Assisted by costlier 3D tickets, Paramount/DreamWorks Animation's Puss in Boots may gross $36-$38 million this Halloween weekend, after taking in an estimated $9 million at 3,952 locations on Friday, according to The Hollywood Reporter. That would break Saw III's $33 million Halloween record of five years ago (not adjusted for inflation/3D surcharges) – though it would still be a relatively low figure for a DreamWorks release.
Other new releases didn't fare nearly as well as Puss in Boots. At no. 3, newcomer In Time drew a so-so $4.9 million and may go no further than $12-$13 million by Sunday evening. Andrew Niccol directed; Justin Timberlake and Amanda Seyfried star in the futuristic drama. Reviews have been tepid for this Fox release produced by New Regency.
Faring considerably worse despite the presence of Johnny Depp – who, admittedly, doesn't often lure all that many ticket buyers when not donning his pirate costume – Bruce Robinson's The Rum Diary earned a paltry $1.7m-2 million at no. 5 and will likely have trouble reaching $6 million for the weekend. Based on Hunter S. Thompson's novel, The Rum Diary is screening at 2,272 locations; if estimates are correct, the film will have one of the worst wide openings of Depp's career. Also in the film's cast are Aaron Eckhart, Amber Heard, Giovanni Ribisi, and Richard Jenkins.
Greeted by mixed reviews, Roland Emmerich's Anonymous raked in a so-so $350,000 at 265 sites, as per Deadline.com. Its weekend opening should be slightly over $1 million. The “Shakespearean” drama features Rhys Ifans, Vanessa Redgrave, Joely Richardson, Rafe Spall, Xavier Samuel, and David Thewlis.
At no. 2, Henry Joost and Ariel Schulman's Paranormal Activity 3 collected an estimated $7.3 million, down more than 70 percent from last Friday – well, which included $8 million from Thursday midnight screenings; else, PA3 was down about 59 percent. Weekend earnings should top $20 million.
Footloose was the no. 4 movie, pulling in $2 million on Friday. Featuring Kenny Wormald and Julianne Hough, the dance-movie remake is expected to gross $6 million over the weekend.
In Time photo: Stephen Vaughan / 20th Century Fox