Aug. 16 update: Sylvester Stallone's The Expendables grossed slightly less than estimated at the North American box office this weekend (Aug. 13–15), collecting $34.82 million at 3,270 locations. Its per-theater average was $10,650, according to box office actuals found at Boxofficemojo.com.
Directed and co-written by Stallone, The Expendables, also stars Jet Li, Dolph Lundgren, Jason Statham, Randy Couture, Steve Austin, Eric Roberts, Mickey Rourke, and David Zayas, in addition to Bruce Willis and Arnold Schwarzenegger.
At no. 2, the Ryan Murphy-directed Julia Roberts-Javier Bardem romance Eat Pray Love took in $23.1 million at 3,082 venues, averaging $7,497 per-theater.
The no. 3 movie was the Will Ferrell-Mark Wahlberg action-comedy The Other Guys, which earned $17.4 million – down 51 percent from a week ago.
The Christopher Nolan-Leonardo DiCaprio thriller/sci-fier Inception pulled in $11.28 million at no. 4, while the Edgar Wright-Michael Cera effort Scott Pilgrim vs. the World scored only $10.6 million at no. 5. Most worrisome is the film's alarming 25.1 percent Friday-to-Saturday drop-off rate.
At no. 6, Pierre Coffin and Chris Renaud's Despicable Me, grossed $6.97 million.
Next in line were Jon Chu's Step Up 3-D with $6.9 million and the Steve Carell-Paul Rudd comedy Dinner for Schmucks with $6.28 million.
Rounding out the top twelve were Angelina Jolie's Salt with $6.21 million, Cats & Dogs: The Revenge of Kitty Galore with $4.19 million, Lee Unkrich's Toy Story 3 with $2.22 million, Zac Efron's Charlie St. Cloud with $2.11 million.
Among the top twelve movies, The Expendables had the highest per-theater average, $10,650, followed by Eat Pray Love with $7,497. Only on its third weekend out, Charlie St. Cloud had the lowest, $1,015.
Also among the top twelve (barring the three new entries), Despicable Me posted the lowest drop-off rate compared to last weekend, a low down 24.9 percent followed by Toy Story 3 with a nearly as low down 28.7 percent. Step Up 3-D had the highest, down 56.3 percent, followed by Charlie St. Cloud with down 55 percent.
Photo: Eat Pray Love (François Duhamel / Columbia Pictures)
Sylvester Stallone's violent actioner The Expendables topped the North American box office this weekend (Aug. 13-15), taking in $35.03 million at 3,270 locations for a solid $10,713 per-theater average, according to studio estimates found at Box Office Mojo.
Directed and co-written by Stallone, The Expendables, also stars a whole array of middle-aged and post-middle-aged (elderly?) action stars: Jet Li, Dolph Lundgren, Jason Statham, Randy Couture, Steve Austin, Eric Roberts, Mickey Rourke, and David Zayas, in addition to Bruce Willis and Arnold Schwarzenegger.
The Expendables, which received a B+ audience rating as per CinemaScore, opened at the lower end of expectations following a hefty 11 percent drop on Saturday and another (estimated) 17 percent on Sunday. In other words, if studio estimates are correct, on Sunday The Expendables lost more than a quarter of its Friday business. That isn't exactly great news or a sign of box office longevity. (Perhaps B+'s aren't what they used to be?)
Now, will the independently made $82 million film (plus $40 million distributor Lionsgate spent on marketing) make money? Well, according to the Los Angeles Times' Ben Fritz, about $50 million have been covered by foreign pre-sales, while Lionsgate spent $20 million to acquire it for distribution in the US, Canada, and the UK.
So, Lionsgate has about $60 million invested in The Expendables which may collect $80m-$100 million domestically, depending on the magnitude of its inevitable tumble next weekend. For the movie to break even (for Lionsgate) at the domestic box office, it would have to pull in about $110m-$120 million.
That doesn't seem very likely, but there's still the UK market and then ancillary revenues. Though hardly a major hit, The Expendables is certainly no flop, either.
By the way, even before the last box office cash register stopped ringing, Stallone announced that he's planning a sequel to The Expendables.
Photo: The Expendables (Karen Ballard / Lionsgate)
At no. 2, the Julia Roberts-Javier Bardem romance Eat Pray Love, which received about as many negative reviews as Sylvester Stallone's The Expendables, brought in $23.7 million at 3,082 venues, for a good but hardly exceptional $7,690 per-theater average according to studio estimates found at Box Office Mojo.
Much like The Expendables, Eat Pray Love opened at the lower end of expectations, following an estimated 4.1 percent drop on Saturday and another 13.5 percent drop on Sunday. (For comparison's sake: The Expendables tumbled 11 percent on Saturday and 17 percent on Sunday.)
Generally speaking, movies that don't go up on their first Saturday tend to have briefer runs than those that do, as that's a sign the buzz isn't all that strong. (There are exceptions, of course, e.g., Despicable Me.)
The longevity of the Ryan Murphy-directed, $60 million production set in Italy, India, and Indonesia will become clearer next weekend, when Eat Pray Love's drop-off rate is announced.
The no. 3 movie this weekend was last weekend's no. 1, the Adam McKay-directed Mark Wahlberg-Will Ferrell action-comedy The Other Guys, which drew $18 million – down 49 percent (not great; not terrible) from a week ago. Total after ten days: $70.54 million. Cost: $100 million.
There's no chance The Other Guys will be able to recover its production costs at the U.S. and Canada box office (after exhibitors take their 45%-50 percent cut).
Another 50 percent or so drop next weekend, and the Wahlberg-Ferrell flick will be collecting less than $10 million.
But there's always the foreign market and ancillary venues.
Photo: Eat Pray Love (François Duhamel / Columbia Pictures)
Up one spot from Friday, the Christopher Nolan-Leonardo DiCaprio thriller/sci-fier Inception scored $11.37 million at no. 4 following a 38.6 percent attendance drop from the previous weekend – its steepest to date – according to studio estimates found at Box Office Mojo.
Inception lost only 298 theaters (it's currently playing at 3,120 locations), but competition from Sylvester Stallone's The Expendables, Julia Roberts' Eat Pray Love, and Scott Pilgrim vs. the World clearly sapped away some of its box office strength.
Even so, Inception's per-theater average was a sturdy $3,644 on its fifth weekend out. For comparison's sake: on weekend no. 5, the Robert Pattinson-Kristen Stewart-Taylor Lautner romantic fantasy The Twilight Saga: Eclipse averaged $1,720 at 2,334 sites.
To date, Inception has grossed $248.55 million. It'll pass the $250 million mark either on Monday or Tuesday. Cost: $160 million.
Despite the mostly enthusiastic reviews and all the Comic-Con/Twitter buzz, Scott Pilgrim vs. the World failed to break the cycle of comic graphic novels that don't cause much of a stir at the domestic box office.
Directed by Edgar Wright, and starring Michael Cera, Mary Elizabeth Winstead, Kieran Culkin, Chris Evans, Anna Kendrick, and Brandon Routh, Scott Pilgrim vs. the World, facing stiff competition from Sylvester Stallone's The Expendables, Julia Roberts' Eat Pray Love, and holdovers The Other Guys and Inception, collected only $10.52 million at no. 5 according to studio estimates found at Box Office Mojo.
The term “Scott Pilgrim” has been (off and on) the top trending Twitter topic for quite some time (an “epic of epic epicness”). But playing at 2,818 theaters, Scott Pilgrim's average was a highly disappointing $3,735. Obviously, fans have been too busy tweeting about the film to actually go see it.
For comparison's sake: on its second weekend out, The Other Guys averaged $4,930 per theater. On its fifth weekend out, Inception's average was $3,644.
In the future, Scott Pilgrim vs. the World will probably turn into a cult classic – while fare such as The Expendables and Eat Pray Love will be relegated to obscurity. But for the time being, Scott Pilgrim is just one more costly Universal loser – $85 million budget, though presumably pared down to $60 million after rebates.
Make sure to check out Sean Sangland's take on both Scott Pilgrim and Universal's marketing campaign for the film.
Photo: Universal Pictures
This follows the same pattern as my Saturday post:
From here onwards, most movies on this weekend's top-twelve chart were pushed down three or four notches thanks to the openings of Sylvester Stallone's The Expendables, the Julia Roberts-Javier Bardem romantic tale Eat Pray Love, and the Edgar Wright-Michael Cera-Mary Elizabeth Winstead effort Scott Pilgrim vs. the World.
Considering the aforementioned barrage of newcomers, I should also reiterate that gone from the top twelve are: the Kristen Stewart-Robert Pattinson-Taylor Lautner romantic fantasy The Twilight Saga: Eclipse, Selena Gomez's Ramona and Beezus, the Jon Turteltaub-Nicolas Cage financial disappointment The Sorcerer's Apprentice, the Annette Bening-Julianne Moore-Mark Ruffalo family comedy-drama The Kids Are All Right, and the Adam Sandler comedy Grown Ups.
Following the weekend's three new entries and holdovers, The Other Guys and Inception was Pierre Coffin and Chris Renaud's Despicable Me, which took in $6.76 million, according to studio estimates found at Box Office Mojo.
Featuring the voices of Steve Carell, Jason Segel, Julie Andrews, and others, Despicable Me has to date grossed $221.99 million. Thus far, it's Universal's only real hit of the year. (Cost: $69m.)
Jon Chu will be directing Justin Bieber's planned biopic. Well, good for him. (Maybe.) But Step Up 3-D was down a steep 58.7 percent from a week ago, pulling in $6.62 million – down four spots – at no. 7.
Also down four spots, Angelina Jolie's spy thriller Salt scored $6.35 million, passing the $100 million milestone in the U.S. and Canada on its fourth weekend out. To date, the $110 million production has grossed $103.56 million at the domestic box office.
Rounding out the top twelve were Steve Carell's Dinner for Schmucks with $6.31 million (total: $58.8m; cost: $69 million), Cats & Dogs: The Revenge of Kitty Galore with $4.07 million (total: $35.1m; cost: $85 million), Lee Unkrich's Toy Story 3 with $2.16 million (total: $400.7m; cost: $200m), Zac Efron's Charlie St. Cloud with $2.08 million (total: $28.7m; cost: $44m).
Featuring the voices of Tom Hanks, Steve Allen, Joan Cusack, and others, Toy Story 3 has become the first 2010 release to pass the $400 million mark.
Among the top twelve movies, The Expendables had the highest per-theater average, $10,713, followed by Eat Pray Love with $7,690. Only on its third weekend out, Charlie St. Cloud had the lowest, $1,000.
Also among the top twelve (barring the three new entries), Despicable Me posted the lowest drop-off rate compared to last weekend, down 27.1 percent followed by Toy Story 3 with down 30.6 percent. Step Up 3-D had the highest, down 58.1 percent, followed by Charlie St. Cloud with down 55.7 percent.
Final note: At Boxofficeguru.com, we're reminded that this is the first weekend since Oct. 2009 on which none of the top five films is in 3D.
Photo: Charlie St. Cloud (Universal Pictures); Salt (Andrew Schwartz / Columbia Pictures).
Featuring the voices of Tom Hanks, Tim Allen, Joan Cusack, Whoopi Goldberg, Timothy Dalton, Ned Beatty, Michael Keaton, and others, Lee Unkrich's animated 3D feature Toy Story 3 has become the first 2010 release to pass the $400 million mark at the North American box office. Its total currently stands at $400.76 million after 59 days out.
Toy Story 3 is not, however, the no. 1 animated hit ever in the U.S. and Canada: DreamWorks' Shrek 2 grossed $441.2 million back in 2004.
The Disney/Pixar release is currently the 11th biggest domestic moneymaker ever on Box Office Mojo's chart (not adjusted for inflation / 3D/IMAX surcharges). By the time it runs completely out of gas, it'll have passed both Spider-Man and Transformers: Revenge of the Fallen, landing in 9th place.
Worldwide (once again, not adjusted for inflation / 3D/IMAX surcharges), Toy Story 3 is in 9th place with $940.1 million (57.4 percent of receipts came from overseas), sandwiched between Johnny Depp's Pirates of the Caribbean: At World's End and Daniel Radcliffe's Harry Potter and the Order of the Phoenix.
On that chart, Toy Story 3 is indeed the biggest animated release ever. Well, sort of.
That statement is true as long as you choose to buy into the hype while ignoring minor details such as inflation and 30%-45 percent 3D/IMAX surcharges. Though, of course, one could claim that Toy Story 3 sold more tickets in its initial run than any other animated movie in history.
And one would most likely be wrong.
If Box Office Mojo figures are accurate, Disney's Snow White and the Seven Dwarfs grossed $66.59 million in North America alone during its initial run in the late '30s. Multiply that by 20 to arrive at 2010 ticket prices (and I'm being conservative here; see this), and you get $1.33 billion – or nearly $400 million more than what Toy Story 3 has earned worldwide.
In other words, back in 1937, despite the fact that the United States was still suffering the effects of its worst economic crisis ever and that its population was less than half of what it is today, Snow White sold more tickets domestically than Toy Story 3 has done around the world.
True, back in those days they didn't have videogames, DVDs, VOD, The Shopping Channel, ESPN, Facebook, Twitter, online porn, etc., etc. Most people didn't have any money, either. Or credit cards. Or multiplexes.
How did they survive? Who knows? But what seems evident is that Snow White and the Seven Dwarfs sold many, many more tickets than Toy Story 3.
Adjusted for inflation (but not for 3D/IMAX surcharges, which would lower its position even more), Toy Story 3 can be found at a much more modest no. 92, ironically, sandwiched between two early 3D efforts: House of Wax, the one starring Vincent Price back in 1953, and Alfred Hitchcock's Rear Window, made in 1954, in the days when Grace Kelly and James Stewart were big stars.
Curiously, another recent 3D effort, James Cameron's Avatar, also found itself smack between House of Wax and Rear Window as per an Alt Film Guide Jan. 2010 piece. (That was an approximation based on 3D/IMAX surcharge calculations.)
Note: I'm fully aware that those “ticket price averages” are to be taken with a large grain of salt. But that's just as true when it comes to 2010 averages. In other words, it all evens out.
Box Office Mojo's average for current releases, for instance, is $7.95. I don't know about you, but the last time I went to a movie theater, I had to shell out 13 bucks – for a 2D presentation.
Photos: Disney Enterprises
Directed by Edgar Wright, and starring Michael Cera, Mary Elizabeth Winstead, Kieran Culkin, Chris Evans, Anna Kendrick, and Brandon Routh, Scott Pilgrim vs. the World was by far the weekend's best-reviewed movie – 79 percent approval rating among Rotten Tomatoes' top critics. Too good for North American audiences, obviously, as it opened at no. 4 with $4.54 million at 2,818 theaters, for a paltry $1,611 average as per figures found at Box Office Mojo.
For comparison's sake: on its second weekend out, The Other Guys averaged $1,534 per theater.
How could Scott Pilgrim, one of the most anticipated movies of the year, flop?
Well, there are several possibilities: a) the film has no major stars b) it's not part of a franchise c) it's based on humorous graphic novels and those never do well d) geeks and nerds who were supposed to flock to it opted to stay home and just tweet about it d) Universal is cursed. (Despicable Me is the exception that proves the rule: Charlie St. Cloud, Green Zone, Leap Year, The Wolfman, etc. etc.)
Also, Scott Pilgrim may have been a victim of Universal's marketing campaign – the trailer, for instance, made the movie look unwatchably infantile – and of the fact that it was competing against two strong newcomers and two strong holdovers (The Other Guys and Inception). Something as funky as Scott Pilgrim probably needed a weekend all of its own.
Universal, the studio that in the faraway past brought you superblockbusters such as Jaws and E.T. need to rethink their marketing strategies.
Just wondering: How many flops can a studio release each given year and manage to stay afloat?
Photo: Universal Pictures
Proving once again that North American audiences want quality fare – if you make good movies, they'll come – Sylvester Stallone's widely panned A-budgeted B flick The Expendables was the no. 1 movie on Friday, grossing an estimated $13.25 million at 3,270 locations for a solid $4,052 per-theater average, according to Box Office Mojo.
Directed and co-written by Stallone, The Expendables, which has a mere 38 percent approval rating among Rotten Tomatoes' top critics, also stars Jet Li, Dolph Lundgren, Jason Statham, Randy Couture, Steve Austin, Eric Roberts, Mickey Rourke, and David Zayas, and features Bruce Willis and Arnold Schwarzenegger.
It's still unclear whether The Expendables will gross the $35m-$40 million box office pundits and clairvoyants were expecting earlier in the week. The latest box office predictions had The Expendables topping $34 million – or several million less than originally predicted.
At no. 2, the Julia Roberts-Javier Bardem romance Eat Pray Love drew $8.5 million at 3,082 venues, for a good but hardly great $2,758 per-theater average on its first day out.
Until fairly recently, pundits were claiming that the movie star was dead. Eat Pray Love, for one, much like Angelina Jolie's Salt and Adam Sandler's Grown Ups, wasn't “trending” or “tracking.” Well, Salt and Grown Ups went on to make tons of money domestically, while thanks to Julia Roberts' presence Eat Pray Love had a decent summer opening for a movie you'd normally see coming out in the fall.
Based on a true story about a woman who finds food, enlightenment and love, Eat Pray Love has been marketed as a “date movie.” Apparently, lots of guys preferred dating one another while watching Stallone and his bunch of aging, muscled mercenaries, but Eat Pray Love may have a longer life at the box office because “date” movies tend to have smaller drop-off rates than action flicks.
Having said that, reviews for the Ryan Murphy-directed romantic flick haven't been at all enthusiastic: 38 percent approval rating among Rotten Tomatoes' top critics. An example: following a solid opening weekend, the poorly received Sex and the City 2, which was also geared to women, sank rather rapidly. In other words, Eat Pray Love's fate at the box office is up in the air.
The no. 3 movie was last weekend's champ, the Adam McKay-directed Mark Wahlberg-Will Ferrell action-comedy The Other Guys, which took in $5.6 million – down a hefty 57 percent from a week ago.
The Expendables (Karen Ballard / Lionsgate); Eat Pray Love (François Duhamel / Columbia Pictures)
Following Scott Pilgrim vs. the World at no. 4 (more details in a follow-up post), every movie on the top-twelve chart was pushed down three notches following the openings of Sylvester Stallone's The Expendables, the Julia Roberts-Javier Bardem vehicle Eat Pray Love, and the Edgar Wright-Michael Cera-Mary Elizabeth Winstead effort Scott Pilgrim vs. the World on Friday.
Also, gone from the top twelve – this time around, probably for good: Selena Gomez's Ramona and Beezus, the Kristen Stewart-Robert Pattinson-Taylor Lautner romantic fantasy The Twilight Saga: Eclipse, the Jon Turteltaub-Nicolas Cage effort The Sorcerer's Apprentice, the Annette Bening-Julianne Moore-Mark Ruffalo family comedy-drama The Kids Are All Right, and the Adam Sandler comedy Grown Ups.
At no. 5, the Christopher Nolan-Leonardo DiCaprio thriller/sci-fier Inception, collected $3.33 million in the U.S. and Canada on Friday, as per studio estimates found at Box Office Mojo.
At no. 6, Jon Chu's Step Up 3-D earned $2.27 million (down a whopping 66 percent from last Friday). It was followed by Despicable Me, featuring the voices of Steve Carell, Jason Segel, and Julie Andrews with $2.06 million at no. 7.
Jay Roach's comedy Dinner for Schmucks, starring Steve Carell and Paul Rudd, earned $2 million in eighth place.
Rounding out the top twelve were Angelina Jolie's Salt with $1.9 million, Cats & Dogs: The Revenge of Kitty Galore with $1.23 million, Zac Efron's Charlie St. Cloud with $730,000, and Lee Unkrich's Toy Story 3 with $605,000.
Among the top twelve movies, The Expendables had the highest per-theater average, $4,052, followed by Eat Pray Love with $2,758 and Scott Pilgrim vs. the World with $1,611. On its third Friday out, Charlie St. Cloud had the lowest, $350.
The Zac Efron weepie co-starring Amanda Crew and Ray Liotta will be gone from the top twelve within the week. Universal made a big mistake releasing this one during the busy summer season.
Also among the top twelve (barring the three new entries), Step Up 3-D posted the highest attendance increase compared to Thursday, up 62.4 percent. Charlie St. Cloud had the lowest, up 5 percent.
Photo: Charlie St. Cloud (Universal Pictures).
Friday the 13th at the North American box office. Lucky or unlucky? Well, neither, really.
With three major, eagerly awaited new releases, business had nowhere to go but up. But “up” may not necessarily mean through the roof and toward the stars.
Sylvester Stallone's all-brawn-no-brain actioner The Expendables was, as expected, the no. 1 movie on Friday according to early, rough estimates found at Deadline.com. However, unless those early estimates are off – $13.5 million (up from $13m*) on Friday; $34 million for the weekend – The Expendables will fall several million below the $35m-$40 million some had been expecting.
Starring Julia Roberts and Javier Bardem, Eat Pray Love was the no. 2 movie on Friday, with $9 (down from $9.8m) and an estimated $26.5 million (down from $28.3m) for the weekend. Unlike The Expendables, Eat Pray Love will likely have a longer life at the box office and lower drop-off rates in the coming weeks. Action movies tend lose 50%-60 percent of their take on their second weekend, and The Expendables hasn't exactly received stellar reviews.
At no. 3 was the Will Ferrell-Mark Wahlberg comedy The Other Guys with $5.7 million (up from $5.5m) on Friday and $17.2 million (up from $17m) for the weekend. That would be about half of what it made last week.
Now, the big Friday disappointment was Edgar Wright's Scott Pilgrim vs. the World, which was supposed to have lured all the geeks and nerds in the western section of the Northern Hemisphere.
Whether the geeks opted to stay home playing videogames while the nerds went looking for thrills and/or inspiration at theaters showing either The Expendables or Eat Pray Love I don't know, but Scott Pilgrim scored an estimated $4.7 million (down from $5.2 million) on Friday for a possible $11 million (down from $13.3m) weekend total.
If so, Scott Pilgrim will have a debut about as (un)successful as Zac Efron's Charlie St. Cloud.
The no. 5 movie is expected to be the Christopher Nolan-Leonardo DiCaprio thriller/sci-fier Inception, with $3.4 million on Friday and $11.5 million for the weekend.
* The figures found in this article were revised with later estimates also found at Deadline.com. Official studio estimates for Friday will be released Saturday morning.
Note: Those are early, rough estimates that will likely have to be modified on Saturday, when official studio estimates are released.
Friday, Aug. 12
Three major releases open today in North America (and other parts of the world): the Julia Roberts-Javier Bardem Eat Pray Love (sometimes curiously misspelled as “Eat Prey Love”), the Sylvester Stallone ubermacho actioner The Expendables, and the Edgar Wright-Michael Cera effort Scott Pilgrim vs. the World.
Expect the box office to go Boom! like some of the vehicles and people in Stallone's film – though how big (or bloody) said boom remains to be seen.
The U.S. and Canada box office, which fell on its face on Wednesday, remained basically sprawled on the ground on Thursday, Aug. 12: six among the top twelve movies were up; six were down. With the exception of Toy Story 3, which was up 10.5 percent, all other fluctuations remained below – mostly well below – the 10 percent mark, according to figures found at Box Office Mojo.
The Adam McKay-directed Mark Wahlberg-Will Ferrell action-comedy The Other Guys was – obviously for the very last time – the top film, grossing $3.48 million. Following a down 7.6 percent drop, The Other Guys, which passed the $50 million milestone yesterday, fell below the daily $1,000-per-theater mark only on its seventh day out.
Since Monday, The Other Guys has lost 30 percent of its audience. Box office cume to date: $52.54 million. Also in the Other Guys cast: Eva Mendes, Michael Keaton, Samuel L. Jackson, and Dwayne Johnson.
At no. 2, the Christopher Nolan-Leonardo DiCaprio thriller/sci-fier Inception, grossed $2.17 million. It'll quite possibly pass the $250 million mark on Sunday. If not, it'll get very, very close. Inception's total to date stands at $237.1 million.
Domestic box office: Will Ferrell and Mark Wahlberg 'The Other Guys' has solid debut
Aug. 8 update: Adam McKay's action-comedy The Other Guys, starring Will Ferrell and Mark Wahlberg, took the top spot at the North American box office this Aug. 6-8, '10, weekend, grossing a solid $35.6 million at 3,651 theaters ($9,751 per venue). Christopher Nolan's blockbuster Inception had to settle for second place after three weekends at no. 1.
For comparison's sake: nearly two months ago Adam Sandler's widely derided comedy Grown Ups debuted with $40.6 million. Its total domestic gross currently stands at $155 million.
Aug. 9 update: The Other Guys collected $36.54 million according to box office actuals released by the studios.
Will Ferrell second-highest domestic debut?
The Other Guys officially marks Will Ferrell's second-biggest debut ever, trailing only the unadjusted opening weekend gross of the Ferrell-McKay effort Talladega Nights: The Ballad of Ricky Bobby. Back in Aug. 2006, that comedy took in $47 million.
Adjusted for inflation, however, The Other Guys is also trailing the opening weekends of Blades of Glory (2007), Anchorman: The Legend of Ron Burgundy (2004), and Elf (2003).
On the positive side, The Other Guys proved to be quite an improvement over the last pairing of the duo Will Ferrell-Adam McKay: the fantasy adventure Land of the Lost opened to the tune of a mere $18.8 million in June last year.
Mark Wahlberg best domestic box office debuts
Mark Wahlberg's two best domestic box office openings were those for Planet of the Apes (2001), $68.5 million, and The Perfect Storm (2000), $41.2 million.
In the last nine years, the closest Wahlberg has had to The Other Guys was M. Night Shyamalan's The Happening, which took in $30.5 million in June 2008. Poor reviews/word of mouth, however, sank that one rather rapidly. Its total take was a disappointing $64 million.
'The Other Guys' cast
Besides Will Ferrell and Mark Wahlberg, The Other Guys features the following:
Eva Mendes. Ray Stevenson. Michael Keaton. Dwayne Johnson. Bobby Cannavale. Steve Coogan. Damon Wayans Jr. Samuel L. Jackson.
Cameos: Brooke Shields. Anne Heche. Rosie Perez. Adam McKay.
'Inception' no longer holds box office crown
After three weekends on top, the Christopher Nolan-Leonardo DiCaprio thriller/sci-fier Inception was down one spot with $18.6 million, according to studio estimates found at Box Office Mojo.
Following its regular attendance decrease pattern, Inception lost only 32 percent of its business when compared to the previous weekend. The film's per theater average (at 3,418 sites) remained quite high: $5,442.
For comparison's sake: starring Annette Bening and Julianne Moore, Lisa Cholodenko's well-received family comedy-drama The Kids Are All Right is currently playing at 994 venues after going wider only three weeks ago. This weekend it averaged an estimated $2,622 per site – or less than half Inception's average. (All things being equal, movies playing at fewer locations will have higher per-theater averages.)
Inception domestic cume to date: $227.7 million.
Besides Leonardo DiCaprio, the Inception cast includes:
Marion Cotillard. Ellen Page. Joseph Gordon-Levitt. Michael Caine. Ken Watanabe. Tom Hardy. Tom Berenger. Cillian Murphy. Pete Postlethwaite. Dileep Rao. Lukas Haas.
'Step Up 3D' displays weak legs at no. 3
Trailing The Other Guys and Inception at no. 3 was new entry Step Up 3D.
The Disney / Summit Entertainment co-production directed by Jon M. Chu, and featuring Rick Malambri and Sharni Vinson, grossed an estimated $15.5 million at 2,435 sites for a no-more-than-acceptable $6,366 per theater.
Aug. 9 update: Step Up 3D brought in $15.8 million according to box office actuals released by the studios.
Directed by Anne Fletcher, and starring Channing Tatum and Jenna Dewan, the original Step Up (2006) pulled in $20.6 million on its first weekend. Jon M. Chu's sequel, Step Up 2: The Streets (2008), brought in a slightly more modest $18.9 million.
Although Step Up 3D debuted on Friday with a good $6.6 million, it lost 23 percent of its business on Saturday. That's never a good sign. (The Other Guys was also off on Saturday, but only by 4.5 percent.) In other words, Step Up 3D should be stepping off the domestic box office chart's Top Twelve rather rapidly.
Even considering its relatively low $30 million production budget (not including advertising/distribution expenses), Step Up 3D will be able to recover its cost only after playing overseas, where the second entry performed particularly well, taking in more than $90 million.
'Dinner for Schmucks' served leftovers
At no. 4 this weekend at the U.S. and Canada box office, Angelina Jolie's spy thriller Salt collected $11.1 million (down 43 percent). Total to date: $91.9 million. (All “totals to date” in this article are domestic totals only.)
Jay Roach's Dinner for Schmucks, starring Steve Carell and Paul Rudd, was down three spots, scoring $10.5 million at no. 5. That's following an alarming 55 percent drop-off rate; Carell and Rudd were surely burned by Will Ferrell and Mark Wahlberg in The Other Guys.
For comparison's sake: Date Night, which stars Steve Carell and Tina Fey (and features Mark Wahlberg), was down only 34 percent on its second weekend out last April. Date Night went on to gross $98 million domestically after a $25 million debut. Dinner for Schmucks – a $69 million production whose current domestic total stands at $46.7 million – won't get even close to that figure.
More successful Steve Carell
At no. 6, Despicable Me, featuring the voices of Steve Carell, Jason Segel, and Best Actress Academy Award winner Julie Andrews (Mary Poppins, 1964), raked in $9.4 million. Total to date: $209.4 million.
Cats & Dogs: The Revenge of Kitty Galore grossed $6.91 million (down 44 percent) at no. 7, while the Zac Efron weepie Charlie St. Cloud earned $4.7 million at no. 8 – down a precipitous 62 percent. Their respective totals are $26.4 million and $23.5 million. Warner Bros. and Universal have a flop each.
Rounding out the Top Twelve were:
- Lee Unkrich's Toy Story 3 with $3.04 million. Total: $396.3 million.
Voice Cast: Tom Hanks. Tim Allen. Joan Cusack. Laurie Metcalf.
- The Kids Are All Right with $2.6 million. Total: $14 million.
Cast: Annette Bening. Julianne Moore. Mark Ruffalo. Mia Wasikowska. Josh Hutcherson.
- Grown Ups with $2.45 million. Total: $155.7 million.
Cast: Adam Sandler. Chris Rock.
- The Nicolas Cage fantasy The Sorcerer's Apprentice with $2.35 million. Total: $57 million.
'Eclipse' vs. 'The Sorcerer's Apprentice'
Gone from the Top Twelve chart:
- David Slade's romantic fantasy The Twilight Saga: Eclipse.
Cast: Kristen Stewart. Robert Pattinson. Taylor Lautner. Bryce Dallas Howard. Xavier Samuel. Dakota Fanning. Jodelle Ferland.
- After only three weekends, the Selena Gomez star vehicle Ramona and Beezus.
Bear in mind that Eclipse's fate is still iffy, as its estimated $2.3 million gross was only $50,000 below that of The Sorcerer's Apprentice. They may switch places when North American box office actuals are released on Monday.
Among the Top twelve movies, The Other Guys had the highest per-theater average, $9,751, followed by Step Up 3D with 6,366. The Sorcerer's Apprentice had the lowest, $1,332.
Excepting new entries The Other Guys and Step Up 3D, also among the Top Twelve movies The Kids Are All Right – currently at 994 venues (a 147-theater increase) – posted the smallest drop-off rate, 26 percent. Charlie St. Cloud suffered the worst tumble, down 62 percent.
The fact that The Kids Are All Right lost nearly one-quarter of its business despite adding about 20 percent more theaters means that the family comedy-drama is losing steam and won't be able to sustain further expansions. As mentioned earlier in this post, the film's per-theater average was a soft $2,622 – about half that of Inception, currently playing at 3,418 locations.
North American box office: 'Inception' trailing new entries 'The Other Guys,' 'Step Up 3D'
Aug. 7: As expected, Christopher Nolan's sturdy-legged blockbuster Inception was not the no. 1 movie at the North American box office on Friday, Aug. 6, '10. Adam McKay's action-comedy The Other Guys, starring Will Ferrell and Mark Wahlberg, took the top spot with a solid $13.2 million at 3,651 theaters ($3,615 per venue).
That means The Other Guys' weekend take should hover around $37-$40 million, thus marking a commercial turnaround for both Will Ferrell (following the disastrous Land of the Lost) and Mark Wahlberg (following a series of underperformers such as The Lovely Bones, Max Payne, We Own the Night, and Shooter).
'Step Up 3D' vs. 'Step Up'
According to Box Office Mojo, the somewhat surprising no. 2 movie on Friday was new entry Step Up 3D, a Disney / Summit Entertainment co-production that collected $6.6 million from 2,435 sites – averaging a good, though hardly phenomenal $2,710 per venue.
The original Step Up (2006) took in $20.5 million on its first weekend. Despite higher ticket prices and 3D surcharges, this latest Step Up should gross – only – about the same.
After having lost about 140 theaters, Inception was down two spots at no. 3 with $5.53 million. But don't be too surprised if Nolan's thriller/sci-fier starring Leonardo DiCaprio ends up in second place – ahead of Step Up 3D – when weekend estimates are released tomorrow. Inception, in fact, had the second highest Thursday-to-Friday surge among the top twelve movies – an impressive up 53 percent.
Porn industry-set 'Middle Men' has unsexy debut
Two other new entries in limited release fared poorly on Friday.
In spite of its sensational milieu and topics – the adult movie industry, drugs, greed – Paramount's George Gallo-directed Middle Men, featuring Luke Wilson, Giovanni Ribisi, Laura Ramsey, Gabriel Macht, and veteran James Caan (The Godfather, Thief), took in only $101,000 at 401 sites. That's means a dismal $401 per-theater average.
For comparison' sake: starring Robert Pattinson, Kristen Stewart, and Taylor Lautner, David Slade's romantic fantasy The Twilight Saga: Eclipse averaged $434 per site at 1,704 theaters on its 38th day out.
Weak 'Flipped' outing
At only 45 venues, Warner Bros.' Rob Reiner-directed Flipped, about a budding romance between two teenagers, collected a mere $72,000 for a lowly $1,600 per-theater average.
For comparison' sake: At 38 theaters on Day 8, Lisa Cholodenko's family comedy-drama The Kids Are All Right, starring Annette Bening and Julianne Moore, earned $285,000, for a $7,518 per-theater average.
Box office: Chace Crawford thriller 'Twelve,' adult film industry-set drama 'Middle Men' flop
Several new entries in limited release in North America didn't fare all that well at the box office this weekend, Aug. 6–8, '10. For starters, Twelve, toplining Chace Crawford as a pot dealer nicknamed White Mike, grossed a measly $107,000 at 231 venues for a dismal $463 per-theater average.
Directed by Joel Schumacher, who has seen better box office days (St. Elmo's Fire, Dying Young, Batman Forever), the $5 million-budgeted thriller will likely disappear from view within the next week or two.
Besides Chace Crawford, best known for the TV series Gossip Girl, Twelve also features Rory Culkin, Emma Roberts, Philip Ettinger, 50 Cent, and veteran Ellen Barkin (The Big Easy). Kiefer Sutherland narrates.
According to studio estimates found at Box Office Mojo, Paramount Vantage's George Gallo-directed Middle Men, about the travails of those involved in the online porn industry, collected $305,000 at 401 sites. That represents an anemic $1,210 per theater.
Also in the Middle Men cast: Luke Wilson, Gabriel Macht, Giovanni Ribisi, Laura Ramsey, and veteran James Caan (Lady in a Cage, Games).
Chace Crawford movies
As found on the IMDb, Chace Crawford has only three feature film credits prior to Twelve:
- The Haunting of Molly Hartley (2008).
Dir.: Mickey Liddell.
Cast: Haley Bennett. Chace Crawford. Jake Weber. Shannon Woodward.
- Loaded (2008).
Dir.: Alan Pao.
Cast: Jesse Metcalfe. Corey Large. Monica Keena. Nathalie Kelley. Chace Crawford. Johnny Messner. Parker Stevenson.
- The Covenant (2006).
Dir.: Renny Harlin.
Cast: Steve Strait. Laura Ramsey. Sebastian Stan. Chace Crawford. Toby Hemingway. Taylor Kitsch. Jessica Lucas. Kyle Schmid. Wendy Crewson. Stephen McHattie. Kenneth Welsh.
'Flipped' no flop, but no hit either
At only 45 venues, Warner Bros.' Rob Reiner-directed Flipped scored $234,000, for a $5,200 per-theater average. That isn't too bad for a quirky romantic teen comedy not featuring any major stars; and that means Flipped should have a little elbow room when it opens in more theaters. A little.
For comparison's sake: At 38 theaters on its second weekend out, Lisa Cholodenko's family comedy-drama The Kids Are All Right, toplining Annette Bening, Julianne Moore, and Mark Ruffalo, earned $1.06 million, for a $28,009 per-theater average. That's why The Kids Are All Right is currently playing at nearly 1,000 theaters.
In other words, Flipped won't be able to expand all that much. In the cast: Callan McAuliffe and Madeline Carroll – the latter no relation to 1930s Fox star Madeleine Carroll (On the Avenue, The Prisoner of Zenda).
In addition to:
'The Wildest Dream,' Venice winner 'Lebanon'
At 12 locations, The Wildest Dream collected $64,600, for an okay $5,383 average. Directed by Anthony Geffen, the documentary tells the “intersecting” stories of both George Mallory, the first man to try to reach the peak of Mt. Everest, and Conrad Anker, the man who found Mallory's frozen remains 75 years later.
Samuel Maoz's Venice Film Festival winner Lebanon, a war drama set during the Israeli invasion of Lebanon in 1982, grossed $16,700 at two sites. Average: an acceptable $8,350.
'Eclipse' gone from Top Twelve?
Starring Robert Pattinson, Kristen Stewart, and Taylor Lautner Eclipse collected $2.3 million this weekend according to studio estimates. As a result, the third installment in the Twilight Saga was edged out by The Sorcerer's Apprentice, which scored an estimated $2.35 million – the Disney release jumped 38 percent on Saturday, the second highest surge among the Top Twelve films. (It trailed another kiddie flick, Lee Unkrich's Toy Story 3, which was up 40 percent.)
Anyhow, that means Eclipse is gone from North America's top twelve movies for the first time since it opened 40 days ago.
Having said that, bear in mind that Eclipse's weekend fate is still unclear, as its estimated take was only $50,000 below that of the Jay Baruchel-Nicolas Cage fantasy. The two movies may switch places when box office actuals are released on Monday.
Even if that doesn't happen, Eclipse should get back among the Top Twelve – perhaps even among the Top Ten – on Monday, as The Sorcerer's Apprentice and Grown Ups lose their kiddie/young teen audience.
Aug. 9 update: At no. 13, Eclipse brought in $2.29 million according to box office actuals released by the studios. At no. 12, The Sorcerer's Apprentice grossed $3.36 million.
'New Moon' to be eclipsed?
Eclipse's domestic total currently stands at $293.1 million. By next weekend, it should surpass the domestic gross – but not necessarily the number of tickets sold – of its predecessor, Chris Weitz's New Moon. The second installment in the Twilight Saga raked in $296.6 million in late 2009/early 2010.
Is inflation at play here? Slightly. But more importantly, Eclipse is the only Twilight movie to have opened at pricier IMAX houses.
'Eclipse' movie cast
Besides Robert Pattinson, Kristen Stewart, and Taylor Lautner, the Eclipse cast features:
Bryce Dallas Howard (replacing New Moon and Twilight's Rachelle Lefevre). Elizabeth Reaser. Peter Facinelli. Xavier Samuel.
Michael Welch. Bronson Pelletier. Daniel Cudmore. Cameron Bright. Christian Serratos. Kirsten Prout. Sarah Clarke. Charlie Bewley.
Tinsel Korey. Kiowa Gordon. Justin Chon. Julia Jones. Alex Meraz. Jack Huston. Chaske Spencer. Gil Birmingham.
Tyson Houseman. Leah Gibson. Iris Quinn. Paul Jarrett. Justin Rain. Cainan Wiebe. Ben Geldreich. Alex Rice.
Best Actress Oscar nominee Catalina Sandino Moreno (Maria Full of Grace, 2004).
Best Supporting Actress Oscar nominee Anna Kendrick (Up in the Air, 2009).
Melissa Rosenberg adapted the third novel in Stephenie Meyer's popular literary series.
Chace Crawford Twelve movie image: Gaumont / Hannover House.
Image of Callan McAuliffe and Madeline Carroll in Rob Reiner's Flipped movie: Ben Glass / Warner Bros.
Mark Wahlberg and Will Ferrell The Other Guys image: Macall Polay / Columbia Pictures.
Sharni Vinson and Rick Malambri Step Up 3D image: K.C. Bailey / Disney Enterprises.
Luke Wilson Middle Men image: Paramount Pictures.