HomeMovie GenresAnimated Movies‘Hop’ vs. ‘Insidious’: Rocker Bunny Beats Evil Spirits

‘Hop’ vs. ‘Insidious’: Rocker Bunny Beats Evil Spirits


Your Highness: Box office bomb with James Franco and Danny McBride.

April 15 update:Hop, featuring James Marsden and the voice of Russell Brand, remained at the top of the North American box office chart on Thursday, April 14, earning $831k according to Box Office Mojo. Since Rio is opening today, yesterday was surely Hop‘s last time at the top.

Directed by Joe Wright, the thriller Hanna, with Cate Blanchett, Saoirse Ronan, and Eric Bana, took in $783,000.

Starring Russell Brand, Helen Mirren, Jennifer Garner, and Greta Gerwig, Arthur was the no. 3 movie, grossing $688,000.

Up one spot at no. 4, Duncan Jones’ mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, pulled in $601,000.

Down one spot at no. 5, David Gordon Green’s period comedy Your Highness, starring James Franco, Natalie Portman, and Danny McBride, collected $567,000.

Next in line were James Wan’s Insidious, featuring Patrick Wilson, Rose Byrne, and Barbara Hershey, with $561,000 at no. 6 and Sean McNamara’s Soul Surfer, featuring AnnaSophia Robb, Helen Hunt, and Dennis Quaid, with $479,000 at no. 7.

The Bradley Cooper-Abbie Cornish thriller Limitless pulled in $432,000 at no. 8.

Rounding out the top twelve were Matthew McConaughey-Ryan Phillippe’s The Lincoln Lawyer with $354,000, Zack Snyder-Abbie Cornish-Vanessa HudgensSucker Punch with $172,000, Diary of a Wimpy Kid: Rodrick Rules with $162,000, and, back among the top twelve, Simon Pegg-Nick Frost’s Paul with $132,000.

Gone from the top twelve on Thursday: Gore Verbinski-Johnny Depp’s Rango, which was just a few hundred dollars behind Paul.

Among the top-twelve movies, Hanna had the highest per-theater average, a meager $309. Diary of a Wimpy Kid: Rodrick Rules had the lowest, a dismal $57.

Also among the top twelve, four movies were down; eight were slightly up. Hop posted the highest Wednesday-to-Thursday drop-off rate, down 8 percent. Paul posted the highest attendance increase, up 6.5 percent.

Photo: Your Highness (Universal Pictures)

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Natalie Portman, Your Highness

As usual, the North American box office was down across the board on Wednesday (April 13). My prediction that Hanna would remain on top throughout the week turned out to be wrong: though a kiddie flick, Hop, featuring James Marsden and the voice of Russell Brand, returned to the top of the box office chart, earning $903k according to Box Office Mojo.

Directed by Joe Wright, Hanna was down one spot at no. 2 following a steep 25 percent drop, taking in $803,000. The thriller stars Cate Blanchett, Saoirse Ronan, and Eric Bana. Though performing better than expected, Hanna has yet to reach $20 million. Cume after six days: $15.21 million.

Starring Russell Brand, Helen Mirren, Jennifer Garner, and Greta Gerwig, Arthur was the no. 3 movie, grossing $707,000. Arthur has yet to reach $15 million. Cume after six days: $14.71 million.

At no. 4, David Gordon Green’s period comedy Your Highness, starring James Franco, Natalie Portman, and Danny McBride, collected $580k. Cume after six days: $11.49 million.

At no. 5, Duncan Jones’ mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, pulled in $570k. Compared to the box office take of last week’s releases, Source Code‘s $30 million cume after 13 days looks downright phenomenal. (By its sixth day out, Source Code had taken in $18.46m.)

Next in line were James Wan’s Insidious, featuring Patrick Wilson, Rose Byrne, and Barbara Hershey, with $546,000 at no. 6 and Sean McNamara’s Soul Surfer, featuring AnnaSophia Robb, Helen Hunt, and Dennis Quaid, with $471,000 at no. 7. Soul Surfer‘s cume after six days: $12.11 million.

The Bradley Cooper-Abbie Cornish thriller Limitless pulled in $425,000 at no. 8.

Rounding out the top twelve were Matthew McConaughey-Ryan Phillippe’s The Lincoln Lawyer with $346,000, Zack Snyder-Abbie Cornish-Vanessa Hudgens’ Sucker Punch with $169,000, Diary of a Wimpy Kid: Rodrick Rules with $162,000, and, back among the top twelve, Gore Verbinski-Johnny Depp’s Rango with $130k.

Gone from the top twelve on Wednesday: Simon Pegg-Nick Frost’s Paul.

Among the top-twelve movies, Hanna had the highest per-theater average, a paltry $317. Diary of a Wimpy Kid: Rodrick Rules had the lowest, a miserable $56.

Also among the top twelve, Arthur posted the highest Tuesday-to-Wednesday drop-off rate, down 28 percent. Rango posted the lowest, down 5 percent.

Photo: Your Highness (Universal Pictures)

April 13


Cate Blanchett, Hanna

Hanna, not Hop, topped the tepid North American box office on both Monday and Tuesday (April 11 and 12), according to Box Office Mojo.

Before Rio arrives next weekend to heat up domestic box office revenues, Hanna will likely stay on top, as adult-oriented movies tend to hold up better on weekdays than kiddie fare. Directed by Joe Wright, Hanna stars Cate Blanchett, Saoirse Ronan, and Eric Bana.

Both Hanna and Hop fell below the $1m-per-day mark on Monday; however, they were both above that mark on Tuesday. Hanna took in $1.07m; Hop‘s take was $1.04 million. Hop stars James Marsden and the voice of Russell Brand.

Russell Brand’s Arthur also fell below the $1m-per-day mark on Monday – and remained there on Tuesday, when it collected $982,000 at no. 3. Directed by Jason Winer, Arthur co-stars Helen Mirren, Jennifer Garner, and Greta Gerwig.

At no. 4 on Tuesday, up two spots since the weekend, David Gordon Green’s much-maligned period comedy Your Highness, starring James Franco, Natalie Portman, and Danny McBride, grossed $803,000.

Also up two spots at no. 5, Duncan Jones’ mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, pulled in $723,000.

At no. 6, James Wan’s Insidious, featuring Patrick Wilson, Rose Byrne, and Barbara Hershey, brought in $690k. It was followed by Sean McNamara’s Christian-themed Soul Surfer, which, along with Hop and Diary of a Wimpy Kid: Rodrick Rules, plummeted on Monday. AnnaSophia Robb, Helen Hunt, and Dennis Quaid star in Soul Surfer.

Next in line was the Bradley Cooper-Abbie Cornish thriller Limitless with $518,000 at no. 8.

Rounding out the top twelve were Matthew McConaughey-Ryan Phillippe’s The Lincoln Lawyer with $416,000, Diary of a Wimpy Kid: Rodrick Rules with $207,000, Zack Snyder-Abbie Cornish-Vanessa Hudgens’ Sucker Punch with $188,000, Simon Pegg-Nick Frost’s Paul with $150,000.

Gone from the top twelve since Monday was Gore Verbinski-Johnny Depp’s Rango.

Among the top-twelve movies, Hanna had the highest per-theater average on Tuesday, a quite modest $424. Diary of a Wimpy Kid: Rodrick Rules had the lowest, $72.

On Tuesday, every movie was up among the top-twelve: The Lincoln Lawyer posted the highest Monday-to-Tuesday attendance increase, up 32 percent. Sucker Punch posted the lowest, up 3 percent.

Photo: Hanna (Alex Bailey / Focus Features)

April 10


Russell Brand, Helen Mirren in Jason Winer’s Arthur

Hop, starring James Marsden and the voice of Russell Brand, topped the U.S. and Canada box office this weekend (April 8-10), grossing $21.69 million according to studio estimates found at Box Office Mojo.

Hop‘s figures were down 42 percent compared to last week, but since this weekend’s newcomers all bowed weakly, the part-animated feature was able to remain on top. To date, Hop has collected $68.15 million domestically. Worldwide: $74.88 million. Cost: $63 million.

Russell Brand’s body fared considerably worse than his voice: Arthur, a remake of the old Dudley Moore-Liza Minnelli-John Gielgud comedy, opened at no. 2, taking in a lowly $12.6 million at 3,276 theaters. That translates into only $3,848 per site.

Helen Mirren, Jennifer Garner, and Greta Gerwig are featured opposite Brand in Jason Winer’s poorly received comedy, which has a mere 25 percent approval rating among Rotten Tomatoes‘ top critics.

Arthur reportedly cost $40m; it’ll likely have quite a bit of trouble matching its budget at the domestic box office – let alone recovering it. Russell Brand isn’t exactly a major international box office lure, either – outside the U.S. and Canada, Get Him to the Greek earned $30.4 million and Forgetting Sarah Marshall $42 million, hardly what one would call blockbuster figures. In other words, overseas prospects for Arthur are iffy.

Photo: Arthur (Barry Wetcher / Warner Bros.)


Saoirse Ronan, Hanna

Starring Cate Blanchett, Saoirse Ronan, and Eric Bana, Joe Wright’s thriller Hanna did better than expected this weekend (April 8-10), with $12.32 million – a mere $300,000 behind the heavily marketed Arthur – at 2,535 theaters, according to studio estimates found at Box Office Mojo.

Released by Focus Features, Hanna averaged an okay $4,861 per site. A number of positive notices probably helped the adult-oriented drama/thriller, though Wright’s film wasn’t exactly a critics’ favorite. Among Rotten Tomatoes’ top critics, Hanna has a mediocre 57 percent approval rating, but those who appreciated the film – or at least appreciated elements in it – included the Washington Post‘s Michael O’Sullivan and the New York Times’ Manohla Dargis.

Faring better per theater than all other wide releases this weekend was the Christian-geared “triumph over adversity” drama Soul Surfer. Written and directed by Sean McNamara, and starring AnnaSophia Robb, Helen Hunt, and Dennis Quaid, Soul Surfer pulled in $11.1 million at 2,214 locations, averaging $5,014 per site. Those aren’t huge numbers, of course, but surely neither was the film’s budget.

Critics remained unimpressed by the handling of the “inspirational” story. Soul Surfer received a mere 38 percent approval rating among Rotten Tomatoes‘ top critics.

Photo: Hanna (Focus Features)


James Franco, Zooey Deschanel in David Gordon Green’s Your Highness

At no. 5, down two spots from last weekend, James Wan’s Insidious took in $9.74 million, a drop of only 26.5 percent, according to studio estimates found at Box Office Mojo. The horror drama features Patrick Wilson, Rose Byrne, and Barbara Hershey. Total: $27.09 million. Cost (not including $20m+ spent on marketing): $1.5 million.

Starring Academy Award nominee James Franco, Academy Award winner Natalie Portman, and Danny McBride, David Gordon Green’s Your Highness opened at no. 6, grossing only $9.52 million at 2,769 sites. It’s Portman’s first flop of 2011, following solid numbers for both Black Swan (a late 2010 release) and No Strings Attached.

The period comedy’s average was $3,438, or about $400 less than Arthur‘s already poor numbers. Your Highness, which reportedly cost about $50m, has an embarrassing low 10 percent approval rating among Rotten Tomatoes‘ top critics.

Duncan Jones’ infinitely better-received mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, came behind Your Highness, with $9.05 million at no. 7 – down five spots from last weekend, following a drop-off rate of 39 percent. Total: $28.61 million. Worldwide: $34.31 million. Cost: $32 million. Critics and moviegoers have apparently disagreed once again, but, as usual, that’s totally the moviegoers’ fault.

Down four spots at no. 8, the Bradley Cooper-Abbie Cornish thriller Limitless collected $5.69 million (down 39 percent). Total: $64.38 million. Worldwide: $87.38 million. Cost: $27 million.

Rounding out the top twelve were:

  • David Bowers’ fast-fading Diary of a Wimpy Kid: Rodrick Rules with $4.88 million (down 51 percent). Total: $45.46 million. Cost: $21 million.
  • Matthew McConaughey-Ryan Phillippe’s The Lincoln Lawyer with $4.6 million (-32.5 percent). Total: $46.45 million. Worldwide: $51.35 million. Cost: $40 million.
  • Gore Verbinski-Johnny Depp’s Rango with $2.3 million (-49 percent, after losing 1,127 locations). Total: $117.53 million. Worldwide: $225.2 million. Cost: $135 million.
  • Zack Snyder-Abbie Cornish-Vanessa Hudgens’ soon-to-be-gone Sucker Punch with $2.1 million (down 65 percent, after losing 1,278 locations). Total: $33.97 million. Worldwide: $54.27 million. Cost: $82 million.

Gone from the top twelve were Simon Pegg-Nick Frost’s Paul, Aaron Eckhart’s Battle: Los Angeles, Matt Damon-Emily Blunt’s The Adjustment Bureau, Amanda Seyfried-Gary Oldman’s Red Riding Hood.

Among the top-twelve movies, Hop had the highest per-theater average, a none-too-exciting $6,000. Rango had the lowest, $1,146.

Also among the top-twelve, Insidious posted the lowest weekend-to-weekend drop-off rate, down 26.5 percent. Sucker Punch posted the steepest, down 65 percent.

Photo: Your Highness (Universal Pictures)

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Helen Mirren, Russell Brand, Arthur

Russell Brand’s rabbit voice once again topped the North American box office, followed by Russell Brand’s human voice (and body) according to Friday, April 8, studio estimates.

Hop, in which Brand loans his vocal cords to the Easter Bunny’s son, was no. 1 with $5.5 million. James Marsden co-stars. Hop was followed by Arthur, a remake of the 1981 Dudley Moore vehicle now starring Brand as the goofy millionaire-to-be. Arthur, which also features Helen Mirren, Jennifer Garner, and Greta Gerwig, pulled in a modest $4.5 million.

Doing better than expected was the thriller Hanna, with $4.1 million. Directed by Joe Wright, Hanna stars Saoirse Ronan, Cate Blanchett, and Eric Bana.

The widely panned James Franco-Natalie Portman-Danny McBride period comedy Your Highness scored $3.8 million, followed by Soul Rider with $3.7 million. In the Christian drama Soul Surfer, AnnaSophia Robb plays surfing champion Bethany Hamilton, who lost her arm after being attacked by a shark when she was 13 and later musters up the nerve to once again swim in the ocean. Helen Hunt and Dennis Quaid co-star.

Photo: Arthur (Barry Wetcher / Warner Bros.)


Patrick Wilson, Rose Byrne in Insidious

April 5

Hop, starring James Marsden and the voice of Russell Brand, topped the North American box office on Monday, April 4, grossing $2.27 million according to Box Office Mojo.

At no. 2, Duncan Jones’ mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, earned $1.09 million. After four days, Source Code has yet to reach $20 million. In fact, this Summit Entertainment release will probably get there only on Thursday or Friday. Cume: $15.9 million.

At no. 3, James Wan’s Insidious took in $1.05 million. The horror drama features Patrick Wilson, Rose Byrne, and Barbara Hershey.

At no. 4, the Bradley Cooper-Abbie Cornish thriller Limitless collected $712,000. That means Limitless fell below the $1m-per-day mark on Day 18.

David Bowers’ Diary of a Wimpy Kid: Rodrick Rules was the no. 5 movie, earning $605,000.

Next in line were Zack Snyder’s Sucker Punch with $524,000 at no. 6 and Matthew McConaughey’s The Lincoln Lawyer with $500,000 and no. 7.

At no. 8, Simon Pegg-Nick Frost’s Paul drew $356,000.

Rounding out the top twelve were Gore Verbinski-Johnny Depp’s Rango with $353,000, Aaron Eckhart’s Battle: Los Angeles with $295,000, Matt Damon-Emily Blunt’s The Adjustment Bureau with $160,000, Amanda Seyfried-Gary Oldman’s Red Riding Hood with $137,000.

As expected, Yogi Bear reached the $100 million milestone on Friday. Its Monday cume was $100.18 million.

Among the top-twelve movies, Hop had the highest per-theater average, a modest $635. Red Riding Hood had the lowest, $77.

Also among the top-twelve, Insidious posted the lowest Sunday-to-Monday drop-off rate, down 65.5 percent. Hop posted the steepest, down 78.5 percent, followed by Rodrick Rules’ down 78 percent.

Photo: Insidious (John Darko / Film District and Alliance Films)

April 4


James Marsden, Hop

Hop, in which James Marsden and the Easter Bunny’s teenage son attempt to save Easter, topped the U.S. and Canada box office on the April 1-3 weekend. Directed by Tim Hill, and featuring the voices of Russell Brand and Hugh Laurie, in addition to Elizabeth Perkins, Gary Cole, Kaley Cuoco, and David Hasselhoff (as himself), Hop grossed $37.54 million – about $600,000 less than estimated – according to actuals found at Box Office Mojo.

At no. 2, Duncan Jones’ mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, earned $14.81 million.

At no. 3, James Wan’s Insidious, produced by Paranormal Activity director Oren Peli, opened a little behind Source Code, taking in $13.27 million. The horror drama features Patrick Wilson, Rose Byrne, and Barbara Hershey.

David Bowers’ Diary of a Wimpy Kid: Rodrick Rules was the no. 4 movie, collecting $10.04 million, down a hefty down 58 percent.

At no. 5, Neil Burger’s thriller Limitless, starring Bradley Cooper, Abbie Cornish, Anna Friel, and Robert De Niro, grossed $9.3 million.

Next in line were Matthew McConaughey’s The Lincoln Lawyer with $6.82 million at no. 6 and Zack Snyder’s Sucker Punch with $6.02 million at no. 7.

At no. 8, Gore Verbinski’s Rango, featuring the voices of Johnny Depp, Isla Fischer, and Abigail Breslin, drew $4.5 million.

Rounding out the top twelve were Simon Pegg-Nick Frost’s Paul with $4.24 million, Aaron Eckhart’s Battle: Los Angeles with $3.53 million, Matt Damon-Emily Blunt’s The Adjustment Bureau with $2.14 million, Amanda Seyfried-Gary Oldman’s Red Riding Hood with $1.77 million.

Among the top-twelve movies, Hop had by far the highest per-theater average, $10,490. Next in line was Insidious, with $5,511. Red Riding Hood had the lowest, $993.

Also among the top-twelve (barring new entries Hop, Source Code, and Insidious), The Lincoln Lawyer posted the lowest weekend-to-weekend drop-off rate, down 36.5 percent, followed by Limitless with down 38 percent. All other top-twelve holdovers lost more than 45 percent of their revenues compared to last weekend, with Sucker Punch posting the steepest loss, down 68.5 percent.

Photo: Hop (Universal Pictures)

April 3


Jake Gyllenhaal, Michelle Monaghan in Duncan Jones’ Source Code

Hop, about James Marsden and the Easter Bunny’s teenage son’s attempt to save Easter, easily topped the North American box office on the first weekend of April (1-3). Directed by Tim Hill, and featuring Elizabeth Perkins, Gary Cole, Kaley Cuoco, David Hasselhoff (as himself), and the voices of Russell Brand and Hugh Laurie, Hop grossed $38.11 million at 3,579 locations, averaging a solid $10,650 per theater according to Box Office Mojo. Hop cost a reported $63 million.

Rotten Tomatoes‘ top critics gave Hop a mere 25 percent approval rating, which makes Mars Needs Moms’ dismal box office figures all the more puzzling. Parents will clearly take their kids to watch all kinds of crap; perhaps it’s all about how that crap is packaged and sold.

At no. 2, Duncan Jones’ adult mystery drama Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, earned $15.05 million at 2,961 sites. Despite mostly positive reviews – 85 percent approval rating among Rotten Tomatoes‘ top critics – Source Code‘s per-theater average was a disappointing $5,084, or less than half that of Hop. The good news is that this Summit Entertainment release had a relatively low budget, $32 million.

Moral of the box office story: If you make them dumb, they’ll come and bring their kids and grandparents. Try to make something different and – unless you’re Christopher Nolan – they’ll stay home playing video games or watching college football or some such.

At no. 3, James Wan’s Insidious, produced by Paranormal Activity director Oren Peli, opened a little behind Source Code, taking in $13.49 million at 2,408 locations, averaging $5,605 per site. Among Rotten Tomatoes‘ top critics, Insidious has a mediocre 56 percent approval rating. The horror drama features Patrick Wilson, Rose Byrne, and Barbara Hershey.

If reports are correct, Insidious cost a mere $800,000 to produce, though its marketing campaign surely added millions to that amount. Paranormal Activity 2, for instance, cost very little to make but quite a bit to market.

Photo: Source Code (Jonathan Wenk / Summit Entertainment)


Vanessa Hudgens in Zack Snyder’s Sucker Punch

Down three spots from its top position last weekend, David Bowers’ Diary of a Wimpy Kid: Rodrick Rules was the no. 4 movie this April 1-3 weekend, collecting $10.2 million – down a hefty down 57 percent – according to studio estimates found at Box Office Mojo. Total: $38.35 million. Cost: $21 million.

At no. 5, Neil Burger’s thriller Limitless (-37.5 percent), starring Bradley Cooper, Abbie Cornish, Anna Friel, and Robert De Niro, grossed $9.4 million. Total: $55.6 million. Worldwide: 69.9 million. Cost: $27 million.

This weekend, Limitless not only passed the $50 million milestone, but it has also earned back its production costs (not including marketing/distribution expenses) at the domestic box office. That’s more unusual than one might think.

In fact, except for Insidious, which had a ridiculously low budget (money was spent marketing the horror flick instead), Limitless is the only film on the top-twelve chart to have “recovered” its production budget at the domestic box office. (On average, studios keep about 50 percent of a film’s gross. Of course, oftentimes production companies/distributors come up with different deals, e.g., foreign pre-sales, and tax breaks that help cover budgetary costs even before the movie is actually released.)

Matthew McConaughey’s The Lincoln Lawyer (-34.5 percent), featuring Ryan Phillippe and Marisa Tomei, was next at no. 6, with $7.05 million. Total: $39.63 million. Worldwide: 40.73 million. Cost: $40 million.

Down five spots at no. 7, Zack Snyder’s Sucker Punch, which features Abbie Cornish, Emily Browning, Vanessa Hudgens, and Jena Malone, pulled in $6.08 million – down a whopping down 68 percent. Total: $29.87 million. Worldwide: 36.37 million. Cost: $82 million. Not that they haven’t known it for a while, but with Sucker Punch Warner Bros. has a sizable box office flop in its hands.

At no. 8, Gore Verbinski’s Rango (-53 percent), featuring the voices of Johnny Depp, Isla Fischer, and Abigail Breslin, drew $4.56 million. Total: $113.78 million. Worldwide: 208.98 million. Cost: $135 million.

Rounding out the top twelve were:

  • Simon Pegg-Nick Frost’s Paul with $4.33 million (down 45 percent). Total: $31.93 million. Worldwide: 62.72 million. Cost: $40 million.
  • Aaron Eckhart’s Battle: Los Angeles with $3.5 million (down 54 percent). Total: $78.46 million. Worldwide: 158.1 million. Cost: $70 million.
  • Matt Damon-Emily Blunt’s The Adjustment Bureau with $2.2 million (down 48.5 percent). Total: $58.59 million. Worldwide: 98.18 million. Cost: $50 million.
  • Amanda Seyfried-Gary Oldman’s Red Riding Hood with $1.81 million (down 58 percent). Total: $35.63 million. Worldwide: 46.83 million. Cost: $42 million.

Gone from the top twelve were the Robert Zemeckis-produced animated 3D feature Mars Needs Moms (down 85 percent and no longer even among the top twenty), Owen Wilson-Jason Sudeikis’ Hall Pass, Alex Pettyfer-Vanessa Hudgens’ Beastly.

Among the top-twelve movies, Hop had by far the highest per-theater average, $10,650. Next in line was Insidious, with $5,605. Red Riding Hood had the lowest, $1,015.

Also among the top-twelve (barring new entries Hop, Source Code, and Insidious), The Lincoln Lawyer posted the lowest weekend-to-weekend drop-off rate, down 34.5 percent, followed by Limitless with down 37.5 percent. All other top-twelve holdovers lost more than 40 percent of their revenues compared to last weekend, with Sucker Punch posting the steepest loss, down 68 percent.

Photo: Sucker Punch (Clay Enos / Warner Bros.)


Michael Fassbender as Rochester in Cary Joji Fukunaga’s Jane Eyre

The censored, “family-friendly,” PG-13 version of Tom Hooper’s The King’s Speech opened with $1.19 million at 1,011 theaters, averaging a paltry $1,181 per site according to studio estimates found at Box Office Mojo. Perhaps that’s because North American “families” don’t care about Oscar winners; they’d much rather go see Easter bunnies talking with Russell Brand’s voice.

For comparison’s sake: last weekend, the original The King’s Speech – that’s the one with all the “fuck” exclamations – collected $1.55 million at 1,062 theaters, averaging $1,467 per site. The Weinstein Co. release stars Oscar winner Colin Firth, who has spoken vehemently against the censored version, Geoffrey Rush, Helena Bonham Carter, Guy Pearce, and Claire Bloom.

Meanwhile, the Cary Joji Fukunaga-directed Jane Eyre, starring Michael Fassbender and Mia Wasikowska, continued to perform well – though not quite as impressively as before.

Despite doubling the number of theaters from 90 to 180, Jane Eyre was up only 27.5 percent this weekend, earning $1.23 million at no. 13 on the North American box office chart. As a result, its per-theater average dropped from $10,778 to $6,872; for a movie in limited release, that isn’t exactly a huge number. Although there’s still room for further expansion, how far that expansion will go remains to be seen.

To date, Jane Eyre, distributed by Focus Features, has collected $3.5 million domestically.

Photo: Jane Eyre (Laurie Sparham / Focus Features)

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3 comments

Mike -

Thanks for the link. I wasn’t doubting you — I was just surprised. I didn’t know promoting a movie was so costly.

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zac -

Here’s the source:

variety.com/article/VR1118034870?refcatid=3762&printerfriendly=true

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Mike -

Twenty million dollars was spent in promoting INSIDIOUS? Seriously?

Reply

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