Sept. 1 update: It was bound to happen: on Tuesday, Aug. 31, the Julia Roberts-Javier Bardem-James Franco romantic drama Eat Pray Love earned more money than Sylvester Stallone’s violent actioner The Expendables at the North American box office, according to figures found at Boxofficemojo.com.
The Expendables has been doing surprisingly well on weekends, but on weekdays Eat Pray Love has been faring much better. This past Tuesday, however, was the first time the Ryan Murphy-directed drama actually beat – by a small margin – The Expendables: $1.057 million vs. $1.053 million.
To date, The Expendables is by far the more successful movie, having grossed $84 million. Within the next two or three weeks, it’ll likely pass the $100 million milestone.
Eat Pray Love has taken in $62.39 million. Chances of it reaching $100 million domestically are all but nil.
The Expendables is also the more expensive of the two: $80 million vs. $60 million for Eat Pray Love.
Aug. 26 update: Tom Cruise’s vehicle Knight and Day was labeled a “belly-up flop” in the United States because it opened in late June with $20.1 million on its initial weekend (the spy caper had been out since Wed. that week). Not helping matters was Cruise’s reputation as a Couch-Jumping Scientologist.
Its run is almost over, Tom Cruise’s “flop” has taken in nearly $76 million at the domestic box office. Not a bad figure, though a disappointment considering the film’s $117 million production cost (not including marketing/distribution expenses).
However, Knight and Day has scored $146.5 million overseas, where apparently people don’t care about Cruise’s religious beliefs or where he chooses to do his calisthenics. The film’s worldwide total to date is $222.3 million, placing it at no. 17 among 2010 releases.
Not bad at all for a belly-up flop.
Considering the competition from Sylvester Stallone’s The Expendables and from the Avatar rerelease, I’d say that something closer to $10 million would be more likely. We’ll see.
At no. 3, The Expendables, another Lionsgate release and the top attraction in the last couple of weeks, is expected to collect ca. $8.5-$10 million on its third weekend out. If so, that would represent a smaller drop than last weekend’s.
As I’ve mentioned before, The Expendables could be another Grown Ups: it lies low during the week but jumps up on weekends. It could also be that pundits are being overoptimistic and that The Expendables will gross something closer to $7.5-$8 million.
Sylvester Stallone’s brainless The Expendables and Christopher Nolan-Leonardo DiCaprio’s brainy Inception are fighting for dominance at the international box office this weekend, according to Frank Segers in The Hollywood Reporter.
The winner remains up in the air because The Expendables was released by various local distributors, which makes tallying slower, whereas Inception was handled by Warner Bros.
The top movie internationally in the previous three weekends, Inception took in an estimated $21.5 million at 6,550 theaters in 59 territories.
Although The Expendables’ final gross remains unclear, numbers for the UK and France have been a relatively solid, $5.7 million in the former (at 456 screens) and $5 million in the latter (number of screens not reported).
For comparison’s sake, here are a few UK debut grosses in 2010:
(Some of those figures include Thursday midnight screenings.)
The Expendables did less well in South Korea, opening in fifth place with $1.5 million at 265 theaters, and in Australia, with $1.6 million at 187 venues.
In Brazil, where Stallone spent time filming his action flick in 2009, The Expendables opened last weekend with $1.29 million at 179 locations, landing at no. 4 – behind Despicable Me, Inception, and new entry The Sorcerer’s Apprentice.
That’s a perfectly acceptable figure for that country ($7,209 per theater), where Stallone caused a furor of sorts following negative comments he made at Comic-Con.
Brazil / UK box office source: Box Office Mojo.
Box office: Has ‘Eclipse’ truly surpassed ‘New Moon’?
Aug. 20: Down only 0.7 percent when compared to the previous day, The Twilight Saga: Eclipse, directed by David Slade, and starring Robert Pattinson, Kristen Stewart, and Taylor Lautner, collected $190,000 on Thursday, Aug. 19, ’10, at the North American box office.
Totaling $296.64 million, Eclipse has finally (Day 51) officially passed its predecessor, Chris Weitz’s The Twilight Saga: New Moon, at the domestic box office. New Moon, which opened in fall 2009, cumed at $296.62 million after 133 days.
But does “officially” mean “actually”?
Lies, damned lies and box office figures
Not adjusted for inflation or 3D/IMAX surcharges, Eclipse is at no. 35 on the Box Office Mojo chart of the top box office hits ever in the U.S. and Canada. New Moon is no. 36.
Adjusted for inflation, neither movie is to be found among the top 100. That particular chart begins with Victor Fleming’s Gone with the Wind ($1.6 billion) and ends with Lee Unkrich’s Toy Story 2 ($380.3 million).
‘Eclipse’ actually still trailing ‘New Moon’
So, adjusted for higher ticket prices – using the National Association of Theater Owners’ annual average – New Moon would have grossed $299.58 million in 2010 – nearly $3 million more than Eclipse‘s total to date. (And yes, I know these “averages” are iffy, but they do give you an idea about the inflation/3D/IMAX effect.)
Eclipse, for instance, was screened at 193 IMAX theaters in North America, which are about 30 percent more expensive than regular movie houses. In its first week out, Eclipse pulled in $9 million at those IMAX venues (the equivalent of approx. $6.9 million at a regular movie house). New Moon didn’t have that revenue-inflating luxury.
For Eclipse to pass New Moon in number of tickets sold, it’ll have to gross – and this is a guesstimate based on the information above – at least another $5–6 million domestically, or reach a cume of $302–$303 million. Chances are it’ll get there and a little beyond before running its full course.
On Day 51, New Moon‘s total was $290 million. It added another $6 million in the following 82 days. Eclipse has lost steam this past week, but prior to that it was way ahead of New Moon in terms of box office stamina.
Besides Robert Pattinson, Kristen Stewart, and Taylor Lautner, Eclipse features the following actors:
Sarah Clarke. Charlie Bewley. Kiowa Gordon. Justin Chon. Julia Jones. Alex Meraz. Jack Huston. Chaske Spencer. Gil Birmingham.
Tinsel Korey. Leah Gibson. Tyson Houseman. Iris Quinn. Paul Jarrett. Justin Rain. Cainan Wiebe. Ben Geldreich. Alex Rice. Bronson Pelletier.
Best Actress Oscar nominee Catalina Sandino Moreno (Maria Full of Grace, 2004).
Best Supporting Actress Oscar nominee Anna Kendrick (Up in the Air, 2009).
Melissa Rosenberg (Twilight, New Moon) adapted this third installment of Stephenie Meyer’s popular fantasy book series.
Robert Pattinson and Kristen Stewart Eclipse image: Kimberley French / Summit Entertainment.
Aug. 22 update: Early non-official estimates had Jason Friedberg and Aaron Seltzer’s Twilight Saga spoof Vampires Suck running neck and neck with Sylvester Stallone’s The Expendables, but that proved to be inaccurate.
At no. 2, Vampires Suck drew $12.2 million (vs. $16.5 million for The Expendables), totaling $18.56 million after five days, according to studio estimates found at Box Office Mojo. The film’s per-theater average was a none-too-exciting $3,774 at 3,223 locations.
Starring Jenn Proske (as Kristen Stewart’s human), Matt Lanter (as Robert Pattinson’s vampire), and Chris Riggi (as Taylor Lautner’s werewolf), Vampires Suck has one advantage over The Expendables: its low cost. After five days out, the Regency Enterprises/20th Century Fox comedy has nearly matched its $20 million budget.
Note: Vampires Suck no. 2 position is iffy, as the Julia Roberts vehicle Eat Pray Love pulled in an estimated $12 million at no. 3. Final figures will be released on Monday; there may be some switching around.
Photo: Vampires Suck (Alan Markfield / 20th Century Fox).
Starring Julia Roberts, Javier Bardem, and James Franco, Eat Pray Love earned $12 million this weekend, according to studio estimates found at Box Office Mojo.
That’s 48.1 percent less than what the Ryan Murphy-directed romantic tale took in a week ago. For a film geared to an adult female audience, that’s a moderately high drop-off rate.
For comparison’s sake:
A year ago, the Meryl Streep-Amy Adams vehicle Julie & Julia was down 39.8 percent on weekend no. 2. Streep’s It’s Complicated, which opened on Christmas weekend, was down a mere 14.9 percent on New Year Day’s weekend. The Streep-Anne Hathaway 2006 dramatic comedy The Devil Wears Prada was down 45.5 percent on its second weekend, but that followed a pre-July 4th weekend.
This weekend, Eat Pray Love averaged a middling $3,894 at 3,082 locations. During the week, however, the Julia Roberts vehicle has been performing relatively well, nearly closing the gap with Sylvester Stallone’s The Expendables this past Thursday ($2.668 million vs. $2.727m.)
To date, Eat Pray Love has grossed $47.1 million. The Columbia release should pass the $50 million milestone on Wednesday or Thursday at the latest.
At the domestic box office, there’s no chance it’ll gross the necessary $110m-$120 million to recoup its $60 million budget (not including marketing/distribution costs).
Note: As mentioned in my previous post, there may be some shuffling around once final figures are released on Monday. Eat Pray Love may end up at no. 2, ahead of Vampires Suck.
Sylvester Stallone’s The Expendables performed better than expected over the weekend, taking in nearly $17 million – $16.98 to be exact – at the domestic box office according to figures found at Box Office Mojo.
After a major tumble on Friday, Stallone’s actioner featuring Dolph Lundgren, Jason Statham, Jet Li, and others, was ultimately down a perfectly acceptable 51 percent when compared to a week ago. The Expendables may turn out to be another Grown Ups – a movie that does relatively poor business during the week only to have a major surge on Saturday and Sunday.
At no. 2, the Twilight Saga spoof Vampires Suck took in $12.2 million, followed by the Julia Roberts-James Franco-Javier Bardem vehicle Eat Pray Love with $12.1 million. Don’t be too surprised if Eat Pray Love returns to the no. 2 spot in the next few days.
Sylvester Stallone’s The Expendables topped the North American box office for the second weekend a row, easily beating Jason Friedberg and Aaron Seltzer’s Twilight Saga spoof Vampires Suck, as per studio estimates found at Box Office Mojo.
The Expendables collected an estimated $16.5 million on the Aug. 20-22 weekend, bringing its total to $64.89 million after ten days. Though hardly a phenomenal result – $5,046 per-theater average at 3,270 venues – it’s actually better than some (including myself) had been predicting.
The violent actioner’s drop-off rate was a perfectly acceptable down 52.6 percent. In fact, thanks to a 35 percent Saturday surge it was way better than the 60+ percent that seemed to be its fate following a major tumble on Friday.
The not-so-good news:
Lionsgate has about $60 million invested in the film – $20 million for the acquisition rights plus $40 million in marketing expenses. There’s no chance The Expendables will gross $110m-$120 million at the North American box office in order to break even for its distributor. (The “breaking even” also depends on the type of contract Lionsgate has with the film’s producing companies, Nu Image/Millennium Films/Rogue Marble, which may get a share of the box office gross.)
Another 50-55 percent drop next weekend, and The Expendables will take in only $7 million or so and $3.5 million the following weekend. It’ll likely be on its last legs when (or if) it reaches $100 million domestically.
During this past week, it didn’t perform all that well, twice falling behind Julia Roberts’ Eat Pray Love in per-theater average and losing more than 30 percent of its audience from Monday to Thursday.
According to a report last Sunday in the Los Angeles Times, The Expendables cost $82 million, with about $50 million of its budget presumably covered by foreign pre-sales. Lionsgate is distributing the movie in the US, Canada, and the UK.
The muscle-less weekend was down 17.6 percent in relation to last weekend, and down 1.7 percent in relation to the same weekend last year, according to Hollywood.com.
Photo: The Expendables (Karen Ballard / Lionsgate)
Either the Twilight Saga spoof Vampires Suck or the Sylvester Stallone actioner The Expendables was the top movie at the North American box office on Friday, Aug. 20, according to Nikki Finke at Deadline.com. Either one may be the weekend’s winner as well – a very weak weekend, if I may add, despite five new major releases, none of which is expected to gross more than $15 million. (Note: Vampires Suck actually opened on Wednesday.)
A consensus may be reached on Saturday morning when studios announce their official Friday estimates. But then again, those official estimates will have to be readjusted when final weekend figures are released on Monday.
According to rough, early estimates found at Deadline, Vampires Suck collected $5 million on Friday. Weekend total is expected to hover around $14.5 million.
Right behind it was The Expendables with $4.8 million and about $14.5 million for the weekend. If Friday estimates are correct, Stallone’s flick has lost most of its muscle, as its drop-off rate was an alarming 64 percent. For the weekend, the attendance decrease will be nearly as bad: around 60 percent.
Photo: Vampires Suck (Alan Markfield / 20th Century Fox)
Aug. 21 update: Sylvester Stallone’s violent actioner The Expendables was the top movie at the North American box office on Friday, according to studio estimates found at Box Office Mojo. Early non-official estimates had the Twilight Saga spoof Vampires Suck as the top film.
Featuring Dolph Lundgren, Jason Statham, Jet Li, Bruce Willis, Mickey Rourke, and Arnold Schwarzenegger, The Expendables took in $4.95 million, down a whopping 63 percent from a week ago. Yet, Stallone’s throwback to the bloody ’80s managed to pass the $50 million milestone. Total to date: $53.3 million.
Jason Friedberg and Aaron Seltzer’s Vampires Suck scored $4.42 million in second place. The comedy stars Jenn Proske (as Kristen Stewart’s human), Matt Lanter (as Robert Pattinson’s vampire), and Chris Riggi (as Taylor Lautner’s werewolf).
The jury is still out as to whether The Expendables or Vampires Suck will end up as the weekend’s top flick. Not that it’ll matter for the record books, as neither movie is expected to gross more than $15 million.
Photo: Vampires Suck (Alan Markfield / 20th Century Fox); The Expendables (Karen Ballard / Lionsgate).
New entry Vampires Suck, Jason Friedberg and Aaron Seltzer’s spoof mingling elements from global idols Robert Pattinson, Kristen Stewart, and Taylor Lautner’s Twilight, The Twilight Saga: New Moon, and The Twilight Saga: Eclipse, went from the top spot at the North American box office on opening day to the third spot on its second day out, Thursday, August 19. Not a very good sign for the comedy’s longevity at theaters.
According to Box Office Mojo, Sylvester Stallone’s violent actioner The Expendables, featuring Dolph Lundgren, Jason Statham, Jet Li, Bruce Willis, Mickey Rourke, and Arnold Schwarzenegger, was once again the no. 1 movie, but those weapon-clad macho men are losing steam faster than most swishing girlie-boys.
With $2.72 million, The Expendables was down 31 percent since Monday. For comparison’s sake: the Julia Roberts-Javier Bardem-James Franco romantic vehicle Eat Pray Love was down only 22.4 percent. As a result, Eat Pray Love was right on The Expendables’ heels, with $2.66 million. Additionally, Roberts once again defeated Stallone in the per-theater average match, $866 vs. $834.
Vampires Suck drew $2.34 million (down 41.6 percent), thus falling below the daily $1,000-per-theater mark on Day 2. The film stars Matt Lanter (as Robert Pattinson’s brooding vampire), Chris Riggi (as Taylor Lautner’s hunky werewolf), and Jenn Proske (as Kristen Stewart’s clumsy human).
New entry Vampires Suck, released by 20th Century Fox at 2,978 locations, usurped the throne of Sylvester Stallone’s The Expendables at the North American box office on Wed., Aug. 18, according to Box Office Mojo.
Written and directed by Jason Friedberg and Aaron Seltzer, the Twilight Saga spoof pulled in $4.01 million for a not very impressive $1,349 per-theater average. Vampires Suck star Matt Lanter as Edward Sullen, Chris Riggi as Jacob White, and Jenn Proske as Becca Crane.
Also on Wed., The Twilight Saga: Eclipse grossed $191,000 at 1,212 locations. Directed by David Slade, and starring Kristen Stewart, Robert Pattinson, and Taylor Lautner, Eclipse will most likely pass The Twilight Saga: New Moon today.
Eclipse‘s total currently stands at $296.45 million. The Chris Weitz-directed New Moon ended its run with $296.62 million.
The big Monday news at the North American box office is that the Christopher Nolan-Leonardo DiCaprio thriller/sci-fier Inception grossed $1.53 million at the no. 4 spot, thus barely (and I mean barely) passing the $250 million milestone on its 32nd day out, according to figures found at Box Office Mojo. Inception‘s total domestic gross currently stands at $250,001,841.
Will the Warner Bros. release be able to reach $300m?
Well, another “mid-30s” drop (as in 35 percent) next weekend, and Inception will gross about $7.5 million, and the following weekend something close to $4.5 million. It’s going to start losing large chunks of theaters soon, too, which will inevitably translate into larger percentage drops.
At this point, $300 million looks like a far-off dream. But strangers things have happened. Perhaps it’ll pass the $300 million mark after being rereleased during awards season later in the year/early next year?
Gone with the Wind remains the no. 1 movie at the UK box office if a) box office success is measured by the number of tickets sold (as it logically should) b) estimates by the British Film Institute are accurate.
Released in 2004, the bfi list of biggest box office hits in the United Kingdom was topped by Gone with the Wind (1939), with an astounding 35 million tickets sold (that obviously includes reissues).
There’s no chance Avatar, which grossed £83.2 million during its 2009-2010 run, could beat that figure. At £5.44 per ticket (UK average), even without factoring in 3D/IMAX surcharges, Avatar would have sold 15.29 million tickets, or less than half Gone with the Wind‘s total. (Maybe after a few rereleases Avatar will manage to close the gap some. Maybe.)
In fact, Avatar‘s 15.29 million tickets sold would place it at a lowly no. 18 on the list, behind the 1965 James Bond flick Thunderball and ahead of The Lord of the Rings: The Return of the King. If 3D/IMAX surcharges (approx. 33 percent) are factored in, Avatar would be down at no. 50 or whereabouts, with ca. $10.1 million tickets sold.
Gone with the Wind‘s runners-up on the bfi list are: The Sound of Music (1965) with 30m, Snow White and the Seven Dwarfs (1937) with 28 million, Stars Wars (1977) with close to 21 million, and Spring in Park Lane (1947) with 20.5 million.
Never heard of Spring in Park Lane, The Wicked Lady, or The Seventh Veil? Well, then it’s time you became acquainted with classic British cinema.
Lovebirds Anna Neagle and Michael Wilding starred in Spring in Park Lane (right, and in two other top fifty films, The Courtneys of Curzon Street and Piccadilly Incident); Margaret Lockwood toplined The Wicked Lady; and The Seventh Veil solidified Ann Todd’s and James Mason’s stardom.
Harry Potter and the Sorcerer’s Stone is the first Harry Potter flick on the list, at no. 11 with 17.56 million tickets sold.
Certainly, things have changed in the last six years. Here’s hoping the bfi will update their list in the near future.
Also, according to this chart found at BBC.com, film attendance in the UK is currently 1/8 of what it was during the mid-’40s.