'All-White' Kristen Stewart, Abbie Cornish et al. 'Vanity Fair' Cover Weak Sales

Kristen Stewart, Abbie Cornish, Carey Mulligan, Amanda Seyfried, Anna Kendrick

The Twilight Saga: Eclipse actress Kristen Stewart, An Education's Academy Award nominee Carey Mulligan, and Bright Star co-star Abbie Cornish were featured on the cover of the March 2010 issue of Vanity Fair. In the fold-out, readers could find Anna Kendrick, Rebecca Hall, Mia Wasikowska, Amanda Seyfried, Emma Stone, and Evan Rachel Wood.

An angry debate ensued, with some accusing the magazine of being racist (all the women are white), sexist (all the women are thin), ageist (all the women are under 30), etc.

You'd have thought that this kind of controversy would boost sales. Not so, apparently.

Shot by Annie Leibovitz, the March cover for the “A New Decade. A New Hollywood!” issue was the lowest newsstand seller for the first five months of 2010 according to the Audit Bureau of Circulations Rapid Report. (Via the New York Observer.)

Kristen Stewart, Carey Mulligan, Abbie Cornish, Amanda Seyfried, Anna Kendrick, et al. sold only 300,000 copies.

With 435,000 single sale copies – or nearly 50 percent more copies sold than “A New Hollywood!” – Vanity Fair's 2010 bestseller to date is the January issue featuring Old(er) Hollywood Meryl Streep on the cover. Back then, Streep was winning Best Actress awards left and right, and was a top Oscar contender for her performance as Julia Child in Julie & Julia.

According to the New York Observer report, Vanity Fair's second-best seller of 2010 so far has been the May issue featuring the late Monaco princess and Academy Award winner Grace Kelly.

'All-White' Kristen Stewart, Abbie Cornish et al. 'Vanity Fair' Cover Weak Sales © 2004–2018 Alt Film Guide and/or author(s).
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