Home Movie GenresAnimated Movies ‘Rio’ Has Biggest Hollywood Opening Ever in Brazil

‘Rio’ Has Biggest Hollywood Opening Ever in Brazil


Limitless with Robert De Niro and Bradley Cooper: $100 million worldwide?

April 18, ’11, update: Despite yesterday’s estimates, Carlos Saldanha’s animated 3D feature Rio failed to reach the $40 million mark at the North American box office this past weekend, April 15-17. According to actuals found at Box Office Mojo, Rio grossed $39.22 million, for a $10,252 per-theater average. Studio estimates, in fact, were inflated across the board, as you can see below.

Rio, about an American-raised blue bird that finds love in Brazil, features the voices of Anne Hathaway, Jesse Eisenberg, Rodrigo Santoro, Jane Lynch, Tracy Morgan, Leslie Mann, Jamie Foxx, and George Lopez, Rio.

Featuring Courteney Cox, David Arquette, Neve Campbell, Hayden Panettiere, Anna Paquin, Kristen Bell, Emma Roberts (Eric Roberts’ daughter, Julia Roberts’ niece), Rory Culkin, Mary McDonnell, Heather Graham, Adam Brody, Erik Knudsen, Dane Farwell, and Nico Tortorella, Wes Craven’s Scream 4 opened with $18.69 million, or about $600,000 less than the studio estimated. In other words, it was an even bigger box office disappointment.

At no. 3, Hop, starring James Marsden and the voice of Russell Brand, added $10.71 million – about $400,000 less than estimated – and down nearly 50 percent compared to last weekend. Blame it on Rio.

Sean McNamara’s Soul Surfer‘s Sunday estimate turned out to be slightly ($200,000) inflated. As a result, Hanna was the weekend’s actual no. 4 movie. Directed by Joe Wright, and featuring Cate Blanchett, Saoirse Ronan, and Eric Bana, the thriller pulled in $7.28 million.

At no. 5, Soul Surfer, featuring AnnaSophia Robb, Helen Hunt, and Dennis Quaid, scored $7.26 million. It was followed by Arthur, starring Russell Brand, Helen Mirren, Jennifer Garner, and Greta Gerwig, which brought in $6.75 million (down 45 percent compared to last weekend).

Next in line were James Wan’s Insidious, with Patrick Wilson, Rose Byrne, and Barbara Hershey, with $6.74 million at no. 7 and Duncan Jones’ mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, with $6.2 million ($100,000 less than estimated) at no. 8.

Rounding out the top twelve were:

James Franco-Natalie Portman’s Your Highness, which actually generated more ticket sales than estimated: $4.01 million (+$100,000), at no. 9, thus jumping one spot ahead of Robert Redford’s The Conspirator.

At no. 10, also ahead of The Conspirator, was Bradley Cooper-Abbie Cornish’s Limitless with $3.66 million, or about $200,000 less than estimated. Despite the downward correction, Limitless may have indeed passed the $100 million milestone at the global box office. That feat can’t be confirmed as international figures haven’t been fully tallied, and Limitless is currently less than $200,000 above the $100 million mark.

Meanwhile, Redford’s The Conspirator, starring Robin Wright, James McAvoy, Tom Wilkinson, Evan Rachel Wood, and Kevin Kline, had an even more modest bow than estimated, $3.5 million (down $400,000) at 707 locations. Thus, The Conspirator‘s per-theater average was adjusted from a passable $5,550 to a borderline mediocre $4,963.

Matthew McConaughey-Ryan Phillippe’s The Lincoln Lawyer brought up the rear with $2.88 million (down $100,000).

At no. 14, about $400,000 behind Diary of a Wimpy Kid: Rodrick Rules, Paul Johansson’s widely panned Atlas Shrugged: Part I drew $1.68 million – or about $100,000 more than estimated – at 299 theaters. Its per-theater average was an acceptable $5,640.

Based on Ayn Rand’s novel, Atlas Shrugged features director Johansson, Taylor Schilling, Grant Bowler, Jsu Garcia, Michael Marsden, Michael O’Keefe, and Michael Lerner.

Among the top-twelve movies, Rio, partly aided by 3D surcharges, had by far the highest per-theater average, $10,252. On its second weekend, Your Highness had the lowest, $1,450.

Also among the top twelve (barring newcomers Rio, Scream 4, and The Conspirator), Insidious and Source Code posted the lowest weekend-to-weekend drop-off rate, around 28 percent. Your Highness posted the steepest, down 57 percent.

Photo: Limitless (Relativity Media)

April 17


Toucan (George Lopez), Blu (Jesse Eisenberg), Jewel (Anne Hathaway), Rio

Carlos Saldanha’s animated 3D feature Rio easily topped the U.S. and Canada box office this weekend, April 15-17, as per studio estimates found at Box Office Mojo. Featuring the voices of Anne Hathaway, Jesse Eisenberg, Rodrigo Santoro, Jane Lynch, Tracy Morgan, Leslie Mann, Jamie Foxx, and George Lopez, Rio earned $40 million – the best opening weekend of 2011 to date – averaging a solid $10,455 per venue.

If studio estimates hold – actuals will be announced Monday – Rio will have beat the expectations of distributor 20th Century Fox, rival studios, and box office pundits. That feat is more impressive when one considers that less than 60 percent of Rio‘s revenues came from pricier 3D houses. (On the downside, Rio‘s “feat” looks quite a bit less impressive when compared to Saldanha’s first Ice Age film, which collected $46 million way back in 2002 – or the equivalent of $63.84 million today.)

Chiefly thanks to Rio‘s appeal, revenues this weekend were up 12 percent compared to the same weekend in 2010. Yet, so far this year domestic box office revenues are down 19 percent according to Hollywood.com.

Overseas, the $90 million-budgeted Rio has already taken in $129.1 million, topping the international box office chart for the second weekend in a row according to The Hollywood Reporter. Unsurprisingly, Rio is performing particularly well in Brazil, where it has scored $18.2 million after 10 days out.

Additionally, it opened in France with $4.7 million and reportedly had Venezuela’s biggest opening (not adjusted for inflation / 3D surcharges), $1.4 million. Rio also remained on the top spot on its second weekend in Mexico, Germany, and Spain, among other territories.

Photo: 20th Century Fox


David Arquette, Courteney Cox in Wes Craven’s Scream 4

At no. 2 this weekend (April 15-17) in North America, Wes Craven’s Scream 4 opened with a highly disappointing $19.27 million – about $10 million less than expected – as per studio estimates found at Box Office Mojo. That translated into an underwhelming $5,833 per theater for the $40 million-budgeted horror flick.

The extensive Scream 4 cast includes Courteney Cox, David Arquette, Neve Campbell, Hayden Panettiere, Academy Award winner Anna Paquin, Kristen Bell, Emma Roberts (Eric Roberts’ daughter, Julia Roberts’ niece), Rory Culkin, two-time Academy Award nominee Mary McDonnell, Heather Graham, Adam Brody, Erik Knudsen, Dane Farwell, and Nico Tortorella

It should also be noted that among the top twelve films in the U.S. and Canada, Scream 4 was the only one to be down on Saturday – and not just slightly down; according to studio estimates, the Weinstein Co. release was off nearly 20 percent from the day before. Add to that an estimated 35 percent drop on Sunday and that helps to explain why Scream 4‘s final weekend estimates fell way below expectations.

Internationally, Scream 4 was also the weekend’s no. 2 film, collecting $18 million. It topped the box office chart in the United Kingdom, and came in second (after Rio) in France and Brazil.

At no. 3, Hop added $11.16 million, down a hefty down 47.5 percent now that it has the generally better-received Rio as competition. Starring James Marsden and the voice of Russell Brand, Hop‘s total currently stands at $82.6 million. Worldwide: $112 million. Cost: $63 million.

Holding up surprisingly well at no. 4 was Sean McNamara’s Soul Surfer, featuring AnnaSophia Robb, Helen Hunt, and Dennis Quaid. The Christian-themed drama scored $7.4 million, down only down 30.5 percent. To date, Soul Surfer has collected $19.99 million. Cost: $18 million.

At no. 5, Joe Wright’s Hanna, with Academy Award winner Cate Blanchett, Academy Award nominee Saoirse Ronan, and Eric Bana, pulled in $7.32 million (down 41 percent). Total: $23.32 million. Cost: $30 million. It’s possible that when actuals are released Monday, that Soul Surfer and Hanna will switch places as their estimates are quite close.

Next in line at no. 6 was Arthur, starring Russell Brand, Helen Mirren, Jennifer Garner, and Greta Gerwig, which pulled in $6.94 million. Total: $22.34 million. Cost: $40 million.

James Wan’s Insidious, featuring Patrick Wilson, Rose Byrne, and Barbara Hershey, collected $2.32 million, down only 27 percent, at no. 7. Total: $35.98 million. Cost: $1.5 million (in addition to $20m+ in marketing).

Duncan Jones’ mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, brought in $6.3 million, down a mere 27 percent, at no. 8. Total: $36.99 million. Worldwide: $55.59 million. Cost: $32 million.

Photo: Scream 4 (Gemma La Mana / Dimension Films)

April 16


Erik Knudsen, Rory Culkin, Marielle Jaffe, Hayden Panettiere, Scream 4

As expected, Carlos Saldanha’s animated 3D feature Rio topped the North American box office on Friday, April 15, earning $10.2 million according to studio estimates found at Box Office Mojo. Rio features the voices of Anne Hathaway, Jesse Eisenberg, Rodrigo Santoro, Jane Lynch, Tracy Morgan, Leslie Mann, Jamie Foxx, George Lopez, and others. It seems likely that Rio‘s take will reach the expected $38 million by Sunday evening.

At no. 2, Wes Craven’s Scream 4, featuring Courteney Cox, David Arquette, Neve Campbell, Hayden Panettiere, Anna Paquin, Kristen Bell, and Emma Roberts, opened with $8 million at 3,305 locations. That translated into an underwhelming – for the opening day of a horror flick belonging to a popular franchise – $2,421 per theater. Also in the Scream 4 cast: Rory Culkin, Mary McDonnell, Heather Graham, Adam Brody, Erik Knudsen, Dane Farwell, and Nico Tortorella.

Despite 3D surcharges, Rio‘s per-theater average was only slightly ahead that of Scream 4 – $2,666 at 3,826 sites. But as a kiddie flick, Rio will surely do considerably better on Saturday and Sunday, leaving Scream 4 way behind when final weekend figures are tallied. Many had been predicting Scream 4 would open with about $30m; now it looks like that figure will be much closer to $20 million.

Up three spots (compared to Thursday) at no. 3, James Wan’s Insidious, featuring Patrick Wilson, Rose Byrne, and Barbara Hershey, collected $2.32 million, down a mere 29 percent compared to last Friday. That’s quite remarkable for your average horror flick, which means that the reported $20m+ distributor FilmDistrict has spent on marketing their film has been put to good use.

Photo: Scream 4 (Gemma La Mana / Dimension Films)

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Anna Paquin, Kristen Bell, Scream 4

James Marsden-Russell Brand’s Hop will apparently go from first to third position this weekend at the North American box office according to early, rough estimates found at Deadline.com. Rio, partly thanks to 3D surcharges, will easily top the chart with an estimated $38 million at 3,826 theaters, 2,591 of which are 3D. Directed by Carlos Saldanha, Rio earned an estimated $10 million on Friday.

Rio features the voices of Anne Hathaway, Jesse Eisenberg, Leslie Mann, Rodrigo Santoro, Tracy Morgan, George Lopez and Jamie Foxx, among others.

At no. 2, Wes Craven’s Scream 4, featuring Courteney Cox, David Arquette, Neve Campbell, Hayden Panettiere, Anna Paquin, Kristen Bell, Emma Roberts, Rory Culkin, Mary McDonnell, Heather Graham, and Adam Brody, took in an estimated $8.5 million at 3,305 locations on Friday and is expected to cume at $20 million by Sunday evening. Those aren’t exactly great figures for a movie from a popular franchise at nearly 3,500 sites – well, even though the last Scream flick was released 11 years ago.

Insidious was no. 3, with $2.3 million on Friday. The horror flick starring Patrick Wilson and Rose Byrne was down a mere 23 percent from a week ago. That’s quite remarkable.

At no. 4 with $2.2 million were both Hop and Soul Surfer, followed closely behind by Russell Brand’s Arthur with $2.1 million and Saoirse Ronan’s Hanna with $2 million.

Needless to say, there’ll likely be some switching around when official studio estimates are released Saturday morning. More adjustments will follow when box office actuals come out on Monday.

Photo: Scream 4 (Gemma La Mana / Dimension Films)


Robin Wright, James McAvoy in Robert Redford’s The Conspirator

Starring James Marsden and the voice of Russell Brand, last weekend’s North American box office champ, Hop, was down three spots – behind Rio, Scream 4, and Insidious – at no. 4. Hop took in $2.29 million according to studio estimates found at Box Office Mojo.

Not faring very well was Robert Redford’s period political drama The Conspirator, despite a prestigious cast that includes Robin Wright, James McAvoy, Tom Wilkinson, Evan Rachel Wood, Justin Long, Kevin Kline, Danny Huston, Stephen Root, Toby Kebbell, and Jonathan Groff. Distributed by Roadside Attractions, on its first day out The Conspirator collected only $1.09 million at 707 locations, averaging a disappointing $1,542 per site. Redford’s film landed on the 11th spot on the U.S. and Canada box office chart.

All things being equal, the fewer the number of theaters the higher the per-theater average should be. For comparison’s sake, on Friday, its 15th day out, Insidious averaged $1,041 at 2,233 locations. Another comparison: late last year, The King’s Speech expanded to 700 locations on Christmas Eve. Despite freezing temperatures along the East Coast, Tom Hooper’s period drama averaged $3,339 on its 29th day out.

Perhaps The Conspirator – like Cary Joji Fukunaga’s Jane Eyre – is the kind of movie that needed an awards-season release to enhance the film’s buzz and generate more robust business.

After 36 days, Jane Eyre, starring Michael Fassbender and Mia Wasikowska, has brought in $5.87m; that’s not bad, but those are hardly “blockbuster” figures for an arthouse release. To date, Jane Eyre‘s expansion has been quite modest: 247 sites this weekend. Even so, the film’s per-theater average on Friday, when it added $265,000, wasn’t exactly the greatest: $967.

Photo: The Conspirator (Claudette Barius / Roadside Attractions)


Eric Bana, Hanna

Directed by Joe Wright, the thriller Hanna, with Cate Blanchett, Saoirse Ronan, and Eric Bana, pulled in $2.14 million at no. 5 on Friday, April 15, according to studio estimates found at Box Office Mojo. Ahead of Hanna were Carlos Saldanha’s Rio, Wes Craven’s Scream 4, Patrick Wilson-Rose Byrne’s Insidious, and James Marsden-Russell Brand’s Hop.

Next in line were Sean McNamara’s Soul Surfer, featuring AnnaSophia Robb, Helen Hunt, and Dennis Quaid, with $2.125 million at no. 6 and Arthur, starring Russell Brand, Helen Mirren, Jennifer Garner, and Greta Gerwig, with $2.12 million at no. 7.

Arthur, down six slots from no. 1 to no. 7, was also down an alarming 53 percent compared to last Friday. The week before, Arthur opened at the top of the chart, but fell behind Hop once final weekend figures were tallied.

Duncan Jones’ mystery thriller Source Code, starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, brought in $1.83 million at no. 8.

Rounding out the top twelve were the James Franco-Natalie Portman comedy Your Highness with $1.26 million, the Bradley Cooper-Abbie Cornish thriller Limitless with $1.1 million, Robert Redford-Robin Wright-James McAvoy’s The Conspirator with $1.09 million, Matthew McConaughey-Ryan Phillippe’s The Lincoln Lawyer with $810k.

Gone from the top twelve on Friday: Zack Snyder-Abbie Cornish-Vanessa Hudgens’ Sucker Punch, Diary of a Wimpy Kid: Rodrick Rules, and Simon Pegg-Nick Frost’s Paul.

Among the top-twelve movies, Rio had the highest per-theater average, $2,666. On its second Friday out, Your Highness had the lowest, $455.

Also among the top twelve (barring newcomers Rio, Scream 4, and The Conspirator), Soul Surfer posted the highest Thursday-to-Friday attendance increase, an impressive up 343.5 percent. Your Highness posted the lowest, up 122 percent.

Photo: Hanna (Alex Bailey / Focus Features)

April 13


Toucan (George Lopez), Blu (Jesse Eisenberg), Jewel (Anne Hathaway), Rio

Fox’s 3D animated feature Rio, directed by Ice Age: Dawn of the Dinosaurs’ Carlos Saldanha, and featuring the voices of Anne Hathaway, Jesse Eisenberg, Leslie Mann, Rodrigo Santoro, Jane Lynch, Jamie Foxx, and others, topped the overseas box office with an impressive $54.9 million in 72 countries, according to Box Office Mojo. Seventy-one percent of Rio‘s revenues came from 3D showings.

Rio’s biggest market was Russia, with $11.3 million, followed by Brazil with $8.4 million, and Mexico with $5.3 million. Rio also performed well in Argentina ($1.5 million), Colombia ($1.4m) and Chile ($1.4m).

The fact that Rio was huge in Brazil, reportedly the highest-ever opening there for an American movie (obviously not adjusted for inflation or 3D surcharges), is understandable, as the film is set in Rio de Janeiro. Also, Rio was heavily promoted in the local media, with Hathaway, Eisenberg, Saldanha, Santoro, and others on hand for press conferences and photo-ops.

Now, to extrapolate that it did well in Mexico, Argentina, Colombia, and Chile because of it’s “Latin flavor,” is quite absurd. It’s as if an American movie set in Bogota would automatically become a huge hit in Buenos Aires, São Paulo, or Mexico City. So, could it simply be that Rio was heavily targeted in those territories as well?

Elsewhere, figures for Rio were good, though not nearly as gigantic as in Russia and Brazil: $3.5 million in China, $2.6 million in Germany, $2.5 million in the United Kingdom and Spain, and $2.4 million in Australia.

The real good news for distributor 20th Century Fox is that Rio opened about 25 percent higher than DreamWorks’ How to Train Your Dragon, which went on to cume at $277 million overseas.

The no. 2 movie overseas last weekend was the Adam Sandler-Jennifer Aniston comedy Just Go with It, with $8 million. Cume: $88.3 million.

Photo: Rio (20th Century Fox)

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4 comments

Donetta -

Hayden Panettiere really needs to get better acting gigs than “Scream 4,” but until then we’ll pay our $14 to see her on screen.

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Spurwing Plover -

See even the brazilians love this movie after all parrots make entertaining movie stars

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Spurwing Plover -

See family movies still make big dollars and i cant wait for the DVD

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Cinema Nostalgia -

That’s a shame about The Conspirator not having a better opening, but I’m not surprised with the prevalent “culture” …or rather lack there of we have at the moment. I saw it this weekend and thought it was EXCELLENT! Solid acting by all players. I know I’m recommending it to everyone I know.

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