May 20 update: Robert Downey Jr’s Iron Man 2 grossed $3.145 million (down 12 percent) at no. 1 while Russell Crowe’s Robin Hood fell below the $3 million per day mark, earning $2.593 million (down 16 percent) at no. 2 at the U.S. and Canada box office on Wednesday, May 19, according to Box Office Mojo figures.
One more decrease like yesterday’s and Iron Man 2 will fall below the $3 million mark per day as well. For comparison’s sake, last Wed., Jon Favreau’s actioner took in $6.338 million. Yesterday’s take was less than half that amount.
DreamWorks Animation stock went down on Tuesday as a result of that announcement, even though Shrek Forever After, directed by Mike Mitchell, is still going to do excellent business at the global box office when compared to other movies. Providing the characters’ voices are Mike Myers, Eddie Murphy, Antonio Banderas, Cameron Diaz, Julie Andrews, Jon Hamm, John Cleese and Jane Lynch.
The problem with this latest Shrek is that it’s expected to do much less business than its two predecessors, both on opening weekend and overall, both in North America and overseas.
While Shrek 2 and Shrek 3 each grossed more than $100 million on their debut weekends, Shrek Forever After is expected to gross (way?) less than that. (According to one analyst, between $75-$90m.)
Shrek Forever After is scheduled to open in the United States on May 21.
Scarlett Johansson is Natasha Romanoff, a.k.a. the Black Widow, in Jon Favreau’s Iron Man 2
May 17 update: Final figures for both Paramount’s Iron Man 2 and Universal’s Robin Hood were off by $1 million each. Unsurprisingly, both movies ended up grossing less than their studios had predicted, according to Box Office Mojo. But $1 million is surely quite an improvement when compared to Paramount’s $5.5 million overestimation for Iron Man 2 a week ago.
After losing more than two-thirds of its gross on Friday – when compared to the previous week – Iron Man 2 performed better on Saturday before losing steam again on Sunday. Jon Favreau’s sci-fi/actioner starring Robert Downey Jr took in $52.04 million over the weekend. That’s nearly a 60 percent drop from a week ago. For comparison’s sake, the original Iron Man (2008) lost a bit less than 52 percent between weekends no. 1 and no. 2.
Another 60 percent drop and Iron Man 2 will be grossing $21 million next weekend. Shrek Forever After will be its chief competition. We’ll see what happens.
Ridley Scott’s Robin Hood landed at #2 with $36.06 million. Luckily for Universal, the costly period adventure starring Russell Crowe and Cate Blanchett did much better overseas, with about $74 million. Don’t be too shocked if figures plummet next weekend, at least domestically.
Robert Downey Jr as Tony Stark in Jon Favreau’s Iron Man 2.
May 16 update: After losing more than two-thirds of its gross on Friday – when compared to the week before – Iron Man 2 apparently had a major surge on Saturday and Paramount is expecting solid attendance figures on Sunday, as the studio estimates Jon Favreau’s sci-fi/actioner starring Robert Downey Jr will gross $53 million over the weekend. That’s a 58 percent drop from a week ago. For comparison’s sake, the original Iron Man (2008) lost 51.9 percent between weekends no. 1 and no. 2.
If Paramount’s estimates aren’t inflated – last weekend, they were off by $5.5 million – then Iron Man 2 isn’t melting away as rapidly as it seemed after Friday estimates were released. Ton Stark should easily reach $250 million domestically by next weekend and may even cross the $300 million mark before it runs out of steam. Final figures will be released tomorrow.
Ridley Scott’s Robin Hood landed at #2 with an estimated $37.1 million – lower than the $40 million some had predicted, higher than the $35 million others had been predicting following the movie’s underwhelming Friday debut. Starring Russell Crowe and Cate Blanchett, the period adventure is playing at 3,503 sites.
Dear John, which also involved letters, romance, and Amanda Seyfried, grossed nearly twice as much on its debut weekend about three months ago.
May 15 p.m. update: Iron Man 2, directed by Jon Favreau, and starring Robert Downey Jr, Gwyneth Paltrow, Don Cheadle, Scarlett Johansson, and Mickey Rourke, topped the North American box office with $15.075 million on Friday, May 14, according to Box Office Mojo. That’s a huge 72 percent drop-off rate from a week ago.
Well, except that numbers for last Friday were inflated by special Thursday midnight screenings that brought in about $7.5 million. Taking that into account, Iron Man 2 was down a still steep though less dramatic 66 percent or so.
And that’s what happens when studios inflate their film’s opening-day figures to make them look more grandiose: second-weekend figures look terrible by comparison.
Anyhow, another drop-off rate such as this one (the more modest 66 percent) and Iron Man 2 will be earning a non-blockbusterish $5 million next Friday. For comparison’s sake: the original – and critically well-received — Iron Man (2008) lost a perfectly acceptable 51.9 percent between weekends no. 1 and no. 2.
Perhaps iron just ain’t as durable as it used to be, but thanks to a solid marketing blitz and brand recognition Paramount/Marvel do have a hit in their hands.
To date, Iron Man 2 has taken in $174.2 million in North America and will surely cross the $200 million mark this evening. Overseas, the sci-fi/actioner has collected $216 million, for a worldwide grand total of $390.2 million.
Now, Iron Man 2 is not in the black, yet. It officially cost $200 million – Universal’s Robin Hood officially cost $155 million (actual price tag: around $235m) – but since studios get only about half the money generated at the box office, that means Iron Man 2 has to earn at least $400-$420 million or whereabouts worldwide to cover its production costs. It’ll surely reach that mark by Sunday.
And then it’ll need to earn only another $200 million or so to cover marketing expenses. But no worries. When all is added up – domestic and foreign box office, DVD sales, VOD, TV, cable, toys, games, crossword puzzles, etc. etc. – Iron Man 2 will end up in the black.
Moral of the story: Without the overseas market, Hollywood movies such as Iron Man 2 – or Robin Hood, for that matter – could never have gotten made. At least not on that $200m+ scale.
Robert Downey Jr’s Iron Man 2 topped new entry Robin Hood on Friday in North America. According to Box Office Mojo figures, the Ridley Scott-directed period epic starring Russell Crowe and Cate Blanchett landed in second place with $13.135 million at 3,503 sites.
Robin Hood‘s per theater average, $3,750, was higher than that for Iron Man 2‘s $3,434 – but not that much higher, especially considering that Robin Hood is playing at 900 fewer theaters (all things being equal, the wider the exposure the lower the per-theater average) and that Iron Man 2 is beginning its second week out.
Early predictions had Robin Hood reaching $40 million for the weekend. At this stage, with luck it’ll get to $35-$36 million.
On the positive side, to date Robin Hood, which opened the Cannes Film Festival earlier in the week, has already amassed $75.7 million overseas – it’s been out for two-three days in dozens of countries.
Universal, in fact, will need all the foreign support it can get as Robin Hood cost about $235 million (not including marketing/distribution expenses) and the studio has recently had its share of costly flops, e.g., Matt Damon’s Iraq War thriller Green Zone, the Jude Law-Forest Whitaker sci-fier/actioner Repo Men.
Russell Crowe in Robin Hood.
May 15 update: As expected, Robert Downey Jr’s Iron Man 2 topped new entry Robin Hood on Friday in North America, according to early, rough estimates provided by Nikki Finke at Deadline.com.
Iron Man 2 earned an estimated $16 million at 4,390 theaters (only about a third of its gross last Friday) while the widely panned Ridley Scott-directed period epic starring Russell Crowe and Cate Blanchett took in $13-14 million at 3,503 sites.
As per Finke’s article, early, rough weekend estimates currently stand at $53 million for Iron Man 2 and $35-40 million for Robin Hood, which is expected to gross about twice as much overseas. Universal will need foreign support, as Robin Hood cost about $235 million and the studio has had its share of recent flops, e.g., Green Zone, Repo Men.
But don’t be too surprised if weekend estimates for both films become more modest by Sunday – and if final figures turn out to be even lower on Monday. Last weekend, Iron Man 2 grossed $5.5 million less domestically than Paramount had estimated.
Robert Downey Jr is Tony Stark, a.k.a. Iron Man, in Jon Favreau’s Iron Man 2
May 9 update: Starring Academy Award nominees Annette Bening and Naomi Watts, the psychological family drama Mother and Child opened on Mother’s Day weekend to $44,500 in four theaters as per estimates found at Box Office Mojo.
The film’s $11,100 per theater average isn’t bad, but it’s not all that fantastic for a movie playing at only four locations. For comparison’s sake, when Roman Polanski’s thriller The Ghost Writer opened in four theaters in February, its per-theater average was $45,752.
Also debuting this weekend was Brooks Branch’s relationship drama Multiple Sarcasms, which grossed a weak $17.8,000 at 15 sites. Average per screen: a meager $1,187. In the cast: Oscar winners Timothy Hutton and Mira Sorvino, in addition to Dana Delany, Stockard Channing, and Mario Van Peebles.
And finally, the “specialized” sensation of the weekend was the restored version of an 83-year-old movie, Fritz Lang’s Metropolis – in terms of metallic fashion, a sort of Iron Man 2 of 1927 – which grossed an excellent $20,000 at New York City’s Film Forum. According to indieWIRE, Metropolis earned an additional $2,000 at a theater in Huntington, Long Island.
And this makes one wonder: how many of today’s blockbusters will be remembered 10 years from now, let alone eight decades into the future?
Robert Downey Jr’s Iron Man 2 broke no box office records on its debut weekend in North America. We’re all aware of that. Robert Pattinson and Kristen Stewart’s The Twilight Saga: New Moon still holds the title for best one-day box office ever, while Christopher Nolan’s The Dark Knight, starring Heath Ledger and Christian Bale, has retained the opening-weekend record.
Even so, Iron Man 2 had the fifth best opening weekend ever, after The Dark Knight, Spider-Man 3, New Moon, and Pirates of the Caribbean: Dead Man’s Chest.
Now, Iron Man 2 may have broken another type of box office record: for most overestimated weekend earnings in box office history. I’m joking, of course. But then again, if Jon Favreau’s action flick didn’t break that record it must have gotten awful close. (Admittedly, I could be way off here. Surely there must have been grossly exaggerated studio estimates in the past.)
In any case, instead of Paramount’s estimated $133.6 million, Iron Man 2 grossed $128.1 million over the weekend (including Thursday midnight screenings) at (a record) 4,380 theaters, according to final figures released by Box Office Mojo. Doing the math: that’s $5.5 million less than yesterday’s studio estimates. Chief reason for it: A marked – and possibly worrisome – Sunday drop-off rate of 32 percent from the day before.
I should add that Iron Man 2, even minus the $5.5 million, still has the fifth biggest box office weekend in history. Just remember that none of those “all-time records” are based on attendance figures; instead, chart-makers rely on revenues not adjusted for inflation or higher ticket prices for, say, IMAX/3D venues. Iron Man 2, for instance, took in approximately $10 million at IMAX theaters; a – non-inflation-adjusted – record for a 2D film.
We’ll find out next weekend whether Iron Man 2‘s legs have been made out of solid iron, plastic, or paper.
May 8 udpate: Robert Downey Jr’s Iron Man 2 broke no box-office records on its opening weekend in North America. Robert Pattinson and Kristen Stewart’s The Twilight Saga: New Moon still holds the record for best one-day ever, while Christopher Nolan’s The Dark Knight has retained the debut-weekend record.
In fact, Iron Man 2 had to settle in fifth place, after The Dark Knight, Spider-Man 3, New Moon, and Pirates of the Caribbean: Dead Man’s Chest.
(Remember, none of those “all-time records” are based on attendance figures; instead, they’re based on revenues not adjusted for inflation or higher ticket prices for, say, IMAX/3D venues. Iron Man 2, for instance, earned $10.2 million at IMAX theaters; a – non-adjusted – record for a 2D film.)
Though hardly record-breaking, Tony Stark acquitted himself remarkably well with an estimated $133.6 million at 4,380 theaters (now, that was a record) for its long three-day weekend, as per figures found at Box Office Mojo.
I say “long” because Iron Man 2‘s three-day weekend began at 12:01 a.m. Friday – midnight screenings that added $7.5 million to the film’s total. Not every movie on the all-time debut-weekend chart had that revenue “plus.”
It’s also worth noting that on Saturday, the Jon Favreau-directed actioner lost 11 percent of its box office take – not exactly a great sign. Figures usually go way up on Saturday.
Even if you take out the $7.5 million from Thursday midnight screenings, Iron Man 2‘s Saturday take was only about 4 percent higher – by far the smallest Friday-to-Saturday increase among this weekend’s top twelve films.
We’ll see what word-of-mouth and Paramount’s multimillion publicity blitz ($75–$85 million, according to reports) can do to sustain their $170–$200 million production in the coming weeks.
The film’s current worldwide total stands at $397 million.
Previous post: Robert Downey Jr as Tony Stark; Scarlett Johansson as the Black Widow, Iron Man 2
Iron Man 2 soared to the top of the North American box office on Friday, although Paramount/Marvel’s $170 million production (plus $75-$85 million in marketing expenses) didn’t exactly match record-breaking expectations.
Starring Robert Downey Jr as Tony Stark a.k.a. Iron Man, Jon Favreau’s actioner, which has generally been labeled inferior to the 2008 original, earned an estimated $52.4 million – average: $11,963 per theater – on Friday according to Box Office Mojo. (The Robert Pattinson-Kristen Stewart romantic fantasy The Twilight Saga: New Moon holds the first-day box office record with $72.7m.)
Still, that’s not bad at all for Iron Man 2, even though the Friday figure includes about $7.5 million from Thursday midnight screenings. (Should Thursday midnight screenings be included in weekend totals?)
Some had been expecting that Iron Man 2 was going to shatter The Dark Knight‘s $158 million debut-weekend record. It won’t get even close. Expectations now are that Iron Man 2 will end up collecting somewhere between $125 million and $135 million.
Also in the Iron Man 2 cast: Gwyneth Paltrow, Don Cheadle, Mickey Rourke, Sam Rockwell, Samuel L. Jackson, Garry Shandling, Kate Mara, Paul Bettany, and Scarlett Johansson.
Previous post: Iron suit or not, Jon Favreau’s Iron Man 2, starring Robert Downey Jr and Gwyneth Paltrow, wasn’t strong enough to surpass the first day opening of, gasp, a “chick flick”: Chris Weitz’s The Twilight Saga: New Moon. Robert Pattinson’s lovestruck vampire and Kristen Stewart’s troubled human easily kicked iron ass. How ironic (awful pun intended), considering that Hollywood studios make movies geared to 12-year-old boys and tend to relegate women to the sides, both in front and behind the camera.
According to Box Office Mojo, Iron Man 2‘s $52.4 million opening, which includes approximately $7.5 million it earned at Thursday midnight screenings, is no. 7 on the all-time list for first-day box office grosses.
The Twilight Saga: New Moon is no. 1 with $72.7 million, followed by Christopher Nolan’s The Dark Knight (the record-holder for a three-day weekend, with $158 million), Michael Bay’s Transformers: Revenge of the Fallen, Tobey Maguire’s Spider-Man 3, Daniel Radcliffe’s Harry Potter and the Half-Blood Prince, and Johnny Depp’s Pirates of the Caribbean: Dead Man’s Chest.
The original Iron Man opened with $35.2 million in 2008.
Figures on the Box Office Mojo chart haven’t been adjusted for inflation, of course, though the difference wouldn’t have been too glaring since most of the movies found on their list are mid-to-late 2000s releases. Exception to this rule: movies that made most (or even a good chunk) of their money at 3D/IMAX venues, e.g., The Dark Knight, Avatar, Alice in Wonderland.
Previous post: Iron Man 2, directed by Jon Favreau and starring Robert Downey Jr, opened to the tune of $47.5 million on Friday, according to a Deadline.com report. Add to that the $7.5 million the sci-fi/adventure flick earned at Thursday midnight screenings, and its total rises to $55 million. In other words, Christopher Nolan’s The Dark Knight will not have its record shattered.
Iron Man 2 is expected to gross between $125-135 million over the three-day weekend – not much higher than Tim Burton’s Alice in Wonderland (though tickets for that 3D feature were more expensive) and considerably less than early estimates that reached as high as $160 million or whereabouts.
The original Iron Man opened with $98.6 million.
Depending on how good (or bad) word-of-mouth is, Iron Man 2 figures could either go even lower or shoot up somewhat higher. Critics certainly haven’t been all that impressed with the sequel.
Either way, Iron Man 2 has broken one record already as per Deadline.com: it’s the movie with the widest release ever: 4,380 North American theaters.
Previous post: Starring Robert Downey Jr as Tony Stark/Iron Man and directed by Jon Favreau, Iron Man 2 grossed approximately $7.5 million at 2,500 theaters in North America at midnight screenings this morning (last night?), according to distributor Paramount Pictures.
That’s more than twice the amount James Cameron’s Avatar earned at its midnight-screening debut at 2,000 theaters last December, but nearly $11 million less than what Christopher Nolan’s The Dark Knight grossed at midnight showings at 3,000 theaters on July 18, 2008 – when movies tickets, by the way, cost less than they do now.
Some are expecting that Iron Man 2, which many reviewers found quite rusty, will earn more the $140 million over the three-day weekend.
Also in the Iron Man 2 cast: Gwyneth Paltrow, Scarlett Johansson, Mickey Rourke, and Samuel L. Jackson.
Scarlett Johansson and Robert Downey Jr. Iron Man 2 images: Merrick Morton / François Duhamel / Industrial Light & Magic / Marvel.
Russel Crowe Robin Hood images: Universal Pictures.