Stewart has a huge, dedicated following. Even if only a small percentage of her The Twilight Saga/Bella Swan fans went to check out Welcome to the Rileys, it should have grossed at least five times as much as it has so far.

The Doug Liman-directed political thriller/drama Fair Game, starring Naomi Watts and Sean Penn scored $651,000 at 46 venues, averaging a pretty solid $14,154 per theater.

Addendum: With the editor's approval, I've removed a Twitter crack I'd made when I posted this article an hour ago. It was misconstrued as a criticism/attack on those Kristen Stewart fans who helped to publicize Welcome to the Rileys on Twitter. Actually, it wasn't meant to be that at all. I fully understand that people support movies or books or plays or what have you and the performers/directors/singers/artists they admire in whichever way they can. Twitter can be an effective medium to raise awareness about an upcoming title. Obviously, however, things don't always pan out.

Photo: Welcome to the Rileys (Samuel Goldwyn Films).

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Whoopi Goldberg, For Colored Girls, Tyler Perry
Whoopi Goldberg as Alyce in Tyler Perry's For Colored Girls

Directed by Tom McGrath, Dreamworks/Paramount's $130 millionanimated 3D feature Megamind, starring the voices of Will Ferrell, Tina Fey, and Brad Pitt, topped the North American box office this past weekend (Nov. 5-7) with $46.01 million at 3,944 venues, as per actuals published at Box Office Mojo.

In other words: Megamind, though it had a solid opening and will likely have a long life at the U.S. and Canada box office, collected about $1.5 million less than the studio's Sunday estimates.

At no. 2, Todd Phillips' poorly received R-rated comedy Due Date earned $32.68 million at 3,355 theaters. Starring Robert Downey Jr and Zach Galifianakis, Due Date's take was nearly $1 million lower than yesterday's studio estimates.

Tyler Perry's For Colored Girls came in third place with $19.47 million, or about $500,000 less than estimated.

Featuring Janet Jackson, Kerry Washington, Thandie Newton, Whoopi Goldberg, Kimberly Elise, Loretta Devine, and a number of other black performers, Perry's $21 million adaptation of Ntozake Shange's stage play had the third weakest opening of a Perry-directed movie.

At no. 4, Robert Schwentke's Red, starring Bruce Willis, Helen Mirren, Mary-Louise Parker, John Malkovich, and Morgan Freeman, pulled in $8.65 million, down only 19.4 percent.

At no. 5, the horror flick Saw 3D, featuring Tobin Bell, Cary Elwes, Betsy Russell, and Sean Patrick Flanery, took in $7.73 million, down a whopping 65.7 percent.

Saw 3D was followed by another horror flick, Tod Williams' Paranormal Activity 2, which drew $7.09 million (down 57 percent) at no. 6.

Next in line were Johnny Knoxville's Jackass 3D with $4.95 million at no. 7 and Diane Lane's horse-racing drama Secretariat with $4.06 million (down 18.7 percent) at no. 8. (Studio estimates had Clint Eastwood-Matt Damon's Hereafter ahead of Secretariat.)

Rounding out the top twelve were Hereafter with $4.01 million, David Fincher-Jesse Eisenberg-Justin Timberlake's The Social Network with $3.42 million, Katherine Heigl-Josh Duhamel-Josh Lucas' Life As We Know It with $3.06 million, Hilary Swank-Tony Goldwyn-Sam Rockwell's Conviction with $1.62 million (down only down 11 percent after adding 107 locations).

Gone from the top twelve: Ben Affleck-Jeremy Renner-Jon Hamm's The Town, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole, Davis Guggenheim's Waiting for 'Superman.'

Among the top-twelve movies, Megamind had the highest per-theater average, $11,668. Secretariat had the lowest, $1,556.

Also among the top twelve (barring new entries Megamind, Due Date, and For Colored Girls), Conviction posted the lowest weekend-to-weekend drop-off rate, down 11 percent. Saw 3D posted the highest, down 65.7 percent.

Photo: For Colored Girls (Lionsgate)

Kristen Stewart, Welcome to the Rileys
Kristen Stewart in Jake Scott's Welcome to the Rileys

Kristen Stewart fans have taken me to task for a joke that focused on Welcome to the Rileys and Stewart's fans on Twitter.

The point of the joke was that I couldn't figure out how a movie that generated so much buzz on Twitter and other social media has failed to connect with audiences in the three urban centers where it's playing: Los Angeles, New York, and Boston. (Last summer's Scott Pilgrim vs. the World was an even more glaring example.)

Welcome to the Rileys' per-theater average on weekend no. 2 was quite low, $1,822, following a steep 56 percent drop. That means Jake Scott's drama about a pole dancer/sex worker who is (or is she?) rescued by a bereaved Midwestern married couple will have a hard time getting distributed in many more US cities or internationally.

Now, although it's true that The Sopranos' James Gandolfini and Oscar-nominated actress Melissa Leo are also in Welcome to the Rileys, distributor Samuel Goldwyn clearly emphasized Kristen Stewart's presence while selling their film. Considering the popularity of The Twilight Saga, which centers on Stewart's Bella Swan, that's perfectly understandable.

Something, however – what exactly I don't know; that's what's puzzling – didn't work out. Even when taking into account the mixed reviews, Welcome to the Rileys should have generated more interest, at least initially. (Some movies open well on the basis of their star attraction, and then fizzle out after they fail to attract nonfans.) I'm sure Goldwyn executives and marketing people must be scratching their heads as well.

And here's one important clarification for those who (angrily) wrote me saying that Welcome to the Rileys couldn't have done better business because it's only playing in three cities:

Limited releases are just that – limited. A few cities, a slow rolling out as word-of-mouth and media interest (one hopes) lead to more awareness about a particular title. That's the usual strategy for “small” or “independent” or “foreign” or “edgy” or “art” films.

Welcome to the Rileys opened at 10 theaters. Unless we're discussing box-sized rooms for five people, Scott's drama – if it were to open wide(r) – should have averaged at least $20k per theater on its debut weekend and about $15k (-25 percent drop-off rate) or so on its second. That would have meant more cities and more theaters in the near future.

For comparison's sake: Back in August, Goldwyn's Mao's Last Dancer, without any awards-season buzz or major stars, took in $199,657 at 33 theaters, or $6,050 per theater on its official 1st weekend in the United States. (It had opened in May in Canada.) The following weekend, after the addition of 42 locations, Mao's Last Dancer actually jumped more than 50 percent. It has gone on to gross $4.55 million in North America. Its biggest drop-off rate (after opening in the US) was 30.6 percent following the loss of 16 theaters.

According to Boxofficemojo.com, actual averages for Rileys were $4,215 on weekend one and the aforementioned $1,822 on weekend no. 2. All things being equal, the fewer the number of theaters, the higher the per-theater average.

Surely there are many more Kristen Stewart fans (I'm ignoring Gandolfini and Leo for the purposes of this post) in Boston, LA, and NY than those who showed up for Welcome to the Rileys on its first two weekends out. That's what I find so puzzling. (About 5,300 moviegoers bought tickets on weekend no. 1; 2,300 on weekend no. 2. I'm using Box Office Mojo's $7.95 ticket-price average for 2010, though in actuality said average should be higher – and thus fewer tickets sold – as we're talking about a release in three of the costliest markets in the United States.)

Taking into account how dedicated Stewart's fan base seems to be, why didn't more people show up? Were they unaware the movie was playing? Were they put off by the negative reviews? Did they find the theme unappealing? Were they too young to go without a parent or “guardian”? Do they want to see Stewart only as Bella Swan or facsimile?

I'd say those are all fair questions. Haven't Stewart fans themselves considered them as well?

And I must admit I was very disappointed that Welcome to the Rileys opened so weakly. Referring to Kristen Stewart, one Rileys reviewer remarked, “An anti-star is born.” He meant it facetiously, but that sums up what I find so appealing about Kristen Stewart's choice of offbeat roles. And why I wanted Welcome to the Rileys to become a major indie hit.

Photo: Samuel Goldwyn Films

Nov. 7

Megamind Will Ferrell, Minion David Cross
Will Ferrell's Megamind, David Cross' Minion

Directed by Tom McGrath, Dreamworks/Paramount's animated 3D feature Megamind, starring the voices of Will Ferrell, Tina Fey, and Brad Pitt, topped the North American box office chart this weekend (Nov. 5-7) with $47.65 million at 3,944 venues, as per studio estimates found at Box Office Mojo.

A “megahit” as some have claimed? Hardly.

Megamind's per-theater average was a solid $12,082, but that figure looks less impressive when one considers 3D/IMAX surcharges that can increase ticket prices by up to 40 percent. (About two-thirds of Megamind's take originated at 3D and/or IMAX houses.)

Now the real good news:

DreamWorks' animated 3D feature How to Train Your Dragon opened with $43.73 million in the spring. Though initially considered a “disappointment,” How to Train Your Dragon ultimately grossed $217 million domestically and another $275 million internationally.

DreamWorks' animated 3D feature no. 2 this year, Shrek Forever After, opened in mid-spring with $70.83 million (on opening weekends sequels usually fare better than original entries). Despite many negative reviews, this latest (and apparently last) Shrek went on to collect $238 million domestically, in addition to $499 million overseas.

Universal' animated 3D feature Despicable Me opened with $53.39 million in mid-summer. It went on to gross $248 million in North America and $231 million overseas, where it's still making tons of money.

My point: Megamind may not have had a mega-opening weekend in the U.S. and Canada, but it'll likely have a long life at the domestic box office and will in all likelihood make loads of money from Patagonia to Siberia.

Megamind cost a reported $130 million.

Photo: DreamWorks / Paramount

Thandie Newton, Whoopi Goldberg, For Colored Girls
Thandie Newton, Whoopi Goldberg, For Colored Girls

At no. 2 this weekend, Todd Phillips' poorly received R-rated comedy Due Date pulled in $33.5 million at 3,355 theaters, or $9,985 per site, according to studio estimates found at Box Office Mojo.

Starring Robert Downey Jr and Zach Galifianakis, Due Date's take was lower than the $35-40 million many had been predicting last week, and even lower than late Friday estimates.

Why?

Unlike most top-twelve movies, which jumped between 30-65 percent on Saturday, Due Date – and Tyler Perry's dramatic tryout For Colored Girls – were up less than 10 percent: 7.4 percent and 6 percent respectively.

Due Date cost $65 million. It'll probably reach $100 million domestically, but unless a miracle happens along the way, it won't get even close to half of The Hangover's $277 million. (But then again, miracles do happen: I don't believe many had been expecting Adam Sandler's widely panned Grown Ups to pass the $150 million mark in North America. But it did.)

For Colored Girls also underperformed. Featuring Janet Jackson, Kerry Washington, Thandie Newton, Whoopi Goldberg, Loretta Devine, and a number of other black performers, Perry's adaptation of Ntozake Shange's stage play earned $20.1 million at 2,127 sites ($9,450 per theater) in third place.

That isn't bad for a movie that cost $21 million (plus marketing/distribution expenses), but it's Perry's fourth-lowest opening ever (third-lowest, if you consider inflation) and it's also considerably less than the $22m-$28 million many had been expecting as recently as Friday evening.

Photo: Quantrell Colbert / Lionsgate.

James Franco, Kate Mara, Amber Tamblyn, 127 Hours
James Franco, Kate Mara, Amber Tamblyn in Danny Boyle's 127 Hours

At only 4 locations, Danny Boyle's self-mutilation (or rather, “survival of the human spirit”) drama 127 Hours, starring James Franco, pulled in $266k for an outstanding $66,500 per venue (this year, second only to The Kids Are All Right's $70,282 average at 7 theaters in July), as per studio estimates found at Box Office Mojo.

Also doing very well, the Doug Liman-directed political thriller/drama Fair Game, starring Naomi Watts (as outed spy Valerie Plame) and Sean Penn (as her husband) drew $700,000 at 46 venues, averaging a remarkable $15,217 per theater.

British Independent Film Award nominee Four Lions, Christopher Morris' comedy about a group of bumbling terrorists, collected $45,000 at 8 theaters for a modest $5,625 average on its first weekend out.

The Girl Who Kicked the Hornet's Nest, starring Noomi Rapace as hacker Lisbeth Salander, earned $737k on its second weekend, down only 16.4 percent after adding 32 theaters for a total of 184 venues ($3,962 per-theater). Total after 10 days: $1.94 million.

Photo: 127 Hours (Chuck Zlotnick / Fox Searchlight)

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Drew Roy, Diane Lane, John Malkovich, Secretariat, Randall Wallace
Drew Roy, Diane Lane, John Malkovich in Randall Wallace's Secretariat

At no. 4 this weekend (Nov. 5-7), Robert Schwentke's Red, starring Bruce Willis, Helen Mirren, Mary-Louise Parker, John Malkovich, and Morgan Freeman, scored $8.85 million, down only 17.4 percent, according to studio estimates found at Box Office Mojo.

Not even Christopher Nolan's much-admired Inception had that sort of hold at the North American box office; in fact, Inception's drop-off rates were usually twice as high.

The $58 million Red has grossed $71.87 million to date. Could it reach $100m? Perhaps not terribly likely, but I wouldn't bet against it.

Down four spots at no. 5, the horror flick Saw 3D, featuring Tobin Bell, Cary Elwes, Betsy Russell, and Sean Patrick Flanery, took in $8.2 million, down a whopping 63.6 percent. Cost: $20 million. Total: $38.8 million.

At no. 6, Tod Williams' Paranormal Activity 2 pulled in $7.29 million (down 55.8 percent). Cost: $3 million (plus another $25 million or so in marketing expenses). Total: $77.22 million. Paranormal Activity 2 will likely end its run way behind last year's sleeper hit Paranormal Activity.

Next in line were Johnny Knoxville's Jackass 3D with $5.09 million (down 40.1 percent) at no. 7 (cost: $20m; total: $110.81m) and Clint Eastwood-Matt Damon's Hereafter with $4.02 million (down 37.4 percent) at no. 8 (cost: $50m; total: $28.73m).

This latest Clint Eastwood effort will definitely end up way in the red in North America. But foreign markets may eventually come to the rescue; that was the case for two other recent domestic underperformers directed by Eastwood, Changeling and Invictus.

Rounding out the top twelve – all of them strong holdovers – were:

  • Diane Lane's horse-racing drama Secretariat with $4 million (down 20.1 percent), thus crossing the $50 million milestone with a cume of $50.96 million (cost: $35m)
  • David Fincher-Jesse Eisenberg-Justin Timberlake's The Social Network with $3.6 million (down 20.3 percent; cost: $50m; total: $85.04m)
  • Katherine Heigl-Josh Duhamel-Josh Lucas' Life As We Know It with $3.07 million (down 24.3 percent; cost: $35m; total: $48.51m)
  • Hilary Swank-Tony Goldwyn-Sam Rockwell's Conviction with $1.55 million (down 15.1 percent; cost: $12.5m; total: $4.72m)

Gone from the top twelve: Ben Affleck-Jeremy Renner-Jon Hamm's The Town, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole, Davis Guggenheim's Waiting for 'Superman.'

Among the top-twelve movies, Megamind had the highest per-theater average, $12,082. Secretariat had the lowest, $1,531.

Also among the top twelve (barring new entries Megamind, Due Date, and For Colored Girls), Conviction posted the lowest weekend-to-weekend drop-off rate, down 15.1 percent. Saw 3D posted the highest, down 63.6 percent.

Photo: Secretariat (John Bramley / Walt Disney Pictures)

Nov. 6

Zach Galifianakis, Robert Downey Jr, Due Date
Zach Galifianakis, Robert Downey Jr in Todd Phillips' Due Date

As expected, Dreamworks/Paramount's animated 3D feature Megamind, featuring the voices of Will Ferrell, Tina Fey, and Brad Pitt, ruled North America's box office on Friday, Nov. 5, collecting $12.5 million at 3,944 theaters according to studio estimates found at Box Office Mojo.

Megamind's per-theater average was a solid, though considering 3D/IMAX surcharges, hardly earth-shattering $3,169.

Also as expected, at only 4 locations Danny Boyle's 127 Hours, starring James Franco, pulled in $77k for an outstanding $19,250 per venue.

Another new platform release, the Naomi Watts-Sean Penn political thriller/drama Fair Game, drew $180,000 at 46 venues, averaging a good $3,913 per theater.

At no. 2 on the Friday chart, Todd Phillips' poorly received R-rated comedy Due Date, apparently an unofficial remake of the Steve Martin-John Candy vehicle Planes, Trains and Automobiles, took in $12.23 million at 3,355 theaters, or $3,645 per location (without 3D surcharges). Due Date stars Robert Downey Jr and Zach Galifianakis.

Tyler Perry's drama For Colored Girls, with Janet Jackson, Kerry Washington, Loretta Devine, Thandie Newton, and Whoopi Goldberg, among other actresses, grossed $7.4 million at 2,127 sites ($3,479 per theater) in third place.

Down three spots at no. 4, the horror flick Saw 3D, featuring Tobin Bell, Cary Elwes, Betsy Russell, and Sean Patrick Flanery, earned $2.65 million.

At no. 5, Robert Schwentke's Red, starring Bruce Willis, Helen Mirren, Mary-Louise Parker, John Malkovich, and Morgan Freeman, brought in $2.5 million. Don't be too surprised if Sunday estimates place Red ahead of Saw 3D.

Up one spot at no. 6, Tod Williams' Paranormal Activity 2 scored $2.34 million.

Next in line were Johnny Knoxville's Jackass 3D with $1.6 million at no. 7 and Diane Lane's horse-racing drama Secretariat with $1.21 million at no. 8.

Rounding out the top twelve were Clint Eastwood-Matt Damon's Hereafter with $1.18 million, David Fincher-Jesse Eisenberg-Justin Timberlake's The Social Network with $1.05 million, Katherine Heigl-Josh Duhamel-Josh Lucas' Life As We Know It with $1 million, Hilary Swank-Tony Goldwyn-Sam Rockwell's Conviction with $460k.

Gone from the top twelve on Friday: Ben Affleck-Jeremy Renner-Jon Hamm's The Town, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole, Davis Guggenheim's Waiting for 'Superman,'.

Among the top-twelve movies, Due Date had the highest per-theater average, $3,645. Secretariat had the lowest, $464.

Also among the top twelve (barring new entries Megamind, Due Date, and For Colored Girls), Paranormal Activity 2 posted the highest Thursday-to-Friday attendance gains, up 163.1 percent. Jackass 3D posted the lowest, up 63.1 percent.

Photo: Due Date (Melinda Sue Gordon / Warner Bros.)

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Janet Jackson, Anika Noni Rose, Kerry Washington, Kimberly Elise, Loretta Devine, For Colored Girls
Anika Noni Rose, Kerry Washington, Janet Jackson, Kimberly Elise, Phylicia Rashad, Loretta Devine, Tessa Thompson, Thandie Newton in Tyler Perry's For Colored Girls

Dreamworks/Paramount's animated 3D feature Megamind, starring (the voices of) Will Ferrell, Tina Fey, and Brad Pitt; the Todd Phillips' R-rated comedy Due Date, with Robert Downey Jr and Zach Galifianakis; and Tyler Perry's star-studded For Colored Girls, featuring Janet Jackson, Whoopi Goldberg, Thandie Newton, and others, have all been hitting their respective box office targets according to Nikki Finke's Deadline.com.

Those are lower-end targets, mind you.

According to very early, very rough estimates (official studio estimates will come out Saturday morning), Megamind took in $12.5 million Friday and should reach $45 million over the weekend. (Some thought the 3D surcharges might catapult it to the low-to-mid-$50 million range.)

At no. 2, Due Date collected $12 million and should top $34 million for the weekend. (Some predictions went as high as $40 million or so.)

In third place, For Colored Girls grossed about $8 million and should end the weekend with $22 million, which isn't exactly up to Tyler Perry's recent standards – Why Did I Get Married Too? ($29.2 million), I Can Do Bad All By Myself ($23.4 million), Madea Goes to Jail ($41 million), but certainly more than good enough for a straightforward drama that hasn't been greeted by very good reviews.

Remember: those are early, rough estimates. Figures may – and quite likely will – change when official studio estimates are released.

Photo: For Colored Girls (Patrick Harbron / Lionsgate)

Nov. 5

Megamind, Tina Fey, Will Ferrell, Roxanne Ritchi
Roxanne Ritchi (Tina Fey), Megamind (Will Ferrell)

Danny Boyle's survival drama 127 Hours, starring James Franco, will undoubtedly boast the highest per-theater average of any movie this weekend – at four theaters.

But according to weekend box office predictions out there, Dreamworks/Paramount's animated 3D feature Megamind, featuring the voices of Will Ferrell, Brad Pitt and Tina Fey, will be the new release topping the North American box office in the next three days with $48-$55 million.

In second place, Warner Bros.' Due Date, a Todd Phillips-directed buddy road trip movie starring Zach Galifianakis (whose It's Kind of a Funny Story failed to ignite) and Robert Downey Jr. should take in anywhere between $35-$45 million. Phillips, of course, is the guy who directed the sleeper comedy hit The Hangover.

Reviews for Due Date have been – at best – mixed. Even without any of the (horror?) comedy's three masturbation scenes, the TV trailer makes it look like a monstrosity. That probably will translate into lots of asses in movie seats.

Also in the Due Date cast: Jamie Foxx, an Oscar winner playing second banana to Downey Jr and Galifianakis, and Michelle Monaghan.

The no. 3 spot should go to Tyler Perry's For Colored Girls, with estimates ranging from about $22-$32 million for this Lionsgate release.

Reviews have been generally unenthusiastic for Perry's first dramatic try-out, but in addition to the director's box office friendly name, the For Colored Girls cast includes Whoopi Goldberg, Janet Jackson, Thandie Newton, Macy Gray, and Dreamgirls' Anika Noni Rose.

Also, many people may go check this one out thinking it's another inane Perry comedy featuring Madea as one of the leads.

Saw 3D will sink and likely so will Paranormal Activity 2. Those two horror flicks will be vying for the fourth and fifth spots with the comedy-actioner Red, which has displayed surprising staying power. Estimates for those three films have been falling within the $6-8 million range.

Photo: Dreamworks/Paramount

Diane Lane, Amanda Michalka, Secretariat
Diane Lane, Amanda Michalka in Randall Wallace's Secretariat

Saw 3D was the no. 1 movie at the North American box office chart for the last time – no doubt about it – on Thursday, Nov. 4, bringing in $1.22 million according to figures found at Box Office Mojo.

As per various weekend box office predictions, Saw 3D is expected to go way, way down this weekend, after losing out many of its 3D locations to Dreamworks/Paramount's Megamind, the likely box office champion of the fall season.

Also ahead of Saw 3D will be Todd Phillips' poorly received R-rated comedy Due Date, starring Robert Downey Jr and Zach Galifianakis, and Tyler Perry's drama (not a typo) For Colored Girls, with Janet Jackson and Whoopi Goldberg, among other actresses.

In the Saw 3D cast: Tobin Bell, Cary Elwes, Betsy Russell, Sean Patrick Flanery, Chad Donella, and Costas Mandylor.

At no. 2, Robert Schwentke's Red, starring Bruce Willis, Helen Mirren, Mary-Louise Parker, John Malkovich, and Morgan Freeman, which has been bouncing back and forth across the $1m-per-day line, collected $1.07 million.

Johnny Knoxville's Jackass 3D pulled in $954k in third place, while Tod Williams' Paranormal Activity 2 scored $891k on the fourth spot.

Up one spot, Diane Lane's horse-racing drama Secretariat earned $595,000 at no. 5 – back among the top five for one single day. It was followed by Clint Eastwood's Hereafter, featuring Matt Damon, Cécile De France, and Bryce Dallas Howard, down one spot with $584,000 at no. 6.

Next in line were David Fincher-Jesse Eisenberg-Justin Timberlake's The Social Network with $501,000 at no. 7 and the Katherine Heigl-Josh Duhamel-Josh Lucas comedy Life As We Know It with $485,000 at no. 8.

Rounding out the top twelve were Ben Affleck-Jeremy Renner-Jon Hamm's The Town with $250,000, Hilary Swank-Tony Goldwyn-Sam Rockwell's Conviction with $190,000, Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole with $169,000, Davis Guggenheim's Waiting for 'Superman,' with $113,000.

Among the top-twelve movies, Saw 3D was the only one to post attendance losses on Thursday, a minor down 3 percent. Following a steep (nearly 2/3) drop on Wednesday, Legend of the Guardians posted the highest Thursday attendance gains, up 39.4 percent.

Also among the top twelve, Saw 3D had the highest per-theater average, an unimpressive $437. Legend of the Guardians had the lowest, $84.

Photo: Secretariat (John Bramley / Walt Disney Pictures)

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63 Comments to Harrison Ford & Kristen Stewart Movies Flop Badly

  1. tam

    >Another point Remember Me needed to make 70 million for Summit to break even not make a profit and it only made 56 million.<

    I'm gonna follow your theory for RM.

    Production budget: 16
    Costs for promotion (40%): 6.4
    Total: 22.4

    Total Gross: 55.85

    Summit is only keeping 55%: 30.72

    30.72 - 22.4 = 8.32

    After your theory it made profit.

  2. Willow

    I still find it hilarious reading anything a fan of Kristen Stewart writes. None of it is based on statistics only on their emotions. One says she does roles because she wants to not for the money. Another makes a point at what she makes doing a movie she hates Twilight. First off she only does Indie because nobody else is offering scripts and I doubt that will continue with the last three Indie films (not Twilight) loosing so much money for anyone involved. Yes, she has done well with the Twi movies but don't forget she only takes somewhere between 30% to 40% of that money home after taxes, agents etc. Another point Remember Me needed to make 70 million for Summit to break even not make a profit and it only made 56 million. It might of made a profit with DVD sales but before you start swearing things make sure the statistics are correct. You have a production budget and then you add 40% at least for promotion. Then when you see a figure posted of the movies sales take only 55% of that figure because that's what the distributor gets. Then you can tell if a money made a profit. A good example is RED it will have to make over 175 million for Summit to make a profit and the figure is probably closer to 185 million. It's been out for 5 weeks and has made 120 million it might make it but most likely will need DVD sales as well to make a profit.

  3. Orne

    OMG Twilight is Kristen Stewart??? then why her other movies always bomb?? Twilight is the BOOKS, also when you say being a “movie star”, who would you consider as a “movie star”. because believe there is no star out there who can totally sell a movie only on his/her name, a movie should be able to sell it-self, the star just generate buzz but if the movie is not good then the box office will not be good either. That's what happened with RM, there were too much negativity arround this movie for it to do very well and let's face it, if it wasn't for Rob, this movie would not even cross 10M. so stop saying who is a movie star and who is not, because all stars have bombs even the so called “movie stars”. Today most of people buy a ticket to go see the movie, not the star(there's still a few who go for the star)

  4. leka

    The reason why her movies flop is because of twilight, people go to see the movies because the success of the story and books, they´re interested in the whole package, the shirtless kid, the sparkly vampire, bella, the corny romance and the special effects, the audience cares about the characters not the actors an of course they think she sucks, they think she can´t act because of her performance of bella, , why would they watch her others films if they´re low budget and indie and think she can´t act?

    If every Kristen fan happened to live in the ten cities where the movie is being shown than WTTR would have done millions but the reality is that her fan base consist in mostly girls spreaded all over the world that have no way to attend thosw venues.

    People is always complaining about Kristen´s obvious desinterest for the fame and the whole hollywood trick and then complain for her movie choices, characters and box office results, mocking her as a flop but I think it makes sense, it is coherent, she´s not a movie star and she is not trying to become one so, Why is everyone trying to juge her like if she were one or even trying to become one?

    She has the opportunities, she could easily pick box office movies like romantic comedies, action films, slash, typical horror-suspense etc, but she doesn´t and Guess why? BECAUSE SHE DOESN´T WANT TO BE A MOVIE STAR

    SHE HAS BEEN CAST AND BEING CAST IN PRODUCTIONS THAT WANT THE ACTRESS NOT A HOLLYWOOD STAR, IT IS THE PRESS AND THE DISTRIBUTION COMPANIES THAT MAKE THE STUPID CHOICE OF RELAYING THE SUCCES OR NON SUCCES OF THE MOVIE ON HER TWILIGT FAME WICH SUCKS.
    If twiligh were a good saga of movies, than, maybe, people would have shown up at the theaters. The only way Stewart would get people to see her movies is if she chooses to do a good filM with comercial opportunities to succeed. She doesn´t seem to be interested right now.

    Would she change her mind? I don´t know

    excuse the bad english, is not my first lenguage.

  5. Ana/Brazil

    Actors make all the time good and bad movies. Kristen Stewart is young, true to herself and has the right to do what she wants. I'd love to see her in a beautiful and lovely comedie. I hope one day she will do something with Johnny Depp like Snow White. He would be creative and smart like she is. I love her movies and her movies have always bad distribuition. Runaways was only in Rio and Sao Paulo. I could see it and I loved it. I like Walter Salles very much and thanks to Kristen I decided to read the book On the Road. I loved, too. Sometimes I think Kristen Stewart's choice is different but somehow very interesting. Twilight is Kristen Stewart. She is in almost all the scenes and she does a great job.
    I wish her the best in her career and I hope she continues to work in what kind of movies she is happy. It's not fair to compair big movies with small one. What is a movie star? Sandra Bullock, best and worst actress in the same year , love Sandra and her movies. That's what I'm talking about. Who is a movie star now in Hollywood? This is so cliche. Does Kristen want to be one? Does it mean a lot for her? Let's leave her in peace with her movies. If you don't like it move on..See the others…There are so many. But please don't judge without knowing all the facts.

  6. Dave Smith

    As for paydays…..Kristen earned $2 Million for Twilight, $12 Million + gate for Eclipse, and $25 million + 7.5% = 41 Million (approximately) for both Breaking Dawns. LOL I LOVE this kid! And we wonder why people shovel piles of Cr#% her way on the internet. LOL Seriously though……she is doing these oddball films because she wants to do what she loves, and Twilight finances that.

  7. Dave Smith

    Let's see……. We have a critically acclaimed film, with an academy award nominated actress, (Melissa Leo) a multi Emmy winning actor, (James Gandolfini) and a multi-millionaire, mega Teen Heart-throb actress, (Kristen) The producers behind this film could not think of a way to market it with all of that going for it? I should get in to that business. I live in CHICAGO and it is nowhere to be found. Also the producers did not pick Kristen for being a crowd draw, they picked her because she is a wonderful actress. IMO, anybody who doesn't think Kristen can act is not familiar with her other work, such as The Cake Eaters, Speak, and a long list of other Indie films.

    Another thing that could be counted against it, is that it is a straight drama. The average movie-goer wants tons of editing, shaky cameras, a love story backdrop, and a bunch of stuff blowing up. I think of the film, “In the Bedroom” as a gold stndard for dramatic film. I am sure it sold a lot better than this, but would pale in comparison to The Transformers! LOL

  8. Meg 30

    I agree 100% with WOW. Kristen Stewart acts where she wants to. That´s her life. A lot of actors make good and bad movies. That´s normal. See Sandra Bullock: best and worst actress in the same year. I just love Sandra, too. She´s simple, talented, sweet and so is Kristen Stewart. Twilight is Kristen Stewart, without her, there´s nothing. She plays an excellent Bella. Her choice for indie movies is her decision. She is 20, young, let´s her try. She has the right. She is not Ashley Greene and she is not Natalie, too. Even Johnny Depp made a pair of bad movies. I just love him including his bad movies because it is a risk. Imagine how could be easy for Kristen to be in a lovely comedie with some handsome actor. She prefers other kind of actings. Sorry for my English. By the way I´m not a teenager and been a mother of 2 kids. I really apreciate Kristen´s steal and I will support her job in anyway I can. Runaways had a horrible distribution in Brazil. Only in Rio and in Sao Paulo ( 2 screens). Remember me, for example, had even outdoors and promotion on TV and the movie was from North to South in the same day in many, many screens. I don´t compair actors just saying. I hope Kristen will work with Julianne Moore, Johnny Depp. I´d love to see her as Snow White. But I respekt her!! I wish her the best! I really wanted to see her with someone creative, smart, simple just like her. Johnny Depp is the best for that, acting is his blood. I really want to see her in a cool movie without twilight. She was good in Adventureland. The best for me.Total free and pretty, no pression …just being herself.

  9. G

    @tam. I find that surprising Kristen filmed it after filming twilight but before twilight was released. If I were james g I would be pissed.

  10. Alt Film Guide

    @tam @selene,

    Thought this might be of interest:

    Giovanni Agnelli, WTTR producer, is asking for suggestions re: how to expand WTTR awareness beyond Kristen Stewart's fan base on Twitter.

    http://twitter.com/#!/GiovanniAgnelli

  11. tam

    @G

    I read rumours that Kristen got the biggest paycheck but that doesn't make sense. They filmed the movie when she was still an unknown.

  12. tam

    WTTR didn't have a lot of buzz at Sundance. It had a little like a lot of other movies. The real Sundance favourites were Blue Valentine and Winter's Bone (they used free promo through festivals to promote it). WTTR isn't one of them.

    >If the campaign were equal, the two movies should do good at the two first weeks and the average rate for TKAAR should be at least the double of the one of WTTR but WTTR should have a very good average number in the first weekend.<

    No. Your theory is that WTTR is as good as TKAAR but that's not the point. Look at the critic reviews on Rottentomatoes. WTTR is far apart from TKAAR.

    To make it more clear I compare them.

    Why should you watch The Kids Are All Right:

    - Acting performances: Annette Benning, Julianne Moore, Mark Ruffalo are going to be nominated or will even get an Oscar
    - The story is amazing. One of the best movies in 2010.
    - Rottentomatoes: Critics loved it.
    - Buzz: Everyone is talking about it. I need to see it so I can talk with them about it.

    Why should you watch WTTR:

    - Melissao Leo and James G. are good. Kristen isn't as good as the other two but she's also good.
    - Plot: Very weak plot. The movie is full of cliches.
    - Rottentomatoes: Not good. Average.
    - Buzz: ……No. Some gossip mags are talking about it.

  13. G

    @t.n.b. I agree they still have to earn it which goes to my point that just because Twilight is raking in the money the indie's shouldn't just automatically give her top billing. It is my belief that once Twilight is over and done with and has died down you will only see Kristen in Indie's. As for the other two I am not sure where they will end up but now a days when anyone can be an “actor” (reality shows that put just anyone on tv for a ridiculous amount of money) the craft is not what it used to be. Actors like Paul Newman, Marlon Brando, Robert Redford, Meryl Streep are few and far between. In WTTR, top billing should have went to James and Melissa. Which I guess is a strong statement considering I haven't seen the movie.

  14. wow

    wow, not a lot of people are Artistic enough to understand this movies… this ACTORS… its shameful how one just posts their thoughts, and judge this people… I love R.Pattz movies, Love Kristen S…. specially when RP is not acting like an american.. lol just being him self, with accent and all. Kristen - is a good performer/she doesn't go for the $$$ she play these roles because its interesting to her.. shes doing what she loves to do, and I love that.. movie star?? who is a movie star? lets say “Sandra bullock” she did movies that failed, love her too… All I'm saying is, Actors/ are artists that performs. some in big movies, some in bad.. OMG dont tell me You guys find Dar knight with Katie Holmes GOOD? lol PLEASE!!! if you dont like the movie, dont talk about it.. come on now..

  15. T.N.B.

    @G K. Stewart was pretty good in Adventureland. I'll give you that. Out of the three Twilight kids she has the most acting talent but she need to hone and channel it. I already said none of these kids are movie stars and they should not be treated as such. You have to earn it and they have not.

  16. selene

    Really sorry by my English above! I am at my phone and didn't re-read the post before send it. Sorry! As I said above English is not my first language!

  17. selene

    Tam,

    I don't saying it at all!!!

    Although I don't think the acting is superior in one film or other, the two film had soberb acting performances of all actor involved!!!

    Acting performances are not in question here!

    And it is in not question the total gross in BO include the average of the first weekend.

    Annette Bening and Julianne Moore are old reference names for the target audience and just for curiosity any movie goer of rate R audience would go to see it just to watch these two actors lesbian characters. Just for this point the gross woulb superior.

    TKAAR has a amazing script and really is one of the best films of the year! But it is not in question here also because during Sundance the two films have the same buzz and also after.

    Awards is another story…. The movie and the actors are been indicated as candidates because there is a especific promotion work from the productor of the movie. everybody knows that Melissa Leo are been indicated as probably candidate for the Fighter because they doing a massive campaign for this, although she could by Conviction or WTTR. Is is amazing and for sure she bombs in all three movies.

    The question is several movies this year had award buzz during Sundance with amazing actors, Cirus, Jack Goes Boating per example.

    The question here is how the media guys did the promotion campaign for TKAAR for the general audience rate R to know of the existence of the movie. Was it a online viral campaign or a traditional one or was a mixed one? where was it release? Which type of theater? The theater was old one without parking lot or a new one type in shopping centers?

    All these factors are important for the target audience rate R!

    If the campaign were equal, the two movies should do good at the two first weeks and the average rate for TKAAR should be at least the double of the one of WTTR but WTTR should have a very good average number in the first weekend.

    If it didn't happened, these key questions above are very relevant ones!

  18. tam

    But you have to understand that one movie is better than the other one. It doesn't matter which promo WTTR could have gotten. It still wouldn't have the same gross as The Kids Are All Right. TKAAR is one of the best movies in this year and could even get nominated for the BP Oscar.

    The things you're ignoring are the reasons why people watched it. You make it sounds that it doesn't matter that TKAAR has superior acting performances, superior plot and superior critic reviews.

  19. Selene

    Tam,

    ***You can't compare them because The Kids Are All Right movie had a lot of buzz. People are predicting at least 4 Oscar nomination for that movie.

    The critics also loved it and gave 96/100. WTTR on the other side only got something about 50/100.***

    THAT was what I was talking about!

    #Forget about the buzz, because the 2 film had it, since Sundance!

    #Forget about the movie's critic reviews because some films have a better review and fail in BO and the reviews for WTTR were not that bad. It was good not excelent as TKAAR was.

    #Forget the 2 main actress names! That of cource helped the movie get attention!

    #Forget about how were interesting to see how the these 2 A list actress performance as lesbians!

    #The two movies were rate R, were drama, were made with a 4M budget, the 2 of them had a limited release and were premiered in Sundance.

    What we were talking about in here, in this discussion, is “What is happening in terms of promotion of these indies films that ones successed in the BO and another ones not?”.

    -Was it, Lack of online viral campaign?
    -Was it, Lack of traditional viral campaign?
    -Was it, the chosen cities for the limited release?
    -Was it, THE chosen THEATERS and their location, for the limited release? These theaters are on streets and dont have parking lot or they are in shopping centers and malls?
    -Was it, the chosen weekend for the release?
    -Was it, The Studio, Producers or Destributors, whatever, campaign for awards for the movie and the actors, with screenings for the right people?

    Did you get now???

    All compares of films with different types (drama, ron-con, suspense, SciFi and action) are wrong if they are not the same kind, because this means different kind of audience and different average age of the audience.

    So these two movies are perfect for us!

    What these people did for The Kids Are All Right that the people didn't do for Welcome To The Rileys?

  20. tam

    >The best example for us to analyse against WELCOME TO THE RILEYS is THE KIDS ARE ALL RIGHT!<

    You can't compare them because The Kids Are All Right movie had a lot of buzz. People are predicting at least 4 Oscar nomination for that movie.

    The critics also loved it and gave 96/100. WTTR on the other side only got something about 50/100.

  21. tam

    A movie that brought the budget back and made money for the distributor ISN'T a flop.

  22. G

    I just have one thing to say about all the comments. Just because something was a good book, doesn't mean it will make a good movie. I am a twilight fan and a Kristen Stewart fan. However, Kristen does not bring Bella across on screen. There is too much of Bella missing. Eclipse was my favorite book and I hated the movie. (and am very doubtful about breaking dawn) I have seen all of Kristen's movies except Welcome to the Rileys (I live in Canada) and the one I liked the best was Adventureland. Because of Adventureland, I would like to see Welcome to the Rileys however since it is not doing well in “10” theatres, the chances of it showing where I live in Canada are doubtful. I think it was wrong to market Welcome to the Rileys just on Kristen, James and Melissa are strong actors in their own right and should have been the main target. Just because Twilight is big doesn't mean that Kristen should always get top billing. What a lot of Kristen fans forget is the when Twilight first came out, Kristen did not talk positive about it, going so far as saying some of the writing was ridiculous. This attitude I believe has continued thru the saga which is why there is so much of Bella missing. Again I like Kristen Stewart but I can see her faults and the fault of these indie film giving her top billing just because of Twilight.

  23. T.N.B.

    @Zac That should have been your clue. K. Stewart will never be a movie star. All she makes is bombs that no one wants. She ruined any chance she may have had by wasting time on Twilight. I could be proven wrong but in five years I will bet none of these kids will be working. There is a VH1 'where are they now' waiting to be made. You should watch Mia W. Rooney Mara, and Jennifer Lawrence for greatness.

  24. Selene

    >>>>I don't *think* I said viral marketing can be “super effective” as I don't think it generally is. ;)

    You're right. That was ME! (using my own altfg account in this second attempt at posting this comment.)
    *I* think it can be extremely effective (“The Blair Witch Project”) if it's done right. Now, what “right* is, I wouldn't be able to tell you. Else, I'd be a top marketing guy earning millions…””””

    THe online viral marketing only is effective if the movie has a 25 or less target audience. Your example (“The Blair Witch Project”) is a perfect one.

    Any online viral (or not) marketing for movies that the target audience above 25 or more don't work! Maybe, at least for the next 10 years…

    Because, people from 35 to 70 years old didn't born at the internet era! The majority of them don't use internet like us! I am a rarity! I am a 49 years old and I am here! Only because I am an architect who works on your own I always use the latest technology and latest generation of communication for maximum ease of life and get with it more independence. All my friends and most people that I know above 35, just use internet to work, exchange email, skype or MSN. Only a few use FB and Orkut and none of them use twitter.

    That is the reason why some analists, as you said fail to preview through the internet buzz how a movie will do in the BO!

    Do a movie for children, teenagers or people in their 20s and you will have a good of the movie performance through tweets, FB, LJ and bllogs in general! The online viral marketing only is effective!

    Do a movie for rate R audience, that are not action, suspense, terror or ron-con, you will have only a good performance through the tradional viral marketing!!!

    I said it to Welcome to the Rileys producer during the marketing campaign time and also said that if Gandolfini and Melissa Leo did not do talking shows and interviews on tv shows or in magazines or newspapers of general circulation, the marketing campaign would fail! I have not seen anything with Gandolfini and only one interview with Leo in a morning news program on FOX.

    The best example for us to analyse against WELCOME TO THE RILEYS is THE KIDS ARE ALL RIGHT!

    The two movie were indies, rate R audience, with 4M budget, premiere in Sundance.

    Beside, of cource, the two main actress names and the interesting subject of the movie, what did they do, in terms of marketing, for make the movie known by the rate R audience? What did they done that the people from WTTR didn't do?

    What?

  25. T.N.B.

    @Tam I can't compare because one had a big opening and one had a small one. I'm just saying they both flopped badly for what they were and proved Twilight people aren't supporting the stars in other movies.

  26. zac

    T.N.B.,

    I was rooting for it, though I wasn't sure how well it would do considering that two other Kristen Stewart movies (well, “perceived as Kristen Stewart movies”), The Runaways and The Yellow Handkerchief, didn't do well at all this year.

  27. tam

    Did you even read the reviews? The thing they hated the most was the 9/11 end but it still made $19 million. People from other countries didn't have any problem with that.

    You don't sound like you have read Water for Elephants. It's a good book and I would watch it even without Rob being in it.

    And don't compare Kristen's movies with Rob's movies. The Runaways could only achieve one third of the production budget.

  28. T.N.B.

    @Tam Remember Me is on the short list for worst movie of 2010. 27% on Rotten Tomatoes
    http://www.rottentomatoes.com/m/1211619-remember_me/
    Welcome to the Rileys got 54% Not fresh. Water for Elephants could be worse than Remember Me. You haven't seen it. I say the same to the K.Stewart fans who go on about On the Road. Those movies might suck.

    R. Pattinson is 24. K.Stewart is 20. T. Launter is 18. New talent pops up every year. There is a shelf life for them all. Go back and look at big young stars of the 80's and 90's. Only about 1% are still able to make movies.

    @Zac I'm shocked that you thought Welcome to the Rileys would be an indie hit. It should have been made for cable television. I think even K. Stewart's fans are tired of seeing her play the depressed character in boring movies all the time. My advice to her is switch it up or retire for good.

  29. tam

    Remember Me did well for a indie at the box office. If you know one REAL reason why it was bad then name it. Getting the budget back and making money for Summit is a good thing.

    Rob is a young actor and didn't do a lot of movies before he got famous. That's how it works. You make a movie which makes you famous. There is nothing wrong in it.

    >It still stands that he is not taken seriously and probably won't ever be.<

    He filmed Water For Elephants this summer. It's an amazing book.

  30. T.N.B.

    @Tam it did well internationally for the same reason all the other Summit Ent. movies do well in those territories. Summit is the envy of Hollywood because of their foreign presale deals. Robert Pattinson is not a movie star either. He has a string of flops on his record. If Harry Potter and Twilight didn't exist he would not be in movies today. It still stands that he is not taken seriously and probably won't ever be. Remember Me considered one of the worst movies of 2010. It's the Mark Hamill thing all over again. Sometimes the role is bigger than the actor. You are doing the same thing you accuse the K-Stewart fans of doing. Your star isn't as big as you think.

    Action movies don't always hit but Abduction's budget is forty mil; hardly large. Lionsgate marketing team is on a hot streak. I bet Abduction does at least seventy mil domestically and at least ninety mil worldwide. This does not mean T. Lautner is better at acting than the other two just that his box office will be better. There is no real proof that any of these kids will be able to become real movie stars.

  31. tam

    >I hate to break it to you but a movie playing on over 2100 scr. that doesn't even do twenty mil in it's whole box office run is not well. It should have done that or close first weekend. There isn't that much faith in Pattinson as you think or Bel Ami would already be sold in the 3 big markets.<

    It doesn't matter if it made over $20 million or not. It was only an indie movie and performed well for its budget.

    And if there is no faith in Robert Pattinson then please explain to me why it made over $35 million internationally with zero promotion.

    Taylor didn't even sell one movie. You're just expecting his movie to be a hit because it's action. You know expensive action movies are also flopping.

  32. T.N.B.

    Tam you wrote 2) RM performed well at the box office.

    I hate to break it to you but a movie playing on over 2100 scr. that doesn't even do twenty mil in it's whole box office run is not well. It should have done that or close first weekend. There isn't that much faith in Pattinson as you think or Bel Ami would already be sold in the 3 big markets.

    I'm a neutral person here not a Twilight fan or a real fan of any of them. I keep up with the entertainment industry. Harry Potter and Twilight are phenomenons. The stars of those series are not movie stars. They are interchangeable. Hollywood doesn't know if any of these young stars can break out.

    I'll say this about K-Stewart. Once upon a time she was doing good movies. After Into the Wild with Penn I thought she was on herway. Her career has largely been a disappointment. I understand Twilight is badly written, but I don't know why she signed on in the first place knowing this. She hasn't grown as an actress and her characters are all the same. I'm including Jett in that analysis because I thought K. Stewart didn't play it well enough. Welcome to the Rileys is bombing horrifically. I never expected anything less. K. Stewart is not a movie star. Unless she changes she never will be.

    T. Lautner has a movie coming out next year. He can easily beat the box office of the other two because it's not hard to sell an action film. I'll expect Abduction to do twenty mil or more in the first week. I'm not saying it is a great movie but we all know what sells and movies like Welcome to the Rileys and Remember Me just do not.

  33. tam

    @zac

    I completely agree with you and 'Please Give' is the perfect example for a small movie with a high average.

    I just wanted to say to the other poster that 127 Hours is likely to have a bigger promo because of the director, actor, good reviews and buzz during festivals.

  34. DrownInIt

    Zac,

    Fair enough.

    Thank you so much for taking the time to respond and elaborate. :)

  35. zac

    >>>127 hours costed $30 million and WTTR around $4.5 million. Shouldn't we compare it to other indie movies with a small budget?

    My point, in answer to a commenter's remarks, was that movies at few locations can bring in lots of $$$.

    Here's one indie that cost $3m, featuring no stars or star-director:

    http://boxofficemojo.com/movies/?id=pleasegive.htm

    Opening Weekend: $118,123
    (#34 rank, 5 theaters, $23,625 average)
    “Please Give” went on to make more than $4m in the US/Canada.

  36. tam

    >Exactly. There was no big studio/media push behind the film like there was for 127 Hours. How many ads did you see for the film on websites? Zero. PR firms did their jobs but there were no Google AdSense or other ads at all. <

    127 hours costed $30 million and WTTR around $4.5 million. Shouldn't we compare it to other indie movies with a small budget?

  37. zac

    DrownInIt,

    Now … we'll have to agree to disagree on Goldwyn targeting — or not — Stewart's fan base.

    The promos (photos, clips, text) we received — we got a lot of press materials from them — and that we saw elsewhere almost always focused on Stewart's character. Whether they did a good job in raising awareness/interest, is a different matter altogether.

    I haven't read an insider's analysis on the WTTR marketing, yet. That would be interesting.

    >>>there's nothing suggesting Twilight fans will follow the main cast to other projects…

    Fully agree with you there.

    Once again, thanks for sharing your thoughts.

  38. zac

    tam,

    Got it.

  39. Alex

    I think Kristen Stewart isn't a movie star, yet. She's the main character in a teen saga, in a women fandom. 15 years old girls won't go to see WTTR, they're busy swooning collecting Justin Bieber pics. Kisten is an amazing actress, my point is she has to pick their roles carefully now. If she wants to do indies which “nobody” will ever see, besides on DVD that's fine. But if she wants to do something like The black swan maybe something more commercial has to come first in order to become a real movie star. I mean Natalie Portman did V for Vendetta before the black swan. She needs an adult fanbase.

  40. zac

    >>>>I don't *think* I said viral marketing can be “super effective” as I don't think it generally is. ;)

    You're right. That was ME! (using my own altfg account in this second attempt at posting this comment.)
    *I* think it can be extremely effective (“The Blair Witch Project”) if it's done right. Now, what “right* is, I wouldn't be able to tell you. Else, I'd be a top marketing guy earning millions…

    There have been studies about online viral marketing and the influence of social networks re: a movie's box-office take. Some analysts have been able to predict a film's initial grosses by tracking the online buzz on Twitter, Digg, Facebook, etc. (They're not always on target, of course.)

    Admittedly, I take those studies with a grain of salt. But there seems to be some strong (however circumstantial) evidence out there pointing in that direction.

  41. E

    It's frustrating to read this article as I have been tracking WTTR for months in hopes of a showing near my home. I among a slew of others from FLA to VA would go see this movie. It dissapoints that so many states and fans are left in the hands of NYC,LA and Boston to generate entertainment that is already desired greatly. Strong topics aren't foreign in these cities of America so the draw isn't as big, bold or brave to go view. You gotta give to the unseen…

  42. Natasha Roberson

    Thank you Mr.TP,viewed the movie on sunday afternoon and loved every moment of it. looking back on my life i saw a little bit of me in every one of these ladies. i think this is a great girl movie for you to take your young grandaughter,sister,niece, cousin or any younglady to see and afterwards go sit down and talk about.I'll share my thoughts with my daughter when she sees it. :-))

  43. amel swan

    I'm very dissapointed WTTR not play in my country, I'd really want to see kristen stewart acting in that movie n I always hoping that I can watch on dvd.

  44. “A movie like 127 Hours has Fox Searchlight behind it and there was interest in Danny Boyle's directorial efforts after Slumdog. Rileys had an almost unknown director. It is also not Kristen Stewart's movie. Golden Globe winner James Gandolfini was the lead and Oscar nominee Melissa Leo was the co-lead.”

    Exactly. There was no big studio/media push behind the film like there was for 127 Hours. How many ads did you see for the film on websites? Zero. PR firms did their jobs but there were no Google AdSense or other ads at all.

    “Reality 4- The film got very mixed reviews. Pretty much all critics agreed that the best thing about it was the performances and for some, that wasn't enough to sell them on it.”

    Also true but I had no problem with the way the film was shot though I centered on the performances in my review: http://film-book.com/film-review-welcome-to-the-rileys-2010/

    “I don't *think* I said viral marketing can be “super effective” as I don't think it generally is. ;)”

    The viral marketing for Snakes on a Plane was huge. They re-shot some of the film because of it and the film still bombed. It wasn't the PR's fault. That particular film was idiotic.

    WTTR didn't even have viral marketing. Only die hard fans know it is in theaters and most can't see it because they do not live near an arthouse theater.

    Availability was a major hindrance for this film. It's DVD and Blu-ray sales should be large though.

  45. gwendolyn

    This article is so unfair to Kristen Stewart! It is rated R so right there her major fan base is cut out. I am a fan that lives in the midwest and WTTR isn't showing anywhere near me so I will have to wait for the dvd.
    Kristen is a really talented actress and whether the media likes it or not she is very popular and successful, yes mostly due to her exposure from the Twilight films. I think the media hates the Twilight series because Stephanie Meyer is a conservative writer with good values and morals and heaven forbid that be promoted to the public. Hollywood needs to take note, we want REAL love stories we are sick to death of lust stories!

  46. tam

    >here it is error in your analyse!

    In the middle of the week 4 or more theater stopped to screening the movie in NY. So it didn't screening in 10 locations this week.<

    Week 4? The movie didn't even arrive week 4. The only locations that changed were in LA. Two theaters stopped screening it and two other theaters adopted it.

    But all in all. The movie WTTR had A LOT of promo. Commercials, billboards in LA and Kristen visiting late night shows. Everything what small indies don't have.

  47. tam

    I can explain it. I know why a movie with so much buzz has a small audience. The fans of Kristen Stewart are LOUD. If someone discouvers a vote then they're sending everyone to vote for her multiple times. In every vote she wins. Even in fashion votes where she looked really bad she'll gonna win because her crazy fans are voting for her.
    People could get the idea that they're a lot of them but we see in these numbers that it's the opposite. They're just LOUD.
    After all nobody wanted to buy the movie during Sundance. So the fans bombed distributors with emails.

    I just don't understand why the distributors of Kristen's movies are getting the fault. They're paying a lot of money for commercials, big billboards and even premieres (The Runaways). Kristen also visits a lot of late night shows to promote her movies. Normal indie movies don't have this and they still perform better. Why? Because they're probably better movies.

    The last two things.

    1) No, her talents aren't wasted in the saga. She's the worst thing in it. The acting is unbelievable bad.
    2) RM performed well at the box office.

  48. Selene

    Zac, Thanks for your return.

    As usual, your are awesome and always open to exchange experiences and thoughts.

    Good discussion!

    Very thoughtful to do another article analyse about the subject.

  49. DrownInIt

    Bringing the rest of my comment over here as it's more apropos-

    I actually don't think Goldwyn targeted Stewart's fan base (in fact I could say almost definitively they didn't) but I don't think Goldwyn targeted anyone. They honored their theatrical commitment and fit in some TV spots where they could but they didn't actively market the picture.

    The story has become about Stewart because that's the internet's primary focus as a larger portion of her advocates (and detractors) are online than anyone else involved with the picture but it's self-perpetuating and I don't think it moves out to any real world assessment of how the film was handled.
    Goldwyn definitely wasn't encouraging or even acknowledging the Twitters and FBs devoted to WTTR.

    I don't think the ltd marketing they did emphasizes Stewart either. She's included on the one sheet and in the trailer, but I don't think she's highlighted (aside from being one of three cast members).

    And the “Twilight” factor totally distorts Stewart's box office potential as well. She is an extremely gifted actress (and some would argue her talents are wasted in the saga) but Twilight isn't popular bc of her. It's popular and she happens to be a part of it; there's nothing suggesting Twilight fans will follow the main cast to other projects (as we learned with Robert Pattinson and RM in March which did fine, but not exceptionally well).

    People (on the internet) want to call her a movie star and the reality is she's not (yet). She's extremely popular in a very specific context, outside of that, it's a free for all and WTTR always already had a niche audience.

    All that said, I don't think you were *blaming* Stewart or her fans. I just think WTTR had a lot working against it and ultimately, Kristen's *status* plays little to no role in why it didn't perform.

    FWIW, Mao's Last Dancer is an adaptation of a popular book.

  50. DrownInIt

    Alternate take on WTTR situation-

    Reality 1- it is a tough marketplace for independent films. Tougher for indies that go out theatrically. Tougher for indies that don't have a clear logline, clear narrative and/or are a tough sell.

    Reality 2- WTTR was not a studio indie. It didn't even go out through a mini major like LGF or TWC. 127 Hours and NLMG are ridiculous comparisons, they went out via studio. Sony put up money for P&A for WTTR, they did not release the film.

    Reality 3- Goldwyn didn't do anything to position it. TYH didn't do much for them (despite IMO being a really quality film) and another kind of sad, small cast character study didn't inspire them. It hurt that advertising was more expensive because of the election.

    Reality 4- The film got very mixed reviews. Pretty much all critics agreed that the best thing about it was the performances and for some, that wasn't enough to sell them on it.

    Reality 5- the internet, while a nice sampling, is not a good indication of where real dollars come from. People online are rabid (us included) in their support and exaggerate general interest. Viral campaigns only work if they start to reach people not online. We all love talking to each other, but very, very few of us were in the position to extend #WTTR marketing beyond the already existent online fanbase.

    Reality 6- PayTV and VOD have inhibited indie theatrical release considerably. If you live in a major city, why go to the theater when you can see a variety of relatively new (or brand new in some cases) smaller indies on your TV at home? Only if you've been given reason ie; critical acclaim or word of mouth.

    Kristen's fanbase was not and should not have been part of the discussion of the film's success. It would have been a nice bump, but WTTR needed adult urbanites who go to the theaters on any given weekend to show up and for any one of the reasons above, they didn't.

    It is a good movie and it will be seen but so much of its potential was out of the control of any one entity (fans def included.)
    The movie will likely do well on DVD and VOD and make some real money via those platforms.

    http://www.twitlonger.com/show/6siptt

  51. Selene

    BTW, I am @luacheia99 in the twitter and I follow.

  52. Selene

    BTW, sorry for my poor english but it is not my first language! lol

  53. Selene

    “”I can't figure out why that happens when the film's target audience is aware that the movie they want to see is out there.””

    here it is error in your analyse!

    In the middle of the week 4 or more theater stopped to screening the movie in NY. So it didn't screening in 10 locations this week.

    Lets see:
    1)The target audience of WTTR not use twitter
    2)The target audience usually don't read critics in blogs but in newspapers and magazines
    3)The target audience don't have Kristen as a reference, because first she was a child actor and after a teen actor who did mostly indie movies and never did a Disney type of movie or a TV Series. I can ashure you that ALL Kristen's fans who live in the cities as well fans other cities, went to see the movie several times. First in several festivals and after the release. There are people who travel 4 hours to go and see the movies, others came from Canada per example. There are a huge fan base but most of them don't live in NY, LA and Boston.
    Gandolfini is well known but hate interviews! Melissa Leo is only now became a reference for the general audience.
    4)The target audience get the reference of a movie also through trailers inmajor films.
    5)The target audience don't like to always go to Art Movies Cinemas, they prefer cinemas in shopping centers.¨
    6)A good reference for the target audience is Award Buzz.

    So… Lets see… Months before the release of Black Sawn, 127 hours, Nicole Kidman movie and Conviction, Fighters and The King Speech, even without see the movie and the acting, movie's critics and award analists already were saying thatthe actor were in the list for nomination. The studios already were doing private screenings and promoting the movies and acting skills with the right people for elevate the chances for nominations.

    So…

    Did you see the differences between the movies, their promotion, marketing campaign and work from the studios to turn it candidate for something???

    WTTR didn't have any of these things!

    Beside it all Rotten Tomatoes, Review Intelligence, Metacritics didn't atualized the page of review of the movie, so… A LOT and I can say for sure A LOT of positive reviews, because I have most of the critics, were there to be picked up and they didn't, even from A list critics and sindicated critics.

    Also beside the movie is a drama with a more European Style (slower, less music, more character driven) about fellings of lost, love and solitude.

    Nicole Kidman movie is also based in what some critics clame to be “full of gliche and commom theme”, but because it is a Nicole Kidman drama movie, its ok! to be this way and probably will be in the list for the awards.

    if you read the critics of Welcome to the Rileys made by french, german, UK and aussie critics, you will see another vision from the critics of the movie, the director, the acting and even of the screenwriter.

    You have a difficult problem to solve in US cinematographic industry!
    The Studios per one side only want invest big money in remakes, movies for male or male teenager, ron-con and movies for children. The rest is call indie!!!
    US cinematographic industry rule the market inside US and worldwide.
    People like Mery Strepp and Dustin Hoffman, between other would not be household names if they had started their carrers now a days!

    To finish, your analyse should wait all these factors, when it is saying for the general audience that the movie in doing bad in the box offices just because some fan base actor don't buy tickets or the target audience is not interesting.

    I can ashure you 127 hours has a very diferrent target audience of Welcome to the Rileys. Beside It is weird because it is a movie of one actor based in self inflict amputation. I ca say it is almost a action movie not a drama.

    I hope I have succeed to express my thoughts about the subject and you post your thought about what I said.

  54. Kim

    Due Date is the funniest movie I ever seen!
    Go see it!

  55. zac

    @Selene

    Thank you for writing and for the lengthy analysis. One thing: According to Box Office Mojo, WTTR is still playing at 10 theaters — whether they're the *same* theaters as last week, I don't know.

    ******
    @forshame

    WTTR was sold as a Kristen Stewart vehicle. That's why the article was about her. No putdown was intended (unlike your unnecessarily mean-spirited comment) and I can't understand why anyone in his/her right mind would see it as such.

    ******
    @Drown

    I don't disagree with you. Much to the contrary (except that viral online marketing can be *super* effective). However, movies can be — and at times are — sold on the basis of its star.

    Those movies will not last long or go wide if audience interest doesn't expand beyond the fan base of said star (or star-director), but they'll have at least a good opening weekend (and quite likely second weekend as well).

    Goldwyn's “target” audience was clearly Stewart's fans — Twitter and other social networks were supposed to be good venues to reach them.

    That didn't happen with WTTR, which, additionally, has been buzzed about since Sundance back in Jan./Feb., where the performances (especially Stewart's) were generally praised.

    Kristen Stewart's fault? Of course not. It's just something that I find puzzling.

    I've posted a follow-up article on Stewart & WELCOME TO THE RILEYS' box office here:

    http://www.altfg.com/film/harrison-ford-kristen-stewart/

  56. bee

    willow just your statement about how young kristen fans are tell me something about you and your aledge statement she supposed to have made coming coming from a gossip maz. was all a lie she in rio now taken pictures with fan at the air port so spue that crap so where else I have personaly met kristen and i can tell you she is a wondful young lady it so sad that media and people like you want to lie about her so sad.

  57. Puaena

    Willow: Not sure what it was that I wrote that indicated I was young since I made it clear that I was limited by geography, not age, in being able to see the film.

    But thank you for making that assumption that Kristen Stewart fans are young. Young at heart? Yeah, I'll take that.

  58. Willow

    I think this proves yet again how young Kristen Stewart fans actually are. You can tell by the replies written by the two fans here that both of them are very young. On top of that Kristen's fans love her as Bella. Kristen knows she has a young fan base but insist on doing movies that they can't see and now she has announced she will no longer take pictures with fans. I don't understand why Kristen keeps trying to put so much distance between her and her fans.

  59. Puaena

    Zac: Thank you for the follow up response. I appreciate it.

    I have an idea why it is underperforming. I think Kristen fans showed up as much as they could but the middling reviews probably didn't bring in anything to build on that base. It didn't really have a unique hook. It is a rarity in that it is completely character-driven. With “127 Hours”, it has a hook and some great word of mouth/reviews that preceded it. Franco isn't a big name but Doyle has a great track record and Ralston's story was a known entity. Plus it had the curiosity factor of “Who is going to pass out?”

    I really want to see WTTR, but I'm realistic too. It is a modest movie. That it even got to theaters is a wonder in this climate.

    That said, I still hope it comes to my area. I like character-driven films but there aren't a lot out there right. Not in theaters anyway and it is frustrating.

  60. Meg30

    Puaena,I live in Brazil and just like you I wont´t be abble to see WTTR. It´s really sad. I don´t care if other movies are making 1M or not. I do love Kristen´s acting and I think she is the best thing in Hollywood from years. Like so many actors she will make wonderful and bad movies, too. That´s always a risk. I support her because she is true to herself and seems to be a decent person. If you go to roten tomatoes and read the history of Johnny Depp, Angelina Jolie, etc. You will see that they made sometimes a lot of money and sometimes nothing. That´s normal. We´d love to see Kristen like Julia Roberts in Pretty Woman but that is unreal. The lives of prostitutes are really ugly and I´m sure Kristen´´s perfomance is great. Sad ….People just want pretty women making beautiful scenes…Love your acting, Kristen. You are the really Johnny Depp now. Congratulations!!!!!!!!

  61. zac

    Puaena,

    Thanks for writing.

    I understand that WTTR is being shown at only 10 theaters. Many Kristen Stewart fans — such as yourself — can't get to them.

    Even so, look at the figures for 127 HOURS. It's also in limited release (only 4 theaters), but it's doing infinitely better than WTTR. That was my point. A movie starring Kristen Stewart should be making much more money even if only at 10 theaters.

    And I hope my crack about tweeting wasn't taken as something malicious or any kind of criticism. It wasn't meant to be that at all.

    I've made that crack before about movies that get countless tweets but then end up underperforming at the box office (for example: SCOTT PILGRIM). I can't figure out why that happens when the film's target audience is aware that the movie they want to see is out there.

    Thanks again for writing.

  62. Puaena

    I'd love to go see Welcome to the Rileys but it isn't showing where I live and since I live in Hawaii, it isn't like I can just drive to LA after work to go see it.

    So the crack about tweeting about it is a little misleading. I've tweeted info on it to help keep up interest and in the hopes that the film comes our way.

    I'm sort of beholden to the areas that get the film to see it in order for it expand anywhere else.

  63. manlyman

    As one of very few males in attendance, Unequivocally, it was fantastic! A must see equally for women and men. It's not TP's typical because he puts religionist and religious dogma on blast. Woopie's character speaks volume to black culture. As the most religious group in America, Blacks are easily misguided and miseducated by religious fairytales, supernatural, and religious dogma as the basics for morality and decision making. There must always be good evidence for beliefs, religious or otherwise. This is the most fundamental tenet of rationalism.

    I wanted to see it immediately afterwards because there is so much to analyze; each character has depth: so much to assess, extract and analyze. What a great discussion movie. Bravo TP!!