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Worst Labor Day Weekend Box Office in Nearly Two Decades

The Help Allison Janney Emma Stone
Allison Janney, Emma Stone, The Help

Sept. 8 update: The Help was once again the no. 1 movie at the U.S. and Canada box office on Tuesday, Sept. 7, grossing $1.3 million according to boxofficemojo.com. The Help cast features Emma Stone, Viola Davis, Octavia Spencer, Jessica Chastain, Bryce Dallas Howard, Sissy Spacek, Mary Steenburgen, Allison Janney, Cicely Tyson, Chris Lowell, and Mike Vogel. Writer-director Tate Taylor adapted Kathryn Stockett’s bestselling novel.

The Help was down 10 percent on Wednesday. That was the lowest drop-off rate on a day when every single top-twelve movie was down, most of them losing more than one fifth of their business.

John Madden’s The Debt – which, despite rumors to the contrary, has nothing to do with the national debt or debt ceiling – collected $749,000 at no. 2. The espionage thriller stars Academy Award winner and The Tempest actress Helen Mirren, Avatar‘s Sam Worthington, The Help and The Tree of Life‘s Jessica Chastain, two-time Academy Award nominee Tom Wilkinson, Ciarán Hinds, Marton Csokas, and Jesper Christensen. After eight days, The Debt has yet to reach $20 million in the domestic market; its current total is $16.44 million.

In fact, the only North American release to have passed the $20 million mark to date is Olivier Megaton-Zoe Saldana’s Colombiana, currently with a (modest) $25.3 million cume. Both Troy Nixey’s Don’t Be Afraid of the Dark and Jesse Peretz’s Our Idiot Brother have earned a little over $18 million, while Shark Night 3D and Apollo 18 have yet to reach $15 million.

Sept. 6 update

North American box office actuals have been released for the Sept. 2–5, Labor Day weekend. Tate Taylor’s The Help easily topped the slow holiday weekend, grossing $19.9 million according to Box Office Mojo. That’s nearly $1 million more than the studio’s original $19 million estimate. As mentioned in a previous box office post, The Help is the first movie since Christopher Nolan-Leonardo DiCaprio’s summer 2010 sci-fier Inception to top the North American box office chart for three consecutive weekends.

The Help, by now an all-but-assured Best Picture Oscar and SAG Award for Best Cast contender, features Emma Stone, Viola Davis, Octavia Spencer, Jessica Chastain, Bryce Dallas Howard, Sissy Spacek, Mary Steenburgen, Allison Janney, Cicely Tyson, Chris Lowell, and Mike Vogel. Director Taylor adapted Kathryn Stockett’s bestselling novel.

Directed by Shakespeare in Love‘s John Madden, produced and co-written by Kick-Ass’ Matthew Vaughn, and starring Avatar‘s Sam Worthington, Academy Award winner Helen Mirren, The Help and The Tree of Life‘s Jessica Chastain, two-time Academy Award nominee Tom Wilkinson, Ciarán Hinds, Marton Csokas, and Jesper Christensen, the Focus Features/Miramax adult-oriented espionage thriller The Debt earned a modest $12.9 million at 1,826 theaters, averaging $7,038 per location.

At no. 5, Shark Night 3D collected $10.1 million, or about $200,000 less than originally estimated. For comparison’s sake: last August, Piranha 3D opened with $10.1 million – without the advantage of a 4-day weekend. Directed by David R. Ellis, who handled stunts in movies ranging from Smokey and the Bandit and The Addams Family to Patriot Games and Hotel for Dogs, Shark Night 3D features Sara Paxton, Dustin Milligan, Avatar‘s Joel David Moore, Alyssa Diaz, Chris Carmack, Chris Zylka, and Katharine McPhee.

Sept. 5 update: Tate Taylor’s The Help topped the languid four-day Labor Day weekend at the North American box office, grossing $19 million from Friday to Monday (Sept 2-5), according to studio estimates found at Box Office Mojo. As mentioned in a previous box office post, The Help is the first movie since Christopher Nolan’s Inception to top the North American box office chart for three consecutive weekends.

The by now all-but-assured Best Picture Oscar and SAG Award for Best Cast contender features Emma Stone, Viola Davis, Octavia Spencer, Jessica Chastain, Bryce Dallas Howard, Sissy Spacek, Mary Steenburgen, Allison Janney, Cicely Tyson, Chris Lowell, and Mike Vogel. Director Taylor adapted Kathryn Stockett’s bestselling novel.

As per Box Office Mojo, Labor Day weekend 2011 was the least attended of the last 15 years. Despite the advantage of a four-day count and the absence of Hurricane Irene or facsimile, among the top twelve movies, two were down compared to last weekend: Colombiana (down 10 percent) and Don’t Be Afraid of the Dark (down a whopping 28 percent).

Directed by Shakespeare in Love‘s John Madden, produced and co-written by Kick-Ass’ Matthew Vaughn, and starring Avatar‘s Sam Worthington, Academy Award winner Helen Mirren, The Help and The Tree of Life‘s Jessica Chastain, two-time Academy Award nominee Tom Wilkinson, Ciarán Hinds, Marton Csokas, and Jesper Christensen, the Focus Features/Miramax adult-oriented espionage thriller The Debt earned a modest $12.55 million at 1,826 theaters, averaging $6,873 per location.

For comparison’s sake: Last year, the adult-oriented George Clooney crime drama The American took in $16.7 million at 2,823 theaters during the same period, averaging $5,902 per site. One could say The American was the more successful of the two, for in terms of actual revenues it was 25 percent ahead of The Debt, while its per-theater average was only 15 percent behind that of the new movie. (All things being equal, the smaller the number of theaters, the higher the per-theater average should be.)

Sept. 4

Tate Taylor’s The Help topped the North American box office for the third straight weekend, grossing $14.2 million from Friday to Sunday (Sept 2-4), according to studio estimates found at Box Office Mojo.

To date, The Help is the only 2011 release to have been at the top of the North American box office chart for more than two weekends. So, move aside Harry Potter and the Deathly Hallows: Part 2, Transformers 3, Captain America: The First Avenger, Green Lantern, Rio, Rise of the Planet of the Apes, Cars 2, Cowboys & Aliens, Super 8, Thor, Fast Five, Pirates of the Caribbean: On Stranger Tides, X-Men: First Class, et al. [Note: Unlike what I claimed in a previous version of this article, Transformers 3 topped only two weekends earlier this summer; the Michael Bay actioner shows up three times on Box Office Mojo’s top-of-the-weekend chart because the first time covers the regular three-day weekend; the second time covers the Fourth of July four-day weekend. Apart from The Help, no other movie has been at the top of the North American chart for three consecutive weekends since Christopher Nolan’s Inception in summer 2010.]

The Help was down a minuscule down 2 percent compared to last weekend, which is quite remarkable. In fact, there’s a good chance The Help will eventually pass the $150 million milestone at the U.S. and Canada box office. But for the time being, at least, the $200 million milestone seems out of reach. Now, regarding the down 2 percent drop-off rate, there are two things to keep in mind: a) last weekend, partly thanks to Hurricane Irene, was the year’s second-lowest weekend at the domestic box office b) Monday is Labor Day; in other words, more people can go to the movies on Sunday evening.

Made for a reported $25 million, The Help has collected $118.6 million after 26 days. The comedy-drama about ethnic relations in the American South in the mid-’60s is now the no. 17 2011 release at the North American box office, ahead of Green Lantern, Horrible Bosses, Hop, Just Go with It, The Green Hornet, Gnomeo & Juliet, Bad Teacher, and Cowboys & Aliens. By next Sunday, The Help should also be ahead of both Rango and Super 8.

The Help opened in Australia in 225 locations. The film pulled in $1.7 million in third place for the weekend. Its per-theater average was a decent, though hardly outstanding, $7,555. It remains to be seen how well The Help will perform abroad, as Hollywood movies about ethnic relations tend to perform much better in the US than elsewhere.

The by now all-but-assured Best Picture Oscar contender features Emma Stone, Viola Davis, Octavia Spencer, Jessica Chastain, Bryce Dallas Howard, Sissy Spacek, Mary Steenburgen, Allison Janney, Cicely Tyson, Chris Lowell, and Mike Vogel. Director Taylor adapted Kathryn Stockett’s bestselling novel.

Image: The Help (Dale Robinette | DreamWorks | Disney Enterprises)

Starring Avatar’s Sam Worthington, Academy Award winner Helen Mirren, The Help and The Tree of Life’s Jessica Chastain, two-time Academy Award nominee Tom Wilkinson, Ciarán Hinds, Marton Csokas, and Jesper Christensen, the Focus Features/Miramax espionage thriller The Debt earned a relatively modest $9.7 million at 1,826 locations, averaging $5,300 per site according to studio estimates found at Box Office Mojo.

For comparison’s sake: on its fourth weekend out, The Help averaged $4,998 at 2,843 locations. Remember, all things being equal, the fewer the number of theaters, the higher the per-theater average should be. Despite a good 71 percent approval rating among Rotten Tomatoes‘ top critics, after five days The Debt has collected $11.6 million. As per Box Office Mojo, The Debt has also taken in $1.9 million in France and Russia, though international figures seem incomplete.

Adapted from Assaf Bernstein’s 2007 Israeli spy thriller of the same name, The Debt was directed by Shakespeare in Love‘s John Madden. The thriller was produced and co-written by Kick-Ass’ Matthew Vaughn.

The Weinstein Company/Dimension Films’ Apollo 18 wasn’t screened for critics – never a good sign – and failed to lure many curious patrons this weekend. A fictitious account of a secret lunar mission, Apollo 18 pulled in $8.7 million at 3,328 locations, averaging a paltry 2,614 per site. Produced by Wanted and Night Watch filmmaker Timur Bekmambetov, Apollo 18 was directed by Gonzalo López-Gallego, and features Warren Christie, Lloyd Owen, and Ryan Robbins. So far, Apollo 18 has a quite poor 21 percent approval ratings at Rotten Tomatoes.

At no. 4, Shark Night 3D opened with $8.64 million at 2,806 sites, averaging a dismal $3,079 per theater – “dismal” in that Shark Night 3D has the advantage of 3D surcharges. This is another new entry that wasn’t screened for critics; apparently for good reason, as the current Rotten Tomatoes‘ score stands at a mere 24 percent approval rating. For comparison’s sake: last August, Piranha 3D opened with $10.1 million – without the advantage of a 4-day weekend; the horror-comedy-thriller went on to earn a bloody $25 million in North America and a healthier $58.18 million overseas.

Directed by David R. Ellis, who handled stunts in movies ranging from The Addams Family to Hotel for Dogs, Shark Night 3D features Sara Paxton, Dustin Milligan, Avatar‘s Joel David Moore, Alyssa Diaz, Chris Carmack, Chris Zylka, and Katharine McPhee as various flavors of shark food. Expect Shark Night to sink fast.

Katy Perry, The Smurfs
Katy Perry, Smurfette’s voice, in The Smurfs

Sept. 4 update p.m.: Raja Gosnell’s The Smurfs topped the international box office for the fourth consecutive weekend. Not surprisingly, The Smurfs is performing much better abroad than in North America: cume of $295.8 million vs. $131.9 million to date. Without the foreign market, this $110 million – not including marketing/distribution expenses – Sony Pictures release would have been a costly disappointment. Well, at least until ancillary revenues kicked in.

Another American disappointment story is that of John Lasseter’s Cars 2, as per Box Office Mojo the first Pixar movie to gross less than $200 million domestically since A Bug’s Life back in 1998. Never mind the fact that in 2011 dollars, A Bug’s Life would have collected approximately $275.57 million – without the benefit of inflated 3D ticket prices.

Cars 2‘s current domestic total stands at $188.58 million. But then again, the more internationally appealing Cars sequel did earn a whopping $351.7 million abroad – vs. $217.9 million brought in by the original Cars in 2006. The worldwide totals of Cars vs. Cars 2 are, respectively, $461.98 million (approx. $541.18 million today*) vs. $540.28 million.

The Smurfs features Neil Patrick Harris, Sofia Vergara, and Hank Azaria, in addition to the voices of Katy Perry, Paul Reubens, George Lopez, Alan Cumming, and others. Cars 2 features the voices of Owen Wilson, Larry the Cable Guy, Bonnie Hunt, Michael Caine, and Emily Mortimer. Note that those English-language voices are replaced by local voices in just about every territory out there.

* This approximation is iffy. The U.S. annual inflation index was used to calculate the adjusted international total in US dollar terms, but those figures fluctuate according to both local inflation rates and the strength/weakness of the US dollar. The weaker the dollar, the higher the international box office take when converted to the American currency. The only way to truly measure a film’s success – whether in the United States, Uruguay, or Uganda – is to have studios, distributors, and exhibitors report the number of tickets each movie has sold.

Featuring Academy Award winners Robert Duvall and Melissa Leo, in addition to Lucas Black, Brian Geraghty, and Deborah Ann Woll, first-time filmmaker Matt Russell’s Golf & God drama Seven Days in Utopia opened with a highly uninspiring $1.23 million at 561 locations. Seven Days in Utopia averaged an ungodly $2,203 per site according to studio estimates found at Box Office Mojo.

Not faring any better, Beto Gómez’s Mexican comedy Salvando al Soldado Perez / Saving Private Perez drew $670,000 at 161 locations, averaging $4,161 per site. Remember, all things being equal, the smaller the number of theaters, the higher the per-theater average should be.

Now, a clarification: as a non-English-language film clearly targeting Mexicans and Spanish-speakers living in the US, Saving Private Perez couldn’t really be considered a flop on opening weekend. In Mexico, the narco-comedy has grossed more than $4 million. The cast includes Miguel Rodarte, Jesús Ochoa, and Isela Vega.

Aug. 31 update: On Tuesday, August 30, Tate Taylor’s comedy-drama The Help passed the $100 million milestone while Rupert Wyatt’s sci-fier Rise of the Planet of the Apes passed the $150 million milestone at the domestic box office according to figures found at Box Office Mojo. Overall, Tuesday was an “up” day at North American movie houses; the top ten movies posted an 18 percent increase compared to the previous day.

Up 20 percent from Monday, The Help took in $2.16 million on Tuesday, thus lifting its cume to $100.8 million after 21 days. The generally well-received film – a likely Best Picture Oscar contender – features Emma Stone, Viola Davis, Octavia Spencer, Jessica Chastain, Bryce Dallas Howard, Sissy Spacek, Mary Steenburgen, Allison Janney, Cicely Tyson, Chris Lowell, and Mike Vogel.

At no. 3 on the domestic box office chart, Rise of the Planet of the Apes grossed $1.05 million (up 14 percent from Monday), for a total of $150.65 million after 26 days. The sci-fier stars James Franco, Freida Pinto, Andy Serkis, and John Lithgow.

The no. 2 movie was the Zoe Saldana action vehicle Colombiana, which collected $1.29 million. Co-produced and co-written by Luc Besson, Colombiana was directed by Olivier Megaton. Also in the actioner’s cast: Jordi Molla, Michael Vartan, and Lennie James.

At no. 4, the Jesse Peretz-Paul Rudd comedy Our Idiot Brother brought in $995,000. The low-budget Weinstein Company release also features Elizabeth Banks, Zooey Deschanel, Adam Scott, and Emily Mortimer.

At no. 5, Troy Nixey’s horror house movie Don’t Be Afraid of the Dark, written and produced by Guillermo del Toro, and starring Katie Holmes and Guy Pearce, earned $894k – thus finally passing the $10 million mark on Day 5.

Next in line were two kiddie flicks: Spy Kids: All the Time in the World, featuring Jessica Alba and Jeremy Piven, with $792k (up a remarkable 37 percent) at no. 6 and The Smurfs, featuring the voices of Katy Perry and Paul Reubens among others, with $627k (up 31 percent) at no. 7.

Conan the Barbarian, starring Jason Momoa in the old Arnold Schwarzenegger role, pulled in $485,000 at no. 8. Unfortunately for Lionsgate, the Conan remake has big pecs but weak legs. Budgeted at $90m, the action movie has yet to reach $20 million at the U.S. and Canada box office. Total after 12 days: $17.54 million.

Aug. 29: Because of Hurricane Irene, which forced more than 1,000 movie houses to shut down in the Northeast this past weekend, it’s hard to tell just how disappointing were the openings of three wide releases in North America: Olivier Megaton’s girl-kicks-butt Colombiana, written by Luc Besson and starring Avatar‘s Zoe Saldana; Troy Nixey’s horror thriller Don’t Be Afraid of the Dark, written and produced by Guillermo del Toro, and starring Katie Holmes and Guy Pearce; and Jesse Peretz’s comedy Our Idiot Brother, with Paul Rudd, Elizabeth Banks, Zooey Deschanel, Adam Scott, and Emily Mortimer. But disappointing they were.

Colombiana managed to pull in only $10.48 million at no. 2. That’s considerably less than the $12-15 million some had been expecting. Don’t Be Afraid of the Dark opened with $8.52 million at no. 4, while Our Idiot Brother earned $7.01 million at no. 5, as per Box Office Mojo. Some pundits had been expecting grosses around $15 million for Don’t Be Afraid of the Dark, a big-screen remake of a classic TV movie, and somewhere below $10 million for Our Idiot Brother. Another bad sign: None of the newcomers had per-theater averages above $4,000 – and that is already a quite modest figure. With a meager $2,744 per site, Our Idiot Brother fared the worst.

Both Colombiana and Don’t Be Afraid of the Dark will have trouble matching their reported budgets – $40 millionand $25 million, respectively – at the domestic box office. International figures are also iffy, as Saldana, Holmes, and Pearce are hardly what one would call major box office draws abroad. After two weekends, Colombiana has taken in an okay $6.2 million in France and Belgium, where Besson is a major attraction. Distributed by The Weinstein Company, Our Idiot Brother cost a reported $5 million.

For comparison’s sake: last year, Takers, which coincidentally featured Saldana along with Paul Walker and Hayden Christensen, and Daniel Stamm’s horror mockumentary The Last Exorcism, neither of which were eagerly awaited releases, opened with more than $20 million domestically on the last weekend of August.

This past weekend (August 26-28), Tate Taylor’s The Help easily topped the North American box office for the second weekend in a row after dropping a modest 27 percent from the week before. According to Box Office Mojo, the comedy-drama starring Emma Stone, Viola Davis, Octavia Spencer, and Jessica Chastain collected $14.53 million.

The Help will likely pass the $100 million milestone within the next day or so. Its current total is $96.83 million. Cost: $25 million. Also in the cast: Bryce Dallas Howard, Sissy Spacek, Mary Steenburgen, Allison Janney, Cicely Tyson, Chris Lowell, and Mike Vogel.

As mentioned in my previous box office article, the no. 2 movie in the U.S. and Canada was the Zoe Saldana vehicle Colombiana, with a disappointing $10.4 million. That was followed by Rise of the Planet of the Apes, with $8.86 million, down 45 percent from the previous weekend. The generally well-received sci-fier stars James Franco, Freida Pinto, Andy Serkis, and John Lithgow. Total to date: $148.67 million, which means Rise of the Planet of the Apes should pass the $150 million milestone in the next couple of days.

Jason Momoa shirtless, Conan the Barbarian
A shirtless Jason Momoa, Conan the Barbarian

Aug. 21 update: Down one spot this weekend (Aug. 19–21), Rupert Wyatt’s Rise of the Planet of the Apes collected $16.3 million (down 41 percent) according to studio estimates found at Box Office Mojo. Officially budgeted at $93 million, the Planet of the Apes reboot starring James Franco, Freida Pinto, Andy Serkis, and John Lithgow, has taken in $133.76 million after three weekends.

Marcus Nispel’s $90 million-budgeted Conan the Barbarian looked more like Conan the Wimp at the domestic box office, opening at no. 4 with a weak $10 million at 3,015 locations, averaging only 3,317 per theater. Conan was the only top-twelve movie to be down (-3 percent) on Saturday. Jason Momoa stars as the shirtless, six-packed barbarian of the title. The good news – though not for distributor Lionsgate – is that chances are there won’t be a Conan sequel or a reboot in the near future.

For comparison’s sake: Back in 1982, Arnold Schwarzenegger’s Conan the Barbarian debuted with $9.6 million, or about $26 million today. Directed by John Milius, that piece of trash helped to turn Schwarzenegger into one of the biggest – and most unwatchable – stars of ’80s.

Photo: Conan the Barbarian (Simon Varsano / Universal)

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After twelve days out, Tate Taylor’s female-driven drama The Help is now all but assured a Best Picture Oscar nomination. In addition to its socially conscious theme and the generally good positive reviews – 68 percent approval rating among Rotten Tomatoes‘ top critics – The Help has been doing remarkably well at the domestic box office.

After topping the North American box office chart with an estimated $20.47 million this weekend (Aug. 19-21) as per Box Office Mojo, The Help has collected a total of $71.8 million to date. The comedy-drama about ethnic relations in the American South will surely end up grossing more than $100 million domestically, thus far surpassing two recent female-centered August releases, the Meryl Streep-Amy Adams comedy Julie & Julia (cume: $94.12m) and the Julia Roberts romance flick Eat Pray Love (cume: $80.57m). The Help features Emma Stone, Viola Davis, Jessica Chastain, Bryce Dallas Howard, Octavia Spencer, Sissy Spacek, Mary Steenburgen, and Cicely Tyson.

Also worth noting, after adding 156 locations The Help was down only 21 percent compared to last weekend. That’s a quite low drop-off rate even considering that the $25 million-budgeted film had opened on a Wednesday. Its average was a solid $7,613 per theater.

Additionally, The Help is one of two movies in 2011 to have topped the North American weekend box office chart after trailing another movie on a previous weekend. Joel Coen and Ethan Coen’s True Grit – which went on to receive a Best Picture Oscar nod – was The Help‘s predecessor back in January. Last weekend, The Help trailed the James Franco sci-fier Rise of the Planet of the Apes.

Two recent female-driven Best Picture Oscar nominees had done excellent business in the U.S. and Canada prior to being shortlisted: Black Swan, which earned Natalie Portman the 2011 Best Actress Oscar, and The Blind Side, which earned Sandra Bullock the 2010 Best Actress Oscar. Also, the Annette Bening-Julianne Moore vehicle The Kids Are All Right was a solid arthouse hit. Needless to say, SAG Award nominations for The Help are all but inevitable, including one for Best Cast.

Photo: The Help (Dale Robinette / DreamWorks / Disney Enterprises)

Aug. 14

Emma Stone, The Help
Emma Stone in The Help

Rupert Wyatt’s Rise of the Planet of the Apes, though down 50 percent from last weekend, topped the North American box office for the second weekend in a row. Starring James Franco, Andy Serkis, Freida Pinto, and John Lithgow, Rise of the Planet of the Apes brought in $27.5 million this weekend (Aug. 12-14) according to studio estimates found at Box Office Mojo.

Second-weekend drop-off rate comparisons to other high profile releases such as Thor, X-Men: First Class, or Captain America: The First Avenger aren’t fair because the aforementioned three movies all grossed about three times more at Thursday midnight “preview” screenings than Rise of the Planet of the Apes. Hence, all things being equal second-weekend drop-off rates would have been higher for those films. Captain America was down 62 percent, X-Men: First Class 56 percent, and Thor a more modest 47 percent.

Officially budgeted at $93 million, Rise of the Planet of the Apes will be passing the $100 million milestone some time today. Its estimated domestic cume after ten days is $104.87 million. Worldwide cume: $179.27 million.

At no. 2, Tate Taylor’s $25 million-budgeted The Help overperformed, earning far more than the expected $20-22 million. Starring Emma Stone, Viola Davis, Bryce Dallas Howard, Octavia Spencer, Jessica Chastain, Allison Janney, and veterans Sissy Spacek, Cicely Tyson, and Mary Steenburgen, The Help grossed $25.52 million at 2,511 locations, thus far surpassing Rise of the Planet of the Apes in the per-theater-average department: $10,073 vs. $7,451.

For comparison’s sake: the $60 millionJulia Roberts-Javier Bardem-James Franco vehicle Eat Pray Love collected $23.1 million at 3,082 sites on its first weekend out in August last year, while the $40 millionMeryl Streep-Amy Adams comedy-drama Julie & Julia pulled in $20 million when it opened at 2,354 venues in August 2009. Even more notable is that The Help had already blown some box office steam on Wednesday, whereas Eat Pray Love and Julie & Julia opened on a Friday.

Hindered by mostly negative reviews, Eat Pray Love cumed at $80.57 million in North America; the romantic drama fared better overseas, collecting $124 million for a $204.59 million worldwide cume. Helped by positive Oscar buzz surrounding Meryl Streep’s performance, Julie & Julia went on to gross $94.12 million domestically – but, surprisingly, only $35.41 million overseas for a worldwide total of $129.54 million.

With the help of excellent reviews and lots of Oscar buzz, The Help should have a long life at the U.S. and Canada box office. But will audiences abroad give a damn? Back in 1989, Driving Miss Daisy grossed $106.59 million domestically (approximately $214 million today), but a relatively modest $39.2 million abroad (approximately $78 million today) despite its Best Picture Oscar win, an Oscar for star Jessica Tandy, and nominations for Morgan Freeman and Dan Aykroyd.

More recently, another popular release at the domestic box office that also dealt with American “family values” and ethnic issues, the Sandra Bullock vehicle The Blind Side, went on to gross an astounding $255.95 million in North America, but only $53.24 million overseas despite a Best Picture Oscar nomination and a Best Actress win for Bullock.

Not helping The Help is the fact that Viola Davis, Bryce Dallas Howard, and most other cast members are hardly known outside the United States. Emma Stone, for her part, may have had a domestic sleeper hit in Easy A — $58.41 million on a $8 million production budget; but internationally, the romantic comedy failed to click, earning a paltry $16.55 million.

Photo: The Help (Dale Robinette / DreamWorks / Disney Enterprises)

Aug. 14

Directed by Steven Quale, and featuring Nicholas D’Agosto, Emma Bell, and Miles Fisher, Warner Bros./New Line’s Final Destination 5 opened at no. 3 with a disappointing $18.4 million this weekend (Aug. 12-14) at the North American box office, according to studio estimates found at Box Office Mojo.

Some had been predicting that Final Destination 5, especially with the assistance of 3D surcharges (about 75 percent of the estimated gross), would reach $25-$30 million. The previous installment in the Final Destination franchise, also in 3D, opened with $27 million in 2009 and went on to gross more than $66 million. Final Destination 5, the least attended of the Final Destination movies, will be lucky if it earns half as much. It was one of this weekend’s three top-twelve movies down (-14 percent) on Saturday; the others were new releases 30 Seconds or Less (down 7 percent) and Glee: The 3D Concert Movie (down a whopping down 36 percent).

Jon Favreau’s Cowboys & Aliens, starring Harrison Ford, Daniel Craig, and Olivia Wilde, was no. 6 this weekend (Aug. 12-14) at the North American box office, grossing $7.61 million (down 52 percent) according to studio estimates found at Box Office Mojo. Officially budgeted at $163 million, Cowboys & Aliens has taken in only $81.47 million domestically, in addition to a meager $7 million in 14 international territories, including Russia and South Korea.

Though no longer among the top twelve, Zookeeper remains embroiled in damaging accusations that the filmmakers failed to care for a giraffe, which collapsed and died during the making of the “family” film. Another controversy along those lines has erupted around the Francis Lawrence-directed, Robert Pattinson-Reese Witherspoon-Christoph Waltz vehicle Water for Elephants, as an animal rights group has accused the owners of Tai the Elephant (Rosie in the movie) of viciously abusing the pachyderm.

Aug. 13

Rupert Wyatt’s Rise of the Planet of the Apes will likely top the North American box office this weekend, according to preliminary estimates found at both The Hollywood Reporter and Deadline.com. Starring James Franco, Freida Pinto, and Andy Serkis, Rise of the Planet of the Apes grossed an estimated $7.8 million on Friday, which may translate into $26 million for the weekend.

At a relatively close no. 2, Tate Taylor’s The Help collected between $7-7.5 million on Friday, and should gross between $20-22 million over the weekend. The acclaimed comedy drama about 1960s Southern white women and their black maids, The Help features Emma Stone, Viola Davis, Bryce Dallas Howard, Octavia Spencer, Jessica Chastain, Allison Janney, and veterans Sissy Spacek, Cicely Tyson, and Mary Steenburgen.

Warner Bros./New Line’s Final Destination 5, despite its revenue-boosting 3D-surcharge, opened on Friday with a modest $7 million, which means the horror flick should earn about $18 million by Sunday evening. That will place it way behind the previous installment in the Final Destination franchise and below studio expectations.

Aug. 11

Rise of the Planet of the Apes may top the North American box office for the second weekend in a row, though newcomer The Help could turn out to be the upset winner. Directed by Tate Taylor (who also adapted Kathryn Stockett’s novel), and featuring an extensive female cast that includes Emma Stone, Viola Davis, Bryce Dallas Howard, Octavia Spencer, Jessica Chastain, Allison Janney, and veterans Sissy Spacek, Cicely Tyson, and Mary Steenburgen, The Help – with the help of excellent reviews and lots of Oscar buzz – topped the U.S. and Canada box office on Wednesday, August 10, grossing $5.51 million at 2,511 locations according to Box Office Mojo.

At no. 2, Rise of the Planet of the Apes, starring James Franco, Andy Serkis, Freida Pinto, and John Lithgow, brought in $4.91 million. Since its current total (up to Wed.) is $73.04 million, it’s pretty certain that Rise of the Planet of the Apes will pass the $100 million milestone before the weekend is over. Else, that feat will take place on Monday.

Aug. 6

Rise of the Planet of the Apes may gross up to $18 million at the North American box office on Friday, according to early estimates found in The Hollywood Reporter. The aforementioned figure includes about $1.25 million from Thursday midnight screenings.

Directed by Rupert Wyatt, and starring James Franco, Freida Pinto, John Lithgow, and King Kong‘s Andy Serkis as the ape Caesar, Rise of the Planet of the Apes may reach $45 million by Sunday evening. Box-office pundits had been predicting an opening between $35-45 million.

Whereas Rise of the Planet of the Apes is overperforming, the R-rated comedy The Change-Up is underperforming in – possibly – fourth place. Directed by David Dobkin, and starring Ryan Reynolds and Jason Bateman, the poorly received The Change-Up is expected to collect only $4.5 million on Friday, for a weekend ranging between the low-to-mid teens. This marks Ryan Reynolds’ second box office misfire this summer, following the mediocre domestic earnings – and downright dismal foreign earnings – of the Green Lantern movie adaptation.

Photo: Rise of the Planet of the Apes (20th Century Fox)

Aug. 5

James Franco, Rise of the Planet of the Apes
James Franco, Rise of the Planet of the Apes

Rise of the Planet of the Apes, starring James Franco, Freida Pinto, John Lithgow, Brian Cox, Tom Felton, and a resimianized Andy Serkis – he had already played the giant gorilla in Peter Jackson’s King Kong – grossed $1.25 million at 1,124 Thursday midnight screenings, according to Box Office Mojo.

For comparison’s sake: That’s nearly twice what Daniel Craig-Harrison Ford’s Cowboys & Aliens collected at midnight screenings a week ago, but less than a third of the (3D-assisted) midnight take of Chris Evans-Joe Johnston’s Captain America: The First Avenger and Kenneth Branagh-Chris Hemsworth’s Thor.

Ten years ago, Tim Burton’s Planet of the Apes, starring Mark Wahlberg and Helena Bonham Carter, earned $68.5 million on opening weekend, or approximately $96.5 million adjusted for inflation. With luck, Rise of the Planet of the Apes will reach half of the inflation-adjusted figure. Estimates have ranged between $35-45 million, though that should be enough for the Rupert Wyatt-directed sci-fier to top the North American box office.

Officially, Rise of the Planet of the Apes, written by Rick Jaffa and Amanda Silver, is neither a prequel nor a sequel to Planet of the Apes. In truth, however, it is a prequel – as well as a loose remake of J. Lee Thompson’s 1972 critical and box office disappointment Conquest of the Planet of the Apes.

The original 1968 Planet of the Apes starred Charlton Heston, Roddy McDowall, and Kim Hunter. Franklin J. Schaffner directed. There were a total of four sequels: Beneath the Planet of the Apes (1970), Escape from the Planet of the Apes (1971), the aforementioned Conquest of the Planet of the Apes, and Battle for the Planet of the Apes (1973).

Photo: 20th Century Fox

After coming in second over the weekend ,The Smurfs has topped the North American box office throughout this week. On Thursday, August 4, The Smurfs collected $4.09 million according to Box Office Mojo, thus easily maintaining its lead. Directed by Beverly Hills Chihuahua and Scooby-Doo‘s Raja Gosnell, the 3D film features Neil Patrick Harris, Hank Azaria, and Sofia Vergara, in addition to the voices of Katy Perry, Jonathan Winters, Anton Yelchin, Paul Reubens, Alan Cumming, George Lopez, and others.

At no. 2, Cowboys & Aliens brought in $3.15 million. Starring Harrison Ford and Daniel Craig, the Jon Favreau-directed mix of Western, sci-fi, and adventure genres is down 26 percent since Monday. Co-produced/executive produced by Steven Spielberg and Ron Howard, among others, Cowboys & Aliens also features Olivia Wilde, Paul Dano, and Sam Rockwell. Its box office cume currently stands at $51.62 million vs. The Smurfs’ $55.62 million.

The Smurfs’ dominance of the North American box office will come to an end this weekend, with the opening of Rupert Wyatt’s sci-fier Rise of the Planet of the Apes, starring James Franco, Freida Pinto, John Lithgow, and King Kong himself, Andy Serkis. Rise of the Planet of the Apes is expected to easily top the U.S. and Canada box office chart in the next three days.

Aug. 2

The Smurfs may have lagged behind Cowboys & Aliens this past weekend, but the little blue toys kicked cowboy ass on Monday, leaving Harrison Ford and Daniel Craig biting the dust at the North American box office according to figures found at Box Office Mojo. Not only did the little blue toys kick macho cowboy ass, they kicked hard. The Smurfs earned $5 million vs. Cowboys & Aliens’ $4.27 million.

Directed by Jon Favreau, and co-produced/executive produced by Steven Spielberg and Ron Howard, among others, Cowboys & Aliens also features Olivia Wilde, Paul Dano, and Sam Rockwell. Directed by Beverly Hills Chihuahua and Scooby-Doo‘s Raja Gosnell, The Smurfs features Neil Patrick Harris, Hank Azaria, and Sofia Vergara, in addition to the voices of Katy Perry, Jonathan Winters, Anton Yelchin, Paul Reubens, Alan Cumming, George Lopez, and others.

At no. 3, Chris Evans-Joe Johnston’s Captain America: The First Avenger collected $3.43 million. Captain America also features Tommy Lee Jones, Stanley Tucci, Hugo Weaving, Richard Armitage, Dominic Cooper, and Toby Jones.

Right on Captain America‘s red-white-and-blue heels was Harry Potter and the Deathly Hallows: Part 2, with $3.32 million. Don’t be too surprised if Deathly Hallows 2 and Captain America switch places in the next few days.

Aug. 1 update: Harrison Ford and Daniel Craig’s Cowboys & Aliens fared slightly better than estimated; The Smurfs fared more than a bit worse than estimated. The result is that Cowboys & Aliens turned out to be the top movie in North America this past weekend (July 29-31) according to box office actuals found at Box Office Mojo.

Jon Favreau’s Cowboys & Aliens grossed $36.43 million, or about $200,000 more than estimated; The Smurfs earned $35.61 million, or about $600,000 less than estimated. Even so, Cowboys & Aliens did underperform – studio expectations hovered around $40 million – whereas The Smurfs overperformed, as box office clairvoyants predicted an opening within the $25-30 million range. Cowboys & Aliens officially cost $163 million (apparently after rebates), while The Smurfs officially cost $110 million. Neither movie will get even close to recovering their budget at the domestic box office, though The Smurfs may have better luck overseas – not to mention the fact that every brat will be asking their parents to get them a dozen of those ugly blue toys.

Co-produced/executive produced by Steven Spielberg and Ron Howard, among others, Cowboys & Aliens also features Olivia Wilde, Paul Dano, and Sam Rockwell. Directed by Beverly Hills Chihuahua and Scooby-Doo‘s Raja Gosnell, The Smurfs features Neil Patrick Harris, Hank Azaria, and Sofia Vergara, in addition to the voices of Katy Perry, Jonathan Winters, Anton Yelchin, Paul Reubens, Alan Cumming, George Lopez, and others.

At no. 3, Chris Evans-Joe Johnston’s Captain America: The First Avenger collected $25.55 million, or about $500,000 more than estimated. Still, with $117.42 million after ten days, Captain America is now behind Thor, which had scored $119.5 million by the end of its second weekend. Captain America: The First Avenger also features Tommy Lee Jones, Stanley Tucci, Hugo Weaving, Richard Armitage, Dominic Cooper, and Toby Jones.

Harry Potter and the Deathly Hallows: Part 2 passed the $300 million milestone on Friday; after adding $21.97 million over the weekend it became the most successful Harry Potter movie ever in North America. That is, if you recklessly choose to ignore inflation/3D surcharges. Deathly Hallows 2‘s cume currently stands at $318.51 million.

In limited release, the Sarah Palin movie The Undefeated plummeted once again. After losing 10 of its 14 theaters, The Undefeated collected a paltry $5,080 – down 79 percent – and a dismal $1,270 per venue. Last weekend, The Undefeated was down 62 percent despite a 40 percent rise in the number of theaters showing the film. To date, the much-talked about and much-panned Palin documentary has earned $112,078.

July 31 update: Once upon a time, just about anything starring Harrison Ford – the Hans Solo of the Star Wars movies, the Indiana Jones of the Indiana Jones movies – meant big box office receipts. But apart from Indiana Jones and the Kingdom of the Crystal Skull, the 21st century hasn’t been very kind to Ford. Following the flops Crossing Over, Extraordinary Measures, and Morning Glory comes Cowboys & Aliens, which, despite the presence of Mr. James Bond himself, Daniel Craig, tied with several little, ugly blue toys at the top of the North American box office this weekend (July 29-31) according to studio estimates found at Box Office Mojo.

Whereas Cowboys & Aliens underperformed – Universal had been predicting $40+ million – The Smurfs overperformed. The end result was a draw, with Universal (Cowboys & Aliens) and Sony Pictures (The Smurfs) claiming their movies grossed $36.2 million each. (Cowboys & Aliens figures includes approximately $700,000 from Thursday midnight screenings.) Box-office actuals will come out on Monday, but even if Cowboys & Aliens turns out to have been the weekend’s de facto box office king, it’ll be a hollow victory for a movie whose reported budget ranges from $163-200 million vs. The Smurfs’ $110 million.

Directed by Iron Man‘s Jon Favreau, and co-produced/executive produced by the likes of Steven Spielberg and Ron Howard, Cowboys & Aliens also features Olivia Wilde, Paul Dano, and Sam Rockwell. Directed by Raja Gosnell, The Smurfs features Neil Patrick Harris, Hank Azaria, and Sofia Vergara, in addition to the voices of Katy Perry, Jonathan Winters, Anton Yelchin, Paul Reubens, Alan Cumming, George Lopez, and others.

Aided by 3D surcharges, The Smurfs easily beat Cowboys & Aliens in the per-theater average department: $10,663 at 3,395 locations vs. $9,653 at 3,750 sites. However, Cowboys & Aliens attracted more patrons. Remember, 3D surcharges can add up to 40 percent to the cost of a movie ticket. Approximately 45 percent of The Smurfs’ business came from 3D venues.

Photo: The Smurfs (Sony Pictures Animation)

At no. 3 in North America this weekend (July 29-31), Chris Evans-Joe Johnston’s Captain America: The First Avenger collected $24.9 million according to studio estimates. For comparison’s sake: Captain America‘s domestic total currently stands at $116.77 million after ten days, placing it behind Thor‘s $119.5 million at the same point. Throughout the week Captain America had been ahead of Thor, but whereas Captain America was down a hefty 62 percent compared to opening weekend, Thor was down only 47 percent on its second weekend out.

Overseas, Captain America added $48.5 million in 30 territories, for a worldwide total of $170.27 million. For comparison’s sake: In 56 markets, Thor opened with $89.2 million internationally in early May, though figures are somewhat skewed because of the Labor Day holiday. X-Men: First Class collected $61 million (without the assistance of 3D surcharges) in 74 territories in early June. Remember that exchange-rate fluctuations affect international figures once those are converted to US dollars. Captain America: The First Avenger also features Tommy Lee Jones, Stanley Tucci, Hugo Weaving, Richard Armitage, Dominic Cooper, and Toby Jones.

Harry Potter and the Deathly Hallows: Part 2 passed the $300 million milestone on Friday and after adding $21.92 million this weekend has become the most successful Harry Potter movie ever in North America – if you choose to ignore inflation/3D surcharges. Total: $318.46 million, placing the final Harry Potter slightly ahead of Harry Potter and the Sorcerer’s Stone‘s cume of $317.57 million.

In terms of attendance, however, Deathly Hallows: Part 2 is still trailing every other Harry Potter movie, though that will certainly change before Deathly Hallows 2 ends its domestic run. Also worth noting, the final Harry Potter has passed the $1 billion milestone worldwide; its current cume is $1.008 billion.

Officially, that $1+ billion cume makes Deathly Hallows 2 the most successful Harry Potter movie ever; but if one chooses to take inflation/3D surcharges into account, Deathly Hallows 2 is still trailing nearly all of its predecessors, having possibly – depending on US dollar fluctuations, 3D business per country – surpassed only Harry Potter and the Chamber of Secrets and Harry Potter and the Prisoner of Azkaban. Directed by David Yates, Deathly Hallows: Part 2 stars Daniel Radcliffe, Emma Watson, Rupert Grint, and Ralph Fiennes.

Also in the Harry Potter and the Deathly Hallows: Part 2 cast: Helena Bonham Carter, Jason Isaacs, Emma Thompson, Alan Rickman, Gary Oldman, Tom Felton, Michael Gambon, John Hurt, Maggie Smith, Robbie Coltrane, Kelly Macdonald, Ciaran Hinds, David Thewlis, Timothy Spall, Miranda Richardson, Julie Walters, Jim Broadbent, Warwick Davis, and Miriam Margolyes.

Photo: Captain America: The First Avenger (Jay Maidment / Marvel / Paramount)

The no. 5 movie at the North American box office this weekend (July 29-31) was Glenn Ficarra and John Requa’s Crazy, Stupid, Love, starring Julianne Moore, Steve Carell, Emma Stone, and Ryan Gosling. The romantic comedy brought in $19.3 million according to studio estimates.

For comparison’s sake: Ryan Murphy-Julia Roberts-Javier Bardem’s Eat Pray Love opened with $23.1 million last August, though this particular title had the advantage of being an adaptation of a bestseller. Starring Roberts and Tom Hanks, the Hanks-directed (and widely panned) Larry Crowne opened with a weak $13.09 million earlier this month. The Natalie Portman-Ashton Kutcher R-rated vehicle No Strings Attached took in $19.65 million when it debuted in January, while another R-rated romantic comedy, Justin Timberlake-Mila Kunis’ Friends with Benefits, collected $18.62 million when it opened last weekend.

On its second weekend out, Friends with Benefits pulled in $9.3 million (down 50 percent) at no. 6. It was followed by another R-rated comedy (of the non-romantic kind), Horrible Bosses, which drew $7.1 million (down 40 percent). Horrible Bosses stars Jennifer Aniston, Colin Farrell, Jason Bateman, and Kevin Spacey.

At no. 8, Transformers: Dark of the Moon earned $5.97 million (down 50 percent), for a cume of $337.89 after 33 days. For comparison’s sake: by its 33rd day out, Transformers: Revenge of the Fallen had collected $379.21 million in summer 2009. Internationally, Dark of the Moon has fared much better, having grossed an estimated $645 million, pushing its worldwide total to $982 million. By next weekend, Transformers 3 will surely have crossed the $1 billion worldwide milestone. Directed by Michael Bay, Transformers 3 stars Shia LaBeouf, Rosie Huntington-Whiteley, and Josh Duhamel.

July 30 afternoon: Little, ugly blue toys kicked macho cowboy ass on Friday, July 29, according to studio estimates. Directed by Raja Gosnell, and featuring Neil Patrick Harris, Hank Azaria, and Sofia Vergara, in addition to the voices of Katy Perry, Jonathan Winters, Anton Yelchin, Paul Reubens, Alan Cumming, George Lopez, and others, The Smurfs grossed an estimated $13.3 million at 3,395 locations in North America. Cowboys & Aliens, directed by Iron Man‘s Jon Favreau, co-produced/executive produced by the likes of Steven Spielberg and Ron Howard, and starring Daniel Craig, Harrison Ford, and Olivia Wilde, earned $12.99 million – including $700,000 at Thursday midnight screenings – at 3,750 sites.

Admittedly, The Smurfs was assisted by 3D surcharges. According to Box Office Mojo’s Brandon Gray, The Smurfs are screening at 2,042 3D theaters; that represents 60 percent of its total number of locations. Approximately 48 percent of its revenues came from 3D sites.

Although many more The Smurfs moviegoers opted for good old 2D, the fact that 48 percent of the film’s revenues came form costlier 3D houses indicates that Cowboys & Aliens, though a major disappointment in relation to both its cost (estimated to be as high as $200 million) and its star wattage, actually sold more tickets. And considering how close their figures were on Friday, it’s possible that Cowboys & Aliens may end up on top by Sunday evening. A hollow victory if ever there was one.

At no. 3, Chris Evans-Joe Johnston’s Captain America: The First Avenger collected $7.86 million. Its current cume is $99.72 million, which means Captain America will be passing the $100 million milestone at the domestic box office some time today.

Harry Potter and the Deathly Hallows: Part 2 passed the $300 million milestone on Friday, after pulling in $6.62 million at no. 4. It’ll likely become the most successful Harry Potter movie ever in North America – if you choose to ignore inflation/3D surcharges – before the weekend is over. Directed by David Yates, Deathly Hallows: Part 2 stars Daniel Radcliffe, Emma Watson, Rupert Grint, and Ralph Fiennes.

The no. 5 movie on Friday was Glenn Ficarra and John Requa’s Crazy, Stupid, Love, starring Julianne Moore, Steve Carell, Emma Stone, and Ryan Gosling. The romantic comedy brought in $6.6 million.

July 30 early morning

Daniel Craig, Cowboys & Aliens
Daniel Craig, Cowboys & Aliens

Cowboys & Aliens should collect between $15-17 million on Friday for a $40-45 million weekend, according to early, rough estimates found at Deadline.com. The Hollywood Reporter, however, says that Friday figures should be close to only $13-13.5 million, which would mean about $38 million for the weekend.

Either way, if budget estimates found at Deadline are correct – we’re talking $160-200 million – then DreamWorks (50 percent of the budget), Universal (25 percent) and Relativity (25 percent) have a major box office disappointment in their hands. For comparison’s sake, Martin Campbell-Ryan Reynolds’ Green Lantern, an “underperformer” that cost $200 million, opened with $53.17 million.

The Western-sci-fi mix stars Daniel Craig, Olivia Wilde, and Harrison Ford, who has seen better days at the box office. Iron Man‘s Jon Favreau directed it, while the long list of producers and executive producers includes Favreau, Ron Howard, Steven Spielberg, and Brian Grazer.

According to Deadline, more than a dozen writers messed around with the screenplay. Following arbitration by the Writers Guild, five were credited for the screenplay, two for both the screenplay and the “screen story,” and one solely for the screen story, itself an adaptation of Scott Mitchell Rosenberg’s Platinum Studios comic book.

Some may say that the presence of Ford, Craig, Favreau, and Spielberg at San Diego’s Comic-Con last weekend was a waste of time and gas, but who knows? Perhaps without that trip to the Mexican border Cowboys & Aliens would have opened to the tune of $30 million…

Not helping matters is that Westerns aren’t exactly a popular movie genre abroad. Joel Coen and Ethan Coen’s True Grit, for instance, earned only 31 percent of its worldwide take overseas despite ten Oscar nominations, and the presence of Matt Damon and Best Actor nominee Jeff Bridges. Starring Christian Bale and Russell Crowe, 3:10 to Yuma‘s international box office percentage was even lower, 23 percent. Paramount is distributing Cowboys & Aliens overseas.

Daniel Craig and Harrison Cowboys & Aliens image: DreamWorks / Universal.

Miles Fisher, Emma Bell, and Nicholas D’Agosto Final Destination 5 image: Doane Gregory / Warner Bros. / New Line.


Allison Janney and Emma Stone The Help image: Dale Robinette / DreamWorks / Disney Enterprises.

Katy Perry The Smurfs image: K.C. Bailey / Sony Pictures.

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4 comments

PaulaWB -

Takers? I seem to remember that last year the critics mostly panned Takers and then became surprised at the audience response. Audiences side-stepped the critics opinions and liked Takers. Do a search on Twitter. They are still liking Takers and the crew. Not a blockbuster but a fun late summer movie.

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Christine Cotton -

When I purchased my ticket, the cashier told me what I wanted to see (impressed), but she gave me a ticket to Planet of the Apes. I questioned how many others paid for “Planet” but requested “Help”. In fact the ticket taker told us there was a mistake.

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john -

as for final destination 5’s weak box office. it is called karma. the last one changed it’s opening weekend to face off against rob zombie’s halloween 2 because the studio knew the weinsteins and dimension were having $ troubles and were having difficulty even releasing a film.

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Harry -

I don’t think Cowboys and Aliens is a flop-in-the-making, it was one to begin with when it opened with a puny $36 million. I will say it again, bad marketing all around from such powerhouse as Dreamworks. Jon Favreau relied heavily on comic-con and unfortunately nobody under the age of 40 decided to spend any money to see an aging old star and someone who’s only box office success came courtesy of Bond.

On the other hand, Planet of the Apes seems to be doing much better than originally anticipated, but again, 60% drops should be expected in the coming weeks.

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